These brands have been REPLACED... by the new "it" brands

Рет қаралды 37,724

Күн бұрын

Out with the old, in with the new! These are the “it” makeup brands of the moment...
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VIDEOS MENTIONED:
Rise & Fall playlist: • BRAND DEEP DIVES
Charlotte Tilbury Best & Worst: • Best & Worst of Charlo...
e.l.f. Best & Worst: • Best & Worst of ELF 2022
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PRODUCTS MENTIONED:
Kosas Revealer Concealer: howl.me/cjS543ULsfZ
Kosas Cloud Set Powder: howl.me/cjS54REcwQI
Kosas Dream Beam Sunscreen: howl.me/cjS55cZEFr3
Rare Beauty Positive Light Liquid Highlighter: howl.me/cjS55D325dB
e.l.f. Power Grip Primer: howl.me/cjS57C7pgWL
Merit Bronze Balm: howl.me/cjS58nTA6EX
Caliray Come Hell or High Water Mascara: howl.me/cjS56r0NKVP
Jones Road Tinted Face Powder: go.shopmy.us/p-1580083
Jones Road The Best Eyeshadow in So Pretty: go.shopmy.us/p-1383952
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WHAT I’M WEARING:
Eyes: Persona Identity Palette
Lips: Ulta Beauty Weightless Water Stain
Nails: go.magik.ly/ml/1tvi5/
Earrings: Amazon
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TIME STAMPS:
0:00 intro
1:06 the brands that are OUT
2:49 the brands that are IN
10:45 up-and-coming brands
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AFFILIATE LINKS/CODES:
Ulta Beauty: howl.me/chJCSsxGKic
Sephora: howl.me/chJCSseu2pD
Sigma Beauty: glnk.io/mzj3y/kelly
Code “KELLYG” for 10%
Kokie Cosmetics: www.kokiecosmetics.com/
Code “KELLY25” for 25% off
REFERRAL LINKS (not affiliated)
ClassPass: classpass.com/refer/TL3DUO0H1...
I use this to book all of my fitness classes! Sign up and receive your first month free!
Rakuten: www.rakuten.com/r/KELLYG2418?...
Get cash back when shopping online. Sign up and receive a $10 welcome bonus.
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FAQ:
What is your skin type? Normal to dry
What camera do you use? shop-links.co/chBs2JHHBZE
Where is your wallpaper from? shop-links.co/chBsZUq6pwg
What editing software do you use? Wondershare Filmora
How old are you? 29
For business inquiries: kelly@sparktalentgroup.com
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FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!

Пікірлер: 280

@lindsayhoffman2688 Жыл бұрын

I don’t think popular on YT translates to real life. MAC is actually quite successful because they have a large, consistent line of staples people repurchase again and again and more importantly, name recognition. Natasha Denona and Pat McGrath have been very popular on YT and both seem to be struggling (as evidenced by way too frequent sales and smaller gondolas.) All of my friends and family (regular beauty consumers who don’t follow it online) know MAC, I doubt even 1/4 could name Kosas, you know?

@KellyGooch Жыл бұрын

I definitely agree!! I also mentioned that in the video :)

@berlineczka Жыл бұрын

Kosas is also hardly known in many countries outside of the USA. We cannot buy it, so we do not know it. But then, in my country there are popular companies like e.g. Zoeva, Artdeco, Kiko Milani, Collistar or Glam Shop that are not available in the US and nobody talks about them there.

@annag402 Жыл бұрын

In my country people that are not into makeup theme have just 1 eyeshadow palette or single, foudation, blush and lipstick + lipgloss. And it always high end brand like dior or ysl. Cause they have lux packaging,are wildly known and are promoted by shop consultants. And such people are majority

@estellehowell4414 Жыл бұрын

I agree. I don't necessarily get excited by seeing MAC have had a new release, unlike, say, a new Natasha Denona palette. There's something about the way she puts colours together that excites my inner magpie. However, if I have my heart set on a particular shade of lipstick, there's a pretty good chance I will end up getting it from MAC. Their vast range of shades and finishes is really hard to beat. The same is true for their lip pencils and blush.

@MoonlitSunflower Жыл бұрын

@estellehowell4414 I have been interested to try MAC's lipstick formula. A brand love by the general public AND occassionally I still hear good things about them on youtube despite their lac of popularity online. I haven't made the plunge because drugstore does lipstick so well. However. When my lipstick all expires I could see myself trying 2 -4 shades out and having them be my staple colors so I could just own a few go to lipsticks.

@WinterChoir Жыл бұрын

I bought one item from Kosas and regretted it because of how it spoiled. Now I avoid the brand. I also avoid other brands that are making a big deal about "clean" beauty because that just seems to be code for something that goes bad.

