This 1989 Mercury Cougar LS Cost More Than $2 Billion to Develop, and it Didn't Pay Off for Ford

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Curious Cars

Curious Cars

Күн бұрын

00:00 Start
00:04 Driving at Dawn
00:16 Startup - Cluster
00:36 Unsettling cat circling around
01:02 Intro to review - weather, Sebring, cats eat toddler?
03:23 Start of car review
11:34 Year in review (quick) 1989
13:53 Back to the car
17:09 Trunk
18:37 Underhood
21:18 Getting inside - interior
27:32 - Test drive
This 7th generation Cougar was not a small thing for Ford - it rode on the MN12 platform, something they spent more than $2 billion to develop, right at the precise moment when Americans decided they no longer wanted coupes. Well, it wasn't quite that bad, but not far off.
The MN 12 was much more substantial than at first look - it was a RWD platform, with 4-wheel independent suspension - and absolute rarity at e time with the exception of much higher-end European cars.
It shared the platform with the Ford Thunderbird, which had been a sibling of the Cougar for many years, and also a variant of the MN12 rode underneath the Lincoln Mark VIII - but that was it. $2 Billion to make just three cars, two of which competed against each other - it's hard to imagine Ford didn't have bigger plans for a return on their investment.
This is a review of a very well kept and original 1989 Mercury Cougar LS The review is by Bill of Curious Cars, and the car is for sale at Autohaus of Naples - on the web at www.AutoausNapls.com, or by phone at (239) 263-8500.

Пікірлер: 749
@frazzleface753
@frazzleface753 2 жыл бұрын
I love how the dash is meant to be ultra-futuristic but now it's incredibly retro 😎
@ca13814
@ca13814 2 жыл бұрын
Wym? Most modern non-luxury and “premium” cars still don’t have full digital gauges 😂
@steveh2040
@steveh2040 2 жыл бұрын
The incandescent bulbs are what dates it for me. Toss in some Leds and it would look pretty sweet
@markwilliams2620
@markwilliams2620 2 жыл бұрын
They took it from the earlier T-Bird and Aerostar. When this came out it was 5 years old and looking dated. Ford also regressed in ergonomics. They went with the "tiny little buttons EVERYWHERE" motiff.
@nastybastardatlive
@nastybastardatlive 2 жыл бұрын
Like every other 20 year old car. Meh.
@BigWheel.
@BigWheel. 2 жыл бұрын
@@steveh2040 Leds hurt my eyes, I much perfer the dimmer softer lighting of incandescent.
@birdsgoatsandautomobiles7869
@birdsgoatsandautomobiles7869 2 жыл бұрын
"When you're at an austrian's house and you see ashes landing on things, you tend to pay attention... who knows what Peter's up to in his spare time" My Lord, Bill, you crack me up!
@pdennis93
@pdennis93 2 жыл бұрын
I definitely did nazi that comment coming...
@nobullshoot
@nobullshoot 2 жыл бұрын
cracked me up too. Only Bill could come up with that, and get away with it
@codyluka8355
@codyluka8355 2 жыл бұрын
I choked on my coffee with THAT one! Lol!
@johnharris7353
@johnharris7353 2 жыл бұрын
Birds,Goats, AND... Yeah they were pretty much hand inn glove with the Nazis
@soapbxprod
@soapbxprod 2 жыл бұрын
LOL! I'd rattle off a couple of old "offensive" Volkswagen jokes, but you all know them anyway.
@TinHatRanch
@TinHatRanch 2 жыл бұрын
“Let’s get back into this cougar”
@randolfo1265
@randolfo1265 2 жыл бұрын
Yeah, I could get into a Cougar right about now
@tcib
@tcib 2 жыл бұрын
Brilliant
@earnestbunbury2103
@earnestbunbury2103 2 жыл бұрын
"She's still kicking high!!" ~ Al Bundy
@HipsterDoofus100
@HipsterDoofus100 2 жыл бұрын
A divorced cougar will give you a ride you will soon not forget, believe you me
@paullacey2999
@paullacey2999 2 жыл бұрын
Gotta find me one first....
@troybarton4317
@troybarton4317 2 жыл бұрын
I love the hearty GOOD MORNING followed by “ those birds are out to get me” , “ just look at those evil goats on top of that car” “killer rabbits” , etc. It is part of your brand Bill never stop. You are the best of KZfaq in my book. Also, I enjoy your historical insights for each car you feature, very educational.
@palletwizard
@palletwizard 2 жыл бұрын
I agree. Solid original content with a flair. What a rare find these days.
@JamesHawkeYouTube
@JamesHawkeYouTube 2 жыл бұрын
"That bunched up seat looks more like a diaper than a Spanish bordello..." - quote wins the Internet Award today.
@johnnyedify
@johnnyedify 2 жыл бұрын
Love it when he gets pissed about the automatic shoulder belts right after he explained their function.
@KB-jl7tm
@KB-jl7tm 2 жыл бұрын
I still find this Cougar model very elegant. I would happily drive one today.
