The fact that you have to say this bcuz toxic stans dont understand the idea of discourse😭😭

No don't say that. If you can't stand up for your beliefs, you will get torn apart on social media and KZfaq. People either accept criticism or lose their mind. Don't try to placate the small minds

it hurts me when BoA (a really senior idol i mind you!) is hated by children on twitter by calling her hag and racist with no proof at all. Why they have so many nerves and acts like that to a literal senior??? Now i get why older gen stans really despise this current gen, respect is already dead.

Thanks for the explanation even if you didn't need to.

That's okay, you're explaining it reall well tho. But I kinda sad that you dont mention f(x), bcs it will probably gave you a lot of insight of what SM will do. But I agree the focus for SM releases lately is just for the company good.

no like seriously when aespa debuted i was sooo intrigued by this whole kwangya thing but it has become like an enemy now. making every group lose its uniqueness theyre trying so hard to push this kwangya agenda on them. kwangya is nothing but boring now. even the artists themselves have shown their displeasure about kwangya.

kwangya shit ruins red velvets disco.

@@khyatithakur1 yeri made it known that theyre only promoting it cause of their contracts. She sounded so frustrated lol

loona.

@@racheljohnson7177 Yeri is so real and I love her for it LOL

The overall brand is more important than the group itself

Actually I think a director of sm said something along those lines in a interview

@@el972 really? That makes a lot of sense

Well said

​​@@el972 that was kind of also said by the former SM CEO to SNSD. When SNSD was so big it almost could topple the company over, that damn CEO said eventually they will wreck SNSD down and unfortunately they did. So as SONE, this is kinda no news to me.

@taya I agree. I love K/da but it definitely feels different and there is no attachment to the members. It's just music and directed to gamers and westerners.and no worries it makes sense.

I think this is a Kpop problem in general but SM seems to be leading the way to disaster. It’s like since the globalisation they’ve all been so deep in pleasing the US market but they needed something to stand out and they look so silly. The same story every day.

@@Byllion “pleasing the US market” is literally so accurate. but in doing so they lost their charm and now they just looked so forced and cringy. idk when they will realise this and get of their delusion

@@hombre6604 yesss!! They’ve made this mistake before when they first tried to debut their acts in the US years ago. They do not account for the fact that the acts that blew in the states all did so with the very standard kpop formula and not all this rap and silly lyrics. At least get better translations. They do not pay attention to the little details.

@@Byllion Genuinely asking, can you please elaborate on what you consider to be standard kpop formula? The only act that have blown up in the US and have become mainstream are BTS and to a lesser extent Blackpink. I don't understand how rap or silly lyrics would hinder SM groups since BTS are known for their poweful raps while Blackpink are all about superficial lyrics. If you meant cringy forced rap coupled with embarrassing lyrics...then yea I agree 😬

That's the problem with SM in general. That's why they haven't hit it big in the West. None of their groups have authenticity. Sure they've got the looks, the talent, the music. However the difference between SM and Hybe is that HYBE connects to their audience. Their groups were made with care. Their groups aren't made with a "we're the best" type air about them. The artists and fandoms develop steadily and every group has their own thing. You don't get a feeling that everyone is a part of the same thing even though they're all under the same company. There is originality. Hybe is huge but the brand doesn't swallow it's groups. Those are the major differences.

Exaclty. Like people don't stan SM groups because of the company.. hey stan because of the group itself! And when all of them are saying the same PINK BLOOD KWANGYA shit it gets old l, boring and recycled...just like some of SM's music coming out today.

​@@racheljohnson7177 I don't think this comment applies to le sserafim. The way HYBE markets them is as relatable girlbosses who happen to be pioneers of "high fashion", along with the inappropriate sexualization during FEARLESS (the tennis outfits??) is just not convincing me. Which is a really a shame because the group is so incredibly well-rounded and have their own authentic selves, but I can't help but roll my eyes at the branding HYBE is putting on them. And I say that as a le sserafim fan (I ate up all their music and generally enjoyed their music vids) and was following the IZONE members + Yunjin (I really liked her high tension performance) since p48. Le sserafim during their FEARLESS era to me almost feels like HYBE's version of GOT the Beat, but they salvaged themselves to me with the release of antifragile (thank god they stopped sexualizing tf out of the youngest) I guess I also disagree with BTS and NJ being authentic, simply because of the fact that when they first debut they were all too young too young to be involved in much of the creative process besides maybe RM. and I just know its like 30+ year old producers telling them to sing, dance, and model. (Maybe that's kpop in a nutshell though, I don't expect authenticity. All I want is good music above all else, then performances after. We all support this industry knowing their images are all controlled, yadda yadda.)

