The Only LIVE COLD CALL You Need To Watch

Рет қаралды 245,491

4 жыл бұрын

In this video I demonstrate making a cold call to a UK based Managing Director. He's the owner of a multi-sited multi-million pound business.
It is an unscripted, unplanned cold call, recorded live. No editing.
You will see many copies and imitations of my style, enjoy them but only learn and buy from the best.
You can now access my FULL Telephone Prospecting Bootcamp here: wwww.salesmatrixcourses.com

Пікірлер: 196

@justsaiyan4736 4 жыл бұрын

Its the psychological nuances that people miss here too. When they say 'yeah' Benjamim quietly says 'yeah yeah yeah' positive reinforcement. When the prospect says 'of course' Benjamin repeats 'of course' quickly. Its these little brain hacks that work fantastically alongside the approach.

@sebc3546 3 жыл бұрын

Interesting, does this type of rhetorical technique have a name?

@justsaiyan4736 3 жыл бұрын

@@sebc3546 it draws on NLP techniques. Quickly repeating words of the person you're speaking with is known as the echo effect. Shortcut to building trust.

@SepMasoe 3 жыл бұрын

On the money. Especially when the prospect talks about the exact problems he needs fixing. When he says "activity" Benjamin whispers "...activity..." and then he said "talking to more of the right people" Benjamin interrupts "TALKING....to more of the right people" it does two things 1. It gives the prospect the comfort and assurance that Benjamin is actively listenings and that he feels like he is being heard and that the problem he faces in his business are important and that Benjamin can relate and understand. Its the psychology behind tapping into the prospect's scripted child-like behavior. The need to be heard... i.e Look at me mum, no hands... NOT Positive Reinforcement. There is no reward based system in play here. 2. second... figure that one out and you will never need to pay for another sales taining session again..

@polthomaskeeley7860 2 жыл бұрын

Well said, man. Very preceptive.

@Altuz Жыл бұрын

@@sebc3546 Mirroring

@ACharmedEarthling 2 жыл бұрын

I like it how he didn't bother repeating the question when the call almost dropped. Just kept the momentum going, which was smooth. I tend to start strong but lose momentum at some point in the call.

@adverticuk Жыл бұрын

Honestly I must come back to this video at least once a month just to see how sales should truly be done, I honestly smile from ear to ear everytime I see this video. Great work Benjamin 👍

@benjamindennehy Жыл бұрын

Get the whole thing and more here www.salesmatrixcourses.com

@jordanh8207 4 жыл бұрын

Jordan Belfort said it was like his team had discovered fire after he taught them the straight line method - this is how I feel after watching this! I was dozing off in bed - now I'm sitting upright - smiling from ear to ear and wide awake. Well played sir.

@freetipuk 11 ай бұрын

I've just read "Never Split the Difference..." by Chris Voss and what was done there in that call was pretty much what is taught in that book. Brilliant.

@DesevensDigital 10 ай бұрын

🎯 Key Takeaways for quick navigation: 00:17 📞 Cold calling requires detachment from the outcome and proposition rejection. 01:22 📞 Successful cold calling addresses bottlenecks, reluctance, and cringeworthy communication. 02:19 📞 Identifying the right people, engaging decision-makers, and sounding credible are vital challenges. 03:48 📞 Cold calling success hinges on helping prospects and setting up exploratory meetings. 05:15 📞 Agreeing to be honest about compatibility during and after meetings is essential. 06:16 📞 Preparation for potential cancellation and discussing next steps shows professionalism. 07:19 📞 Successful cold calls gather information without revealing too much about the caller. Made with HARPA AI

@user-kw7tg4bi6j Ай бұрын

yo thank you for that, this AI is stupidly good, glad ive found it

@natalie9884 5 ай бұрын

Your time is just as valuable as theirs. You are just as busy as the prospect and have things to do. Well done.

@user-dh8be5ts6s 11 ай бұрын

Honestly I must come back to this video at least once a month

@lukedurling5806 3 жыл бұрын

Honestly you are the smartest salesman alive! you hit every trick in the book. Amazing.

@SrikarAditya96 3 жыл бұрын

Watched this so many times, this helps me rewrite my pitch. Thanks Benjamin, you are so genuine and straight forward!

@jleigh313 Жыл бұрын

Did it affect your sales numbers in the end ?

@travis.napier 11 ай бұрын

@@jleigh313 Solid reply from @srikaraditya96, love to see it helped so much he swore off youtube!

@PhilosophersJournal 11 ай бұрын

This is why I subscribed all the other channels telling you what to do or just not posting the rest of the call. Start to finish 10/10

@tribal1234567 Жыл бұрын

I ve just discovered this channel and wondering...how is that possible never heard abot before - 11 years as a Salesman.... Yeah, that was really impressive and WOW effect but for all of those that thik that you have to be kinda magician... no, it can be seen at a glance and heared afer few words how structured and how well this is thought out to conduct that call, being not rude and leve the right to say no for your prospect. Really well done and going to explore more.