@stephanied6711 Жыл бұрын

I agree

@kamloopscruiser874 Жыл бұрын

You’re right!

@danitaaaas Жыл бұрын

No parabens is a joke. The liquid products smells so bad after a few months.

@b1tchycvnt Жыл бұрын

@@danitaaaasthank you! parabens are so important i hate how they’ve been demonized

@susanstein6604 Жыл бұрын

Clean makeup and natural makeup are entirely two different things. They are not interchangeable. Kosas is a natural makeup brand that uses natural ingredients instead of chemicals and clean makeup is makeup that doesn’t have potentially dangerous or questionable ingredients in it but it maybe natural or chemical as long as the chemicals are known to be safe.

@strawberrybonbonxo Жыл бұрын

I work in Sephora and honestly the most hyped products that people want are influenced by TikTok...the often duplicated Charlotte Tilbury, Rare, Dior, Patrick Ta, Fenty and Haus. And Glossier.

@AlexandraMichele72 Жыл бұрын

Ngl i loveee dior products

@hootieq Жыл бұрын

Personally I’ve only tried Rare everything else that you mentioned I have not tried but I’ve only just recently started getting into make up so I might try them eventually I currently only have one rare beauty product and I’m so basic because it’s literally just her liquid blush in the shade happy but it was just so pretty and I couldn’t not get it you know I also use the elf primer because I wanted something tacky and also wasn’t going to cost $50 because I already spent $50 on my foundation because I got the Nars light reflecting foundation which I do get a 10 out of 10 if you have dry skin and want a medium coverage foundation

@KristyKurylo Жыл бұрын

Rare Beauty is definitely an it brand. I see them everywhere. If you want to try out some things from them, their mascara is my favorite (I have a problem with mascaras smudging and never from this one), their bronzer stick is my go to bronzer now and their liquid blushes are stunning ❤️

@jennmeninno44 11 ай бұрын

100% agree!!

@thefreshmaker001 Жыл бұрын

For me, Anastasia BH is past its prime. They follow the trends of the moment, but with a considerable delay. They've lost their flair. I wonder whether Norvina is really up to the job.

@Laura.Luminary Жыл бұрын

Agreed. I think appointing Norvina as the face of the brand was the beginning of their downfall, and they made a series of bad business moves from there that negatively impacted their public image

@debleigh1249 Жыл бұрын

There’s so many less expensive sunscreens than Kosas that work with my skin care, I would never pay that much money for something that I could not work with skin care underneath. 🤷🏻‍♀️

@pajamamama5965 Жыл бұрын

Great video! My prediction is that we're going to see the rise of Wet and wild because they are now considered cruelty free and are purposely keeping their prices low in these challenging economic times.

@aprilrich807 Жыл бұрын

All of what you’ve stated is true; but I’m holding off for now, just due to their previous sneakiness. It’ll take me awhile to come back to them, if I ever do.

@hollythornell5262 Жыл бұрын

I love them always

@erinkoster8654 Жыл бұрын

I’m still not pleased with them from the 2019 scandal-where they lied about being cruelty-free. That was so shady. It seems like it’s true (for real) now but I’m having a hard time trusting them.

@zaria5785 Жыл бұрын

Yeah it’s too bad what happened with all the shady business with Wn’W. I wanted to support a U.S. brand but I’ve since moved onto other products and even Korean/Japanese brands that are reliable and trustworthy.

@pajamamama5965 Жыл бұрын

@@hollythornell5262 me too!!!!

@kerriwright4593 Жыл бұрын

Weird I didn't know kosas was an it brand lol. If I hear about them it's typically someone saying the product has gone bad quickly. I've only tried a couple things but they weren't amazing and did go bad quickly.

@stephanied6711 Жыл бұрын

I agree

@zaria5785 Жыл бұрын

Always get it mixed up with Kokie 😂.

@MoonlitSunflower Жыл бұрын

Everyone seems to be talking about them so I was not suprised that it made the list but I was suprised that it is so highly regarded amongst all of her influencer friends. I think I heard about a concealor that expired in less than the 6 month use by date. No thanks. I cant even pan my E.L.F concealor before it goes off in approximately 13 months. At least E.L.F's concealor is still good by it's use by date. Seeing Kosas being so popular amongst influencers really amkes me question their judgement on other popular up and coming brands too.