@davidkruse4030
@davidkruse4030 2 жыл бұрын
That car is ugly. It drives like garbage. It’s slow and get awful gas mileage. Enjoy
@jareddeltaco6185
@jareddeltaco6185 2 жыл бұрын
@@davidkruse4030 Yea it’s definitely not the best looking but it can be made decent. And honestly gas mileage for me isn’t terrible. I have one I started driving on and it’s kinda fun to drive it’s really forgiving and just soo easy that you can just really mess around with it a little.
@robertidol1950
@robertidol1950 Жыл бұрын
@@davidkruse4030 Stick to getting excited over fwd garbage and shut your mouth. 👍
@ButterfatFarms
@ButterfatFarms 6 ай бұрын
​​​@@davidkruse4030its like you think other people care what you think of the cars they like. Nobody gives a shit about you dude your opinion isn't that special. 😂
@kenrutherford1109
@kenrutherford1109 17 күн бұрын
I don't find it ugly at all, although it's not as beautiful as the 89 Thunderbirds
@robertmacdonald4518
@robertmacdonald4518 2 жыл бұрын
My Grandma bought a 85' Bostonian cougar V6 with the fake spare tire hanging off the back and a padded top, my dad would tease his mom call it her pimp mobile. Everywhere we went someone would always comment how pretty it was. She kept it pristine, was crazy reliable and comfortable. It got hit by a semi that ended it but saved her life just cuts from glass.
@audriusbaranauskas6227
@audriusbaranauskas6227 2 жыл бұрын
It's nice to see these regular cars in such good shape! Thank you Bill. P.S. the cat will get you.
@chriscallen6897
@chriscallen6897 2 жыл бұрын
This car really takes me back to the good old days. It’s such a clean example. I always enjoy your videos Bill.
@Moparornocar1989
@Moparornocar1989 2 жыл бұрын
I was born in 1989. I really appreciate the vehicles from 1970's to mid 1990's. Keep up the good work Bill.
@calliad
@calliad 2 жыл бұрын
Definitely was an era of clean design, less is more in some. I remember the smell the 80s Ford interiors something going to the dealership as a kid. You always hit the nail on the head when u describe the cars that u r reviewing.. Have a great Thanksgiving..
@pdennis93
@pdennis93 2 жыл бұрын
Funny story about the IRS. When I had my supercoupe, I was talking to someone at a car show and mentioned it had IRS. The guy gets an attitude and asks "do you even know what IRS is?" I replied that I did and that my car did in fact have it. He kept trying to tell me I didn't know what I was talking about. I finally told him if he was so sure of himself that he should crawl under the rear of the car and look. So he does and was like "it does have IRS." I felt like saying "no shit sherlock!" Another interesting note, the cars had passive rear steering. A friend of mine had an 89 5 speed xr7 identical to the car at 14:25 and had it in Germany when it was new. He got it up to 157 on the autobahn once. He said he'd take this one cloverleaf exit every day and tried to see at what speed the car would start to break loose. One day he said he felt the rear start to give way but then it tucked in. He thought he broke something. He took the car home and inspected everything and couldn't find anything wrong. He later discovered in some documentation that the rear will turn like rear steering if enough g forces are applied. It's not active like say an integra from the 80s where you can see the wheels turn with the steering wheel, but they will turn if enough g force is applied.
@railroad70
@railroad70 2 жыл бұрын
I wish Mercury would’ve never went away. They added more to the Ford platform in a lot of ways.
@nastybastardatlive
@nastybastardatlive 2 жыл бұрын
Love my grand marquis. Like a crown vic, but with town car interior.
@bryanjjones4163
@bryanjjones4163 2 жыл бұрын
Agree with you on that
@BabyBugBug
@BabyBugBug 2 жыл бұрын
Would’ve never gone
@EngiNetion
@EngiNetion 2 жыл бұрын
i'm a huge fan of old digital dashboards, they give such a cool vibe
@maximilianswansson1264
@maximilianswansson1264 2 жыл бұрын
Same here
@XxxXxx-fm3wo
@XxxXxx-fm3wo 2 жыл бұрын
Makes me miss my 1987 Murcury Cougar XR7 5.0 with all the goodies. Was so sweet and moved onto an 1985 RX7 GSL SE with all the extras. Both great 80's cars and yet very different.
@rlfitz3
@rlfitz3 2 жыл бұрын
I loved these when they came out! It looked like a “substantial” coupe in a sea of cheap looking garbage back then. With the V8 they actually could skate pretty well too 👍
@Stressless2023
@Stressless2023 2 жыл бұрын
Loved the monotone XR7's of the early 90's. Next door neighbors bought TWO at the same time back then, red and black "his" and "hers", I used to drool over the red one as a kid.
