The (Overdue) Collapse of Facebook Ads

Рет қаралды 48,698

15 күн бұрын

If you’re running a small business, you’ve been promised the ultimate shortcut to getting a steady stream of customers, and all it’ll cost you is 5 or 10 bucks a day.
Facebook ads have long been what we think of when we hear the term “paid ads,” because they worked really well for a long time.
But with privacy regulations making them less effective and more large companies advertising driving up the prices, the question isn’t so much “are facebook ads dead?” as much as “Are they still worth it?”
In this video, I’m sharing all the reasons why Facebook and Instagram ads aren’t the slam dunk they used to be, how they'll likely lose you money while burning you out, AND the better strategy you should be using instead.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Пікірлер: 126

@WesMcDowellInc 15 күн бұрын

Watch me next for the proven playbook to double your revenue without using Facebook ads 👉kzfaq.info/get/bejne/mJ2borurna3Vqqc.html

@WendyMorrisRealtyTampa 13 күн бұрын

Nobody can confirm the ads actual views or circulation. I never trusted them, after their political intervention I will never give them a dime.

@gray_mara 13 күн бұрын

I had an ad recently that showed the same number of clicks and impressions, even when actual response to the campaign varied by a factor of 200. That's 20000%. I'm quite certain they just didn't run the ad some days.

@mc101 13 күн бұрын

I have wasted so much money on FB ads. It's been fun telling my lamentations to those people calling me to help with FB ads.

@manojmaitydm 11 күн бұрын

I feel entire digitalmarketing landspace is getting tougher

@Dallas-xv3hm 8 күн бұрын

So many new companies

@rahulshakya2261 5 күн бұрын

How would you suggest a marketing agency should move forward? Most clients would want to keep doing the traditional meta ads

@michalbiajgo_roascrafters 2 күн бұрын

It was easy when there was no competition

@SenorJuan2023 13 күн бұрын

As a consumer, I LIKE FB ads. What puzzles me are the youtube ads. I"ve watched THOUSANDS of videos the past 4 years and never bought anything from them. Can't see how they are the least bit effective.

@WesMcDowellInc 13 күн бұрын

To be clear, I'm not advocating for YT ads, just making YT videos.

@SenorJuan2023 13 күн бұрын

@@WesMcDowellInc Oh, I understand that. I just find youtube ads far more annoying and don't see how companies make any money off of them.

@Shelf_Help_ca 13 күн бұрын

Mostly just brand exposure. The more times you see a logo the more you build an unconscious familiarity with the company or brand.

@SenorJuan2023 13 күн бұрын

@@Shelf_Help_ca No brand exposure when I hit the skip button ASAP.

@HaveAHappyDay108 13 күн бұрын

I'm exactly the same way.

@gray_mara 13 күн бұрын

I'm a romance author. I had an ad recently to grow my newsletter list, highly targeted, offering a free book. FB reported a steady ~100 clicks per day. Some days I'd have 20 new subs, some days I'd have 0. You can't tell me that 100 people click on an ad for a free book and then say, Nah, I don't want a free book. Six months ago, it was 0.08 per sub. Now it's $1-$2 per sub. I don't believe they were really showing the ad to anyone.

@unlearnbusiness 12 күн бұрын

Facebook has been facing accusations of exaggerating their stats. I think they were sued at some point. And I think they are still doing it.

@Naturalmedicineprescription 10 күн бұрын

correct

@JeffHarrison1960 13 күн бұрын

This is so true. What part? All of it. We’ve been doing FB from almost the beginning and the only thing we do now is use it to test content, organically. And then if it proves worthy we will then turn that into a paid ad and create…you guessed it YT videos. Spot on Wes. Thanks for always being the tip of the spear.

@WesMcDowellInc 13 күн бұрын

Thanks Jeff, I appreciate that! Good for you using KZfaq!

@labella2015 13 күн бұрын

A relative recently did a Facebook ad campaign and mainly had to deal with a lot of spam/scammers pretending to be from Facebook posting saying they'd been reported for copyright infringement and trying to get them to click on links.

@amxdai4568 13 күн бұрын

I thought I was the only one. It’s ridiculous.

@lessthantom2 11 күн бұрын

that's totally normal, just ignore them.

@consortiumexpert 10 күн бұрын

The same thing here. All the Facebook ads I did were filled with spams. I wasted my hard earned money on Facebook ads.

@kojoefante 10 күн бұрын

@@lessthantom2normal how?