@melenyfors695 Жыл бұрын

I think Tower 28 is going to start becoming a “IT” brand. I have only tried their mascara and the spray but I absolutely LOVE both products and they have overtaken my staples that I’ve used for YEARS

@Laura.Luminary Жыл бұрын

Yes! I’ve been interested in Tower 28 for a while, and while I haven’t tried anything from them, they’re definitely one to watch. They certainly get a lot of love online

@olivia-xm3hx Жыл бұрын

i love them! thankfully they are available in europe thru cultbeauty/revolve, i've panned their bronzer and blush and despite them being a "clean" brand i never had issues with them

@VanessaVera1d Жыл бұрын

Their sculptino is my fav! It’s a really good foolproof cream bronzer

@amanday3103 Жыл бұрын

I feel like people complain about elf raising prices a lot which on the one hand I get because makeup is just getting more expensive in general, but you’re right there’s definitely been a huge increase in quality. And if you’re going to have products that compete with high end but get that for a fraction of the price I feel like that’s still worth it. If you still want $1 makeup go to the dollar store or shop miss a.

@handsoaphandsoap Жыл бұрын

They probably can’t even keep the prices low either without going bankrupt, influation is just too high right now. They still need to purchase material that goes into their products, they’re likely renting out an office space, they’ve got employees to pay, they need to pay retailers to host their makeup. All this cost adds up and when all of it rises in price, they’re either gonna have to raise prices as well to stay afloat or let themselves drown.

@hollythornell5262 Жыл бұрын

I never liked Elf’s $1 makeup or even the $3 stuff really. But now I love a lot of things in the $5-10+ range

@hollythornell5262 Жыл бұрын

Except that $3 brow pencil! That thing is so good

@Hippidippimahm Жыл бұрын

It’s been really interesting seeing a shift in the drugstore also. They’re carrying Beauty Bakerie, The Lip Bar, Colourpop and Mented at my local targets.

@MoonlitSunflower Жыл бұрын

It is fun to see what is available at the drug store expand.

@hollyjames148 Жыл бұрын

I think Dior, Essence, and NYX should be added to the list. These along with ones you mentioned are usually in most of the videos I’m watching.

@kimmmy86 Жыл бұрын

I so wanted to love Charlotte tilbury products, but it leans quite warm and as someone who has trouble keeping makeup not pull orange/peach on me, I feel I’ve wasted so much $$ on it.

@AngelissimaASMR Жыл бұрын

I agree, everything pulls peach on me. I'm light olive and prefer cooler to neutral tones on myself.

@leyshy99 Жыл бұрын

If you're fair then absolutely

@MonLis76 Жыл бұрын

I’d like to see an updated version of the video you mentioned 😃 talking about the brands that are popular among those who aren’t overly into beauty/products 🤩

@KellyGooch Жыл бұрын

I will film one soon!

@PodieM18 Жыл бұрын

@@KellyGooch I really appreciate your conscious purchasing, it's something you don't see often in this space. It's refreshing that you buy what calls to you, not just whatever is all hyped and on trend, and not masses of everything. Thanks for that, and for all the work you put in your channel.

@Doyoufeelboneeta Жыл бұрын

I was surprised with Kosas being the “it brand” right now 😳 all I see on my end is criticism on their products. I’ve never been compelled to purchase from the brand. Merit is another brand that I don’t want anything from. The owner leaves something to be desired over. 😪

@kamloopscruiser874 Жыл бұрын

You’re right about the hype. Yes to a kosas brand video and ELF I love the “out” brands- several products from Tarte, Urban Decay & ABH all made their way into my cart for the last 2 Sephora sales. Reliable proven stuff on repeat buys. I tried some of the “in” brand products and didn’t like them as much. I still want to try the Kosas Cloud set powder. CT is good but not everything. I think you put your finger right on the new trend driving makeup forward and it’s the minimalist makeup trend. Merit is positioned perfectly in that sphere. Ditto Rare Beauty. Less glam more getting out just living life and looking naturally great.

@danicee Жыл бұрын

I actually hear about Tarte a lot, they’ve been releasing more “clean” products that appeal to people interested in natural finish makeup. I don’t hear about their eyeshadows palettes as much, but I think their target customer has changed, which is better for the longevity of the brand. I will say, there are a lot of brands that have slowed down, though, to the point that we don’t hear about them often anymore because they’re not launching products regularly. 2 that come to mind are Lorac and Stila.

@BethInABox15 Жыл бұрын

The beauty of a brand like Stila is that they don't really need to release things very often. The Stay all Day liquid liner is one of the most popular eyeliners in the world, and eyeliner is a product that people use up and repurchase often (Unlike Becca and their highlighters). They also have some other iconic highly rated products like their cream blush, plumping lip glaze, kitten eyeshadow, colour correcting primer. If they ever went out of business I would be truly shocked. (Can you tell I'm a huge Stila fan 😅)

@MoonlitSunflower Жыл бұрын

When a brand slows down but still thrives it intrigues me. What's going on over there, Mac, Tarte, Benefit? What hidden gems have I not discovered. What is it that the public loves about you so much that they keep you runninh despite a lack of a strong presence online?

