Turtle Wins the Race Running A Home-Based Business And Treating It Like A Business

Рет қаралды 4,321

Жыл бұрын

In this episode, I talk about Chapter 1 of the book that I wrote 13 years ago for home-based business owners and why the advice is still 100% relevant today.
(Some of the following links are affiliate links)
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**READING LIST:
All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways.
Audible: Free trial of Audible, plus free books: amzn.to/33MpjQZ
Freakanomics: amzn.to/32q9lvn
Think Like a Freak: amzn.to/3KzSbg2
Buy*Ology: amzn.to/3rF4yih
Steal Like an Artist amzn.to/35lvLiB
Show Your Work: amzn.to/3KAiL8I
Company of One: amzn.to/3FU92Xn
Time Management From The Inside Out: amzn.to/3fSLlUC
Organizing from the Inside Out: amzn.to/3u0hmCm
Influence: The Psychology of Persuasion: amzn.to/3ImhGj0
Pre-Suasion: A Revolutionary Way to Influence and Persuade: amzn.to/356eAkG
Thinking Fast and Slow: amzn.to/343K0aP
Nudge: amzn.to/33H9yL6
This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab!

Пікірлер: 94

@KaraBuntin Жыл бұрын

To see all of my classes, click here: classes-by-a-cake-to-remember-llc.teachable.com/

@queentopaz77 Жыл бұрын

Kara, I have been watching your videos for 3 years now and because of all of the wonderful tips you have shared, I now have over 12,000 sales in my Etsy shop. I am too busy to type as your videos play (I watch while I work), but today I just wanted to let you know that I love this format! So much good info here! Kudos to you and thank you so much for all of the great help you have given! Linda Stone aka queentopazcreations

@KaraBuntin Жыл бұрын

You are so welcome!

@obxshelly Жыл бұрын

Thank you for now podcasting! I too listen while I work. Also, I wish I heard this type of home-based business language 13 years ago, lol

@KaraBuntin Жыл бұрын

I was screaming it at people back then too, hahaha!

@christinehoffman1825 Жыл бұрын

I really appreciate that you are doing these. You love to talk, I love to listen 😊😊😊

@KaraBuntin Жыл бұрын

I do like talking hahahaha!

@barbaravenuh Жыл бұрын

@@KaraBuntin I can listen to your for hours! 😅 You're informative, straight forward and logical.

@artsfarmstudio6405 Жыл бұрын

Congratulations and best of luck with the podcast! You're a natural Kara, and lucky for the rest of us that you share your knowledge and common sense 🙂 Your last point about the electricians reminded me of something similar from years ago when I did graphic art (1980s, cut/paste stuff, before computers). I did work for a restaurant: main menu, then supplements for holidays in the same style. An owner came to pick up the latest one, and said "You know, I was thinking. I might do this myself" then had the #%@$ to ask me how to do it. I told her sure, but she'd need to buy 3 different Letraset sheets ($9 each) for the 3 different fonts they wanted--more if she ran out of a specific letter (s), $12 for the fancy Art Nouveau decorative elements she chose, $15 for the borders, then rubber cement, x-acto knife, T-square etc etc. (I charged them $25 for the main menu, then $10 for each supplemental one). She groaned, then paid me and left. LOL, I loved it.

@KaraBuntin Жыл бұрын

That's another way to get people to understand the value, have them DIY it.

@thejewelryspot9969 Жыл бұрын

Thank you for the great advice!!

@KaraBuntin Жыл бұрын

You bet!

@sophiewelt9691 Жыл бұрын

I find pricing hard as an antique seller. If I calculated a decent amount per hour for hunting, cleaning/repairing, researching the item's history, staging and taking photos and writing product descriptions (for antique and vintage sellers basically every single item is unique!) I am afraid it would not be affordable for the customer in the end..

@KaraBuntin Жыл бұрын

It's interesting you would bring that up. I just did a video for Thursday that talks about the pricing thing being something specifically difficult for vintage sellers. It does get tricky.

