Why We Hate Tag Heuer & Richard Mille: Watch Talk For The Sapient Enthusiast 😂

Рет қаралды 59,374

5 ай бұрын

Today I'm joined by engineer turned watch entrepreneur Marc Frankel of Long Island Watch for an essential #WatchTalk episode all about two of the watch industry's most prestigious yet controversial brands-Tag Heuer and Richard Mille. In this month's watch chat we discuss established watch brands we really don't like, and explore why. From their style, design, technology, history, marketing, branding, and past and current watch offerings, we delve deep into why we feel the way we do about both watch brands. Join us for another fun and laidback watch talk, and don't forget to add your thoughts about Tag Heuer and Richard Mille in the comments. What's a prestigious watch brand you really can't stand? Please share below!
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Пікірлер: 629

@GentlemensWatchServices 5 ай бұрын

RM’s are like listening to really technical jazz musician freeforming, really impressive but but not at all pleasurable

@theurbangentry 5 ай бұрын

🤣🤣🤣👏👏👏 Genius analogy. Thank you very much. Best regards, TGV

@OscarOSullivan 5 ай бұрын

If you want a mechanical took watch a Citizen NY0040-17L has it all. Fascinating story of when I got my NY0040-17’s strap from OEM to my CWC green grey G10 at the Jewellers where an elderly man inquiring about service for his grandfather’s pocket watch which was stolen by some Black and Tans and they tried to remove his grandfather’s name from the watch before it was returned. For a dress watch I would love a Stowa Marine 36 decorated hand wind movement, no date and with centre seconds hand with Arabic numerals dial. Never thought TGV would be the sort of person to go sailing. I crew on a Shipman 28.

@user-ep5ck4mj4x 5 ай бұрын

@@OscarOSullivan Get richer.

@OscarOSullivan 5 ай бұрын

@@user-ep5ck4mj4xBetter health than wealth

@OscarOSullivan 5 ай бұрын

@@user-ep5ck4mj4xDo not believe in making loads of money

@DCbell5 5 ай бұрын

All the talk of Heuer’s accomplishments, the F1 involvement, Senna, John Glenn, and the picks of the Monaco V4 made me want a TAG Heuer even more!

@jpldriver 3 ай бұрын

That means their marketing has worked with you!

@samjep2 5 ай бұрын

Id rather have an Aquaracer over a Richard Mille 🤣

@theurbangentry 5 ай бұрын

Ha, me too, any day of the week! Thank you Sam, Best regards, TGV

@benjaminkenny8492 5 ай бұрын

Me too r m plastic toy crap

@tricky92x 5 ай бұрын

@ronvalentine3578 Well, if he was poor he'd rather have a Richard Mille... then he could sell it and no longer be poor. With your logic, I wouldn't be shocked if you're poor.

@mdo5121 5 ай бұрын

@ronvalentine3578 no because just maybe he has taste

@ntvinternationalnews4591 28 күн бұрын

Agreed 👍

@guitarschronos4937 5 ай бұрын

I hated tag for years because you’re supposed to as a watch collector.. Then I bought one and now I love them. Now own a Carrera heritage steel and rose gold not plated as my dress watch

@theurbangentry 5 ай бұрын

👏👏👏 I love hearing stories like this, happens to the best of us. Thank you for posting that, very much appreciated. Best regards, TGV

@randombloke10 4 ай бұрын

I had hate for years from the people who you were like, my 8 year old Carrera has been a stunning and reliable watch and I'm glad that opinions have finally started to come around... also the glass box looks mental!

@gilbertler03 3 ай бұрын

Open up the case back and look at the polishing on the movement.....

@randombloke10 3 ай бұрын

@@gilbertler03 Carrera’s all have display backs and decorated movements 😂

@guitarschronos4937 3 ай бұрын

@@randombloke10 exactly 👍 wtf lol 😂

@alexm2113 5 ай бұрын

For me, I have a love/hate thing for AP. For a very long time the Royal Oak was a grail of mine. Years and years ago, when you could buy one at retail for somewhere around 15k, I told myself one day I'd own one. Now though, after they went the artificial scarcity route, and inflated grey market prices, and the whole 'flex' lifestyle where d-bags are wearing diamond encrusted models for Instagram photos, they've just been sort of ruined for me. I still appreciate the Royal Oak but I have to say I don't like AP.

@briteppr62 5 ай бұрын

Exactly! Very well said.

@StefanoMaggio 5 ай бұрын

Good one, yes. For such a big maisonette they're also too dependent on the royal oak

@martsec9330 5 ай бұрын

I'd be hiding a long long way from civilisation if I had that sort of money. Possibly Urban Gentry's best line ever

@theurbangentry 5 ай бұрын

🤣🤣🤣 Thank you, Best regards, TGV

@knighthaunter 5 ай бұрын

ya thats the part that sure resonates with me. my amazon deliveries would be like, 3rd island on the left, leave it on the dock lol

@robertcalkjr.8325 5 ай бұрын

@@knighthaunter That's what I was thinking. If I had that kind of money, I would buy my own island somewhere.