@@solar6284 About BTS, almost all of the members were involved in the creative process since their debut, though the rapline did play the biggest roles, along with their in house producers. For example: For their debut song(No more Dream)Jungkook, Jhope, RM and Suga are credited as songwriters along with Bang PD, Pdogg and Supreme Boi. Just wanted to point that out since I feel like people like you just say anything on internet without proper fact checking(no offense). They have been very authentic and genuine from the start and it is one of the many reasons why they blew up the way they did

@@thetruthuntold924 I've heard the song, and to me, it rings of being written about the idol experience from an outside perspective. Very very few people are calling Yunjin a b*tch or a doll with just a pretty face. She isn't the visual of the group; she's one of their best dancers, a talented opera singer, and a beast on stage. She hasn't been in any personality scandals, and the entire group is acknowledged for their difficult choreography, stage presence, and harmonious personalities. So to me, "I'm a pretty girl, all I'm good at is my looks / Call me a selfish bitch, maybe I want to be one" didn't really ring true the way BTS, IU, or (G)I-DLE's songs about their lived experiences do.

What other lineup could GOT The Beat possibly even have? With S.E.S., Tiffany, Seohyun, and Sooyoung as free agents, and f(x) burned, they have no other female idols to choose from. The remainders of RV, SNSD, and aespa that weren't chosen failed the cut for reasons; anything they could do, someone who was chosen could do better. Or it would disrupt the "two from each group" symmetry.

@@xheralt well there's Yuri and Sunny from SNSD, there's Irene and Joy from RV, and the other 2 aespa members.. it's still possible.

see if i am correct, i think it was MEANT to be rotational based on what was being said so i was excited because it would be neat to see that concept (aka a concept nct u has but we all know sm drops concepts like tissue paper to the garbage dsajdlsa) so i was confused seeing the lineup, especially with GOT the beat one would think it's a different lineup but nah, it's the same. i think they might planned got to be super m with their female idols because i remember MANY kpop fans were peed off that wasn't the case, so this is what we got.

Literally this. Same with SuperM, they can’t just throw together their most popular idols and aces and turn them into a fixed group like that would create a strong fanbase on its own? It neglects how idols popularity changes and I think that was apparent with Lucas’ controversy and Jeno being the new it-boy which wasn’t til after SuperM was formed. Both groups would have a lot more interest and staying power if they were rotational.

on top of that, theyre supposed to be a performance unit...

I wanted sm to expand on their musical identity with their newest album, but they didn't. They went with girls which is was nct 127 track, im not sure why they would do that. Especially since illusion is more liked by the fans which is definitely the route that i expected them to go to. The fact they don't have any signs that they plan to release a debut album is concerning.

I feel like since the girls album became a million seller thanks to chinese bars sm is trying to pull a yg and do the bare minimum expecting to rely on the fans mass buying. Meanwhile the main vocalist and main rapper with 0 activities

Yah, I kind of feel sorry for the Red Velvet members not chosen for this collab as well.

@@paninilist4678 illusion lyrics are from black mamba's point of view hence was released before album .. unlike girls which has continued aespa's storyline .. and they are plenty of songs done by artist which aren't meant from them

@@matjcf8911 I mean they literally said they wanted Aespa to be the next Blackpink…I’m not a fan of Aespa, but that’s so shitty. They debuted Aespa to promote their AI concept. SM either overwork their idols or underwork them…there is no balance.

I too was a bit disappointed by how boring the AI characters are. SM has got money...why didn't they go all out? I was personally most disappointed with the costume design. They're so basic. I mean, at the very least, I feel like just having costume changes for each comeback would have helped things, since their baseline outfits are so boring. But overall the quality of the characters' designs pales in comparison to K/DA's. Imo that's an even bigger weakness than the storyline, because Kpop is so visual-based. Anyways, I think it says something that the Aespa character who has gained most interest from the public isn't even an Aespa member--it's Naevis, who clearly had the most work done on her design and expressions in their latest music video/short film. (And SM knows it, bc I'm pretty sure I heard they're making her into a virtual idol now? Which is...a choice. Ugh.)