@tinaindina7032 Жыл бұрын

It is difficult. I'm also selling vintage. A couple of times in a year I do a tracking of my use of time on cleaning, photographing, listing, packing, convos and so on. It varies a lot from a few hours a week to two full days (I do have a "normal" job too). I find it interesting as my perception of the time I use is much different from the facts. And the time I use on listing the items....it's the biggest time consumer. Exited to see what Kara has to say on the topic on Thursday.

@tinaindina7032 Жыл бұрын

@@KaraBuntin Yay vintage... looking forward to it.

@mrs.quills7061 Жыл бұрын

Omg I am so excited you have a podcast now!!! I really enjoyed this and hope you do more. The audio sounded great and you have the perfect voice for podcasting. Have you considered using stitcher or cross posting your KZfaq videos to something like Spotify/Apple Music? Spotify let’s you post videos now too! That’s usually where I listen to most of my podcasts that also get posted on KZfaq as well. Sometimes its just easier to have it on a music platform though because I can listen while I walk and not drain my data more. So happy though I have another thing to listen too, a lot of the podcasts I listened to stopped or became too inconsistent and I’d love to hear more from you in this format. I really loved learning more about your business background and it’s so true that people assume what we do is this magical fun thing. People hear logo production artist and they light up and think I make Disney movies or something lol. Like I do like what I do, but it has its moments. People assume I can make everything and poof it comes out in a second or I get stupid requests and have to defend why it can’t or shouldn’t be done… the most common at my job is requests for trademarked images or logos… my boss has even okayed stuff like that and I just throw up my hands and say okay you know what if the company gets sued it’s not my damn problem anymore. I know with a home based business you still have to deal with idiots sometimes, but I’d like to deal with them a lot less and have a right to say no to something.

@mariacasiano498 Жыл бұрын

Love this. Thank you

@KaraBuntin Жыл бұрын

Glad you enjoyed it!

@halandkatie 4 ай бұрын

When family and friends ask me if they should have an Etsy shop to sell things they make, I usually discourage them. Most of the ones who ask about it aren't going to have patience for taking photos, editing photos, writing descriptions, figuring out SEO and all the "fun" that goes into having a shop, and I know it won't be a good experience for them

@KaraBuntin 4 ай бұрын

So true!

@willtristcustombabydesigns324 Жыл бұрын

Love this!!!!!! Great work as always…I love listening to you ❤

@KaraBuntin Жыл бұрын

Thanks for listening!

@falcieridesigns Жыл бұрын

Love it. Thank you so much. I recognise a lot of this from my past 10 years as a small home based seller and agree with every word! It's also a nice change to see genuine transparent content rather than get rich quick schemes.

@KaraBuntin Жыл бұрын

There are a lot of get rich quick schemes out there and none of them work!

@livingskiesvintage Жыл бұрын

Excellent talk. Thank you for your honesty!

@KaraBuntin Жыл бұрын

Always!

@Willow740 Жыл бұрын

This podcast was so informative! I appreciate your time on this and look forward to seeing more. Thanks!

@KaraBuntin Жыл бұрын

More to come!

@carriea8917 Жыл бұрын

Excellent! So helpful.

@KaraBuntin Жыл бұрын

So glad!

@loraholland4146 Жыл бұрын

Thanks Kara - love the new addition of the podcast

@KaraBuntin Жыл бұрын

Glad to hear it!

@laurab8450 Жыл бұрын

Excellent podcast, Kara! Your points were so right on for home based businesses. Thank you!

@KaraBuntin Жыл бұрын

Thanks for listening/watching :)

@S.F.L Жыл бұрын

Great podcast, thanks Kara!

@KaraBuntin Жыл бұрын

Thanks for listening

@dorothynolan9483 Жыл бұрын

Love the new format! Thanks Kara - your years of experience (and fun delivery) is always so enlightening and enjoyable. And thanks to your frequent nudges over the years, I have finally started working on a website for my business.