@soistelsatsok9644 5 ай бұрын

You dont need a lot of money to do that

@knighthaunter 5 ай бұрын

not sure these days but back when i was way younger me and a friend priced some islands off nova scotia, not exactly what my wife would have in mind though lol

@megasoid 5 ай бұрын

Anytime the two of your are onscreen it's a great day. Thank you.

@ryanthorne5432 5 ай бұрын

The problem I have with so many luxury-ish brands is that they have so many uninspiring models, and lower priced brands have so many that are both interesting and affordable.

@theurbangentry 5 ай бұрын

Great point, thank you Ryan, Best regards, TGV

@nearlyretired7005 5 ай бұрын

Uninspiring...Rolex!

@ryanthorne5432 5 ай бұрын

@@nearlyretired7005 I have to agree.

@jurgenmuller143 5 ай бұрын

Well said, fully agree! I started to love the latest releases and the history from Bulova. As a German my favorite Brands are Nomos and Mühle Glashütte where you get a watch worth the money.

@karlsenula9495 5 ай бұрын

Rolex: change the color combo, add a mm of size, take a mm of size away, cover it in gemstones ... same watch design but hey it is 'technically' a new watch model. Moonswatch did the same ("hey look this model has a gold hand!").

@steven3379 5 ай бұрын

Good video Gents! While I would never have purchased a "Tag", my father did about 3 years ago, then about a year & a half ago out of the blue he gave it to me! (he's 94). I must say it's actually a good looking watch, it's a 200m diver style, WAZ1120. BB0879 Quartz movement, two-tone Formula 1. The second hand hits all the markers, blue dial, I love it and will never leave my collection!

@nickbandz009 5 ай бұрын

The glassbox tag Heuer Carrera, and skipper are two of the nicest watches out right now .

@baron_von_noob3117 5 ай бұрын

I have a 2023 Tag Heuer F1 chrono quartz full red with the red rubber strap, absolutely love it. It's a memento of all the races and GP's i've been to. I only recently got into watches, and i was completely unaware of the fact that Tag Heuer was so hated by watch enthusiasts throughout the years. 🤣

@REEE_Larson 5 ай бұрын

I absolutely adore my F1. I bought it completely unaware of how hated the brand is online as well. I can’t begin to care that it’s quartz as it only adds to its luxury/tool watch appeal.

@bigdreams5554 4 ай бұрын

Painful to pay high price for quartz watch... But it is so much convenient than an automatic, especially if you have a collection of watches .

@mdunawaym 5 ай бұрын

I really appreciate you guys' openness to find something positive to say about companies that get a lot of hate, whether it's deserved or not.

@andal7404 5 ай бұрын

Just bought the new Carrera glass box and it's really beautiful. The sapphire is shaped incredibly. RMs are just ugly.

@sinesaii 5 ай бұрын

I almost bought one as well. If you can grab one under $2k for the time-only, it is a lot of watch. That said, the Formex I bought instead is a better watch to me, but I am obsessed with a good polish on the case & bracelet.

@keefw361 5 ай бұрын

@@sinesaii Under 2k are you taking the piss? These are like 5k plus watches 😂

@tricky92x 5 ай бұрын

Exactly. Marc's takes in this video are played out... like sooooo 5 years ago. What TH has been doing over the last couple of years is very impressive.

@bananowyjestemsobie Ай бұрын

@@keefw361 You're thinking about the chronographs. The carrera date that the guy you've replied to was talking about is around 2.8k MSRP so not unreallistic to find one for 2k.

@keefw361 Ай бұрын

@@bananowyjestemsobie how do you know what he refering to? He mentioned nothing about a Carrera date and he was replying to a glassbox post

@brockpotter5861 4 ай бұрын

I have been a lover of watches for the past 25 years, but i didn't truly become a so-called enthusiast until the last 6 months, which is when i started to do true research. Watching your videos has become the #1 thing i watch on youtube. You're the best. Your whole approach to the world of watches makes learning literally so much fun. Also, your chemistry with Mark is the best. You guys make the best videos on youtube. hands down! Here's to many more years for both of you guys. Thank you for making the watch world so much fun!

@eastcoastwatchconnection7949 5 ай бұрын

As a collector for most of my life, I can’t understand the TAG hate. Keeps the prices down for me though, lol.

@theurbangentry 5 ай бұрын

I love the way you take advantage of the negatives for find a positive, I like your style 🙏🙏🙏 Thank you, Best regards, TGV

@Ace.inc200 5 ай бұрын

I love Tag, best looking watches in my opinion 🤷‍♂️

@lonewolfemcquade8133 5 ай бұрын

I don't like every thing they done especially in the 90s. I own a few Heuer's but I do have a early Tag Heuer Night diver 989 113 from the mid 80s that I adore. Also the Tag Heuer Super Professional and 2000 chronographs were awesome 👌So there were some gems. The early ETA/ESA 536.121 and ETA 955.112 were indestructible. All of mine have been serviced and function flawlessly but the Tag Heuer Night 989 113 Night diver is soo thin with that very comfortable Jubilee bracelet and they are technically a Bond watch for the one's in the know 😉the mid 80s Tag Heuer's are basically Heuer's with Tag Heuer dials. So imop those early versions are the ones to get.

