Time codes: (0:00) Introduction (3:22) Why did you decide to write "Transformed" book and how it's different from "Inspired" and "Empowered"? (6:28) Who is the book "Transformed" for? (7:31) What do you mean by "transformation"? (13:24) Do companies struggle the same or differently while transformation? (16:00) What are the key competencies for companies moved to Product Operating Model? (21:40) About the friction between product team members (24:33) Why Product Management is the most difficult competency to establish? (28:16) How does this transformation impacts the company? (30:13) Team members have the same titles, do they already have necessary competencies? (32:57) Explain "not more leadership, but better leadership" (34:59) Any examples of case studies of companies already transformed? (38:57) What was the most surprising thing while writing the book and working with the companies? (40:15) (A question from a listener that I couldn't understand, but Marty answered it)