@KaraBuntin Жыл бұрын

Yay, thank you!

@JillsTreasureChest Жыл бұрын

Thank you. I got 2 of your books.

@KaraBuntin Жыл бұрын

Thanks!

@suzieqgifts Жыл бұрын

I really enjoyed listening to your podcast.

@KaraBuntin Жыл бұрын

Thank you!

@sonyaalgosaibi5840 Жыл бұрын

Thanks!

@KaraBuntin Жыл бұрын

Thanks so much!

@rachelmoffat9650 Жыл бұрын

Love that you have a podcast now - great idea, really enjoyed listening. It's really useful to hear the basics and compare that to what I'm doing - always something to tweak.

@KaraBuntin Жыл бұрын

Thanks!

@rozanidesignsmasquerade7050 Жыл бұрын

I loved this❣️ Thanks for telling it like it is. 🥰 👍

@KaraBuntin Жыл бұрын

I try!

@catherineguhldesigns32 Жыл бұрын

Great info Kara.

@KaraBuntin Жыл бұрын

Thanks for watching!

@lizjanevski9042 Жыл бұрын

Love it - “ your not paying for the cake, your paying for the skill” think I need to print this up and put it up in my studio & on my laptop, as a reminder when I’m creating a new product & pricing my items 🤗 overall your insights are on par and definitely food for thought..looking forward to watching part 2..thank you for all your time in providing us all with your wisdom 😊

@KaraBuntin Жыл бұрын

Thanks for listening!

@lifewithlaurennicole1589 Жыл бұрын

I enjoyed this, thank you! Something I've learned since running my business is learning to treat it like a job. I am way more successful than I ever used to be because I do that. Before, I treated it more like a hobby and my business was growing very slowly. When I put myself on a schedule and stayed on that schedule and worked like it was an actual job, my business has grown.

@KaraBuntin Жыл бұрын

Absolutely.

@ninetiesperson7980 Жыл бұрын

Really useful advice and food for thought (haha). Thank you.

@KaraBuntin Жыл бұрын

My pleasure!

@dudekpj Жыл бұрын

Great video! I would have to say though that I actually love what I make for Etsy MORE now than I ever did before. I get excited every day to make my designs. I never have to force myself to work but sometimes I do have to force myself to stop to do other things lol.

@KaraBuntin Жыл бұрын

That is awesome!

@LorisLaboratory Жыл бұрын

Great video!!

@KaraBuntin Жыл бұрын

Thanks!

@jacquietibbetts7660 Жыл бұрын

Very interesting to hear about your cake making days Kara! Thanks for the advice re pricing; I sell digitals and it's difficult to figure out a price; I see a lot are priced really cheap, but I put a lot of work into my designs, but I have to stay competitive. It's difficult getting the balance right! 😕

@jacquietibbetts7660 Жыл бұрын

I've just seen your reply further up about digitals, ignore me 😂 I'll check out your article, thanks!

@valerieceniceros3431 Жыл бұрын

Yes! Don’t expect family and friends to purchase from you- at all or consistently. On chapter 2- there are some that went above and beyond on supporting my business and way more that just say they do and want free items or never purchase anything. For some I couldn’t even give it away 🤦🏻‍♀️ - just not my customer, but have eventually found them.

@KaraBuntin Жыл бұрын

They can be really supportive, or not supportive at all, but rarely in between. I'll talk about this in the next installment

@matthewirvingburkett8713 Жыл бұрын

I needed every minute of this 😂👏👏👏🎉

@KaraBuntin Жыл бұрын

Good to hear, I already had someone unsubscribe, guess they don't want to hear it!

@AJsGreenTopics Жыл бұрын

Great podcast.