@MoonlitSunflower Жыл бұрын

@@BethInABox15... and now I'm kind of curious about Stila. By the time I heard about them the craze over the liquid shadows was dying down and I've heard little to nothing good about them since. Other than that people want to see them stay in the game. Like the Balm.

@BethInABox15 Жыл бұрын

@@MoonlitSunflower That eyeliner is the best place to start, I finally purchased it a few years back after reading about a woman who went through childbirth and it didn't come off 😅Now it's the only eyeliner I buy!

@MoonlitSunflower Жыл бұрын

@@BethInABox15 sounds pretty incredible!

@violetclaire6608 Жыл бұрын

I see Tower 28 CONSTANTLY. I noticed all of the brands you mentioned are Sephora exclusives too. I hope one day they’ll make their way to Ulta.

@KellyGooch Жыл бұрын

Good point!

@mullins2023 Жыл бұрын

O Yeah Tower 28 is definitely killing it!!! That mascara is fire 🔥❤

@briannan1446 Жыл бұрын

I agree these brands get a lot of hype, but ELF is the only brand on the list I've really tried. I buy a decent amount of high end makeup, but the only thing I've tried from any of these brands is the Charlotte Tilbury setting spray. Great video!

@Holly-lz7dm Жыл бұрын

I like to follow YT and beauty videos but I'm not the least bit interested in "it" brands. If I see a "look" or product that looks interesting, I look for it in the brands I like. I have sampled some products from new brands and haven't been impressed. The constant search for newer better products is filling the landfills with even more waste. I wish the manufacturers and the beauty industry/community would just take a step back and calm down.

@kelcilewis Жыл бұрын

I’d love to see a full face of rare beauty from you! Also, would you ever consider doing a YESSTYLE haul and trying out K-beauty brands?

@angiesmith6782 Жыл бұрын

Definitely ELF! Their quality has just gotten so good over the past couple years, I think they’ve become my fav drugstore brand! I see Gwen Stefani’s brand really coming up with her latest launches! I just picked up her bronzer duo (cream and powder) and I’m loving it as well as her highlighter, it’s beautiful! They both blend into the skin so well and the packaging is adorable😊

@Jennifer_Ann Жыл бұрын

Tarte is probably my favorite brand at the moment, they have really excellent complexion products and have really expanded their shade range. Their bronzer wand dupe for the Charlotte Tilbury comes in 7 different shades, which is more than any other dupe.

@theonlycma Жыл бұрын

The Rare Beauty Concealer is my holy grail! Such a gorgeous finish, so smoothing, and I don't need to set it. You should give it a try!

@ME-je4tg Жыл бұрын

It's interesting, ELF started to become somewhat popular RIGHT when I was in high school & first beginning to watch beauty videos & read blogs & it feels like they have ALWAYS been part of my makeup journey bc I'm 27 now & my beauty tastes r a little more sophisticated and ELFs progression has kind of moved at the same pace as my time experimenting with makeup from start right up to the present. Cuz I started trying their stuff bc it was so accessible & while their prices have increased, they continue to be some of the most affordable products I use cuz I am able to splurge a bit more on makeup at 27 than I was at 17; and I think the quality has kept up very well w the price increase if not exceeding it the speed of the progression. Cuz now that I DO have more luxurious products accessible to me, I can absolutely say that there are countless ELF products that are ABSOLUTELY competing with high end in terms of quality of formulation. I basically say all that to say that I have ALWAYS been an ELF girl so its twice as exciting that they are having a moment lately & releasing SO many true HIT products & I only hope they will continue their LONG streak of being one of my ol' faithful ride or dies. I have a soft spot for them.

@bedajh Жыл бұрын

I live in Asia, we can’t get Merit, Kosas, Saie, etc. ABH finally made it here.

@nicoledidyk2669 Жыл бұрын

Great video idea! I love caliray and looking forward to what they come out with

@TheMunchkinita2509 Жыл бұрын

It's weird bc except for possibly their lip oil, there is absolutely nothing offered by Kosas that I'm interested in trying. And even with the lip oil, Julia Adams mentioned it yrs ago and I still haven't tried it, which tells me that I probably never will 🤷🏻‍♀️

@BlessedLifeLoveandFaith Жыл бұрын

Happy Monday, Kelly.💛 I just saw that ABH has a new palette and it's a bit expensive for me to purchase it right now. Thank you for the information. 🙂 God bless and hope you have a good week!

@arnellmarie Жыл бұрын

Great video! Yes, please do an updated one.

@kristenclark82 Жыл бұрын

Always appreciate your videos like this!!

@kelly82485 Жыл бұрын

I LOVE this eye look today! Can you please recreate it on a yt short?

