WARNING: I will never ask for your contact info in the comments section, that is someone impersonating me!

"You can't give yourself more willpower...But you CAN make the GOOD decisions more convenient...and the BAD ones less convenient." That's a good one.

Awesome intrview! I loved this talk. Here's what resonated with me: 1. The number one problem is that no one takes action. 2. Building an identity around hard work is something to strive for, instead of building an identity around beauty or intelligence. 3. Being able to delay gratification. 4. Map out what you want to do. 5. Consistency is key, and you need evidence of your consistency. 6. What can I do to make this day worse? 7. If you act positive and think negative, you can still succeed, but if you think positive and act negative, you won't move forward. 8. Tom has rules in his life; for example, you don't drink two times a week. 9. Alex doesn't have rules; he's only interested in what works. He says that since morning routines are so different for every person, this means that they don't really have that much of an impact. If you do the things that are important for your business, you can also drink, watch adult content, eat sweets, and so on. You need to focus on the formula that will move your business forward and decide how you'd like to live your life. But the way you live your life is not that important to your business. The only thing important to your business is whether you work or not. 10. If you don't have patience, you need to figure out what to do in the meantime. 11. Sadness is the perceived lack of options, which is an ignorance problem and can be fixed with more knowledge. 12. Anxiety is having too many options and not knowing which one to choose, which means that you need priorities and need to make decisions. 13. Are you going to play the victim, or are you going to play the game? 14. Alex thinks that values are skills that can be trained. Tom does not share the same opinion; he thinks that emotions are an echo of a person's beliefs and values. 15. How Alex knows when the work is done: He asks a person to edit a 30-second clip for 30 minutes, after that asks the person what they would do if they had 2 hours, after that 2 weeks, and once there isn't anything more that can be done, then the work is finished. 16. The rate at which you decide what the next most meaningful step for your business or life is a sign of intelligence. 17. Being predictable in a good way and delivering when you promised that you're going to deliver will be liked by everyone.

Just here to tell you, sometimes you reach adults. 27, was addicted and jobless for two years, even lost my apartment. A couple months ago I decided to turn my life around, stopped doing drug completely and am now, since April, working at my first job in IT as a network engineer. Absolutely loving it. The more momentum I build the better my life seems to get. All aspects of it. Your podcasts have had a huge impact on my thinking (others too, like Lex Fridman and Andrew Huberman) and have been invaluable throughout the process of crawling out of that hole. Thank you!

All you need is pure intention and a bit of practice. The more you focus on what you want to manifest, the more likely it is to happen. Keep your mind open and be willing to receive whatever it is you’ve been dreaming of and it’s possible if you believe in yourself!! Thanks for the words..

1:03: 🗒 Alex Hormozi discusses the importance of controlling variables, changing environments, and building self-esteem based on traits like delaying gratification, having a vision, and having drive. 15:49: 🧠 People have a hard time holding sophisticated ideas in their head, but it is possible to develop confidence through evidence-based behaviors. 26:00: 💡 Success has physics and if you're not trying to do something that violates physics then you're going to be fine, and how you get there is somewhat irrelevant. 37:29: 🔑 Emotions are subjective reactions to perception, and by understanding this, we can take control of our emotions and make different choices that move us towards our goals. 50:35: 🔑 The key to behavior change is understanding the rewards and punishments that drive our actions. 1:03:09: 💡 Rewarding behavior is more effective in the long term, while punishment can change behavior in the short term. 1:15:23: 🔑 The key to changing behavior and achieving desired outcomes is understanding and modifying one's frame of reference. 1:28:14: 📚 The ability to break down complex problems into actionable steps is crucial for success. 1:40:47: 📈 The process of testing and refining a business strategy involves breaking down failures into smaller steps and focusing on measurable behaviors. 2:03:36: 💡 Leverage is the difference between what you put in and what you get out, and it can be achieved through skills, collaboration, capital, and content. 2:05:26: 📈 The key to leverage in business is to maximize the number of potential units sold and the gross profit per unit, while considering competitive dynamics and upfront capital investments. 2:17:33: 📚 Russell Brunson demonstrated the concept of his books through exceptional offers, achieving record-breaking success in online marketing. 2:29:20: 📚 The author explains how he used various methods to advertise and generate leads for his book launch, emphasizing the importance of building a strong brand and making and keeping promises. 2:47:49: 💼 Businesses solve problems and make the world better, and entrepreneurship is the way to solve as many problems as possible. 2:53:56: ✨ The concept of 'one of zero' is about defining your own path, keeping promises, and earning your own approval. Recap by Tammy AI