@@dubblebubbletoilandtrouble6646 I feel like SM are losing the plot, and it's probably their worst decision to have all their artists somehow all have similar storylines (lore) it just seems like since they're too lazy to cater and put in effort for their artists they just threw something random together.

@@kennedy3682 Agreed...it's a strange choice for sure. Multiple artists in SM have made it clear that they barely tolerate and/or full-out dislike their random retroactive involvement in Kwangya, and so have many fans. I know that these companies are probably allergic to admitting they're wrong, so I doubt they'll ever reverse this decision, but when you have your own artists mocking the concept you've placed on them (like literally struggling to speak about it without laughing or looking annoyed), you have to wonder if it's worth it to keep it up. How do you expect your artists to be excited about their releases and promote your brand well if they're visibly frustrated? I mean at the very least they could have left the senior groups alone. They were already successful because of their own individual styles and concepts. (And some already had their own lore already! Like what was the logic here, SM?) On a side note I kind of feel bad for Aespa lol. Imagine being the group with the concept that all of the other groups in SM have been unwillingly roped into. Not that I think it would affect their actual friendships with one another, but I would feel bad by association.

SM forgot that K/DA already had the backing of one of the largest video games of the last 10 years

Kda has only 2 title tracks but atleast they have memorable costumes especially in more, meanwhile the aes wear the same outfit every comeback, atleast give them outfits that match the concept like it's so awkward when aespa girls were dancing to savage with their elegant white fits then the aes randomly shows up with their casual outfits;-;

they actually initially said it was going to be a rotating group, but I guess they abandoned that bc of how successful step back was...

That is true. But wouldn’t other fans complain that it would be too much like NCT and its rotating concept? I mean, I personally wouldn’t mind but people always look for something to complain about. Just a thought

@@maxendrer.8457 i guess thats true but nct doesnt even have a rotating concept really, its not like 127 has new members each concept so im not really sure, but your point is probably true too

@@paninilist4678 Yeah that's true, just wanted to point that out since NCT in the beginning got marketed as a rotating members group, but SM never really went through with it in the end (like they always do)

@@paninilist4678 no. GOT the beat is a sub-unit of girls on top. GOT the beat was never ever going to be rotating, they were talking about debuting sub-units with other women in the company.

Liking this to keep your comment on top.

Absolutely. I remember it felt like the world stood still when tvxq’s lawsuit happened. When Super Junior members sued, it just felt wild. Despite being shiny, SM was covered in scandals for so long because of legal battles with their artists wanting to go different directions and feeling underserved.

BoA could have gone more than she should but she was kept by SM

And those that do rebel get blacklisted like Jessica Jung. Poor girl. She worked her ass off in SNSD for seven years and then got kicked out of SNSD against her will and then wanted to leave SM to get a fresh start and did -joining Coridel but SM bribed people to not let her appear on several broadcasters, variety shows, music shows etc- as if they were trying to hold back the success of her solo career. Its messed up because she did not really cause that scandal they did.

​@floralfancy7814 Actually, she didn't want to leave Snsd but the girls were greedy and voted her out.

i think if they did it would just make even more problems tbh sm knows not to try it ahahah

@@thewayifelt unfortunately shinee is still part of the kwangya lore

I think SM isn't pulling any groups from before EXO into the kwangya to hard because they have already such established fanbases, Suju, TVXQ, SNSD, Shinee, F(X) (tbh the true pioneers of kwangya, but that's a story for another day) and BoA. It would just work horribly if they did.

that one time when kibum said during his comeback livestream that gasoline wasnt connected to kwangya and sm cut that part out in the version posted on yt later💀

that was so fucked up...

Aespa has become one of SM's glass cliffs. The members are talented with promise but they aren't actually a group. The company made the AI shit their whole selling point, and majority of fans don't like it. Their concept will either drown them out or they'll end up abandoning it down the line, only showing up in MVs.