@gsprings43
@gsprings43 2 жыл бұрын
@@Stressless2023 i doubt ford lost money on them,saw a lot of them
@majorpayne5289
@majorpayne5289 2 жыл бұрын
@@gsprings43 agreed
@billyjoejimbob56
@billyjoejimbob56 2 жыл бұрын
They were a good attempt by Ford to elevate the engineering standards of the mainstream American car. A far more substantial car than the much more successful, but cheaply built Taurus / Sable twins, and their Continental cousin. Unfortunately, someone decided that the T-bird should have a sloped rear window and lousy headroom, and the Cougar a nearly vertical notchback roofline that destroyed the otherwise graceful proportions. Maybe they should have let the artists do one good design for both?
@control2791
@control2791 2 жыл бұрын
$2B is a ton of money. Imagine combining the development budget of the Mercedes w140 AND the Lexus LS and getting this as a result 😂
@alb12345672
@alb12345672 2 жыл бұрын
It paid off. The same suspension/chassis technology is still used today in the Mustang, Expedition and Explorer. In 02 they were selling explorers with independent rear suspension.
@howardkerr8174
@howardkerr8174 2 жыл бұрын
@@alb12345672 Not to mention that the title is misleading. 2 Billion Dollars was spent to develop the Cougar AND Thunderbird. In fact, considering Ford is the name on the side of the building (as Lee Iacocca was quoted as saying, IIRC) a more accurate title would have been "...the Thunderbird and this Cougar ". Ford supposedly spent nearly as much money to develop the Taurus/Sable, but those cars were developed under a tighter rein.
@P4OE
@P4OE 2 жыл бұрын
Don’t forget the Lincoln Mark , same platform .
@alb12345672
@alb12345672 2 жыл бұрын
@@P4OE The lincoln LS is kinda of a successor too. Look under a brand new 2022 Explorer, it is a RWD Unibody SUV. The rear suspension looks exactly like the car in the video. Even the spring is seperate from the shock. There are some refinements, but it certainly in that heritage. They could have easily made a coupe version, and it would be a modern Tbird. Front suspension is more like the Taurus, it is Mcpherson. The older Tbird had a UCA, something you find on a luxury car. The Trucks are set up with the same arrangement.
@alb12345672
@alb12345672 2 жыл бұрын
Another thing about those cars, they had a dual frontal 5 star rating WITHOUT airbags. That was almost unheard of in 1989. There was a lot of crash technology engineered that they used in later years. The test is not that different from today, except they use a smaller dummy, and every car has airbags. Not every car gets 5 stars, even with airbags!
@robbybrown4792
@robbybrown4792 2 жыл бұрын
Again, just like that red TBird, I’d make this my daily driver right now. Loved these cars!
@burningblue1254
@burningblue1254 2 жыл бұрын
I had an 83 Cougar LS black, with vinyl roof, the wire wheel covers, red velour interior and the 3.8. Great looking car, roomy, very elegant. I preferred the roofline over the Tbird's. Really nice car. Well built, plush. The cars and SUVs of today look all the same. You need wheelbase to sculpture a beautiful car.
@gregblau8082
@gregblau8082 2 жыл бұрын
I'd been offered my late father in law's 91 xr7 several times. It's been sitting in their back yard for years with flat tires and badly faded paint so I never really gave it much thought. I recently looked closer while figuring out what a bunch of keys went to and besides the paint it's immaculate with 86k miles. I'd say it's worth a set of tires and brake rotors to have a sweet cruiser
@lauraburchfield2374
@lauraburchfield2374 2 жыл бұрын
I have a 91 that belonged to my mother.. it just flipped to 80k.. I've had it for six years.. runs like a sewing machine! I drive it once a week.. about 18 miles one way to the "big city" just to keep the battery charged.. Its been so reliable..
@ilovemy89sc6
@ilovemy89sc6 2 жыл бұрын
The 91 XR7s are pretty rare as well. Super coupe suspension and interior with a 5.0
@gregblau8082
@gregblau8082 2 жыл бұрын
My dad's friend has super coupe we've both always wanted. I haven't seen it in about 15 years but then it only had 9k and was immaculate
@FosterCovers
@FosterCovers 2 жыл бұрын
I'd do it lve had a 95 CougerXR7 for 20 years JUST turned 72,800 miles...it up for winter.
@michaellovely6601
@michaellovely6601 2 жыл бұрын
Go for it! Like the ads for the 1989 Mercury Cougar says "Nothing moves you like a Mercury!"
@donkeytime1704
@donkeytime1704 2 жыл бұрын
This coup back in the day was one of my favorites, especially the XR-7. That year I was 19 yrs old and didn't have a clue as to what I was going to do with my life except be free, which I was. If only life could be that simple again. Being older and responsible sucks... 🧐
@bryanjjones4163
@bryanjjones4163 2 жыл бұрын
Agree
@kevindarrell3500
@kevindarrell3500 Жыл бұрын
I owned the’93 XR7 . I loved it. But then my baby girl was born. Wasn’t free anymore. Bought it off the showroom floor. Sadly I had to sell it.😢 But at least I got a beautiful daughter 😊
@donkeytime1704
@donkeytime1704 Жыл бұрын
@@kevindarrell3500 I get it, I have one too and she's also beautiful...