Being fat, high as a kite and naive has cost me millions of dollars these past 2 decades. I was the pioneer of the discount plus size industry, and I’ve been in affiliate marketing since the infomercial days. I worked for Dean Graziosi as well. I should have been a multi millionaire by now, but I didn’t have the mental clarity and since I was fat, I stuck with telemarketing instead of being in the spotlight on social media. Now I’m down 129 pounds & I have 40 more to go PLUS I’m sober. Tom, I will be on your show in the next three years. I’m confident of that and LISA’s show too! I love what the two of you are doing to bring us such a great content.

“You solve sadness through knowledge, you solve anxiety by actions.” Incredible.

I'm going to replay this podcast dozens of times. This is pure gold, and both perspectives of Tom and Alex just compare and contrast beautifully!

I’ve learned that one of the most important aspects towards getting things done is momentum. At first you kind of just have to force yourself to do what you think is right. This is the hardest step. It hurts, it sucks, it’s boring, and it’s stressful at the beginning. However once you start doing things right consistently and seeing some small wins you get a little bit of wind at your back that propels you forward. You’ve started to build towards something that will crumble if you stop. So you get an internal drive that pushes you to keep going, keep building and keep getting better because you know that once you stop all the work you already did will be for nothing. Then you get to a point where sitting around is actually far more emotionally taxing and stressful than it is to simply get the work done. That’s the momentum you need to achieve big things. The most basic example is working out. You consistently hit the gym and build a lot of strength and endurance you never had. You clean up your diet and you look and feel better than you ever have. At this point a healthy active lifestyle becomes a part of who you are and despite the temporary pain of taxing g your body through strenuous exercise you’re now more at peace with yourself through healthy dietary choices and working out than relaxing and eating tasty junk food. The thought of sitting on your couch eating potato chips at this point literally upsets you and adds stress because you realize how destructive this behavior is to your body and how much work you need to do to heal from that. The same principle applies to accomplishing things in work, business, and the quality of your relationships. Good healthy decisions literally become an addiction. Ultimately you end up really liking and respecting yourself. You know how they say respect is earned? Well that applies to self respect too. But the beginning is the hardest. You have to force yourself to do it initially. You have to suffer a bit. But the rewards of a life well lived are immeasurable.

Alex's simplistic way of viewing things is so refreshing to me. I align with his mindset very much. I always thought I had to change more about myself to align more with others, like Tom, for instance. Not that one is right or wrong, but which (amongst other mindsets and views, not just these two) is right for me. Or, perhaps, it's just owning my own mindset. Thank you, gentlemen, for all that you do. This is the stimulating conversation and knowledge that people and the world need.

This is 3 SOLID HOURS of smack-you-in-the-face lessons. Alex Hormozi's own "meditations". Can't say "thank you" enough to both of you!!! You are today's prophets and role models.

I’m so happy I found this video. It just changed my life. Tom for 30 years I’ve been stuck on a hamster shell of thoughts and feelings lost and going nowhere. And as soon as your guest opened his mouth I understood what I needed to do and shed. Thank you both! This was powerful.

I like how Alex makes things approachable and actionable but I like that Tom goes to the abstract and reasons behind actions because that’s what makes us human and not robots

Perfect example of a Stoic and an Overthinker (dives deeper in their thoughts) having a conversation.

"Living for the future version of yourself and letting that person be your ultimate judge" So simple yet so powerful! I know alot of people including myself that have done things to get others approval.

It all boils down to "FEAR"!! When we strip away the layers... you're left with FEAR!! Stand up to the fear. Positive affirmations allow us to speak it into existence!!