Red Velvet have TWO sides, the Red and the Velvet. You guys keep saying that you want more velvet type of songs but Wildslide was a velvet concept and nobody supported it. Feel my rhythm and Birthday are two GREAT bodys of work with amazing music such as in my dreams, bamboleo, bye bye, zoom, on a ride, etc etc and plus Birthday became Red Velvet's first million selling album so clearly people LOVE the red side. Yall just love to complain without actually supporting their music. If you want another bad boy or psycho those songs are free to listen to on all streaming music platforms

@@racheljohnson7177 then they shouldn't stan aespa lol Kwangya is literally a part of their identity. Next Level and Savage were created with Kwangya and Naevis in mind. Aespa's lore is easily the thing that drives them. If someone doesn't like it they can very easily go stan other groups

I actually like aespa and red velvet’s recent music fine but GOT the beat’ s songs just aren’t that interesting to me

We should have more velvet side. People loved psycho and the girls are maturing so they should have mature concepts as of norm

alskdldlsls real!!

Noo, You would kill him, Is too stressful, Better let SHINee as a whole on that task😍

This is so true

Tbh as a former hybe delulu stan , hybe ain't any better either.

but I feel like SM's storyline is much better? For example, the EXOPLANET and aespa had pretty good storylines, at least in the beginning. Under HYBE all I can think about is BTS' concept in 2015-2018 when everyone was curious about their story and hidden easter eggs. SM is probably having a hard time doing it now, but I think SM is more experienced in storylines🤷‍♀

i feel like lee sooman is spinning a wheel of whatever nonsensical bullshit he can do before he steps down at this point

Lee soo man retired stop bringing that man Chris lee is the new ceo

@@euphoria7019 a lot of ppl really dont know this. Its kinda a chuckle whenever i see ppl make comments like this. although i do hear he is a big shareholder. So that might impact things

@@melody3629 Kpop stans are just obsessed with that man but i can see why he changed/created a lot of trends in kpop

@@euphoria7019 exactly. Stans kinda just go by whatever figure head there is and start pointing. Yeah he did change things early on

LSM competing with Hybe.

@@zeyv4551 i think the funny thing about this explanation is that hybe is not even putting itself at the forefront of all of their artists' projects meanwhile sm is trying too hard to develop a new signature sound and fashion, which will be the smprint.

@@cutieprettysehunenthusiast1108 this

@@zeyv4551 naah hybe has nothing to do with SM has always done it, that's why we used to get SM Albums even in first gen or many junior artist used be introduced through senior artist mvs idol having collab with each other plus One SM artist on other SM artist mvs

Lore is still working for some groups but only if done well and not forced into fans. TXT's universe and Ateez's storyline are great examples. These stories were planned properly much before debut and are timed well enough. Also, lesserafim actually do have a storyline even though their music videos don't emphasize it.

idk I don't think that 2 baddies sound like Invu or that Gasoline sounds like Girls or that Candy sounds like Feel my rhythm. Musically, sm acts still have their distinctive sound

@@meowmeowmeow8949 it's not that the sound the same. teddy formula songs dont sounf the same either, but they have some immediately recognizable patterns that get very repetive and uninspired over time. as for the distinct sound, i'm talking about the fact that girls is passable as an nct song or 2 baddies with some kwangya lyrics could be performed by aespa, whereas in the 2nd or 3rd gen that wasn't the case. ofc there are exceptions such as the individual artist's solos but in general the overall sound of sm has become stagnant and predictable unlike companies like hybe or starship who are offering something new and fresh with each group or each release.

@@probalganguly that's completely not true, the only similarities between 2 baddie and girls is that they are both hyperpop but they have completely different structures and are very different in sound. And you are very mistaken if you think that this didn't happen in previous generations. Four Walls was supposed to go to Shinee and View was supposed to go to F(x) the same way Ko Ko Bop was made for Red Velvet then it went to Exo. If you want to criticize this lack of musical identity ( which is not even true because you just choose TWO groups that have hyperpop /edm as their main sound) then you should criticize Sm as a whole.

