PROTIP: Market to your Customers -- NOT Other Detailers! | DETALKS: The Auto Detailing Talk Show

Рет қаралды 6,617

Күн бұрын

It may be obvious to some, but many detailers confuse the intense, flashy cinematics that social media one-upsmanship encourages for good marketing, when what their potential customers really want to see is something more relevant to their needs.
And before you say it: No, this doesn't apply to TRC! (Because we are trying to appeal to detailers and detailing enthusiasts!)
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SHOW INFO:
Host: Levi Gates
Guest: Yvan Lacroix
Recorded by: Dane Hennen
Edited by: Tim O'Brien
HOMEPAGE:
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Content provided courtesy of The Rag Company ©2019

Пікірлер: 46

@LacroixCruiser 4 жыл бұрын

facebook.com/426683967765461/posts/790681901365664?sfns=mo

@ronayotte300 4 жыл бұрын

I just posted the line "we aren't just detailers.. we are investment protection specialists" on my Facebook detailing page... waiting to see what reactions I get!

@ronayotte300 4 жыл бұрын

FYI... I booked 3 details shortly after I posted that to my page!

@48Detailing 4 жыл бұрын

From a full time detailer who has his own ups & downs regarding customer acquisition I just want to say thank you to the whole team at the rag company and Optimum for TRULY helping out detailers. Everything from the quality products, content, and amazing sponsorship opportunities really helped my business, and I cant thank you all enough!

@LacroixCruiser 4 жыл бұрын

CarNewba Detailing thank you

@koniko169 4 жыл бұрын

CarNewba Detailing sponsorship opportunities?? Lol where does one sign up for an opportunity

@48Detailing 4 жыл бұрын

@@koniko169 the trcgrambassador program my friend! Check it out on there Instagram!

@damcleandetailing 4 жыл бұрын

CarNewba Detailing good to see you here CarNewba, Zaia has a great channel with a good mix of content!

@britishrocklovingyank3491 4 жыл бұрын

THANK YOU!!! As a former sales guy I am so happy you made this. As I research to get my damn company off the ground I am stunned by how unprofessional this profession is. There is just money being left everywhere. It's fine for this to be a fetish in your personal time but if you want this as a business than be a damn business person.

@finaltouchautodetailingllc 4 жыл бұрын

I see all these videos people make, exactly like what you describe. You are right, 99% of ppeople who watch them aren't interested in what they are doing or do they understand the overall processes, just show some before and after pictures or videos of what happend and people want what you are providing

@VeteranDetail 4 жыл бұрын

We have a specific ”sell my vehicle” package. Most of the people who have this service performed don't sell their car, they keep it..

@StrongFreak13 4 жыл бұрын

What do you do for that service?

@VeteranDetail 4 жыл бұрын

StrongFreak13, we carry out a full interior detail including shampoo of the seats and carpet, headliner clean and all of the hard surface areas. Exterior wash, clay, polish & wax. We also recommend an engine steam clean and dressing because every potential car buyer will always check the engine bay. Our aim is for the seller to maximize their asking price and to sell it to the first person who comes to look at it. Two things happen, either the owner wants to keep it and falls in love with the car all over again or they call us the day after to let us know they sold it to the person who came to look at it first.

@user-hy2dn3sq2c 4 жыл бұрын

I have bought the car after I was paid to detail it lol

@robertohiguera8832 4 жыл бұрын

Easily the best advice I have heard! Thank you for putting this out there. This video makes so much sense. This is going to help me out so much in my detailing business

@josequiroz4605 4 жыл бұрын

I'm watching this video in front of my phone. Lol 🧐 and you guys hit a point that most people seem to be involve in. Before n after of the dirty vehicle will be great for new potential customers. 👍👍👍

@waelabdelazim8459 4 жыл бұрын

Thanks a lot Mr.Yvan Mr. Levi for putting time and effort to produce this informative video. By the way As mentioned in the video customers can’t know the difference of polishing steps.. One of my customers after spending a 16 hours correcting and sealing the car. He called me after 4 months telling me that he was shocked when he parked next his neighbor car that is the same exact car and he bought after 3 months... My customer car looks newer. He said I didn’t realize what I’d done till this happened.

@mysterywrecked 4 жыл бұрын

I LOVE this video! Totally great that you identify with the Elantra market, so many aspiring detailers are after the Ferrari market, but the real money is with the 99%. You want to be one guy making 80k serving 50 customers a year, Ferraris are fine, but it'll take 20 years to get there. The success model in detailing is a little shop with soccer mom's grocery getter, and stoner Mike's party car that he's trying to sell, and that Subaru with the dogs, all getting done before lunch. Get that operation going, and 6 figures is a cinch, believe me.