@olivialee4580 Жыл бұрын

The MU by Mario powder blush is one of my favourites! It’s amazing and blends so smoothly. I have a dark berry shade and light-medium skin tone and it looks so amazing sheered out on me! I’m yet to try anything else from the brand but I’m tempted to pick up another shade before even trying something else from the brand 😬

@pamelakellow4225 Жыл бұрын

Yes please to updated video on ELF!

@sunklee Жыл бұрын

I have been reluctant to buy anything from Kosas, mostly because I hear that their products go rancid quickly. I would be very interested to hear your thoughts on this.

@zoeberry33 Жыл бұрын

I'm so glad you mentioned Elf❤

@elizabethcolahan8586 Жыл бұрын

Girl if ur gonna try anything from makeup by Mario you have to try the cream bronzer. It is so beautiful and lightweight. Perfect for natural makeup days. Loved this video. You always have such great content. Very interesting to watch. Love u!!❤

@kimt3864 Жыл бұрын

I loved this video and want to see more like it!!!!!

@trkish06 Жыл бұрын

I use many of the brands you discussed. I love CaliRay's primer, Jones Road Miracle Balm, E.L.F setting powder in their regular & luminous formulas (both make great eye shadow setting powder after a primer), Charlotte Tilbury Magic cream, Merit Dayglow Highlighting balm, etc. Always looking for the new and upcoming product lines. Love them!

@wilddaisies1067 Жыл бұрын

Great video but I think you missed fenty beauty. I thinks it’s definitely an it brand now . I don’t own anything from the brand but it’s popular

@KellyGooch Жыл бұрын

I agree! I debated including them

@cprk Жыл бұрын

Love a tutorial of your eye look!

@sarahjane9512 Жыл бұрын

Thanks Kelly, I just ordered another blush that I don’t need but if you like a make-up product, I have to get it!!

@mistichristensen7088 Жыл бұрын

I have been leaning more into the indie brands. I still find their pricing is far less than the amazing quality of products they put out. Great video! 💛🌻

@GennM1107 Жыл бұрын

Do you have any brands you recommend? Looking to get into some indie brands this year!

@mistichristensen7088 Жыл бұрын

@@GennM1107 yes! Glamlite, oden’s Eye, sugar drizzle, adept, simply posh, Kaleidos, nomad, ace beaute, lunar beauty, unearthly cosmetics, blend bunny…to name a few. 😉

@GennM1107 Жыл бұрын

@@mistichristensen7088 thanks! 🙂

@chelseyl3838 Жыл бұрын

I think Patrick Ta is considered an “it” brand

@KellyGooch Жыл бұрын

I agree!

@laur83 Жыл бұрын

i love seeing the contrast between youtube, tiktok and insta makeup versus makeup regular consumers typically buy. it’s always super interesting seeing where things differ and where they align.

@Aliciamarieover40 Жыл бұрын

Your makeup always looks so pretty

@KellyGooch Жыл бұрын

Thank you!!!

@dorottyazsofia Жыл бұрын

The video and the thumbnail made me chuckle, because I remember that sometime in 2018 or 2019 I saw a video where an influencer was making predictions for the next 5-10 years about the beauty indsutry and asked our viewers opinion... and all of us said if there was 1 brand we see rocking it even in 10 years even on KZfaq, it was ABH because they seem to be able to do NO WRONG... oh how the wheels turn :D. But one of my predictions I seemed to get right - that we are going to see more and more makeup artist owned brands get popular and the influencer / celebrity brand bubble burst... and I see that trend except for a handful of super thoroughly created celebrity brands. As for the IT brands, I think the shortest lived is going to be Kosas, because I see some quality issues that is deriving from the fact that they are so "clean" that some of their products are lacking preservatives that would make a product longstanding - ven though I see them getting out with new formulas, so maybe I can be wrong.

@kerriwright4593 Жыл бұрын

I'm not sure what I'm excited about. I definitely get your list, just because they're not my favorites I see the hype. Charlotte Tilbury has some fantastic products and the only thing I ever really didn't love was the mascara but it's because I have sensitive eyes. I feel like tarte has been coming back up again

@risahp Жыл бұрын

Kelly, you must try the new Makeup by Mario blush veils. I tried perfect pink and went back for barely blushing and then went back for rose crush and pinch of pink. Just peachy is sitting in my Sephora cart 😂. Did I need more cream blush? Not at all but these are my fave formula that I’ve ever tried. My husband even noticed how smooth my cheeks were when I wore this blush. Yes, I’m a huge fan. I’d love to see a makeup by Mario deep dive from you. The blush veils are the only thing I’ve tried and I’d love to know your opinion on his other products since we have very similar tastes. 💜💜💜

@tatianaariel6564 Жыл бұрын

I might have included some combo of the following.. rose inc, tower 28, saie, maybe haus labs? 😘

@KellyGooch Жыл бұрын

I agree!!! I considered all of those too!