@ayasoga3787 7 күн бұрын

I clicked on one of those links. I didn’t know. It’s been three weeks and I still have not recovered my account. I have come to terms with the fact that I have lost it.

@DrGammaMindset 13 күн бұрын

Great Vid Wes. Ive been using fb ads for 10 years and its got worse every year and especially since the Apple IOS targeting malarkey...

@mittasaurabh 11 күн бұрын

100% After iOS 14. The results are down by 5-10X. Previously it use to work like magic, now it has lost all its targeting capabilities. Also the scaling is so difficult now. I failed to do that even after trying 100 times.

@sglant 13 күн бұрын

Thank you for this. Subscribed.

@goodtidingsplumbingheating6310 13 күн бұрын

Your have the absolute best looking videos. Not just cinematography wise. The sharpness of the image is truly mind blowing. Well done!

@WesMcDowellInc 13 күн бұрын

Wow, thank you!

@sowhappy 13 күн бұрын

@@WesMcDowellInc I was going to ask for a video on your studio setup, but that vestaboard alone is 3K+ --- so anything you've done is likely out of my budget 😄

@kojoefante 9 күн бұрын

Yeah right we can’t even tell his eye color

@unlearnbusiness 12 күн бұрын

Awesome video. Thanks for this insight.

@FutureTechPilot 13 күн бұрын

I love how you always mention KZfaq at the end of your videos haha it really is the best advice

@rifter6176 13 күн бұрын

We've been dancing around this for the last year and really felt the pain recently with facebook ads. We're ramping up much more marketing now and I think this video has helped sharpen where more time and energy should be placed. Thanks!

@GetBizzyLLC 13 күн бұрын

I wholeheartedly agree with everything on here! Don'e the Facebook ad thing and it's gotten they have become more and more complicated and expensive. KZfaq. That is the way to go. That is what has grown my business to 6 figures, without question.

@TerpkeZ 12 күн бұрын

what business do you run that youtube ads is effective ? I'm just curious bc I'm working with my first client on his google Search ad campaign, and once that's set up I was going to setup his FB campaign, but now I'm second guessing. He details cars by the way

@Noosa21 13 күн бұрын

I run events such as webinars and promote those on events websites, which works far far better than Facebook or others.

@unlearnbusiness 12 күн бұрын

Interesting. Nice. I never thought of that.

@intuitivamkt 13 күн бұрын

This is an epic video. Well done Wes!

@WesMcDowellInc 13 күн бұрын

Thanks!

@RedPillNews 11 күн бұрын

Great content, and beautiful color grading. In my opinion, Facebook ads are still worth it for mid-to-high price offers, but not low cost goods or services.

@mondlirobert5874 13 күн бұрын

You taught me word press now am an OG. Thanks

@muntasirsiam6711 Күн бұрын

You have amazing video editing skills. What tools do you use for video editing?

@chrisp1906 11 күн бұрын

Great content as always Wes! The price of running ads has def become hard to justify lately. Especially when it comes to smaller individuals and companies! 😫 I do have to say tho.....it seems like more and more of your videos lately are just telling people to become youtubers. Almost like I just watched a 12min ad FOR youtube. Which is kinda at odds of what I hear from older youtube channels and what not. Well I'm sure you know what you're doing! 👍🏿

@WesMcDowellInc 11 күн бұрын

I’m only recommending what I know works. I’m certainly not advertising KZfaq. Take the advice or leave it!

@personalwatching9312 13 күн бұрын

I was about to jump back in after 3 years Thanks for this video. They used to be fantastic

@WesMcDowellInc 13 күн бұрын

They CAN still work, I just feel like for the amount of effort needed, there are much better ways. They definitely aren't what they used to be unfortunately.

@lonceyswildcairns333 13 күн бұрын

Cheers so much and this was my recommendation in 2018 How funny I've come full circle 😊❤

@KordTaylor 13 күн бұрын

Kinda like this. Really the content machine thing is true regardless of even FB ads. Any social including FB which does end-up in social too. Thanks. Nice thing to think about. 👏

@amedabraham1169 11 күн бұрын

Awesome!, so actually establishing a 'brand' or a personal brand with value, building trust & rapport (the funnel game) is proven across history to be the best regardless of the algorithms and platform updates and it's cheaper to get emails than converting on spot or converting sooner!

@jameskinuthia4311 13 күн бұрын

I absolutely agree with what you are saying.

@siquoyiablue 8 күн бұрын

This makes sense. When i run KZfaq ads and Google ads i seem to get better results. I dont really like Facebook anymore for several reasons.