@paulie-Gualtieri.
@paulie-Gualtieri. 2 жыл бұрын
Good Evening Bill and all
@josephvaldora49
@josephvaldora49 2 жыл бұрын
I really appreciate these kinds of reviews. They show us what life was like at the time. Not everybody had. Ferrari or a Porsche. Most of us had cars like this one. Now we can get into collecting cars we remember, for not a lot of money. Pretty cool business model.
@jakereal3604
@jakereal3604 2 жыл бұрын
Bill thanks for bringing another Unicorn to us that we enjoy. I’m a tad older the you, 55 and greatly remember these cars. Happy Thanksgiving. Keep doing what you do we love it!!!!
@aramos811
@aramos811 2 жыл бұрын
Great review. I also knew all the car makes and models back in the 80's. Now that I am 60 it's more difficult to tell apart the new models. They all look alike. Thanks Bill.
@soapbxprod
@soapbxprod 2 жыл бұрын
Dear Bill- Thank you so much for everything over so many years- You're a superb auto historian, and a super entertainer. How's the goat/woodpecker situation these days? Happy Holidays.
@pdennis93
@pdennis93 2 жыл бұрын
FYI that's not an 89 head unit. That looks more like 94 and up. 89 still had an analog volume control. The dash compartment on top was 89-90 only. Rumor has it, that's where the airbag was going to go. They dropped it for 91. The led is definitely aftermarket.
@texlad04
@texlad04 2 жыл бұрын
In San Antonio back in the day, this was the nice car you drove while still seeming low key, being a more blue collar place than the flashier Texas cities like Dallas.
@newyorksbest3065
@newyorksbest3065 2 жыл бұрын
Nice find Bill.. Love the videos. Brings back memories I brought my daughter home in the same car except mine was burgundy. Never gave me problems or left me stranded roomy smooth ride and handled the streets of New York City with no problems. You’re right the car did come factory with white walls. Would love to have this car to show off at a cars and coffee get together.
@willjam465
@willjam465 2 жыл бұрын
Another great review, Bill! You and I are the same age, and ‘89 was also the year I graduated. My dad bought one of these new that year. Tan metallic with burgundy interior. Later in college I had the car. I really enjoyed driving it, and it handled quite well in its day. I recall fondly some late night runs back from Peoria to Normal across interstate 74 when we would put the digital dash in kilometers to see how fast we could get it up to, since mph stopped at 85. Loved the digital dash. Great times…good car.
@universalexports6119
@universalexports6119 2 жыл бұрын
WHATTTT this guy graduated highschool in 89??? He sounds like he's 100... Lay off the pall malls
@jamesjosephmcgrath5586
@jamesjosephmcgrath5586 2 жыл бұрын
@@universalexports6119 He sounds like he's 100 because he has a natural wit and intelligence beyond his young years. He has passed 50 and hams up the "grumpy old guy" stuff..... For your benefit.
@booster8497
@booster8497 8 ай бұрын
Awesome. I had a beige 1989 LS 3.8. Lots of memories in that car
@brentboswell1294
@brentboswell1294 2 жыл бұрын
My dad tried to buy a 1993 T-Bird in Purple (!). I was in college, living nearby, and went to the car lot one afternoon with him to show him what a better color Cayman Green was. Glad I did, as dad gave me the car three years later 🙂 Nice car, I loved how the Independent Rear Suspension improved the ride and handling over the Foxbody 'bird. It lasted a good long time in less than ideal car ownership circumstances (parking it outside in the desert). It was the first car I sold to someone else in running condition!
@dfactoryrat653
@dfactoryrat653 2 жыл бұрын
I bought a 91 XR7 new. I absolutely loved it. Leather interior, the seats had the air side bolsters to hold you in the seats. moon roof, lots of room. Top end speed was pretty impressive. And it didn't get to bad gas mileage cruising on the highway. This is one I should of kept. Thanks Bill👋
@luxurreview
@luxurreview 2 жыл бұрын
I suspect Ford grossed about $30B from that platform. They sold about 1.5 Million units around a 19K-20K average price. You also have to realize that Ford may have used the car to do research and develop for the entire company.
