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20-25% off? That's it? They've jacked the price up so high, that "discount" is where the price should be, to begin with. Let them sit on the lot fellas ✌🏻

Refusal to buy is always the consumers' strongest weapon.

It's absolutely insane that the CEO of a sinking ship company can be paid 39 million a year !

All the manufacturers have lost their freaking minds! Even my beloved Toyota’s!

I spent $400 last year on repairs for my TJ, guess I will keep it for another decade.

Lot rot is going to become very toxic when the black mold overtakes the car that’s been sitting on the lot for 24 months and 6 seasons of cold, heat, and moisture.

MSRP is the "manufacturers suggested retail price", The current MSRP's need to come down around 40% before they start moving units at 7.9%.

Our Ram Hemi is 12 years old with 200k miles and still runs great. Best trucks we’ve owned.

I'm surprised the manufacturers get any idiots to pay their outrageous prices! 😐

Buying new vehicles has always been a money losing purchase. Now it's a budget busting nightmare. Don't do it, drive a beater, and buy property.

Poor quality and high prices are a recipe to ruin a brands reputation.

We rented a 2023 Jeep Grand Cherokee for a 1000 mile trip. The Jeep went about 30 miles before it broke down on the highway and had to be towed. The rental car company gave us a minivan instead and had zero problems during the trip.

People in here bitching about Ram and Jeep as if others are not screwing you at all. Civic is now accord price from 2019. I bought a Accord 2.0T 6-speed for $29K and that same car with crap new engine and cvt is 40K now. Same with our F150 XLT, paid $37000 in 2018 and is $52000 now. They all there to screw us.

When you golf this weekend with the CEO of Stelantis tell him the market needs more $90k trucks that are unreliable. This will save them.

You just showed a whole bunch of future repos. That's if they can even sell them first.

If you ask a tow truck driver, he will tell you Jeep is his #1 customer.

Bought my first house for 78k.. 3 br 2 full baths, nice yard. These vehicle prices are stupid.

True story! I am a Ram 1500 loyal customer… UNTIL NOW. They are not the value they once were and there is absolutely no reason to buy a more expensive Laramie just to get my 2020 Bighorn options. I won’t be replacing mine with another Ram. They priced me out.

The fiat brand as a whole, should never of surpassed 30k for any of there vehicles

Pay back for ripping us off during the pandemic. Dealers need to retrain the sales people to post pandemic

From my latest search the average national income is around 70,000. I don't see how most folks can afford any of these rigs. I brought an old used 12 valve, 1 ton lon bed with an extended cab and 120,000 miles off of the original owner. I paid 11,000 for the truck. Now I am a mechanic so for me an older vehicle in decent shape is a no brainer. With a few mods I can do all I need to with this older rig and it's a way simpler platform to maintain. These prices are insane. Drive an older rig that you can pay cash for, that way you're not making the bank rich off your loan.

I bought my 2 door Rubicon in 2017 for 39k. The same setup now is 57k. Almost 20k increase in 5 years

Prices need to drop 50%

Prices are horrible , I like how you found mostly 2023’s at hideous prices.

That Cummins Diesel price doesn’t surprise me at all as I’m a diesel guy and owned several diesels from different manufacturers over the years but the only one I bought brand new was a 2008 Silverado 2500HD Duramax LTZ fully loaded leather everything and that was something like $68,000 all the way back in 2008 so between normal price increases over the years and then the serious inflation the last couple years a fully loaded diesel for $100 or $110K is not shocking at all

I bought my Rubicon "Hard Rock" edition brand new in 2014 for 42k, and i was young and stupid and didn't negotiate. These last 3 years idk where people are getting the money that drove these prices sky high. Out of control.

The fact that the CEOs, and politicians keep getting gigantic raises while the rest of us stagnate will eventually lead to a massive uprising and it won't be pretty. It happened in France and the elites didn't fare that well.