@emmacondon7028 Жыл бұрын

Would love to see a combo try on/best and worst Kosas video❤️

@mullins2023 Жыл бұрын

Please Kelly!!!!

@WoohooAndTheCity Жыл бұрын

0:43 totally! My coworkers are still raving about Tarte and meanwhile I am trying to put them onto ND and stuff 😅

@donnagill9956 Жыл бұрын

Kosas brow pencil has been my staple for awhile! I tried others after using it, but I just love everything about it!!

@yasminealexandraaa Жыл бұрын

I have found myself purposely seeking out the older it brands because I can’t deal with the shelf life of these newer brands 😢 I have so much makeup, I buy new products with the intention of them lasting me years. I’ve been burned several times kosas, rose inc, etc. products I had for 6 months were rancid. It sucks so much!!!! Gimme those preservatives please

@gasparinha Жыл бұрын

Absolutely. I think that's the main reason I haven't tried anything from the "trendy" brands (besides e.l.f. LOL). I don't love cream products, and I want my makeup to last longer than six months. I have sensitive skin that is very picky about old products - plus I have to be really careful with essential oils. That and the greenwashing...

@yasminealexandraaa Жыл бұрын

@@gasparinha yes yes and yes! My skin straight up burns when essential oils are around. It sucks but I guess it saves money😅

@shifaph3551 Жыл бұрын

I have been using more of the clean makeup now. So most of the brands you have mentioned fall in that category. Could it be that people are wanting more clean brands now, especially after Covid and all? Just thinking. By the way, I wanted to commend you for the way you make these videos on different brands and people. Very professional and classy!

@Jessie12N Жыл бұрын

I just bought my 3rd bottle of Two Faced Born This Way original foundation. I'm not into the the whole dewey no makeup makeup look. I have a lot of hyperpigmentation and I need the heavy duty stuff to make my skin look one color and the sheer dewey stuff doesnt cut it for me. For a long time I tried to get into that look, but now I have accepted what I like.

@aamatista7820 Жыл бұрын

Kelly u look amazingggg

@yenitaly244 Жыл бұрын

You said guess which? I was like ELLLFFF!! And then you finally mentioned it 😂

@sacgeekgirl Жыл бұрын

I think and hope that Merit is a new up and comer esp with poc. Their shadows are rich and gorgeous and I've heard the same on their lip products. I casually tried a cream highlighter stick from them and Wow, I was not expecting the glow that it gave. Nothing like what I thought it would be. Such a beautiful radiance that wasn't glittery. I think they got something special

@CallmeCalypso Жыл бұрын

Merit doesn't carry shadows

@sacgeekgirl Жыл бұрын

@@CallmeCalypso I might be confusing the shadows with Mented

@JNMJ1978 Жыл бұрын

I have the barely blushing shade and is pretty but im sure you have something like it in your collection.

@jenniferpickle8565 Жыл бұрын

I have a couple CaliRay products and love them!! The mascara is definitely in my top 3!

@tammyeaton4791 Жыл бұрын

I’m not overwhelmed by Charlotte Tilbury as a brand, but I DO like the Beautiful Skin Radiant Concealer. I go over it with my Hourglass Ambient Light Powder with an Ulta Beauty highlighter brush. So pretty!

@ashlovesblush13 Жыл бұрын

GIRL! You HAVE to try the Rare Beauty Liquid Blushes. They are literally so freaking good!

@SoDarnSatisfying Жыл бұрын

Less hype now but I still have luck with many Urban Decay products. (To be fair, I have not bought a high end shadow palette in forever.)

@marshaanderson4756 Жыл бұрын

The other product I love from Kosas is the cream cheek duo, and it's being discontinued! I panned one and am halfway through another one. Mostly for the highlighter.

@mariesikk Жыл бұрын

Yes I love the cream duos. I bought a backup when they discontinued it because I am almost done with my original and I’m not ready to move on 😅

@jambajackson1818 Жыл бұрын

You are very pretty I love your earrings in your hair looks really good tucked behind your ears

@teresacollins7192 Жыл бұрын

Mario.. didn’t know him, his rep/clients. However, saw his master metals palette 2 years ago and hubby gave as bday treat after months of me debating the splurge but kept thinking about it. I am 60 and using it dry is perfection. I was late to the game on this product and the mixing solution is not to be found - and OK, applying dry is gorgeous. Glitter isn’t my friend but this is truly master classic in smooth shine.

@DoodleWrite Жыл бұрын

Makes sense that these newer brands are referenced more due to their “shiny new thing” quality. Rare Beauty keeps consistently launching new products as of late, and the YT coverage cycle discusses more new launches and critiques it rather than a beauty kit or look-based video of the past. Professional standard makeup (MAC) was rare in the 2000s, until it became popularized as the standard across premium and even drugstore lines. Now inexpensive makeup can compete in performance against higher ticket products.

