Bought a 1998 ES300. I sold it in 2012 with 287,778 miles to a kid for $500. He told me he has 400,000 miles + on it. The reliability of these automobiles are insane.

Easily identified design and a joy to drive while not being too fussy. Always one of our three vehicles, Lexus.

No Lexus documentary should skip the GS400, which was the first sports sedan for the brand , and the fastest full size sedan in the world when introduced in 1998.

The reliability and real world luxury put lexus to the top. We have had three generations of RX and IS over 15 years. No issues at all.

Great story about how persistence and commitment almost always pay off. The amount of dedication Yuki had to his company is absolutely legendary. Love em or hate em you have to respect Toyota and their automobiles.

I always felt the Cressida was the first Lexus without being a Lexus... Great Car!

Why is the titile saying "And lost" While clearly the company is still striving. Yes it might've lost a bit with the LFA but anything else is just great. BTW, great story. Perfect for this saturday Afternoon😘. Great videos hands down😍

Man, I've driven TOO MANY damn Lexus' to count over the decades. It's arguably my favorite car brand.

I love my old IS200. 340,000 kilometres and everything works with good fuel economy too. So comfortable!

My mom gave me her 2013 gs350 fsport. My favorite car ever . I have like 200k miles on it and it’s runs so beautifully! Go Lexus!

It doesn’t how long it will take,I will have the LFA even if I have to dig up the producers after death..I live for that Yamaha symphonic sounds .

The best thing about lexus is that they sometimes do joint ventures with other automotives

After having my Mercedes towed by the same tow truck driver 3 times, he told me the only car I don’t tow is a Lexus. This was in 2000. I haven’t driven anything else since then and with the two,RXs I’ve owned in that time, I never replaced a single light bulb in the car or brakes.

I know I’m talking enthusiast here but I had an original 1991 Toyota Celsior (Yes the RHD not LS400) and it was an absolute joy to drive. Then I went exhaust on it and OMG it sounds soooo good! So much went into making it quite but my question is why? It sounds as nice as it looks, honestly!

I have been a proud Lexus owner for many years. My experience has always been great without issues from any Lexus of owned. Had: 1996 LS400, 2006 LS430, 2010 RX350 and 2017 GS-F. All excellent cars.

I love the LFA my dream is to one day own a LC500 I had a is250 and I fell in love I drove in a isf and I think that is enough for what a car should be I love Toyota the Lexus division is the best . That’s why Toyota stay on the top for being the most successful car company

Bro, they literally boosted the economy of Japan during an economic downhill, and continues to keep it strong. I dont think they lost

The reason for the name change being taken as a personal inst was because it literally was. The Toyoda family were the CEO's and chairman of the company.

The LFA is my favorite car of all time. I own a modified 2013 GS350 rwd. Best car I've ever driven.

used to have a 1999 avalon XLS. every mechanic i ever took it too told me it was “an LS in disguise”. i wish i had kept it. the v6 in that thing could MOVE!

Very well made documentary. Thanks to the team, well done!

At one stage, Lexus had the IS-F, an M3 rival. Not quite as good as the M3, but pretty damn close. It's a shame they didn't make a successor to that.

Owning lexus is like having a beautiful wife with all qualities you can’t find in other women

Aaaah I remember those polish dealerships and also the "Taste of Lexus" event they use to have ever year in the late 90's in the DC area. They brought all of there cars and all of the competitors and let you drive all of them to show just how good theirs were. They even had complimentary dinning, live jazz band, the whole dog and pony show. Those were the days lol.

Huge fan of ideal media , keep up the good work guys

Thanks so much. I really appreciate the content. Great work Idea Media.

Dude I just gotta say, that intro was incredible

Is350 gang where you at

Great reinterpretation of and old story. And to add some applause. I drive a three decade old pristine lexus coupe to this day. 2jz baby

Great documentary 👍 2 weeks ago I was at the Lexus dealership buying a new NX300 for my wife and there was a Lexus history chart on the wall. I was very surprise to see that it was named Lexis before it became Lexus.

Those Lexus at the end make me wanna get into Lexus but I still like infiniti better

You are amazing… love the work

I had a Toyota Matrix and now a Lexus …. I absolutely love Toyota cars 🎉❤🙏

Thanks for the video. Bought my first Lexus IS 300 in 2005 and ever since, all I buy is Toyota products. I though they were overrated vehicles , boy I was wrong . I work selling cars from all brands and in 15 years, Toyota has proven to be the #1 brand with the least amount of problems.

Love the content . IS200 is my first car I paid for with my own money and love it , it not may be fast but it's fun to drive

Thanks for this video brother 👍✊✊

Currently own 2, 2006 Lexus SC430 and 2022 Lexus LC500, love every minute driving them…

very good one here , mate

Great presentation!

Great show

Thank you! Inspiring presentation 👏

1:53 Yo thats a GOD tier joke lmaooo

Ls400 is one of my absolute dreams cars. Can't wait to own one someday. Lovely documentary too 👍 😊

Wow. Top notch documentary info. Very nice.

I am 64 years of age and I have to admit I have never owned a Lexus. On the other hand, I have owned many different cars and trucks and motorcycles from many manufacturers. I can tell you that by and large the Japanese manufacturers don’t treat the passenger, the same way they treat the driver. One of the reasons that American trucks are so popular is that they give the same amount of attention to the passengers amenities as they do the drivers. In many Japanese cars, even the top-tier models, the driver gets a seat that adjusts in many different ways and the passenger will get a seat that goes forwards and backwards and with the back of the seat going from sitting up to laying back. I am now on disability and this fact has been sorely brought home to me. I can’t speak for Tesla for I haven’t been able to afford one and probably will not be able to. So I hope manufacturers will take this to heart without making it a $3000 option.