I needed this video. Tons of people have told me that I needed to have a jovial attitude and demeanor while doing the work needed to grow my business to see results; that working without having a happy personality all the time was the reason I wasn’t seeing the results i I wanted. I told everyone that I won’t always be happy but I can always choose to do the work despite how I felt and I was instructed that that wasn’t enough. It’s good to know that I think similarly along the lines of Hormozi on this topic.

No one is going to comment the fact that the guy has a black tape in his nose with advertising on it? 😂🤣

When Tom speaks about his rules that’s another way of talking about his non-negotiable commitments to self. Those require a lot of self restraint, that’s built up over time (with experience), so to get there, easiest is to remove the things that detract from your best self. Great conversation!

I can tell Tom has taken the advice of people watching his videos. This particular interview shows a different call and response interview than the traditional conversational style of interview. It conveys a stronger element of showcasing the guest and their thoughts and experiences vs Tom's relentless desire for knowledge and growth. Good job man!

Absolutely epic convo between two of my all time favorite people. Total Bosses

I like that Tom doesn’t just agree with everything his guests say, for the sake of “being polite”

This is a GOLD MINE of a podcast. This really helps you to look/think about things differently.

Alex's outward persona without knowing anything about him pushes many away but if you listen closer you will hear that he speaks many truths. I'm becoming a fan.

"Operationalizing" a feeling that you don't know how to handle literally is cognitive behavioral therapy (CBT). One of the hardest things about overcoming self-destructive behavior is identifying the feelings and emotions that are leading to an unwanted behavioral response (drinking, gambling, compulsively eating). That is what CBT tries to help you to do, as well as to come up with an alternate response to that emotion, so that it can be put into practice the next time those thoughts or feelings come up.

I have seen multiple interviews of Alex, and the happiest i have seen him is when He or someone define terms.

22:03 - Man I was actually waiting for this. I remember listening in one of Alex's videos where he said that he doesn't want to have any clutches or rules that hold him down so that he doesn't depend on things for him to get work done. I remember thinking of Tom Bilyeu at that exact moment because Tom has a lot of rituals that he does to be optimal. I actually felt that Alex was talking about Tom at that moment haha.

Holy smokes it took me a few nights to get through this one but I can't thank you guys enough for doing this interview. My fascination and inspiration around developing an offer and telling others is through the roof. Grade A+ content right here. Well done bravo!

“Sadness is a lack of options. The way to break through from feelings is knowledge.” “Anxiety comes from having too many options, but no priorities. You solve that by making decisions.”

Thank you I.T. for bringing valuable context to several of my favorite quotes: “To know and not do is to not know” & “Every class is a language class”

I've been in a mild funk of not spending my time at home well during the week for a couple months. I have the trait of working hard, MWF are 10-13 hour days; I love running the tightest ship at higher and higher levels of professionalism at my job. Anyways... the funk is around using my Tuesday's to build a business, and letting fear of what other's might say if I succeeded or failed cause me to not do it... as well as worries of again, the potential thoughts of other's I live with if I were to be different than them and actually get good at being up early. I don't expect anyone to read that.. this video means so much to me.. that's the point. I beyond intend on executing things I've gleaned from this.. and I couldn't be more grateful to have found Alex and Tom and to have been listening to them for some time, off and on.

I love how Alex removes the emotional variable n can break down everything in life into logical truths.

This is exactly like a 4:45am cocaine conversation that I would have with my buddies LMAO

Im listening this podcast for the second time, this really cracked my brain into action and im enjoying myself. Thank you both so much for this

I feel investors should focus on under-the-radar stocks, especially given the present rollercoaster nature of the stock market, because 35% of my $270k portfolio consists of plunging stocks that were once respected, and I'm at a loss for what to do now.

All people ever do is watch these videos where guys yammer on and make MASSIVE cash for all the views, talking about the same things with the same guests in perpetuity.... You're never gonna get wealthy sitting here watching interviews all day....

This man is the first person I have ever heard speak of the idea of having undefined words. Please for the love of god, make a list of words that make you angry, sad, lonely or any negative emotion and please for your own sake, figure out why and change it. That is the cure to all the strange behaviours that can hold us back when we know we should do something differently.

This feels like therapy and my takeaway is that I need to do a better job of understanding and processing my emotions.

Sadness comes from a lack of options, which feels like hopelessness. Solve it with knowledge, gives you something to do, you do have an option. Thank you.