@@probalganguly also hybe? Refreshing? I think I have written somewhere else but there's nothing really original in hybe outside from bts. New Jeans entire discography could be F(x)s the same way most of Le Sserafim could be Red Velvet bsides. Enhypen and Txt are also very similar musically

@@meowmeowmeow8949 no they don't sound similar but I know what sound to expect from all sm groups at this point. And that's the problem. SM claims to be experimental and they are, but "experimental" can't sound the same all the time. TXT is a good example of this. They make stand-out, unique, different music while still maintaining their signature sound, so that they still maintain their identity as a group. If they made music like BTS, it would do nothing for them as a group. If all HYBE artists sound the same, why would they be the next big thing? Sticker by NCT 127 temporarily broke from this mold. It didn't sound like any of the SM music I'd heard before and that's what made it so good(despite the hatred it got). It was new, DEFINITELY experimental, and just so awesome. (But I don't agree that TXT and enhypen music sounds similar, even the bsides...I agree with lesf and RV though.)

Americans would love Red Velvet.

The hole thing is nonsense!

@@pinklemonaze9982 I don't mean like them copying the exact trends right now lmao... I mean that they should play into what's popular but add their own twist and sound to it... yknow, like they had been doing for YEARS until sm apparently gave up on them

the birthday album has been their best selling ever - it is completely counter to red velvet's whole discography to start copying other artists

@@cazrick4407 another one in denial

the birthday album is super good tho. The title track isn’t my favorite but the mini album is excellent imo

@@cazrick4407 if you compare the general public's overall RECEPTION of birthday compared to even feel my rhythm, its obvious that birthday was a weak comeback... the title track made barely any noise outside of the fandom, and "bye bye" was popular for like 2 days and then everyone forgot about it again. It feels like RBB era all over again. I'm pretty sure the birthday album sales were only as high as they were because of the pretty packaging, not the actual music. Its obvious that red velvet's current music direction is causing them to fade into the background amongst all the current newer girl groups, so what would you suggest they do? continue making music that doesn't bring in any new fans? it wouldn't be a bad thing for them to try and profit off of the current trends, they are still totally capable of doing it in a way that keeps their unique sound and style, just like they did with trends back in 2016-2019

ok i feel the same way abt birthday like from the concept trailer i was confused. the concept photos also just feel so generic & boring like they added some graphics but that’s literally it??? it was just so annoying.

I literally expected so much with Birthday only for that song become and sounding like it belongs to NCT DREAM instead of Red Velvet, not saying NCT DREAM is bad but there is something that sets Red Velvet apart from the others, what upsets and disappoint me is the chorus, they could have projected the parts and the vocals better, what’s with the unnecessary adlibs like ‘baro oneuliya it’s your birthday’ when you can just add maybe vocals instead???

same sentiments with red velvet

I think they also should drop the Reve festival it was a cool trilogy but now, it’s repetitive in the sense that every comeback is a continuation of it. FMR was great as ultimate conclusion to it but we didn’t need Birthday who felt a bit rushed to be a Reve festival. They should also lean more towards having more musical content for I&S subunit and for the group while at the same time having them debuting solo. On the topic of wildside I am blaming SM to not have promoted it well, like we’re in the middle of the FMR era and suddenly wildside is dropping out of no where. If they had waited 2 weeks after the FMR era to release Wildside and have them having appropriate promotion with stages and all it would have had more success. Also, SM is sleeping on the occasion to release a full velvet comeback for the girls and even have them having a 3rd album and not a repackaged one

@@chelleange1s yeah the thing I love about K-pop is how the comeback is planned. The teasers for dumb dumb, psycho, red flavour, bad boy… so so good. Generic just doesn’t work for RV.