@Ak-zf5rb 5 ай бұрын

Love tag dials, but they really need to trash the Quartz movements, they charge rolex prices for orient quality

@eastcoastwatchconnection7949 5 ай бұрын

@@Ak-zf5rb I disagree. First off, Rolex prices? What Rolex can you get for $1500? I used to hate quartz too, but that was a phase for me. I’ve disassembled, cleaned and oiled plenty of high quality quartz movements. Orient quality? Good grief 😂 but I respect your opinion 🙏

@khronokraze 5 ай бұрын

It's funny. The era Marc said he started to hate TAG is when I got my first one, which was also my first luxury watch I purchased for myself. Around late 1995. Loved it and it was my only watch for over 12 years until I lost it.. somehow somewhere at home, presumably. I always wanted one back. I only started to get back into the brand in 2023 with the Aquaracer Solargraph Titanium. It's an awesome watch and looks great. Most recently, I bought myself a TAG Heuer Carrera 160 Year Montreal chronograph which I had been attracted to since it came out about 2 years ago or so. It's an awesome blue Panda. The Monaco has been going strong for quite a while. The new Carrera Glassbox line is really nice, too, and has been very well received. They could do something more with the Autavia. Not into the non-chronograph versions, much like the non-chrono Carreras. Sure, perhaps technology-wise they haven't innovated much in a while. I just love their line of heritage chronographs. RM.. I'm sure they're great in their own way. I will never see myself spending that kind of money nor do any of their design language appeal to me. So, it's a big "whatever" on RM for me. I'd rather go with a Hublot over a RM.

@ccncomics 4 ай бұрын

I just starting watching this channel. I hope the mixture of movies and watches never changes. I appreciate how long it takes to make these videos. The movie watch combo is brilliant . Well done mate

@michaelriera6277 5 ай бұрын

The Dudes are back! Love these episodes. I’d take a Breitling over a Tag anytime.

@jackochainsaw 5 ай бұрын

Right with you buddy!

@TheSavagederek 5 ай бұрын

Oh yes definitely. Id take a Navitimer over most watches .

@Cody___ 5 ай бұрын

I was never too big of a Breitling fan until two days ago. I fell head over heels in love with the Breitling Superocean green dial. Absolutely beautiful watch.

@stephenw1799 4 ай бұрын

I have both and the Tag Carrera I have is nowhere close to the quality of my Breitling. When I tried to trade the Tag for an Omega I was offered 1/4 of the new price and the Tag was immaculate. I wouldn't touch Tag again unless it's vintage.

@krasnaludek298 3 ай бұрын

Both are great … TAG Monaco is just fabulous, while the Breitling Navitimer & B09 are stunning. We have the boutiques side-by-side here & I enjoy browsing both shops.

@TheShane209 5 ай бұрын

Yes a Watch Talk I look forward to these every month. Thankyou to both of you guys for doing these!

@shj2000 5 ай бұрын

Has Rolex moved forward with design or technology? And what are their most popular watches? Is that much different from Tag Heuer? BTW, always impressed with Marc's knowledge of watches. 👍

@VinceWatches 4 ай бұрын

Tag move a lot forward compared to Rolex …you are very right

@jpldriver 3 ай бұрын

@@VinceWatchesI find Rolex watches dull and boring,but they don't need to be initiative,but they sell watches and make money........ to people who know nothing about watches,and buy the brand to show off weath,bit sad really!

@LS1007 5 ай бұрын

Everyone has an opinion. I love my Tag Aquaracer all black titanium 500m with yellow tipped seconds hand. Rolex and RM are too pricey for me. I’m also loving my JFK Dark&Stormy Islander as worn by Marc in the video. 🙏🏼

@amankozha9778 5 ай бұрын

Appreciate the great content as always, and look forward for many more to come in the future;)! Stay safe and take care!

@theurbangentry 5 ай бұрын

Thank you! So much to come, I can't wait to share it all. Best regards, TGV

@tomroeder7348 5 ай бұрын

Another great collab. I enjoy these so much, I hope they never stop!

@jkaufmanlcsw 5 ай бұрын

I have a 2001 professional series chronograph…the “Jason Bourne” that I absolutely love. There’s so much to that watch…center minute counting, local hour jumping, of course 200m WR, screw down crown. It’s not for everyone, but for me, perfect.