@danielcooper3130
@danielcooper3130 2 жыл бұрын
First the cobra then the explorer got the IRS
@enhancementtank5876
@enhancementtank5876 Жыл бұрын
Halo car I've owned one it handles just as good as a Lexus Mercedes or bmw. which ones any of them I've owned multiple
@marksmith8928
@marksmith8928 7 ай бұрын
I had one. Great automobile. At 180,000 miles, you could not hear it idle, and everything still worked. It should have paid off
@stephendibari5010
@stephendibari5010 2 жыл бұрын
I was 25 in ‘89. Never had this Cougar, but bought a 88’ Sable new in that year with my ex wife. Design was ahead of it’s time. Aerodynamic and sleek. Always enjoy your car reviews! Keep them coming. Happy thanksgiving
@TheRetarp
@TheRetarp 2 жыл бұрын
A few things to add as a 14 year prior owner of a last model year Cougar, a 1997 with a 4.6L (the fwd world car doesn't count as a proper cougar). It was totaled at 175k miles or we would still be driving it. The 1993 refresh changed the interior to match the upcoming sn95 Mustang with the dual cockpit design. The car also got refreshed grill/headlights, a bulge in the hood (to fit the 4.6L) and revised taillights to match the Crown Vic refresh. In my opinion this drastically improved the looks of the car and moved it from gaudy forgettable 1990 to close to a timeless design. Adults can fit in the rear sit because the formal headline of the Cougar has more headroom then a lot of four door sedans. I hit my head off the roof of the same gen T-bird and in the Regal/Gran Prix but fit comfortably in the Cougar. The v8 and supercharged v6 cars used the same 8.8 IRS was used in the SN95 Cobra. These cars have undersized front brake rotors which will warp after a panic stop. The rear disks are really nice though and the car stops straight and true every time. MN12 is not loved by the collector market and thus there is minimal aftermarket support. Parts are starting to become hard to come by with only one manufacturer making certain parts like suspension bushings or coil springs for example. Likely in the very near future it will become difficult to keep these cars on the road as a daily driver. Awesome handling comfortable highway cruisers. Although the 4.6L is too heavy of a motor for a car originally designed in the late 80's with a v6. Very noticeably under-steers unless your right foot is used for correcting that design flaw. Going along with that sometimes the 4.6L was a PITA to work on in this chassis because it is shoehorned in. The Achilles heel: rust. The rockers, quarter panels, and rear shock mounts rot out on every single T-bird/Cougar/Mark VIII. I had to replace all three with new metal in ours. The rockers I was able to get aftermarket, but the shock mounts and quarter panels I had to fabricate. If I could reliably get parts I would build the ultimate MN12: a 1996-7 with a small block ford (or a turbo 4.2) and manual trans.
@vincentputz
@vincentputz 8 ай бұрын
My grandma had two or three of these cars she loved it a lot I remember riding it with her when we went out. The childhood memories
@jonathanabbott8579
@jonathanabbott8579 2 жыл бұрын
Always make my day, Bill! Happy Thanksgiving.
@christopherpike9907
@christopherpike9907 2 жыл бұрын
I’m loving your videos Great info and details My favorite is when you take a minute 😂
@Still-Sitting
@Still-Sitting 2 жыл бұрын
Been stroking my ego watching LS400 documentaries, since I just bought one…and I come across Curious Cars for my first time. Great work and sense of humor 😆 I graduated ‘97…you have a new subscriber 🙏
@pdennis93
@pdennis93 2 жыл бұрын
I love these. My first car was a maroon 91 cougar LS that my parents bought in 1997.they later had a dark blue 89 cougar la with a fake convertible top and gold accents. I.later traded in the 91 cougar for a 93 supercoupe Thunderbird.
@jlcii
@jlcii 2 жыл бұрын
My first car was a 1995 Cougar XR7 with the 4.6 L V8. OMG did I love that damn car! I went everywhere in that car, and I loved the way it looked, drove, and how comfortable it was. I've actually been looking to try to buy another one off of Craigslist as a second car because how much I love it. They're totally unappreciated and undervalued, because they truly are awesome.
@jiggity76
@jiggity76 2 жыл бұрын
What a beautiful example! My parents had the identical car brand new back in the Fall of 89, a 90 LS model. Ours had the dark blue cloth interior. This car has a later Ford version radio, it's not the original unit but whatever. I remember sitting in the back of our car and loved watching the digital cluster do it's thing. These cars also had a speed alarm. Once it was set, it would allow 5 MPH increments of limit. Once you exceeded the set speed, the speedometer would flash and give you a three beep alarm until you slowed back down to your preset speed. Yes, the XR7's had the same slider cubby on top of the dash pad and no, that red light on top of the center console in front of the shifter isn't factory. Yes, starting in 89, speed sensitive steering was standard on these cars. It will sharpen up and require more effort as speed increases.
@2packs4sure
@2packs4sure 2 жыл бұрын
It'd be nice to get your hands on a later V8 powered Cougar or Thunderbird because those loaded V8 powered versions are pretty sweet.. My neighbor had a white loaded 92' V8 XR7 with the Mustang style wheels on it with every option and leather and it was stunning. It seems like it had some very expensive special order white paint too if I remember correctly.
@brutalbasspro
@brutalbasspro 2 жыл бұрын
A buddy in high school had one too but black metallic and all blacked out wheels and windows.