Have you noticed how many of them are 2023’s? The 2024’s came out in November, 4 months ago.

Bought a 2022 Wrangler Sahara 4XE we only put 1800 miles on it.. we didn’t really like it. We paid $62,000 for it! Sold for 39,000 less than a year later… POS in my opinion

It appears that someone wants DODCE to go out of business.

I made $328,000 last year and I just bought a 1998 Silverado. It’s only got 94k on it and it’s clean. I’ll just drive that until the powertrain needs replacing and then I’ll replace it with a new power train. I’ll never spend 60-70 grand for a half ton truck!

I bought a new ‘23 Ram 1500 Big Horn Hemi Equip Gr-1 on 3-22-24 with a MSRP of $61k for $49,329 OTD. Bought near Kalamazoo MI. I did use the 1st Responder and Employee Choice incentive. I’ve been looking since September, watching Brandon and the Car Edge channel was helpful. 👏👏👏

When we start normalizing a price tag of $60,000 we are playing right into the hands of the dealers and manufacturers .

The reason I'm still driving my 25 year old pickup!!

Your videos are very informative. I’ll shed no tears for the dealerships.

Will the blue tow hook be the outward sign that the driver is a sucker?

Sad part is, the $100,000 diesel truck has DEF fluid and filter issues costing thousands every 100,000 miles for repairs plus all the normal high tech headaches

My 1996 Dodge 4X4 truck ..one of the best four- wheel drive I ever own with straight front axles, limited slips front and rear..there was no trail that could stop me..Hawaii lava roads , mainly to go fishing..Aloha

also the 4xe develops electrical issues going off road. trail recon had one and he took it off road and the dash lit up like a christmas tree. so he traded it in and got a 392 rubicon

I’m here because I was recently offered $36000 for my 2016 Tradesman (72,000 miles). I paid 32 for it 8 years ago. I thought it, wow, I made a profit. With these prices and quality, think I’ll just keep it.

Dealership manager: "Motor Feed is here. Jimmy, get the Windex!"

You know.. the loudest messege you can send to a company is not to spend your money with them.

If I showed up at my dads house with any of those trucks and told him the price, he'd close the door in my face and never talk to me again..lol

Well in Toronto Canada all these wrangler Rubicons have no factory discounts and puny dealer discounts. Stellantis isn't lowering anything. Guess dealers are stuck with them.

No one needs these vehicles to get to work, unless they really use a truck in their business-not just drive to the office!!

Six years ago I bought a 2004 Ford explorer with 120,000 miles for $8,000. Three years ago I put a crate motor and new transmission for a total of apx $7,500. Have kept up with all needed maintenance and repairs. Paid cash for vehicle and all repairs. It looks and runs like new and should last for many years to come. I have apx sixteen grand in a great family vehicle that is every bit as functional and comfortable as a new SUV. I can keep it good repair, or I can spend a hundred grand on something new. That's a no brainer if you ask me.

In '19, a loaded 4D Wrangler Rubicon retailed for 47k. That white '24 is 74k.. The digits flipped in only 5 years. Unacceptable! My late model '21 392 sticker was 77k. The '24 is 96k! Corp GREED. Fire the CEO. Disban the EV group. Keep the HEMI. I've been a Wrangler fan since '00. Bought my first '99 4.0 TJ for 11k when it was one year old w/13k miles. My how times have changed!

How in the world does this go from showing us expensive over priced junk to advertising for attorneys?? As if there isn't already enough junk adds from the start completely ridiculous...

How many times do we need to bail these companies out?

Wow, at 11:58 when I saw the back ends of all those cars I thought I was looking at the tails of 1990's vintage Firebirds! With such great styling and high prices, I can't imagine why they're not selling.

I currently own a 16 Ram 2500 Laramie diesel. While I love it, I would like to upgrade to a 3500 longbed with the high output Cummins. Until I see 20-30k off MSRP, they can pound sand!!