Wow.. what a video! Like just wow!

5:10 Ichiro Suzuki ? Wow he's a legend. Who knew he was an engineer too lol

This was great 👍

Still stuck with a '98 Lx470 with over 200k. Decided to part way with it a few times, but had to do one last drive before letting go. The question that kept arising is why do I need to sell it? There's nothing wrong with it.

My dream car is the Crown 15th, essentially the ls500 in the UK, and gosh is it a wonder

Make this series for Genesis also, they are similar to Lexus as a luxury brand of a Mass producer

I remember this glasses stack on bonnet Ad among my most grieved memories. the most airtime Ad running on CNN between news breaks during gulf war.. sigh..

Lexus dealerships/service centers are excellent. They don’t try to screw you over, and really don’t cost much more than regular Toyota service. Plus, my local service center gives me a loaner at no additional cost, even if I only need an oil change.

Excellent video

I just learnt business from this video👏

it is a smooth transition from Cressida...this video make a big deal out of everything.

Great video love the Lexus best car ever

I miss the gs it was one of my favorites

The first gen IS300 is amazing.

Loved my 2007 LS, L. Put over 200,000 miles on it.

Now Lexus is only selling extremely lackluster crossovers and SUVs.

You buy a BMW to impress others, you buy a Lexus to impress yourself.

Proud Lexus owner 🥂😇 Although you forgot to include the ES 😡

Thank u 🎉

Selling Quicker than lozenges on the morning after Valentine's Day. Duuuuuude! I spit my drink out ☠️

I still love toyota and lexus. Wish they made like dodge cars. Straight line 6 8 10 12 and hybrid or twin turbo options on top. Menu pairing. Then choose frame like scion, etc.

Love my GX 470 !!

1989wen Toyota launch the Lexus Ls400 it's so amazing smooth faster than the European made..GM bought one to study to see how it was build.up to NW the cnt find out how Toyota build that master piece..

What do ya think about a 2010 bmw 528i

New subscriber 🤚🤚

And that my friends, is also the sort of dedication that allowed a tiny island nation to take over most of Asia

Reliability matters. Bought my 1st rx350 in 2013 and haven't looked back.

The funniest thing is in my Factory where we make parts for military vehicles almost every car park outside is a Toyota!!! I have a Prius with 300,000 thousand miles and you can’t even hear te engine.!!! I’m buying a new Toyota 4 Runner but, theirs no way I’m selling my Prius !!!that car is family now.!!!

Best video

Amazing. You just have to be moved by Toyota. True dedication, true perfection.

I only drive Lexus because it's a luxurious unbreakable Toyota!

This car scared the competition.And as if the LS400 didn't alone scare the crap out of rivals, Toyota then emulated and applied the new standards, stamping and tooling advancements, tolerances and built the 1992 XV10 Camry to Lexus standards, emulating the design language, proportions and bubble shape of the LS400, as did the 1993 AE101 Corolla. The idea of applying industry-benchmark standards to a mid-segment midsize family car and compact economy car was absolutely insane. The models had to be decontented in later generations, making those gen Camry/Corolla unicorns. When competitors saw Toyota apply the influences of engineering to their mainstream non luxury products, they sh*t themselves. The XV10 is what set Camry's reputation, and the reputation and best-selling status is credited to the UCF10 LS400 influences of the 3rd gen, in looks and standards. People wanting a "poor-man's LS400". It is incredible how revolutionary this car truly was. When people bash Lexus for looking like a "fancy Camry" what they don't understand is the Lexus was a completely bespoke flagship, and by leading the entire corporation to Toyota, the redesigns of the mainstream cars were influenced by the LS400, so the resemblance is reverse of how people think. People that believe Lexus is a rip off are not mechanical engineers. I am a Lean process and Mechanical engineer. This car inspired me to become a mechanical/aerospace engineer

had a 94 GS300, got it up to 180k before i sold it. Great and comfortable ride

I didn't understand the title. Why say "And Lost"? They are not selling well?

A LS400 and an LFA would suit me just fine.

My old is300 was the best-built car I have ever owned

I think the 2nd Gen lexus gs430 is a great car .fo a video on it

almost made me cry.

Man now I really understand why there #1 in quality!!!!!

170k miles on ISF and still running strong

Hey you forgot the ES-300.... As well

Lfa is the biggest flip ever and when i test drived 2017 lexus at the time it looked 10 years older as far as the interior goes

Wish Lexus had this same hungry & desire to be the best

RC-F is still one of the coolest cars they ever made. LS is the best

Toyota show BMW Benz ect,we dnt need turbos to make hp..Lexus L.F.A 552hp at 9000rmp a master piece..Toyota king of autos

My wife and I have had four, two ES and two LS that have served us well, she decided she wanted a Q7 when she retired and while it has been a good car it's no Lexus. She is going back to Lexus for her next vehicle.

Still looking for a good 92 LS400

I knew some of that, but not all of that. :D As for the name... yeah. Americans are used to having the "same car" in different trim packages from "different" manufacturers. :D

Here in Germany "almost every 1 could lease an ABM" (Audi / Bmw / Mercedes), starting late 2000s and got "worse" over the years prevented the Sucess of Lexus 😢, even if those were almost at the same Level.

Lexus is Lexus 🔥🔥🔥

So a Lexus is money well spent I’m gonna have to get one I like the gx470🤔

Toyota is the largest, most successful and most profitable automaker in the world! Surely it's doing something right.

In Malaysia, LEXUS price point is higher than Mercedes, AUDI ( segment to segment ). Lower than Bentley.

This is high quality production

Lexus and Acura do not need to be in the repair shops like BMW, Volvo, Audi, Mercedes, Cadillac, Maserati, Genesis, etc.