@laurenw3858 Жыл бұрын

This feels nitpicky but I miss when you greeted us at the beginning of videos - it feels odd to me to just jump in. Still love your content!

@larissaseals5340 Жыл бұрын

Make up by Mario would change your mind on creams! I'm definitely a powder girl myself but his formulas are easy to use.

@gingerchipper Жыл бұрын

I’ve been introduced to Jane Iredale and I love the powder blushes….like velvet. Also love Tower beauty. Givenchy and Revlon illuminance are my holy grail foundations. I don’t care what is “It” at the moment. I buy what works for ME. 😊

@becm963 Жыл бұрын

I still use my Patrick Ta products. He has one of my favorite blush and eyeshadow shadow formulas. Rare Beauty does make a wonderful cream bronzer and liquid blush. Kosas powder is my go to. I wish their concealer would last longer because it sat nicely underneath my eyes.

@EmilysMakeupBag1 Жыл бұрын

I know you don't usually use setting spray, but the Caliray setting spray is SO GOOD

@lesanimaux4416 Жыл бұрын

Anastasia was really onto something with the Nouveau palette but everything after that was just... meh.

@aBirdAndHisBoy Жыл бұрын

Spot on list. Kosas is definitely hot now!

@ilz_y Жыл бұрын

Problem is, where I live (South Korea) it’s really hard to access all of these new “it” brands, whereas the “older” brands are readily available in pretty much any department store. It’s just not feasible for people outside of North America/Europe to shell out $25 on shipping for a rare beauty blush when we can spend that on a Mac blush that does the job. Also there’s k-beauty brands but they’re extremely limited in colour so yeah…

@violetviolet888 Жыл бұрын

12:47 Bobbi Brown has made a conscious decision to *not* sell through retailers. She said this in one of the Jones Road tutorial videos. She also has a bunch of young people working for her who understand social media and the product.

@pryak6581 Жыл бұрын

I highly dislike the cream products trend. So Rare Beauty & Kosas I've never even looked at. Cream products get so messy after few uses, the formulars aren't as stable as powders, especially if it's clean beauty. If highend, I like to buy powders, because I use my products 5+ years (I know you're not supposed to). Usability, control over placement, staying power, and grease factor are all better with powders for me. Another trend I've noticed is that product amounts are decreasing, everything looks instagramable, costs more, but only contains a few uses worth of product, e.g. with Merit, CT. It's hard for any brand to reach Mac's status as an everyday staples brand.

@justrose6978 Жыл бұрын

Me too. I have several heralded creme blushes and I have to layer powder blush over them to hold color throughout the day, not to mention my right cheek has a stubborn patchy spot that cremes accentuate 😣 I too prefer my powders and yes, they last YEARS. I've barely had to dispose of products due to degrading of the formula.

@user-mm8yp8oz3k Жыл бұрын

NARS also was very relevant like MAC and referenced as a baseline

@chiknlittle Жыл бұрын

I haven’t seen your rise and fall of ABH (if there is one), but I very much noticed how little they were being mentioned after they came out with eyeshadow palettes back to back to back. Everybody commented on how unusual it was for the brand and how much they were like what is happening. I swear, barely heard from them again!

@MoonlitSunflower Жыл бұрын

Norvina was kind of crappy to influencers around that time. They had a competition to get on the p.r list, so ABH got all hyped up. They sent out PR once, and then they were like jusssst kidding. I think it left a bad taste is influencers mouths all around. They had been manipulated by the brand and didn't like it. Reminds me of audiences not liking being manipulated by influencers, actually. That said, I'm surprised I still see so many Ana Luisa sponsorships these days.

@chiknlittle Жыл бұрын

@@MoonlitSunflower oh I didn’t know that about the PR list. Makes sense why nobody is interested in talking about them anymore

@MoonlitSunflower Жыл бұрын

@@chiknlittle Yeah, even those that didn't compete were left with a bad taste in their mouths over it. Also, I saw in another comment something about Anastasia supporting Putin.

@chiknlittle Жыл бұрын

@@MoonlitSunflower 👀

@MoonlitSunflower Жыл бұрын

@@chiknlittle yeah. I remember some drama about Anastasia supporting something controversial, but I don't remember the details. The comment I read was from last night, but I think it said she had been in support of Putin.