The funny thing about NCT is that they kind of tried the same thing with Super Junior a decade before them so you would think that when they do it the second time and more intentionally they would learn from their past mistakes, but sometimes it seems less thought out than the SuJu projects. (By now SuJu is obviously more stable and clear cut. They lost some members but have 2 active subunits with each member's solo ventures into different fields.) Theirs work by now bc it has been 17 years and their subunits don't have the same ambition or reach as the main group. But they had 10 years of previous experience to put into NCT and just logically how are you supposed to promote two groups equally with shared members? (Although I do get the sense that 127 was supposed to be bigger from the beginning, but I don't really follow NCT closely so I could be mistaken.) Not to mention that Mark is in SuperM also. (+ Since he is from Canada it would seem obvious for them to put him into the Hollywood subunit once it forms as well) The original thought of graduating them from Dream is also quite ridiculous considering that in SuJu's earlier days they tried to add two members to their 13 and they couldn't bc fans were so outraged. They had to create a subunit for them to be able to sing together with some of the members. And the same thing happened with RV when they did add a new member later on. Why at SM would anyone think that it would be different this way around is baffling. It's like they are doing the same thing again and again and get surprised that the results don't change. (Technically they could if the Korean fan culture shifted in a certain direction but it's quite obvious that that is not the case.) I just hope that they go back to the distinct sound of each group in the company and we don't get NCT-like title tracks for other groups. I don't mind their music but it should stay within the group. The good thing about Lucas being gone is that the y were forced to make SuperM rotational, so hopefully from now on it will be a project type group with different members each time they come back which it should have been from the beginning. Apparentluthey want GOT to be the same, but I hope they will find better songs for them next time and concentrate on the music for both groups instead of marketability.

I was the same-I thought SM was like the best company for music. But now it doesn't seem like that anymore. What a shame. If they are not careful, Big Hit and JYP will replace them in the Korean music industry unless they get their act together.

If Wildside was released as a Korean comeback, it would explode in popularity. Red Velvet doing a velvet girl crush concept, with every member singing notable parts of the chorus, and every member belting high octaves? Pretty sure the only other RV song that came close to that is RBB.

EXACTLY. LIKE PROPAGANDA, THANK YOU!

Aespa singing birthday... Nct 127 singing birthday... exo singing birthday.... snsd singing birthday.... yeah sorry can't see it

for real.. don’t call me by shinee was meant to be for boA which just shows they recycle stuff

@@ss24083 wait when you learn that four walls was for shinee, superhuman was for shinee, view was for f(x), ko ko bop for red velvet and red flavor for exo. this isn't something new in sm and has never been.

@@gwgwap and why do you think those songs was not given to the intended group? bcs it’s not aligning to their group sounds. you’re literally proving the point OP was trying to say. nowadays SM songs could be given to any of their groups and it will sounds the same bcs they literally has the same sound formula that are not unique to each group. Take Aespa Girls for example, that song could easily be an NCT 127 songs and you will not notice any difference.

@@hombre6604 view could very easily be a f(x) track the same way that 4 walls could very easily be a shinee track so no my point still stands. And no aespa can't work as an 127 song as it has different pre choruses than the ones 127 have, different structures on the chorus and different structures in the rap verse. The only similar thing that girls have with 2 baddies is that they are both the same genre, edm/hyperpop.

Exactly... exaclty. When they started force feeding the kwangya things with the neos....my nctzen friend got disinterested and barely keeps up with them now.

@@katgreer6113 extremely understandable! it’s like we didn’t sign up for this! i’ve also only started to keep up with NCT as individual artists/models…cuz i want nothing to do with SMU.

The irony is that Super M has in a way finally united SHINee and Exo fans in that both groups wish SM would just leave the bands they're interested in out of their doomed attempt to conquer America and whatever ridiculous nonsense they're doing with the whole Kwangya thing. Like I haven't seen Exo being forced to pretend to care about the universe they've retroactively been roped into but I have seen Key's reaction and he's not happy, and I can only imagine the cringe if they attempted to insert some sort of avatar based nonsense into one of Minho's moody little mini movie MVs. Not to mention how Boa and Yunho/Changmin must feel about it.

@@gothgirl66673 EXO was to a point mocked for their supernatural lore and I remember boys "suffering" when they talked about it, but eventually they unironically accepted it and embraced it. But it took years and it was their concept from debut, I can only imagine how suju, shinee, tvxq or snsd were happy about some kwangya.

I feel EXACTLY the same way, and it makes me so sad because NingNing's voice is just so god damn captivating i wish they would do more for them as a group, but seeing as how the company is moving it doesn't seem likely we will ever know who Aespa as a group are. Nevermind the absolute hell that matk and haechan have to go through because SM just can't figute out a decent comeback schedule for the nct units, making half of them overworked and the other jobless for two thirds of the year (hi wayv :'))

this makes my MY heart sad hearing them be compared to cutouts. I really disagree but can totally see your point. Hopefully better cbs make ppl change their minds

They are not being utilised to their full potential as well. Also I have never ever seen any of the members go onto singing contests like Immortal songs or Masked Singer, that would have been great for Ningning to get her name out there based on her solo vocal potential. Actually for some reason I have not come across Aespa on variety shows yet. But maybe if I search I will find something.

designer / time lapse sound nothing like graduation or anything from glitch mode idk why you guys repeat that.