@KaraBuntin Жыл бұрын

Thanks for listening

@juniper5678 Жыл бұрын

This format fits you so well!! Question, have you ever done pricing for digital? It seems like everyone charges pennies, and so many expect digitals to be cheap because they are "passive income" but in truth, it isn't. So much more work goes into digital products other than designing, just like with physical products. It's a business. Just because digital designers don't keep physical inventory doesn't make the item any less valuable. I've been told I'm greedy and full of too much pride when it comes to my prices. What are your thoughts on pricing digital items?

@KaraBuntin Жыл бұрын

I wrote an article about that here : artisanshopper.com/how-to-price-your-digital-products-on-etsy/

@clemonscrafts Жыл бұрын

I have to say, that charging my worth was a very difficult lesson for me to learn. My shop is now a year old, and I no longer price compare when determining my prices. I used to try to be the lowest price on Etsy. No longer! Not after the experience I have, as you explained, and the higher quality materials that I use compared to other sellers! I know what I'm worth, and guess what? Sales skyrocketed! Thanks for your channel!!!

@KaraBuntin Жыл бұрын

Good for you! It’s hard to get to that point but it’s so important to.

@PlanWithDianne Жыл бұрын

SUCH a good video! We are exactly the same in that we always have to be doing something productive! I thought I was the only one who couldn’t just sit & watch TV 😅

@KaraBuntin Жыл бұрын

I fall asleep right away if I don't have something to do!

@RobertKeeney Жыл бұрын

Excelent.

@KaraBuntin Жыл бұрын

Thanks!

@mysticsociety1111 Жыл бұрын

I was looking all over apple and spotify for the podcast😂. I pay for premium and completely forgot that it allows users to listen to all shows as a podcast-which helps a lot when you are on the go a lot. Ironically this was the whole reason I signed up for premium 🤦‍♀️ I really appreciate your channel. Other “Etsy channels” try to play the hype game and its just a complete waste. Thanks for a great channel!

@KaraBuntin Жыл бұрын

I think the podcast should also be available on the KZfaq Music app, if not now then soon. It's a separate app.

@mysticsociety1111 Жыл бұрын

@@KaraBuntin it probably is. I don’t use YT music. I much prefer the algorithm of Spotify.

@hitherandyonstudio Жыл бұрын

“i usually just wanted to smack the person”. 😂🤣 Feel that when people say, “But you get to do what you want all day”. Umm no, I don’t. Responsibility and adulting is real and it usually sucks. #truthbomb

@KaraBuntin Жыл бұрын

They usually got a piece of my mind...I was nice about it (relatively) but they probably didn't want to make cakes after I was done.

@wephotogal Жыл бұрын

I vote for the nap!!

@KaraBuntin Жыл бұрын

Me too, if $2 an hour is the alternative.

@wephotogal Жыл бұрын

@@KaraBuntin 🤣

@KaraBuntin Жыл бұрын

Ironically, I saw the commercial for the hat girl right before this came on.

@lisaruchstudio Жыл бұрын

😂

@tinaindina7032 Жыл бұрын

Maybe it's me.... I just can't find your podcasts! There just isn't a podcast in your playlists. This one shows up exactly like all other on your channel. Maybe this feature isn't rolled out everywhere yet?? I'm in Denmark. Great episode by the way.

@KaraBuntin Жыл бұрын

They're not marking it any differently, but they're eventually going to be letting the videos that I've marked as podcasts be available on the KZfaq music app.

@tinaindina7032 Жыл бұрын

@@KaraBuntin Oh I thought it was under a separate tab. Thank you for clarifying. I too enjoy listening to podcasts while working on my shop. Usually I don't comment on clothes and looks.. but that blouse looks great on you.

@deannaswanson7296 Жыл бұрын

I hate that Shopify commercial. Love Shopify, but hate all their commercials.

@KaraBuntin Жыл бұрын

Yes, it's the Shopify commercial! Drives me nuts.

@spottedbearknits3824 Жыл бұрын

Amazon was 99 cents.

@KaraBuntin Жыл бұрын

I couldn't even find it on Amazon! I can't figure it out there, I had it set at free with price matching, then they added a price to it. They keep changing it.