@Anythingaboutbeauty Жыл бұрын

Since most of your brands are not available in stores here in Ph, Mac is still a consistent line here. It is a reference for colors of makeup. There is also rise of korean makeup brands too which are very good and innovative. I Just hope that there would be a physical store of Sephora at least here. You would be surprise how people here would spend money with makeups 😊

@happyunicorn5370 Жыл бұрын

What bronzer and blush are you wearing? I’ve been loving your makeup especially lately ❤

@CryoEMQueen Жыл бұрын

Ya I don't support ABH anymore, not into Putin supporters personally. I wouldn't mind if they went out and stayed out

@traceyflater Жыл бұрын

Kosas does not seem cool toned friendly. Their complexion products look so yellow. Make Up by Mario seems overpriced for what it is. I love Rare Beauty merch maybe more than the make up. But I want to try more.

@KellyGooch Жыл бұрын

Most of what I have tried from them definitely pulls yellow!

@vanessalamontagne4443 Жыл бұрын

Pretty much the only brands I buy or keep tabs on are makeup artist brands (PML, ND, CT, Patrick Ta, Makeup by Mario and Danessa Myricks). I pepper in a few others like Kaja but for the most part, I love MUA brands.

@danitaaaas Жыл бұрын

The brands you mentioned like Tower 28, Kosas, Meritt are basically known to most people in the asian and european market.

@alidubbs Жыл бұрын

I’ve been seeing ads for “Gen See Beauty” for a while and finally tried it! And I love it - to me, it has a similar sheer vibe to merit, but it’s not sold at Sephora so I’m not sure it can ever be as big?? Would love to hear your opinion of some of the products (:

@honourserenity851 Жыл бұрын

I would be in big trouble if Jones road ever makes it in stores. I do wish more products were available in store and will make or break a brand. Most of the ones that are no longer “in” are sold in stores making them accessible hence high sells even tho they aren’t going viral.

@sarahthorup1023 Жыл бұрын

I love this video idea! I was surprised Saie beauty and Lawless weren’t mentioned in the up and coming category. I also think Fenty and Patrick Ta are both very trendy brand as well and has been for the last few years. Surprisingly I haven’t purchased anything from the brands listed in the video except for rare beauty.

@KellyGooch Жыл бұрын

Ooooh great point about Saie!!!

@makenzyportney80 Жыл бұрын

I really thought you were going to include Saie!

@hannasain709 Жыл бұрын

I recently tried Merit and love it. The complexion stick is perfect for no makeup days. I am going to order some blush bombs next. I have been looking at the JONES ROAD website and can not wait to try it! Is it sold exclusively on her website or is there another retailer such as a department store since Sephora and Ulta don’t carry it?

@blackdiamond5507 Жыл бұрын

I got the set of four little Merit blush balm things and I love them all. I'm old with light to medium yellowish skin. ☺

@mullins2023 Жыл бұрын

I think Kelly said that Jones Road was not available at any other retailers. Also I tried the contour stick from Merit...I wanted so much to love it but was so disappointed!:(

@lisapetrison-beautyreviews Жыл бұрын

Jones Road was sold as a "pop-up" in Credo for a year but now they are only sold in a few Jones Road stores (Greenwich Village, East Hampton, NJ) and from their website. Maybe more JR stores soon.

@susanstein6604 Жыл бұрын

I just bought Half Caked mascara. It’s very similar to Caliray and it’s about the same price.

@judylopatin6110 Жыл бұрын

I am curious about Makeup by Mario, but the Kardashian association puts me off! My favorite brand these days is Victoria Beckham (though I was never a Spice Girls fan). Her brand is pretty It on the channels I watch.

@sagebeauty Жыл бұрын

LYS has a similar vibe to Kosas but better quality products overall and about half the price.

@AlexandraMichele72 Жыл бұрын

I wanna know the lip color and brand that you’re wearing please!!

@Whisky-1203 Жыл бұрын

I’m really bored by a lot of brands like abh Natasha denona etc nothing really different or exciting. Will continue to purchase urban decay & rare beauty. Hoping to see something good this summer.

@olivia-xm3hx Жыл бұрын

i wish merit was easier available outside of the us...their products n price point are so intriguing

@blackdiamond5507 Жыл бұрын

🌸I love MERIT products !! ❤ Thanks for your videos, love your hair, it looks so healthy. Well you're 12 right ? 😁❤

@mullins2023 Жыл бұрын

Lol yea Kelly is so adorable! And her hair is always so beautiful!!! I wish I could get my hair do that!

@blackdiamond5507 Жыл бұрын

@@mullins2023 Wow I'm sorry the Merit didn't work for you. You said contour stick -- is that the same as the bronzer? I did get a bronzer and while it's pretty sheer and not overly pigmented, I think it's enough for lazy makeup or rushed days. I don't put it over heavy foundation though -- just on top of Florence By Mills Baked Correcting Powder (LOVE) over moisturizer. I used to love the Physician's Formula correcting powder but they discontinued I think. Anyway I searched and searched till I found the Florence By Mills. It's not too too expensive and I use it as foundation lol. 😁