Stamp on it with different lyrics could also have been an NCT song. Same with RV's birthday. I feel like another part of the problem here is that the NCT 127 sound isn't everyone's cup of tea and seems to be the sound that's bleeding into the other groups.

@@MkMkM-wv9fq OH MY GOD I THOUGHT SO TOO!!! this is what i am trying to tell people, SM’s are literally shoving and making their other artists to try the ‘NCT’ genre buf not everyone can keep up and be in the same taste as those who enjoy it

Oh you noticed too! I was very let down by 2Baddies. Discovering the Bsides has always been the highlight of listening to 127 and this is the first time none of the songs stood out to me. I'm so glad DJ is on the repackage, finally a track that is memorable. I felt like SM gave everything on the Faster+2 Baddies couple (4th album must have a bop title track, they kept repeating that too during promotions) and then used fillers.

@@tdelioncourt1268 you didn't like Designer or Gold Dust? I guess Nct 127 just isn't for you then

Literally. But even Johnny didn't know much about Kwangya...

This is an interesting observation.

there's an in fighting? Fr what groups? I can't imagine

@@pinkluverX0X0 LMAO i wrote this half asleep i meant in-fighting between fandoms NOT the members rip TT i just fixed it now

@@HailToTheMeep thanks! i think hybe being a new-age company allows them to have a better grasp on fans/fandom culture than some of the big3 bigwigs. i think as a company, they are the most successful at quickly entrapping fans in a parasocial bond, that's why even their less popular 4th gen groups still have legions of devoted fans.

But it's also easier for them since they're not technically one company. Like New Jeans, Le Sserafim and fromis are very different groups but they also are from three different sub-labels. I believe that they probably have a lot of creative freedom because the companies still work independently, with their own designers, artists etc. Whilst aespa, Red Velvet and SNSD are the exact same company. They probably have their own teams too but they can just mix and mingle like they're doing right now. For Hybe there might even be legal reasons as to why collabs are more difficult. I hope it's clear what I want to say haha

Couldn't agree more...

Two of their idols committed suicide. I think that says a lot.

@@floralfancy7814the fact it would’ve been even more because some idols were in deadly situations…

Yeah they dodged the bullet big time.

Hiatus?

Yet all the SM stans are saying that they are perfect for the Kwangya concept. I feel that they would probably cringe into the songs.

Just wanted to ask do you think that SM uses too much green screen and CGI for Aespa and should give them more live/real world music videos?

This.

I think the SM family stuff is nice but we don't have to see that stuff like 10 times a year. It needs to be more spaced out cause this is way too many projects to sustain properly.

i mean, the SM family thing would be nice if it was done only once a year or once every two years - after all, it's amazing to see these idols interact so freely and seeing them together is really nice. but lately they've been pushing this narrative down our throats every other month and aespa for an example have more projects inside the sm family concept than their own thing???? it's just TOO MUCH especially for a 2 year old group

feel my rhythm sounds nothing than 2 baddies which sounds nothing like girls

@@gwgwap Imo as a reveluv birthday sounds like something that could have gone to nct dream

@@gwgwap not you replying to almost every comment criticizing sm’s formula 😭

Same

It's baffling to me that people thought Stamp On It was a serve. The production was bad and the album was an even bigger disappointment. I was shocked that SM released such trash. How did we go from Super M to this?

@@racheljohnson7177 SuperM was HORRIBLE what even you are talking about 😭 Not ONE good tittle track and amazingly average bsides. SuperM is genuinely the worst thing Sm has ever done for so many reasons

@@racheljohnson7177 The production wasn’t bad. If you want bad production, listen to NMIXX. I swear… Who thought that the transition in O.O is acceptable? Even Drake’s producers do better… But back to GOT The Beat. Stamp On It had competent production. It was decent. But it was underwhelming. And when you have some of the biggest, most iconic, and most legendary names in KPop, you don’t give them underwhelming music. Same with SuperM. I think their music is better and it’s obvious that more effort went into them. GOT The Beat felt more like “We already have a male version of this. And people are asking for it. I guess we’re obligated to do a girl group while half of SuperM is on military hiatus.” But still, it’s underwhelming for me. And it’s concerning that a company like SME, known for their music production skills, is giving subpar comebacks to what should be groups representing the best of KPop. If these were rookie groups that were just debuting, I’d accept it. But groups made from some of the most well known and beloved idols? Forget “Step Back”. Y’all need to step *UP* !