I'm surprised the salesman didn't come out and kick you off their lot. 😮

It's astonishing that they raise prices for that junk.

5:23 lmao 103k for a ram 2500?? You are right not to believe it because no way would a dealer leave a 100k truck out in broad daylight for the weather to get at it unless it’s all bullshit markups pulled out of their asses.

I worked for a company in a different industry that after a sale to new owners adopted the same attitude. It was so frustrating to see what we had worked to build taken down a road that would surely lead us to failure. The question was asked here "when is this company going to wakeup?". I used to say the same thing but they were convinced they were right and ignored me and anyone else that voiced concerns. In fact we were labeled "negative people". After almost two years I said screw them and quit. Their low volume high margin strategy I guess worked for management but did not for the sales staff or production crew. They are still surviving but have lost pretty much every employee that was there before the buyout. The new people just don't know any better!!

all that is true about prices driving customers away. But don't forget how they are stopping popular models and ripping our favorite engines out of our hands, and replacing them with delicate highly stressed fiat engines.

here in kentucky, they are so desperate to move 2024 and 2023 off the lot, glenn freedom cdjr has certain ram trucks with 15000 discounts.

Back in 2015 I bought a brand new off of the show room floor with the 6.7L Cummins even got the dealer to pay the sales tax and I drove out of there with a brand new 4 door 4WD truck for 40,000$ still one of the best vehicles I’ve ever bought! Still running strong!

what city is this dealership located?

Don't forget that to achieve the power numbers of the 4 turbo you need premium fuel. Too expensive ?

Damn I wish I could get paid 40 million a year to run a company straight into the ground... I don't know what I'm doing so I'd be good at it like Carlos 🤠🤔🤓

Those blue tow hooks are additional $5k

I work on cars for living and people wouldn't believe how expansive parts are for these vehicles

20% off "make believe" MSRP's......Stellantis pulled these MSRP's out of their arses. Let the train wreck begin

The Wagoneer is hideous on the road....I thought it was a van driving next to me on the highway!

All these corporations are out of control! The top people are making way too much money!

I traded a 2018 JL Rubicon for a 2021 4XE Rubicon. My milage on trips, where I rely ONLY on gas, I got almost 20 MPG with the 2018, but the Hybrid gets 26 MPG. While at home, doing small day runs, instead of just under 18 MPG, I get 30+. If I charge it at home and just run into town, I would never need gas at all. So yes, the battery is small, but since it regenerates when you brake or go down hill, the milage is impressive. Also, the torque (with a charged battery), is the same as the V8 version. I special ordered mine, negotiated $1,000 below MSRP. I got all the options, absolutely love it.

My neighbor just bought a 2024 Ram 3500 dually long bed 4 door off the lot. I believe he said MSRP was 79,000 and he paid 75,000. It is a Black out style. He traded in a similar 2018 Ram. So far he seems happy with it.

They just got greedy and ignored all but the high end of the market.

Thank you for great content.

I will only buy pre 2005 vehicles

Love my 2014 RAM but looked at some new ones recently. $10,000 off MSRP here in Phoenix but still around $63,000......they can keep them.

The European ownership is ruining Jeep not only in price, but quality as well... none of what you showed was worth 75% of MSRP... maybe 60% considering build quality & durability over time. I bought and still own a '14 GC new and I assure you it wasn't built for longevity without costly repairs that should have never happened.

If you don't like the prices, keep driving your old stuff. My 2017 Ram Ecodiesel still drives and looks like a new truck with 170,000 miles. Paid for and trouble free...

Since salaries have not kept up with inflation of course there are folks who can no longer buy desired vehicles. What the outcome will be who knows? I suspect people will seek best value and this will inspire more sales of Honda CR-Vs.

I think the tea leaves that the manufacturers read have jumped out of the cup. Who in this economy can afford a $100k truck?

Thanks for an excellent video. I learned a great deal!