@jasonstallworth 6 күн бұрын

Thank you, Wes. I’ve thrown so much $ at FB ads over the years and stopped this year. Sales are to same, so where as I did make a little more with FB ads, that extra just went back to paying for the ads! Ugh! I’m just promoting my guitar courses organically in my KZfaq channel now Love your content

@michakasprzak6869 17 сағат бұрын

Woah woah woah, let me stop you here If you got the the point where sales from ads more or less cover the ad spent, you should be getting THUSANDS of $$$ on the back end with long-term marketing and upsells If you don't, then most likely your value ladder is not properly structured I don't know your situation tho, but getting to the point you said you were in is already a MASSIVE success, a few tweaks may change the game completely and open that $$$ tap Mind if I send you an email with a few questions Jason?

@stevef6523 8 күн бұрын

Curious Wes what your thoughts are on eye contact in making your videos for KZfaq? How do creators do it? I find it just so weird looking into the webcam and hard to keep track of what I'm wanting to say

@user-bg6tk5pb9j 5 күн бұрын

Great analysis

@WesMcDowellInc 21 сағат бұрын

Thank you!

@claudiajimenez1308 7 күн бұрын

Hello! Do you have a video that explains how to start a KZfaq channel for a small, tiny business? Thanks!!

@axeo123 10 күн бұрын

Exactly!

@Wilson_Cool Күн бұрын

7:35 3 step process

@homestudio6196 13 күн бұрын

This is “ya know”…”super” 🥃

@abi.m.salami 13 күн бұрын

Man I wish I saw this literally seven days ago. Just finished running a $40 a day campaign that actually did really well by Facebook metrics but resulted in nothing tangible. I sell contemporary art so it’s a high ticket item. Not sure that KZfaq would work for me because the art industry is quite snobby. Anyone else have other methods that have worked for them without having to become a content creator in addition to their current role? Or is that wishful thinking in this day and age?

@courierquest 13 күн бұрын

I’d definitely try getting them on an email list like this video suggests. You can build a funnel which allows you to touch your customers a few times before they’re ready to purchase

@TerpkeZ 12 күн бұрын

maybe pinterest ads ? I"m not sure im new to marketing, but it was just a thought

@iamchiedoziejames 12 күн бұрын

This works really well now. @@TerpkeZ

@tyquanwilkerson3420 11 күн бұрын

It’s because it’s too much work to actually buy in your website I just looked at it

@Amaymay1000 8 күн бұрын

Wes, I don't like how Facebook does that ...they target people who are "most likely", but I don't want to target those people! I want to target a certain interest regardless. It's so frustrating...I gave up on FB ads. Seems to be nothing but spammers seeing my ads. Instead, I will try cold outreach to develop into warm.

@BrendonWBrown 5 күн бұрын

Agreed on most accounts. However, Facebook ad success may be product/industry specific. I'd be interested in knowing how many marketers have given up on Facebook because they are selling services or targeting wholesale leads. Facebook has really pushed their eCommerce integrations - is DTC still working for quality products?

@armyman3666 13 күн бұрын

What about KZfaq adds?

@friendlyfire9788 8 күн бұрын

dude my ads account has been blocked for no reason and they arn't helping me. Been emailing meta back and forth for over a week. lol..

@MultiDubi 4 күн бұрын

Nice video, but there are clear benefits with You tube with service businesses, especially higher priced ones. How about a video for product based businesses, below or around 100$ AOV

@WesMcDowellInc 4 күн бұрын

I don’t specialize in product businesses, so I stay in my lane. Sorry!

@airostores2145 11 күн бұрын

What is the alternative why to advertise?

@maijeru2484 11 күн бұрын

He mentions it in the video

@vaseemkhan3856 7 күн бұрын

We are giving Digital Marketing Services in INR currency, it saves time and money both.

@SoCalSurfer69 13 күн бұрын

That’s because of the crap products sold via false ads making products look better than they really are.

@JaneNewAuthor 13 күн бұрын

I've given up on FB ads. Minimal or zero sales, and really difficult to set up the adverts. It loses settings, for a start. (I could go on but I won't.) Total waste of money and will never use again.

@tbd5082 10 күн бұрын

What objective do you use on Facebook Ads for gaining more opt in for a lead magnet?

@RickMitchell-Invictus 13 күн бұрын

Is KZfaq work better for local service based brick and mortar businesses? As far as I am aware, KZfaq doesn't curate your content to people in your area. So is there still value in doing these over FB ads when the vast majority of views won't be local?