I resonate deeply with Alex Hormozi's perspectives shared in this video . In my view "Character" holds paramount importance for all individuals. As the adage goes, "If money is lost, nothing is lost; if health is lost, something is lost; but if character is lost, everything is lost." It's a poignant reminder of the invaluable essence of integrity and moral strength in navigating life's journey. Take care, and here's to wishing everyone a fulfilling and joyous existence filled with happiness and purpose

This one could break the internet, the two of you i watch avidly and to see him them together made me giddy

Acting poorly and thinking positively gets you nowhere. Thank you for this priceless piece of advice.

Plans are important, but the routine Work is more important, staying motivated= the most important!

Hormozi is your top 3 guest of all time. Goggins, Hormozi & Sinek. Thank you and the team for the amazing videos.

Has anyone else taken a second to fathom that Alex and Tom spoke on this level of depth of thought for 3 HOURS? 🤯

I’m going to say that attitude and perspective is so important but health and wellbeing and nutrition is really important and you have to have a work ethic.

You’re 1,000% right about that. It comes down to keeping promises. It’s so simple. I’m speaking as a consumer, when I buy something or go into any kind of business arrangement, that’s all I hope for. Keep your promises, deliver on what you said you would, and everything is gravy…

55 minutes into this & I am thinking 1. Alex has spent time understanding behavior analysis and found ways to apply it to himself & those around 2. Tom has iron clad rules he lives by. He has picked an identity and is true to himself. Both are action oriented.

I’m finally coming back to myself after years old spending too early. Lately I been sleeping and taking care of myself more. Be true to yourself everyone. Everything will be okay.

He just crushed toms whole life when he nailed into not having a routine or RULES 😂😅❤

This is the best podcast I’ve listened to IN MY LIFE, I’ve been a fan of Alex Hormozi for a couple of years now, but I know for a fact this podcast has fundamentally changed my life for the better in a massive way. WOW

I love the way Alex thinks. He is able to break down completely ideas and philosophy into simple and easy to actions

It all comes down to 'Focus on what you can control'

The simple way Alex Hormozi speaks provides a clearer and more cohesive way to understand his message.

"The way that you feel is your subconscious mind, which can process information faster and vaster..." than your conscious mind, which compresses information into words and images. THAT was a golden segment.

Thanks Tom & Impact Theory! Some of these videos are quite literary continuing education at the collegiate level!

"I sit in bed for 45 minutes on my phone" - what makes Alex so great... so incredibly successful yet he is so human.

Indeed. Sometimes the problem seems to be focusing on the "problems."

Absolutely incredible interview. I subscribed to Alex when he was at 80k on KZfaq. I knew he was the real deal and this was the best interview I’ve heard all year.

Thank you for having him. I bet you 2 will knock it out of the park. ❤

Tom is much better at holding a podcast and asking great questions with Alex than other podcasters he has been a guest, and I probably watched them all... Looking forward to the 3rd pod next year

I admire how Alex isn’t afraid to speak his mind. Especially, the part when he said that 99% of the viewers doesn’t think like Tom does but yet he’s pushing this agenda like they should when the opposite way of doing it just as fine too.

The most enjoyable thing about Tom's interview style is his willingness to listen and to chime in at the ideal moment to encourage deeper insights.

Confidence without evidence is Delusion!!! THANK YOU ALEX & TOM. ❤️‍🔥💪🫶

Tom is what entropy is all about. In the name of knowledge, organization… it’s actually disruptive and actually shows how non-secular he is or insecure, however you want to phrase it. Tom and his relentless pursuit of knowledge, detail and all that a thing can consist of is impressive right? Because he is successful right? Wrong. More doesn’t always mean better. Here's the thing-when we dive too deep into organizing every bit of information, life gets overly complicated. It's like overeating, but in our minds. We end up craving more and more knowledge, mentally becoming overweight. It’s knowledge gluttony sort of like how the depressed eat. You can tell how uncomfortable he was trying to maintain comfort. Nature's wisdom lies in simplicity, where chaos and order coexist harmoniously. But our thirst for knowledge sometimes makes us lose touch with this natural flow. Instead of being in sync with the universe and focusing on productivity, we become collectors of labels and information. Alex is clearly simple, effective with far less disorganization in the name of its opposite. Keeping it simple and embracing the unity within diversity is the key. It's about finding balance between chaos and order, just like nature does, being effective, knowing that not knowing if or why. The universe doesn’t care why it just does and just is. Great lesson here indeed.

