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What do Martin Luther King Jr., Ronald Reagan, Patrick Bateman, Genny Savastano and me all have in common? You might have guessed it from the title - yes, the humble DateJust!
In today's video I revisit this classic, which I have owned many times, particularly the reference 16013, which was famously worn by Christian Bale in the movie adaptation of the novel American Psycho. Its appearance in the movie was a watershed moment for the historic and evolutionary Rolex watch, and in recent years it has become the best true luxury, do-it-all watch under $5000.
Why did Bateman wear it? How has it become the status symbol so many aspire to own? Why is it so important beyond its image, infamy, and allure? How have my perceptions changed after not owning this watch for a while? Join me to find out answers to all this and more, as we delve a little deeper into the dark side of the Rolex DateJust.
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