@theurbangentry 5 ай бұрын

YESSSSSSS!!! I totally forgot about that one. I haven't watched those for donkey's year. Are they worth revisiting? Thank you for sharing that. Best regards, TGV

@lonewolfemcquade8133 5 ай бұрын

Totally awesome piece that are very under appreciated. Some more on-screen Heuer's were Pierce Brosnan in Dantes Peak 1996. Brosnan wore a Heuer Coral 980 026 Monnin thick case that was his personal piece and Point Break 1990. Keanu Reeves also wore a Heuer Coral 980 026. So these watches do have some prominence. Also Sly Stallone wore a Heuer 2000 in Cobra and River Phoenix wore a Tag Heuer 1000 in Sneakers

@jkaufmanlcsw 5 ай бұрын

@@theurbangentrythe Bourne movies are def worth rewatching.. very different than the Ludlum version, but might be a tight race between the movie version of the Bourne character and the Craig version of Bond.

@flemmingsorensen5470 5 ай бұрын

Very VERY cool - when I see a TAG Heuer, I always think about Jason Bourne ☺️👍

@lonewolfemcquade8133 5 ай бұрын

I love Heuer and have a few Heuer Coral 980 026 Monnin thick case, Heuer 981.006 Monnin JUMBO, Heuer 272.006 chronograph but I do have a early 80s Tag Heuer Night diver 989 113 that I absolutely love

@tricky92x 5 ай бұрын

Great pieces.

@tmvanzanten431 5 ай бұрын

Steve McQueen wore the Monaco, but preferred a different brand (Hanhart) for private use. Says something…..

@theurbangentry 5 ай бұрын

All I can say is; Hanhart will forever be #pureclass. Thank you my friend, Best regards, TGV

@andal7404 5 ай бұрын

Speaking of Steve McQueen and watch associated madness, the Rolex Explorer II is called the Steve McQueen Rolex, not because he ever wore or bought one, but he was supposedly overheard saying he liked it! That's beyond batty. I bought a Hanhart as well, but went for the cream dial Tachytele.

@69fastfurious 5 ай бұрын

@@andal7404what your opinion about setting the 7750 Valjoux its hard to setting the minutes correctly the older Hanhart way better but the metal was crap … even that said have a Pionner Mark II wish they make a FlyBack version like the historical of the red pusher but it was the one available robust watch classic and sporty as well cheers man

@lonewolfemcquade8133 5 ай бұрын

Yes he owned a Hanhart but his main daily watch was a Rolex Submariner 5512. It's the watch he wore the most.

@petercumiskey2746 5 ай бұрын

Exactly, say no more.

@David-nx2vm 5 ай бұрын

Marc, you cut me to the quick! I own a black dial Carrera I bought in 2012, looks just like the one in the poster TGV showed in the video. I have it on a black leather perforated racing strap and I like it a lot. It’s in my regular rotation along with my Islanders….

@williammiller8317 4 ай бұрын

Thanks for the update big guy, love you! ❤

@Phil5150Bower 5 ай бұрын

Great video again Tgv. I must admit that Tag Heuer will always have a place in my heart as the watches of 80’s action heroes. Stallone wore a Heuer 972006 model in Cobra on a grey leather strap, Gibson wore a Formula 1 383513 in the Lethal Weapon movies and Die Hard 1 and 2 had great versions of the 2000 and 3000 chronograph models. All the best buddy🤙🏻

@lonewolfemcquade8133 5 ай бұрын

Also Pierce Brosnan wore a Heuer Coral 980 026 Monnin thick case in a few film's aswell. Dantes Peak being one of them. All black pvd coated on a bracelet

@Trapvision3D 4 ай бұрын

You two always knock it out the park. I enjoyed the conversation and the different perspectives!

@dmoneydmoney6050 5 ай бұрын

Tag Heuer reminds us that all the finishing, history and movements in the world mean nothing if the watch makes us feel nothing

@ethanlareau3970 5 ай бұрын

Excellent point!

@theurbangentry 5 ай бұрын

👏👏👏👏 So true, so damn true. Week said and thank you. Best regards, TGV

@niksoncutts 5 ай бұрын

Wasn't expecting to hear so much F1 talk in today's video! Love how you brought up Mick Schumacher, that's Michael Schumacher's son!

@Javi_C 5 ай бұрын

Favorite duo is back! Thanks guys! 👍

@theurbangentry 5 ай бұрын

🙌🙌🙌🙌 and one of my favourite commentators is here too! Thank you my friend, Best as always, TGV

@MattSeesGray 5 ай бұрын

Always enjoy the collaborations with Marc. Good to see the team back together. 💪

@D0NTsmokeCRACK 5 ай бұрын

I absolutely love the TAG carerra date. It’s not groundbreaking but to me it’s classy and I think it will age really well. It’s something I can see myself still wearing a decade or two from now

@wvmtns6400 5 ай бұрын

Wonderful video gentlemen. You all never fail.

@theurbangentry 5 ай бұрын

Thank you!!! Best regards, TGV

@bobotmeister 3 ай бұрын

That almost Bond intro music was delightful! ❤

@Chrisjseattle1 4 ай бұрын

TAG Heuer was the first sort of higher end watch I ever received. My wife gave it to me when I got back from a deployment and it got me in to collecting. They're not my favorite brand anymore, but I really enjoy the couple that I have.