Talk about reward and punishment!! I have lost count of how many commercials have been in this episode! The message is so good but it is completely and utterly interrupted by dozens of ads. I came to listen to this man speak because I found him on modern wisdom, and I must have listened for 3 hours with hardly an interruption and I was so freaking immersed!! Talk about flow state! Over here I'm not sure if I can even finish this there's so many ads.

"We are the voice and the echo" It might sound daunting at first, but the funny thing is if you're the voice, you have control over your words and actions with the intent you have on your future. The tricky part to understand about the echo is that although other people have their own opinions, instead of their opinions changing your actions, you can control your delivery of communication and actions to improve the image other people perceive of you. So I imagine the lesson of this phrase is to have humility and be honest with the fact you make mistakes, that it is possible for yourself to be replicated and improved upon by reflecting back on past experiences and suggest improvements to your own actions so others appreciate your rise and want to learn from you / support you even when the opinions of people were negative in the past Thank you for this excellent episode

Hey Alex, Love the behaviorism phase you’re going through. I had one when I studied Skinner and Watson at the university. Emotions help consolidate memories. Thus, feeling “good” or “bad” actually helps and it’s associated with the learning process, and thus, the likelihood of repeating (or not) the behavior in the future. Btw, love the whole vibe = bunch of behaviors difficult to describe. In many occasions vague language is just a heuristic for an accumulation of elements. A manner of speak. Keep on rolling!!!

Absolutely incredible episode. Thank you both for having this conversation. This content is immensely valuable.

when they started going down the determinism path it was getting so juicy and then back to MONEY, was funny how Hormozi acknowledged the shift would've loved to hear these 2 discuss determinism for 10 hours honestly

You can tell Alex loved this conversation. Alex sounded genuinely excited that he was having an interview with someone on his level

"most advice is bullshit" -guy giving advice 2023

YES, definition of what things means! I sometimes don’t get it, like raise your standards. I know it is simple ( now I get it) but initially I was like “ what does that mean ,how do I raise my standards “ Nice episode, I LOVE it , and I love all your episode. THANK YOU TOM!!

I studied behaviourism because I work in special education and he is spot on. Pity I do not monetize it.

Thanks Tom! I love that this is 3 hours long. I remember when your talks were only 50 minutes and it felt too short. THanks!

Can’t get enough of Alex’s interviews/podcast. Always get so much value out of each episode. Also I finally subscribed after watching like 5-6 podcasts from your channel.

I literally listened to this whist running a half marathon! Absolutely brilliant, two awesome people and I was hooked, amazing learning for me, thankyou guys 🙏

It comes as no surprise as these are my two favorite people, this is the best podcast I have ever listened to. Thank you. I will listen to this multiple times!!

You are not holding yourself accountable but confessing to others your pre conceived faults. Your reward is telling others your problems

Very cool to hear someone come at these topics from a behavioral lens and make them so accessible! Love Alex :-)

yeah tom is the complete anomoly. the key to change for 99.99999999999% of people is to make conscious changes to your environment while you are in a point of strength and complete awareness and complete self control so that your environment will encourage your desired behavior choices when you are in a point of weakness, lack of awareness, and lack of self control. my hypothesis here regarding tom's assertion that he will follow his rules regardless of his environment is that either he is lieing to himself (and us), or has never been in a position of weakness in an environment that encourages behavior he doesn't want to engage in. the key strategy for success in life is to shape an environment that will lead to the success you want. this is an incremental shift of your environment to become more and more a reflection and an enforcement of who you desire to be as a person. in otherwords shape the mirrior that you want to see yourself in, and be shaped by the reflection you see.