@luvdady
@luvdady 2 жыл бұрын
I got a 94 lx . 4.6 v8 it's like having a muscle car with abs, a/c and decent mpg. Yeah good luck finding a good rwd v8 car from the 60s/70s
@brentboswell1294
@brentboswell1294 2 жыл бұрын
Probably an XR7 model, there was a really cool white that was only available on the XR7
@cardinaloflannagancr8929
@cardinaloflannagancr8929 2 жыл бұрын
The only thing they did was saddle it with fake dual exhaust on the v8's. The Lincoln mark 7 got the true dual like the mustang, but these went 2-1-2 dropping about 25 hp & tq.
@thenotoriousrvh6091
@thenotoriousrvh6091 2 жыл бұрын
White pearl was a pretty sweet paint on these cars.
@corefreeman5804
@corefreeman5804 2 жыл бұрын
Great video Bill! Back then this cougar I thought was stoggy...now very cool. You have a fabulous way of making boring stuff exciting.
@jackboyd53
@jackboyd53 2 жыл бұрын
My Father bought one new after owning a '86 Grand Marquis. The transmission died in it shortly after he bought it new so he traded for a red Cougar as soon as he saw the new body style. He always seemed to like it as he kept it for about eight years. I thought it didn't ride as nice as my '84 T-Bird. He finally went back to owning Cadillac's though and was much happier. Thanks for the memory Bill
@jackboyd53
@jackboyd53 2 жыл бұрын
I love your reviews you cranky old bastard 😉
@mikelace9734
@mikelace9734 2 жыл бұрын
I commented on waiting for the 9mm spit that which was absent for some reason in the 85 thunderbird review...Bill, thanks because that alongside the Canadian comments are the best, make my day every time Sir...
@BEGGARWOOD1
@BEGGARWOOD1 2 жыл бұрын
Thanks Bill . I have no idea about most of these cars but love your channel
@glenntremblay5406
@glenntremblay5406 2 жыл бұрын
Hadn't watched in awhile... Always get a good laugh Thanks Bill
@JohnSmith-kg3im
@JohnSmith-kg3im 2 жыл бұрын
Another great video. Brings back fond memories of my (very similar) 1989 T-bird.
@Gunsforfreedom
@Gunsforfreedom Жыл бұрын
Recently I've been daily driving a 1997 Thunderbird LX with the 4.6 V8. I had a 1996 XR7 Cougar with the 4.6 when I graduated high school in 1997. I remember talking to some Ford techs back in the day and they told me that the MN12 was never supposed to have a V8. And if you ever changed the oil in one of these with a V8 you'd agree! Very tight fit to get the oil filter out. It was only designed to be a 6 banger. Either NA or supercharged. Thanks for the video Bill. That Mercury is a beautiful time capsule!
@mattattack5205
@mattattack5205 2 жыл бұрын
That tabby cat is huge. Cougar has some nice pick up for a family sedan. Good luck at the races. Can’t wait for your other pristine car finds!
@robarchpdx
@robarchpdx 2 жыл бұрын
P.S.: 30 minutes is perfect! Thanks again!
@scottbrown7415
@scottbrown7415 2 ай бұрын
The 1990 Cougar has the distinction of being the last rear wheel drive Mercury that was available with a manual transmission in the XR7 package.
@pattschetter
@pattschetter 2 жыл бұрын
I always kinda liked the MN12 Cougar roofline, though the MN12 I had was a Thunderbird (96, V8). It was a '94 XR7 in that weird color-shifting pearl purplish-red they had in the middle '90's, that reminded me of the MN12 as an option when I was shopping for my first new-ish car in 1998. On account of my having been an idiot in my 20's I did have to have my T-bird's transmission rebuilt twice in the ~190k miles I put on it. When it was time to move onto something newer in 2010 I still liked the large coupe form factor enough that I moved on to the first of two late-model Challenger R/T's that I've had.
@motorcycleboy_reigns
@motorcycleboy_reigns Жыл бұрын
Love this guy. Been watchin for a while I do the same sigh, with weather. And the history lesson within the car history.
@georgewilson1184
@georgewilson1184 2 жыл бұрын
As always excellent presentation You always deliver bill thankyou
@emilianocruz11
@emilianocruz11 2 жыл бұрын
The 1989 to 1993 cougar xr7 still are my favorite after 25 years and love since the 1989 cougar xr7 TV commercial with the famous song nothing move you like a Mercury
@markbriggs5531
@markbriggs5531 2 жыл бұрын
A very interesting video. I'm from the UK so we never had this car but I love the clean, unfussy looks but that's just my particular taste. The closest I think we ever had that was anything like this was probably the 1989 Nissan Maxima or maybe the Honda Legend Coupe. I would love to see a review of those or maybe a 1982 Buick Regal which my parents hired when they went on vacation to California that year - they bought back Buick and Cadillac brochures which I treasure to this day. I have subscribed and liked and I'm looking forward to more content :)
@cashkenterprises5584
@cashkenterprises5584 2 жыл бұрын
Oh sweet! More 80s/90s Fords. You’re on a roll Papa!
@carattop
@carattop 2 жыл бұрын
I'm on an overnight getaway with my wife, in the hotel room bathroom oggling an old cougar. My wife just asked from the other room if I'm still watching that old guy's car videos!😆 (We do what we have to to survive...thx, Bill.)