@_adamlock 4 ай бұрын

I went into this expecting to completely agree with the RM take (which I did) and to disagree with the Tag Heuer one, but having listened, I agree with all that was said. This was a great video. Just an honest and relatable conversation. It was like sitting in a bar listening to friends chatting casually 👍.

@peterboyce1422 5 ай бұрын

A TAG Heur Formula 1 dive watch with the full lume dial was my gateway watch. I still have it today, and my wife wears it. I remember pouring over the glow in the dark fabulousness! It still gives me the warm fuzzies. It is these little moments that provide value. Richard Miele watches yell “I am wealthy” and “I value this above everything else” - I think this is what decent people react against.

@nikolaidiqnov6801 5 ай бұрын

I do love the Tag Hauer Carrera- both the glassbox and the three hander. Granted, some of their watches are a bit expensive for the basic ETA or Sellita movement / not quite sure which one they put/ but the designs are nice and the case and bracelet finishing is quite good. Also, you can always get a nice discount when purchasing a Tag. keep up the good work with that great content.

@drnick40 5 ай бұрын

Hey guys! Love the video. As it popped up on KZfaq and I got to watch it I had your Rangemaster on my wrist. By coincidence. I love it. Thank you. I am not fond of Hublot and RM…

@bastienpotentier 5 ай бұрын

21:58 FP Journe maybe? The opposite of Richard Mille in term of design, but I immediately thought of this one.

@azdbuk 5 ай бұрын

Love these vids. Great job.

@MrGeirSteinar 5 ай бұрын

Great fun listening to this! Now, having said that, as a child of the 80ies I’d love to have that Senna Tag at 11.30 🏁 Keep it up, boys 🖤

@BobMarley-pm1xb 4 ай бұрын

Totally agree with the old TAG (early 80’s forward) just about destroyed the Heuer brand. I have a 1969 Baylor. Baylor was Zales Jewelers store brand..”The poor man’s Heuer. “ Dan Henry’s site has the best history on this. I had a non-hacking hand cranking 39 mm bi-compax. It was $75.00. Tri-compax was 95.00 and I only had $75.00 so I got what I got…kind of nice that it has a friction fit bi directional World Timer bezel. So, 45 years later I got my tri-compax Heuer. The 2023 Glass Box Carrera is gorgeous. Out of the box running 6 sec per day fast in the wild , and a column wheel movement. On this one watch I have to disagree. An auto chronograph that is beautiful AND 39 mm…..it was a no brainer for me. Man, I really dig these vids you guys make. Thanks!.

@cretan911 5 ай бұрын

Love the Marathon Mark!!

@LuisAlani 3 ай бұрын

Edouard Heuer n Steve McQueen are enjoying a cigar up in heaven looking down on the haters sayin, “they hate us, cuz they ain't us!”

@RedwoodAggie 5 ай бұрын

This was a well thought out discussion on both brands, devoid of the hate for no real reason often seen online. I do think TAG Heuer is on the upward slope. Their latest Monaco iterations and their new glassbox Carrera releases have been stellar. I do think they're actually worth the price. I just want to see a bracelet option at some point. I do recommend getting the glassbox model on wrist if you've not tried it, TGV. Their titanium solargraph quartz Aquaracer models are also quite intriguing, but the line as a whole is well constructed (even including a quick adjust clasp), but lacking something. The Aquaracer Pro 1000 in titanium with the Kenissi movement has that certain something, but it's even a bit big for my 7 inch wrist. Their 36mm Carreras that came out this year with SW300 based movements are quite cool, and at least have something more than the base SW200 for a high price. The older 39 and 41mm models with the ETA or SW2000s for $3K are ridiculously overpriced though. My father considered the 39mm blue one and the Aqua Terra 38.5mm in blue. Thankfully he decided to step up to the Omega, which is what was mentioned as an issue. If you're already at $3K, why not go up to $5k for a real luxury brand? If looking at an Aqua Racer, why not get a Tudor with a proper modern movement for relatively not a lot more? Mark is right though. Where is more of the tech? They released new tech in the Autavia Isograph, then had to scramble to remove it after encountering issues. Have they lost their TAG mojo? Now it's just a nice looking, but unexciting watch without a high tech movement. The Autavia GMTs are quite attractive, but they're asking how much for a caller GMT with 50 hours of power reserve? Yes, $4,500. Yes, more than the price of a Tudor GMT! The $5-6.4K 44mm Carrera chronographs are outdated and don't live up to nearby competition. As my AD rep says, just spend a bit more and get a far superior Speedmaster at that point.The quality comparison when holding both in hand is just no contest. The Speedy takes it without breaking a sweat. Often, I'd much rather pick a Longines if I want to save money. There's a brand that's really trended upward the last several years. I'm always shocked when I still see the weird Link watches on displays. I guess they sell those to now old people that bought the originals and need to replace their watch? I just don't get it. Don't get me started on their overpriced quartz models and what they've done to the once mighty Formula 1 line. Anyway, the former Zenith CEO is now in charge. It will be interesting to see what starts coming out a few years from now after he's had time to influence the brand. Nothing else needs to be added on RM. I think that topic was perfectly covered.