I used to be tuned and I was beast... Im old now and lazy but i never fail. I just dont break my word ever ever ever and i dont miss deadlines. My work is impeccable you will never find something wrong with the work Ive done its not done until I say its done and when I say its done its done right the first time. That is the formula. Or mine anyway. I procrastinate the fuck out of shit but I always keep my on the ball and the goal is right there and put the fuckin thing in there and start over. People hate my schedule and they dont like not being able to control me and I dont give a fuck they cant do what i can do. Thats is I never fail. Well, I never quit until its done right and thats the equivalent of never failing. I learned at sea where no one is coming to save you and no one can help you and failure was not an option you can either do it or they will find somebody who can. I can do it, other guys can do it not everybody can do it but if you put everyone in the same situation i was in they'd find out who they are. Sink or swim bitches. Never give up the ship. You get enough practice never failing you get good at it. Its not magic its a formula. Im so glad you guys are out there talking about these things Im cut from the same mold as guys like you. I used to try to help I still have the desire to but now I just watch em fail, you guys are better than me with your applications and you do good things i appreciate your talks.

Framework around how to approach sadness and anxiety is genius.

1:29:00 I agree nothing matters until you put some action in in the real world but there’s two ways to look at it. When focusing on what you believe (toms approach) and change how you view the world and view yourself, you will find that your actions naturally align with those beliefs. Therefore changing your conception of self and what you believe can produce the actions necessary to reach your goals in a way that you don’t have to consciously devise. It’s easier for me personally and there’s less resistance. Alex has a more direct approach by simply going straight to changing his actions but I think he has a unique way of disassociating with his behaviors. Maybe I’m interpreting it wrong but when I try to change my actions without changing my beliefs I always end up in a cycle it’s like I’m fighting my own nature. It seems like he’s able to say fuck all that and simply change. I think he has a more logical and no nonsense mind. He’s so self aware that he can go straight to the root and attack the problem directly while someone like me would have to change how we think and then our actions naturally change as a byproduct. I love these convos man

For salary earners having a passive source of income is the best thing you could have , because aside the the fact that it isn’t always enough you could lose your job any day at any time , have something to fall back to is crucial , for me it is trading the Crypto and Stock market and no I didn’t have that much knowledge to begin to earn that’s why I said passive income, I leave the profit making to the pro like my Advisor ' Nolan Velden Brent ' who has been doing a wonderful job.

The way you said self punishment kinda freaked me out

The “ How does it help you I don’t know, you still didn’t make the calls” hit me hard! Those 3 minutes from 50:00 opened a new perspective. Very insightful!

I wonder why Alex hasn't touched Joe Rogan Experience yet.

4 mins in and wondering like hell and reading through comments, but, what's up with that thing on his nose!

Doing is most important but if the root of not doing is thinking you have to fix the thinking. If the root of not doing is feeling you have to fix the feeling. The root of not doing can have many reasons, thats where you start otherwise you will be able to continue, it could even set you back. Look the step that needs to be taken in the moment to get you running. Honesty is the key 🗝️

As much as I like both of these guys, I would not want to work for either of them. Hell no. Tom just sounds like he would break your soul as a boss. No thank you. Slightly passive aggressive too. Nope. I think, that’s the hardest part about building someone else’s dream. They’ll never be happy with your output, it’ll never be fast enough for them. It’s their dream after all and you’re just paid labour. Be the Boss guys. Be the Boss. If you can.

as far as words meaning different things to different people, in this podcast you both refer success to work, one of you with rules to guide you there and the other without... why is success always related to money and work? If I go to work today and make $10,000.00, and tomorrow I get fired and make $0.00 I am regarded as unsuccessful. Why are money and work the things associated with success and not being a leader by being someone whom walks the earth using the items they have at hand and showing love and gratitude and giving to others in need even if they need.

Wow the anxiety part was gold for me, thank you Alex thats 100% true most of my feeling are because i had so many paths in front of me i just didint know which one to take

Two of my favorite people. Thanks for providing value

I think the biggest problem is that the market is oversaturated with products and services that it's nearly impossible to compete and/or get started with something. I believe some people are scared to fail but for me it's a problem of figuring out what to sell.

We've taken very simple things and made them so complicated that's what this conversation is.

There it is - 1:33:41 - B.F.Skinner

I think people are confusing ethics in modern business. Most "business men" of today were called "confidence men" 100 years ago.

Dont base your self esteem on what you do.