Thanks for the video, I have wanted to stop by some dealers to price them, I just don't want to deal with the Lot Lizard's that are always standing in a group up front waiting to pounce.

No offense, but I’m so sick of these videos popping up in my feed. These companies aren’t going out of business. Are they selling less? Sure, the economic situation is terrible, but it will bounce back and folks are still buying. Go to a Ford dealer, no one buys Ram anyways

You said it, the lower trim levels of Jeep fly off the lot; don't they realize that people want a basic Jeep at a good price?

I bought a Silverado LT in 2022 it was 49,000. Love it. I feel like stopping to see the prices now.

These prices are insane! They need to bring the prices down close to build cost or go out of business! 10:37

Call it what you want, it is still ‘Dodge’ Products. Changing names to rebrand doesn’t cure the quality problems.

My household income is $200k with no debt besides a mortgage payment of less than $600/month. Our government has crushed the middle class. Our newest car is a 2018 Fusion. I’m 57 and found a long time ago that news cars are the biggest thing keeping working people poor. But the prices now have finally made any new car or truck I would want to own just too big of a sacrifice. I also do all my own mechanical work, serious enough to have a lift in my garage, and I see new vehicles are in a period of new tech that has so many problems that it has made new vehicles very unreliable. Unless new vehicles return to close to pre pandemic levels I’m out of the market for good.

Bought my 2015 Ram 3500 Laramie crew cab 4x4 with Cummins new. MSRP was $62,000. Bought it for $46,500 plus tax/license. I put another $15,000 into it. We are not traveling or towing our 5th wheel and thought about selling or trading. With these prices and gas mileage so crappy on new trucks/SUV it’s actually cheaper to keep and daily drive!

You should come to Canada. Sport 1500 Ram Crew 4x4 is over $90k CDN. It's a half ton truck!!! They have lost their minds.

55k for a Willys ?!?! I paid 42k for mine in 2018 and it was LOADED

I bought a 2018 RAM 2500 Bighorn CPO with 53,000 miles on it. I also purchased the extended factory warranty up to 100,000 miles. Here has been my experience with this truck. I am OCD about my mileage just so you know. 1. At 80,000 miles the transmission completely laid down along with the brake booster. 2. 93,000 miles cam and lifters had to be replaced. Brake booster replaced AGAIN. Large exhaust leak. Without that extended warranty these repairs at the dealer would have been close to $11,000. Each time the truck was in the shop they had it for three weeks or more. People this is why Fiat Crappler is losing sales. They are putting high priced Italian junk on the American people and the word is out. I’m 58 years old. I’ll buy another truck. Very unlikely it will be a RAM.

When you say the row goes all the down...It would be interesting to count how are in the row.

I have an '03 RAM 2500 4 door long bed CTD with 79,500. I paid $20k (traded in a '04 Silverado 327 + cash difference). I still own it but not working it for now. 313k and still runs great. Rebuilt the trans twice though. Needs a little tlc, but still ready to work and I'll be keeping it with todays outrageous prices. It's "cheaper to keep her" as the saying goes.

prices here in Australia are insane $80k to 100 plus K

Where do you live? I feel like the prices for vehicles are a bit high where you are. Not that they are much lower where i am.

I agree crazy pricing on all vehicles is not sustainable .

High prices and high interest rates. Nobody is prepared to pay this.

A friend has 2500 diesel Cummings truck. Has spent more time at the shop than at his driveway. Anytime something fails there are no parts for repairs. Has replace control module, turbo, cylinder sleeves, you name it

There’s an old expression to never buy a car/truck built on a Monday or a Friday. Add don’t buy a Covid vehicle or an auto worker strike vehicle. The list is sure to grow.

I’ve been working at a Jeep dealer for 15 years. When I first started I remember you could get a base model Wrangler for $19,995 not even kidding

Always remember that that consumer has the biggest say in what vehicles cost.

These things might not make it to your driveway without a towtruck.