@SteveMullins-ov3fn 5 ай бұрын

Richard Mille…reminds me of the Emperors New Clothes.

@bryce380 4 ай бұрын

TAG Heuer did really well last year, and was covered in such positive light by Teddy, Theo & Harris, This Watch That Watch... even Chrono24 voted it as brand of the year. Glad to see they've improved their position since years back.

@stevec9704 4 ай бұрын

Great video, really interesting conversation from you both. Being a Gen X child, TAG was the pinnacle for watches growing up. I have owned a few over the years, enjoyed them, durable, accurate watch. Since my tastes have grown, but I still enjoy the one quartz TAG from the mid 90’s that I have left. A very simple, comfortable, durable watch that garners more wrist time than my others. RM I’ve known since I play golf, Bubba Watson, and I’ve always felt their watches to be more garish for my tastes. This was back before they have gone mainstream “flex” as you will but like you said, if I had the money for one, I’d probably still wear my TAG more. 😂

@Alois_from_Vienna_in_Austria 5 ай бұрын

My love-hate brand is IWC. I think these are good watches but massively over priced for what they deliver especially design wise. Mostly they are just generic Flieger, Field or Dress watches watches. You can get the same from other low or mid price brands for much less money.

@HFMann 5 ай бұрын

I still wear my Carrera quite a bit. It was my first “grown up” watch.

@SirStamford27 5 ай бұрын

Heuer 1963/64 Carrera chronograph is one of the most beautiful watches ever made. There's been many tag Heuer reissue of this , and they're all fantastic.

@chumpey 5 ай бұрын

Great discussion gents! I agree with you completely: two brands that I have zero desire to own whatsoever. I think when a design becomes so technical and loud (as in the case of Mille) you're no longer wearing "your" watch. There's no room for you in there. For me (and I think for most of us) we have to be able to see something of ourselves in a watch, before we really lust after it.

@paulgraham1465 5 ай бұрын

I’m surprised one of you didn’t pick Hublot.

@user-js8tn7we7h 5 ай бұрын

How can any watch fan criticize Tag Heuer in 2024? They were on fire in 2023, the glassbox is a modern day classic, and the 60th anniversary carrera was incredible too.

@theurbangentry 5 ай бұрын

I will say this, it's a very nice looking watch, but then again 2023 was the year of the chrono, like I said before, the biggest trend in 2023. Everyone seemed to put some kinda chrono out. It's fair to say, there was a ton of stiff competition IMO. Thank you, great point and comment. Best regards, TGV

@GrumblingForesight 5 ай бұрын

To be fair, Tag has been improving since last year at least partly. Some of the watches they released were quite considered like the Skipper, and the Glassbox.

@minixmedia2844 5 ай бұрын

Today was a good day ! Battery for my Casio Sapphire , I love her ...

@bignz721 5 ай бұрын

The TH Autavia field watch they discontinued a couple years ago is a near perfect watch. Still on my want list.

@05Rudey 5 ай бұрын

This might ruffle some feathers, the first Watch brand I lusted over, after Casio was Tag Heuer. I have had a few of them, first one was a Tag Heuer S/EL (with the alien like integrated steel bracelet), then a 2000 series Pro which I got a lot of wear wrist time, the 3rd Tag was Tag Heuer Carrera Caliber 5 Automatic 39.5mm and more recently a Tag Monaco. Not every ones cup of tea, but I liked them.

@shirishpanwalkar 5 ай бұрын

Very interesting and informative episode. Thanks to both of you! 🙏

@NigelLateLifeCrisis 5 ай бұрын

Any watch on a wrist is better than no watch at all (except apple/android). I appreciate the engineering of both brands in the video, I'm a vintage sort of guy so anything after 1980's don't float my boat. I have a Tag Heuer F1 bought cheap which I'm hoping to make some money on to give to the grand kids.

@janisstirna4128 5 ай бұрын

My first decent watch was a Tag. Yes, influenced by the late eighties early nineties marketing in F1. And I still like the brand. Interestingly, listening how you guys talk about Tag, I noticed that I talk about Rolex with very similar expressions…. 😂

@normang663 2 күн бұрын

Heuer was my latest addition to my collection. I love it, finally have a true sports watch, rubber formula 1 quartz.

@chronocommander007 5 ай бұрын

In the mid -'90s I almost bought a Heuer Pilot chronograph. As it turned out the flight computer index marks were all off, rendering the bezel useless for computations. 😮

@WatchandSon 5 ай бұрын

The new Glassbox Carrera..boom. Great chat loved it thanks guys

@eatkosherbacon 5 ай бұрын

I really dig the Tag Heuer Kirium. It's so 90s while being sleeker than the Link

@theurbangentry 5 ай бұрын

Going to google that one, thank you! Best regards, TGV

@zachtan 5 ай бұрын

Cabot Watch Compant (CWC): Overpriced 'military-issued' watches when arguably Seiko, Citizen, and G-Shock have more military heritage

@user-mo8df6eb2z 5 ай бұрын

Tag Heuer did release the 2000 professional series which a few cheaper watch brands did steal and was a bit of an iconic 90’s watch. Plus Timothy Dalton wore one in Living Daylights, but that model was strangely never promoted as a bond watch. Bizarre as Tag are marketing geniuses.