@genebigs1749
@genebigs1749 2 жыл бұрын
I had a '90 back in the day in burgandy with burgandy velour (real 80s colors and textures!) and enjoyed driving it quite a bit. Like you say, it was just a great cruiser. Thanks for another great video, Bill and happy Thanksgiving!
@romeozulu4424
@romeozulu4424 2 жыл бұрын
Love your take on these older cars❤️
@Rainbowrobb
@Rainbowrobb 2 жыл бұрын
Bill looking at cougars in highschool with a holocaust reference slipped in. Perfection
@rickybobby5950
@rickybobby5950 2 жыл бұрын
Another car from my younger years! I had a white with blue interior ‘95 XR7 with a 4.6 V8 and did a bunch of Mustang bolt ons to it. It was quiet and comfortable and was under-the-radar fast for what it was. I always loved the way the dash an console wrapped around the driver (more so in the later facelift) and mine had the analog gauges so I didn’t have any of the gremlins that some of the digital ones did. It was a great car and the values of really clean ones like this are really going up lately.
@michaeljohn9263
@michaeljohn9263 2 жыл бұрын
In 2000 (I was 19) I had a 1991 Thunderbird LX 5.0L HO and I LOVED IT! Dual stainless exhaust. Maroon inside and out. I got it with 87K on the clock, had the JBL cassette and CD with subwoofer, keyless entry, analogue full gauge cluster, leather and suede seats, power everything! I drove it everyday right up until January 2007, by then the salt ate her pretty bad with rusted out rockers and 238,000K. I never had one major problem with it.
@andrewcolsen
@andrewcolsen 2 жыл бұрын
It rotting out like that, I’d say that was a major problem
@alb12345672
@alb12345672 2 жыл бұрын
@@andrewcolsen Mine went that way too. It is a big problem with the salt. Not even sure washing would help it. My 95 had foam in the rockers.
@michaeljohn9263
@michaeljohn9263 2 жыл бұрын
I live in Northern Canada....I was lucky she made it as long as she did. Even with oil guarding the salt took her from me....and I washed her every 2 weeks BY HAND at a car wash where I did it myself. I'll tell you...when I was angry...she lit up the tires. When I was in a rush...she lit up the tires! I had her up to 135MPH and she was JUST hitting the RedLine! That car was AMAZING!! The memories I have of driving and using her back seat.....many many great times with her!
@christophermatthews555
@christophermatthews555 2 жыл бұрын
Thanks for the video. I was hoping you would review this gen of Cougar or Thunderbird. Loved the 89 T-Bird Super Coupe when it came out. Owned a 93 T-Bird Sport Coupe with the 5.0L for several years. It was one of the best cars I ever owned.
@speedfiend925
@speedfiend925 2 жыл бұрын
Bill: I was well aware of Cougars and what they were up to. Me: And he still is....😂😂😂😂😂😂
@HypocriticYT
@HypocriticYT 2 жыл бұрын
Six days of famine without another video!!!
@recl971
@recl971 2 жыл бұрын
Bill you are an absolute rockstar ,love your mentality, i thought i was the only one who had all these thoughts
@rickdavid6758
@rickdavid6758 Жыл бұрын
Oh how I look forward to Bill's videos. I currently own a 1993 Cougar XR7 with the super charged 3.8 69k two owner miles black on black a real head Turner.
@askadad7355
@askadad7355 2 жыл бұрын
My Grandmother bought a new Couger in 1983 and I loved that car. Wish I could find one. Silver with red interior. Loaded with everything but leather. Even spoke to you!
@Hail_Sagan
@Hail_Sagan Жыл бұрын
In 1991, I bought a used mint condition '89 Cougar. It was currant red with a moonroof. The car rode like a dream to me back then. Put a really good pioneer stereo in it and upgraded the speakers. That car was gorgeous.
@marcusperry9481
@marcusperry9481 3 ай бұрын
That's one of the cooler looking 'retro' lighted dashboards around.
@The1cdccop
@The1cdccop 2 жыл бұрын
The Lincoln MK VII was my favorite of all of the 1980s Ford products. Rare as hen's teeth today.
@bbodinefan11
@bbodinefan11 2 жыл бұрын
I loved these. I currently own a 1989 Thunderbird Super Coupe.
@MAFmotors
@MAFmotors 2 жыл бұрын
Holy sweet junipers... you solved the mystery of how the cougar cat became the go to term for older women... 70s ads of an older woman in a mercury with a giant cougar... great work
@FiveBoroNative
@FiveBoroNative 2 жыл бұрын
Wow...! Look at that dash...! I do miss personal luxury coupes...!
@docbhowe
@docbhowe 2 жыл бұрын
Great review on the beautiful Cat. I also thought they were neat cars when they came out. Always liked the digital dash. Thanks for sharing.