@tryhoopify 6 күн бұрын

SO TECHNICALLY - Apple screwed over Meta BIG TIME from their "privacy" rules which really messed up Meta's targeting AI (BTW Apple tracks every single you do on your phone, and I mean every thing)

@WesMcDowellInc 6 күн бұрын

Yep, basically!

@FranklinNwangene 5 күн бұрын

I now enjoy your content more

@WesMcDowellInc 21 сағат бұрын

Happy to hear!

@jonathanwilson4171 13 күн бұрын

Never again will I advertise on FB. Total scam

@GriffinThomasMFCEO 13 күн бұрын

Facebook ads have been scam for a few years now

@tuvu6783 4 күн бұрын

So the solution is to drop meta and become a KZfaq content creator 🤔

@WesMcDowellInc 4 күн бұрын

It’s the best solution for results yes. Not everyone has the stomach for it tho.

@livingworkingoutsidebox 13 күн бұрын

For the past 4 years fb ads have gone the route of Craigslist. Seems like 90% are those fake 49 dollar ebike or 49 crafting desk etc. Very scammy There's no more consumer confidence in those ads. Thoughts?

@angloland4539 2 күн бұрын

❤

@WesMcDowellInc 21 сағат бұрын

Thank you!

@Naturalmedicineprescription 10 күн бұрын

they were garbage from the off :/

@Samira-q8f Күн бұрын

Cheap drop ship products will not work I guess

@TerryWindell 13 күн бұрын

We owned a Mom & Pop brick-and-mortar gift shop for 10 years. We boosted posts and did Facebook ads but never had one single conversion. My advice is just don't.

@notabolished1331 11 күн бұрын

You did that for 10 years??? And not even 1 conversion????😢😢😢😢

@andremoncur7948 9 күн бұрын

Lol no smart marketer boosts posts.

@user-ei8wo7gl1v Күн бұрын

Just curious how you tracked if the ads were bringing people in or not? Did you offer a discount code for people who came in your store? Did you ask every customer how they found out about you? What was the goal of the ads? to drive sales, get people in the store? In 10 years how did you track the ads results?

@te22a 13 күн бұрын

Zuck has totally jumped the shark on Facebook. Horrible platform now. Just trash.

@notabolished1331 11 күн бұрын

I totally agree. It's a hotspot for scammers now 😢

@thenecroyeti1 13 күн бұрын

Lmao, you're completely wrong. It's gotten harder, and you have to be a way better/smarter marketer, but it's still the best advertising platform in existence.

@WesMcDowellInc 13 күн бұрын

Awesome. BUt its harder, and its a ton of moving parts, and ppl have to be an expert to do it? Kinda my point, lol.

@thenecroyeti1 13 күн бұрын

@@WesMcDowellInc Yeah I may have spoken too soon.

@BboyTibz 13 күн бұрын

I aggree with you @thenecroyeti and honestly, as a marketer who's been building his skills for the past 8 years, I am happy it's that way. Crushing the competition is easier because no one puts nearly as enough effort as they should into creating content and having a solid funnel in place. At your level @wes you should really make it work though?!

@velious2121 13 күн бұрын

It's just not worth even trying to start a business these days.

@WesMcDowellInc 13 күн бұрын

Thats not true.. did you stick around till the end?

@velious2121 13 күн бұрын

@@WesMcDowellInc yes. Make youtube videos. 😒

@thedrvn 13 күн бұрын

There is plenty of opportunities out there. It's about bringing value to the market place. No value, no business. Most want easy money yet have no experience or skills to offer.

@SW-fh7he 13 күн бұрын

@@thedrvn99 % have nothing to offer tbh

@7printsDesigns 13 күн бұрын

@@thedrvn This is completely true, you must show the result they want or need and emphasize what it would do to improve what they're currently going through. in design and marketing there are 6 possible pain points for businesses I've collected data on it and never has a business not fit into 1 of these 6 categories. all you need to do is COLLECT CONVINCING DATA, KNOW ABOUT EVERYTHING THAT COMES WITH STARTING YOUR SPECIFIC BUSINESS IN YOUR INDUSTRY< FIND YOUR TARGET PEOPLE AND POINTS, GAIN KNOWLEDGE< and THEN ACT. practice what you do for a little gain expertise in your field and execute your plan to greatness. There are lots of bumps but if you think you can you likely can, remember everything great comes with time, if you don't have patience you'll never get anywhere!