@lonewolfemcquade8133 5 ай бұрын

He actually wore a Heuer Night diver 1000 ref 980 013 black pvd coated. It wasn't a Tag Heuer dial. The 1000 series are actually my favorite watches to collect. I also have a Heuer 2000 .272.006 chronograph that I love. Pierce Brosnan wore a Heuer Coral 980 026 aswell. That was his personal piece but he had the black dial not the full lumed. So these watches have some prominence

@ahmada5207 5 ай бұрын

I was never a Tag guy, but I got converted in 2023. I got the Solargraph carbon, 60th anniversary Heuer Panda and the Aquaracer 38mm for my wife. All of which are amazing in my humble opinion. I do recommend everyone trying them on before judging. Thanks as always for the excellent content and best regards TGV. 🙏🏻

@e28forever30 5 ай бұрын

How is your cheap rebranded Citizen movement holding up?

@donaldturnbull 2 ай бұрын

I recently brought my first TAG Heuer Aquaracer and I love it. I’m officially a fan of the brand.

@a_z.tazzzfan8497 5 ай бұрын

11:39 - - The links on that TAG remind me of the links on some of the Seiko Windward line (I've owned a few). I wouldn't be the least bit surprised if Seiko "borrowed" the design from TAG.

@mountainjay 5 ай бұрын

Richard Mille is absolutely one of my fav watch brands because it makes me appreciate my Seiko all the more- not just because it's 1600X cheaper but because it looks 1600X nicer.

@theurbangentry 5 ай бұрын

👏👏👏👏 Slow hand clap. Nicely done my friend, nicely done. Thank you and best regards, TGV

@Bob_Smith19 5 ай бұрын

If you’re a true watch enthusiast you respect RM for their technical prowess. But beauty is in the eye of the beholder and you’re going to find that most people do not find them attractive.

@cocoyc495 3 ай бұрын

Yeah. Even here in the US. Late 80's early 90's Tag was the watch the rich kids wore.

@rick2219 5 ай бұрын

Always like the TGV and Marc discussions. Been watching both channels for several years, and a customer of LIW. Agree and disagree on some of the points made about TAG. But TGV….Houston we have a problem! Pause at 6:33….An F1 watch with NASCAR in the background.

@klausm5460 5 ай бұрын

I was first introduced to Richard Mille by the then 19 yo foster son of my cousin (a social worker) who is mostly focussed on brand reputation in a more questionable way. My first impression was "Oh dear!" and hasn´t changed since. 🙈

@michaelmable336 4 ай бұрын

As always, a fascinating and entertainig discussion - with some very valid and well-made points. Neither brand really does anything for me, regardless of their various technical achievements. I love the comparison between G-Shock and RM, and let's not forget, one of the underlying ambitions of G-Shock was (and still is) to democratise the highly rugged and technical multi-functional watch - quite the antithesis of RM.

@MichaelG1986 5 ай бұрын

It's interesting how both brands have a strong connection to Formula 1. Heuer as a sponsor and timer going back to the 60s and 70s. And Tag-Heuer being involved with the heyday of McLaren in the late 80s. Mansour Ojjeh, a Franco-Saudi businessman was involved with Tag and was also heavily involved with McLaren F1 for many decades before his untimely death in 2021. Richard Mille is a massive marketing presence in F1 and other elite racing series and sports in general. Their brand ambassadors, as mentioned include many elite athletes, including F1 drivers.

@xchazz86 5 ай бұрын

You can tell what kind of leadership and business model a company practices from their watches. Tag models represents laziness, incompetence and quick cash grab schemes. RM represents technical hype grift with insane profit margins, specifically targeting rich fools who never heard of due diligence. Seiko represents the typical bait trap with cheap interesting but misaligned watches to encourage the urge into higher priced conservative uninteresting GS models without alignment issues and done to perfection. Rolex represents reserved restrained proven over time business models where almost every model is essentially the same with minor deviations in safe design choices and will never deviate into crazy experimentation. This is why Rolex is king, because consistency and predictability for high standards is key to success in any business.

@Ishabu7 5 ай бұрын

Thank you so much TGV and Mark for hitting the nail on the head with this video! I truly agree with you that Tag Heuer is a high quality watch in general but lacks pizzazz! I can attest to this myself since my father wore his Tag Heuer for 15+years and then one day suddenly stopped wearing it and instead is wearing a seiko solar panda chronograph because of its better styling for a much more affordable price bracket. I also agree with you about Richard Mille that their styles are quite ugly to be honest, but have great engineering behind it! Another brand that I have a love hate releationship is Rolex since in my opinion they are overpriced and overhyped and I would rather go for Glasshutte original for that matter! Stay healthy and well as always! Thank you for such a great video TGV and Mark! Your watch enthusiast, (Nick L) 🦖🦖🦖🇬🇧🇬🇧🇬🇧👍🏻👍🏻👍🏻🇮🇹🇮🇹🇮🇹⏱️⏱️⏱️👍🏻👍🏻👍🏻

@renatorocha8274 5 ай бұрын

There are other TAG super Mario collabs not just the the connect. There is a turb chrono which looks really cool.