@carlosg1165
@carlosg1165 2 жыл бұрын
My first brand new car ever my was fully loaded. 17.900 sticker price got it for 15.000 with discounts in 1989 left over models had leather too .this one doesn’t have the original radio from 89 my 1997 third had this radio that’s how I know ,love this car when it came out .
@americarsqueensland1667
@americarsqueensland1667 2 жыл бұрын
The up swept rear quarter windows on the previous generation of Cougars was the best styling feature, I loved it, very eye catching and unique.
@franklinden3497
@franklinden3497 2 жыл бұрын
Bob! Such Great Fun when you're behind the wheel. You are so good with Car History and Analysis and oh I forgot,..Humor! You rip me up about Shitty Hot Florida weather and the Canadians in the back seat! Keep Em Coming!
@christopherkraft1327
@christopherkraft1327 2 жыл бұрын
Hey Bill, looks like you had a near death experience, that cat in the beginning was ferocious for sure, I'm glad you survived!!! Enjoy your eat & run Thanksgiving!!! 🦃
@e.f.clarke2041
@e.f.clarke2041 2 жыл бұрын
Already had me with the title. I love that Bill advertised the fact that he reviewed a sales flop of a car.
@jonlouis2582
@jonlouis2582 2 жыл бұрын
I don’t have a lot of business experience, but I remember well when my buddy bought one new. I was pretty impressed, it was a very quiet and comfortable car, even with all the rough roads in the city.
@MrShanester77
@MrShanester77 2 жыл бұрын
You know damn well off camera----Bill is petting those cats and talking to them, even offering treats, which he keeps in the trunk duffel bag!
@fitfogey
@fitfogey 2 жыл бұрын
A 40 something Kate Jackson was the spokes lady? Now we know where the term cougar originated.
@ercsan
@ercsan 2 жыл бұрын
My dad had the opportunity to buy one of these new back in 1993 at Stu Evans Lincoln Mercury in Sterling Heights, Michigan. I believe the dealer quoted him $16,000 out the door fully loaded.
@terrymeadows1827
@terrymeadows1827 2 жыл бұрын
Thank you for this selection, Bill. I've been torn on this generation of Cougar/Thunderbird. I was conflicted by first thought it was an interesting evolution of this nameplate but it also looked to me that it cost $9 to make.
@jinxylad71
@jinxylad71 2 жыл бұрын
Great review as every Bill. Don’t cut em short! Interesting the European influence you see creeping state side with this generation of vehicle
@user-gq1pw6qf9c
@user-gq1pw6qf9c 11 ай бұрын
Love your "warts and all" reviews as realistic reflections of these cars .. with depth on specs .. come on up to Canada and see what we've got .. you'd be surprised. Keep 'em coming.. and don't fret the weather .. its only going to get worse!
@sergiopiparo4084
@sergiopiparo4084 2 жыл бұрын
My first car was a 89 Cougar and I learned a lot from it great experience
@beingtelevisionradionetwork
@beingtelevisionradionetwork 2 жыл бұрын
We love your show here at My RV Guy headquarters in beautiful Greenville Rhode Island.
@warringtonfaust1088
@warringtonfaust1088 2 жыл бұрын
I had an '89 XR7 (the supercharged V6). I loved it. Only downside was I blew the PS pump. "Factory Time" to replace, about 9 hours. Working alone in my garage, 17 hours. Everything came out, pulleys, belts, intercooler, intake to supercharger; then, all had to go back in.
@philipsdefreville6138
@philipsdefreville6138 2 жыл бұрын
Very cool! Bill, you metion the competition from SUV's at te time, but also minivans were also becoming hugely popular around this time.
@palletwizard
@palletwizard 2 жыл бұрын
I can’t wait to see this hit the lot. I am amazed at the variety of all the different cars. Still binge watching the channel to catch up and this new video comes out. I am loving the content and the comedy. This is absolutely one of the best automotive review channel. Doug Demero who???
@MisterMikeTexas
@MisterMikeTexas 2 жыл бұрын
Bill is not annoying like DeMuro, nor does he clickbait like Kilmer. Bill is everybody's favorite grouch and automobile historian/reviewer. I'm a grouch when I wake up also. In that way, I can relate to Oscar and Bill.
@rudolphguarnacci197
@rudolphguarnacci197 2 жыл бұрын
Don't even mention that ass.
@wilchambers1401
@wilchambers1401 2 жыл бұрын
Dad gave me a 1995 Cougar which improved on this look on account they added rounder bumpers and attractive interior during the 1994 refresh. Then the 1996 refresh came with the gaudy looking big body cladding wrapping around the center of the car.
@barbmelle3136
@barbmelle3136 2 жыл бұрын
From Leo: I bought the similar Thunderbird LS in 1989. It was a great car, I really liked it. Good performance, good mileage, smooth and comfortable. If I could get a new one now, I would buy it.
@peterlindop4491
@peterlindop4491 2 жыл бұрын
Top class video Curious Cars. You have a huge number of followers in the UK.
He sees meat everywhere 😄🥩
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