@MasterOfShine 4 жыл бұрын

Exactly!!

@derekmunro5100 4 жыл бұрын

Where I live in Michigan we called paint contamination rail dust. We were surrounded by auto assembly plants including a foundry. That stuff was everywhere not just on cars.

@grand04gt 4 жыл бұрын

I absolutely LOVE this its so easy to try and impress and have the opposite effect thinking your going above and beyond. Most of the time when I clean cars they do not notice the things i do to impress them in some way or another and look past the things that I wish I had more time to do. Most of the time we beat ourselves up or hold ourselves to higher expectations and spend way more time and products to get the outcome that people tend to over look. That is what I struggle with being when to stop because not everyone wants a multiple day detail and sometimes multiple days wont fit your schedule either. I can not wait for the next detalks you guys are FREAKING AMAZING!!!!

@Jayg80 4 жыл бұрын

Excellent video 👌🏼 and with the classiest man in detailing, sorry Levi, not you 🤣

@LacroixCruiser 4 жыл бұрын

Jay G Levi has cool, I’m too old.

@Jayg80 4 жыл бұрын

Yvan Lacroix such a gentleman. Thank you for being you 👌🏼

@GR71393 4 жыл бұрын

Great information, I notice Alot of this for Instagram post as well. I used to follow detailers and make post for them, but swapped to more customer focused post and notice I get less likes but more inquiries which equals more money. Great information in here take notes everyone!

@JEDIwards 4 жыл бұрын

The issue is that too many guys now don't want to work on the dirty cars. They want to make those videos to try and attract the super high end guys, because not only do those cars pay better, but they aren't even dirty to begin with. It's a sad reality of the industry that the cars that need the most work, don't offer the same financial benefit for those doing the work. But, you are taking advantage of such a greater piece of the pie that it's impossible to deny. Wow people with the basics.

@petergenao638 4 жыл бұрын

Thanks for the advice guys as always great content

@detailerslife8127 4 жыл бұрын

Probably the best Video on KZfaq I’ve seen, there is just so much bullshit on KZfaq from trendy Detailers who love the sound of their own voice. That guy in Canada who is promoting some new crap each week.

@daiskebrandan8327 4 жыл бұрын

Pan the organizer

@robertghantous2102 4 жыл бұрын

Appreciate the information in this video guys. Just starting out with my own detailing business, the thought of over educating never crossed my mind. I think looking back that this may be some of the reason I get a lot of people asking about detailing their cars but not a lot of appointments. Guess I need to slow myself down a little when dealing with customers. Thanks again love your d-talks

@michaelfonseca667 4 жыл бұрын

Love these videos. Great information. Keep them coming.

@jeanandjazzdetailing3093 4 жыл бұрын

Very helpful video. Thank you Levi and Ivan

@madwax1360 4 жыл бұрын

I say next time Yvan comes to visit, you all make 100 videos.

@LacroixCruiser 4 жыл бұрын

Mad Wax send us subjects to discuss

@valetexperts-autodetailing4114 4 жыл бұрын

Super Great video 👌

@marioskosmidhs9454 4 жыл бұрын

great video thanks for share those thoughts

@DETAILINGDETAILING-hb7bj 4 жыл бұрын

Thanks very informative..............

@VW.907 4 жыл бұрын

Lol, so true...that's why I bought my rag company glass towels...

@Bull1the1Great 2 жыл бұрын

Some great points

@AMP8424 2 жыл бұрын

Dropping knowledge bombs

@XtremeproDetailers 3 жыл бұрын

That is all very true I need to fix a lot of things lol

@gunsnsails 2 жыл бұрын

Ok, I gotta know...have you ever done "sticky dash"? I'm working a personal detailing project right now to kickstart my new detailing business. The dash/centerconsole/steering wheel/doors took me 2 full weeks!!! I haven't talked to another detailer that has seen or done it or that had a faster solution to this disgusting problem.

@cheesedoodle2327 10 ай бұрын

Why do you guys make fun of hyundai elantras the 2023 is beautfiul

@theragcompany 10 ай бұрын

Levi *owns* a Hyundai Elantra; It’s deliberately tongue-in-cheek humor.

@cheesedoodle2327 10 ай бұрын

@@theragcompany yea man they are nice cars...especially for how affordable they are

@ceramicproroseville 4 жыл бұрын

I respect Yvan, Levi and their respective businesses. With that said, I wholeheartedly disagree with the premise of this video. I DON'T want to be shampooing interiors or washing cars. I want as many corrections and coatings as I can fit in my shop. The videos we've done have paid for themselves tens of thousands of dollars over, and the videos we've done are EXACTLY what Levi and Yvan are advocating against.