@William-0415 5 ай бұрын

I almost pulled the trigger on the Tag Night Diver (modern 007 Tim Dalton remake with the full lume) a few years ago. This was in Miami. Went over to the Omega boutique afterward. The AD there pretty much said that Tag was a young man's watch. Almost like a stepping stone watch before you move up. Thought it was a bit of a silly perspective.

@mikemandell132 4 ай бұрын

Personally, I can look at a Richard Mille watch and I can't tell what time it is.

@markmullen1852 4 ай бұрын

Love my Tag Aquagraph and Link Chrono. My Link Chrono was given to me by a former employer as a going away gift. It's got a lot of sentimental value to me. My Aquagraph is just one the most badass dive watches EVER developed.

@spittinvenom9843 4 ай бұрын

I own the McQueen Monaco, and it is by far the most stylish, unique watch in my collection, which is why I purchased it, an eye-catching design that is reminiscent of the coolest man in Hollywood, even though he wasn’t cool enough to pull off that watch outside of the movie

@mackledee 5 ай бұрын

I'm surprised you're not a fan of the new glassbox chronos from Tag, TGV. Classical elegance with some modern edge. The Skipper as well. I tried on the new Monza a few weeks ago. Very Richard Mille-esque. I loved it. They've got a carbon and teal Monaco as well. Super cool. Not really my style but I can appreciate things and not feel the need to own them. As for RM, sure they're a way for rich people to show off but, as you say, the tech is pretty cool. The style is unique. Even if they cost $3000 I wouldn't wear one but I still think they look cool.

@davidjsutherland 5 ай бұрын

FRRRIDDDAAAAYYYYY! I am so excited! Thanks guys!

@jaaubela 5 ай бұрын

What magazine is this at 5:03?

@TonySmithyman 2 ай бұрын

I own a 1999 Tag Heuer S/EL and its an amazing piece. The early 90's TH models were fantastic, anting since has mostly just been a mish mash of what everyone else is already doing.

@stuffhappens5681 4 ай бұрын

My Heuer Monaco is the only watch I can pull out of my watch winder and after weeks of non wear just put it on and not have to reset it. The accuracy outshines Breitling, Rolex, Panerai, etc.

@spittinvenom9843 4 ай бұрын

It is an iconic watch that is eye-catching, more than any other watch in my collection only because it looks so unique, but not in a douche bag kind of way

@macguyverson9370 5 ай бұрын

I like the aqua racer. Thanks guys!

@mitchblackmore5230 5 ай бұрын

You said if even if you had the money, you wouldn't buy an RM. I've always felt that way about Rolex. They have just never appealed to me for some reason.

@Adrian_3006 5 ай бұрын

Agree, although the one Rolex I've always liked is the Explorer 1. Totally out of my price range so got the Pagani clone instead 🥳👍. Squeals my wheels!

@TopTierTicker 5 ай бұрын

Completely understand Mark's view on Tag. I too feel underwhelmed by their offerings over recent years. I enjoyed the recent 'skipper' model, and I think that it was a step in the right direction. But they do need to do more As for Richard Mille, I appreciate the mechanics of them, but they're the ugliest watches going 😆 Good to see the dynamic duo back together 🙏 Hopefully we have a batch of TGV & Mark content!

@OscarOSullivan 5 ай бұрын

Better quality

@Cheeseiest1 5 ай бұрын

I have bought a couple of quartz tag heuer professionals from the 2000s over the last couple years. Theyre not my favorite designs, but because the brand is hated they're dirt cheap, they look nice enough, and great quality for the money, awesome travel watches and beaters

@WinterFallout5 4 ай бұрын

Said well, both have things to be admired for but are 2 sides of that flat scale, nothing really brings weight enough for most. Spot on brilliant chaps!

@ExpeditedProductions 4 ай бұрын

Great episode, TGV! Good to see you and Marc together again. I have trouble finding appreciation for a couple brands. MB&F and Corum are quite avant- garde for my taste, but they are technically quite interesting. For the life of me though, Seiko has more often than not almost always felt cheap and not quite finished. I have an SKX007 and a Flighty, but I have zero interest in any others. I have always felt Citizen made a better watch when it came to the Japanese. I know. I am the weird one. Anyway. Onward and upward. Be well!

@alectang1614 5 ай бұрын

Started with TAG Heuers in the 90s and 2000s. Then moved on to Rolex, IWC, Sinn, Jaeger Lecoultre, Vacheron, Moser. And now back to Heuer/TAG Heuer. I have two of the reissue Carreras - the Panda 2447SN and the Dato 3147N with Hodinkee. Gorgeous. Will add a Monaco at some point.