Well Loona did build a fan base from lore. They started from 500 album sales to nearly 200,000. They charted globally and broken records. Larger companies try to replicate this. The only reason why they aren't as popular as they should be is because they creative director wanted them to be an underground group and after he was fired the company didn't know what to do with them so it's really poor management because fans were literally begging them for content and it wasn't until the boycott that they started all of a sudden offering fans alot of stuff. Too little too late though

I want them to finish the story and then move on, and we'll never hear of this again. I'm interested in the lore of Kwangya (I know I'm in the minority here, but I love convoluted lore and plot design). I don't want them to put it on the back burner quite yet because I want to know what will happen next. I'm praying we get a finale though, and Aespa can get a concept of like "futuristic pop" or something without throwing all this Kwangya talk in their song ("My Naevis, we love you" or "that's my Naevis" are so ridiculous). How can anyone sing along to what's essentially a "fake" song at this point? No matter how interested in the SMCU I am, I will never understand then putting all these nonsense words in actual music.

YES.

Literally they had the most amazing vocalist in the group and make them rap and give them aespa and nct sounding music just dumb :/ we should have get the aespa cb already

Treating artists and groups like products, arguably this is kpop's traditional formula and Lee Soo Man has declared himself the father of it after all. But kpop has gone global now, and he is out of his element, forcing himself in. It shows.

I'm dance focused enough that I was initially interested from the pov of going, Taemin and Kai together, who wouldn't want to see that? But the music is so boring, and the Avengers concept is cringe, and the whole thing just seems like a waste of time for everyone involved.

Sm groups are still majorly success though and their songs still go viral just like every other company People have simply gotten tired of the sm sound. Hybe sounds more basic, which is why people like them. It's easy to listen to...but that will also fall out of favor with people in the next 4 years or so..

they can't even manage their already established groups though how can they debut others

Lol. They already have 10 groups, + all the sub-units and the soloists. They're stacked and it shows, debuting new groups is the last thing SM needs right now.

They can’t afford it, debuting a group take a $hit ton of money, definitely not a good investment in their position now

@@jisoomarryme true lmao

BoA ??? You know she got shares in SM, a director position in the company (or something like that), has artistic freedom (not all SM idols get to write their own music), GOT was basically created for her... She did a lot for the company but she's in a great position now.

i kinda personally believe this is due to lee soo man, who's on the pandora papers, and who is also speculated to not pay taxes and such. it's only my opinion, but i do think that there is something shady going on as to why a lot of their artists have to stay. i read jessica's book and while it's a ficitonal novel, she talks about how sm entertainment will have you sign a 7 year and a 3 year contract together, so a 10 year contract, in a way that doesn't break the law. i haven't revisited her book in a while so i could be paraphrasing this wrong but i do remember jessica writing about sm's shady contracts.

@@cyrielle_ i’m not talking about her position i’m talking about her idol career and evolving her sound those are two different things, i understand what might her keep her but it’s a compromise imo she can do so much more as an artist rather than just have shares in a company

@@thewayifelt something like that is in her book but i just never knew what to take as fiction and what to take as fact also the 10 years contract is definitely true but what keeps them beyond those 10 years? it just feels like they don’t want to

@@thewayifelt I also feel like there's something deeply inappropriate about the relationship he tries to cultivate with the artists he signs. Not making any legal accusations here, obviously, it's just a feeling based on watching him interact with the idols and the way they talk about him. It's almost like he's the world's least charismatic cult leader, and people don't leave because they saw what happened when 3/5 of DBSK did.

Or that this has always been at the heart of LSM and SME. But they are only exposed now as they lose their grip on new realities.

No and no

If you are not my or casual fan why do you care many mys love their concept .. like me