@Lexrockstheblock Жыл бұрын

It's only a flash of a second, but the "cut off VM" was like solid gold for me, turned my vms from a waste of breath into a way of getting callbacks within a day.

@laemc Жыл бұрын

where can i learn about that? been trying to search it and can’t seem to find it

@Windmilliscool Жыл бұрын

I'd love to know this, too.

@seanoreilly2013 10 ай бұрын

@@Windmilliscool Hey I was looking for it and Benjamin talked about it on a podcast. Basically it goes like this: Leaving a voicemail: (their name), (Your name), my number is XXX, the reason I’m calling is I’m having a chat with a colleague of yours and they suggested that "HANGUP." (Take a note of who you leave a vm for) Someone rings you back: Hey (Your name) speaking (in a grumpy voice) - Yes I had a vm from this number but it cut out - Who is this - It’s Richard at ABC - Oh Richard you’re going to hate me, I was actually a sales call, I bet you’re regretting calling me back now - Ahhhhh - Do you want to hangup now or let me have 30 seconds. The reason this works so well is because curiousity kills the cat, ben said about 40% of the time you will get cb's because they are eager to find out what it is you were calling about. I've put the 2nd paragraph down because as Ben said, if someone rings you back, they aren't going to just hangup on you because they put in so much effort to ring you back so they are going to hear what you have to say. I hope this helps!

@speike3309 Жыл бұрын

Youre a gem. All i needed to hear "They cant reject you they can only reject your proposition" I will do the cold calling tomorrow morning

@wckfuk 3 жыл бұрын

This was fascinating. I left food sales for the police service a few years back and watching this has just made me want to go back to it. Great stuff

@bunnystrasse Ай бұрын

You sell food? What salesmanship do you even need? 😅

@EvertAlink 8 ай бұрын

The guy is getting new customers and calling that a training. And it IS! Well done Sir!

@fajarhassan4499 9 ай бұрын

I just loved the video, it was so natural.

@ostaxx 2 жыл бұрын

loved the video, and loved your approach. rethinking my strategy after watching this, thanks for the value!

@benjamindennehy 2 жыл бұрын

Glad it was helpful!

@NickinNashville Жыл бұрын

This needs way more views

@punishinglibs5832 Жыл бұрын

Bravo sir. Nicely done. I learned several things from this one clip that I am going to put in use first thing Monday when I begin cold calling these doctors.

@benjamindennehy Жыл бұрын

Sure is! Keep coming back, share and subscribe - even better, buy my courses ;-)

@jimmysharma1373 3 жыл бұрын

Love you...where were you all these years..you are an Oracle.

@petercodrington3558 3 жыл бұрын

That was very smooth

@ethanryan6805 9 ай бұрын

Truly incredible stuff here thx

@davidj8384 2 ай бұрын

A really good part was when he asked you a question, what do you do? You didn't gloss over it like most sales people, you indirectly answered it and then led to next step. Very well done.

@profitbear7337 5 ай бұрын

Absolutely brilliant. Thank you for making us all better

@benjamindennehy 5 ай бұрын

Glad you enjoyed it

@kebman Жыл бұрын

That shed was LIT! Skill all the way! I used to cold call private peeps for hobby mag subs, and I was the _best_ at it on the floor. Part of what I did was very similar to what this guy did, i.e. always be completely genuine, and always offer them a way out. The reverse psych here is that it actually commits them _more,_ because the ball is in their court, so to speak. Ofc I was also helped by knowing for a fact that my particular mag was _the best_ in the market on that particular topic (big game hunting). So, despite being a bit of a non-hunting city slicker, I could still related to these guys due to having been brought up on a farm. Very important detail. If you can't relate to them, it becomes a lot harder to sell them.

@downanddirtytruth 3 жыл бұрын

You're great. You've helped a lot with my fear lol.

@jcwmusic9123 10 ай бұрын

I set 3 appointments in 2 days using just this. Thank you for sharing!

@benjamindennehy 10 ай бұрын

You're so welcome!

@DoubleMyIncomeSociety 3 жыл бұрын

That was awesome. Thanks for sharing.

@Chris-jn8gd 8 ай бұрын

I’m using this approach for door 2 door sales. I think this would help me a lot

@pranitchhabra7165 Жыл бұрын

This is gold, pure genius

@benjamindennehy Жыл бұрын

Sure is! Keep coming back, share and subscribe - even better, buy my courses ;-)

@eirikvold8269 3 жыл бұрын

Thanks for sharing this... it's like an injection of dopamine 👍👍👍😂🤣😂

@johnbass5374 3 жыл бұрын

I love this.

@rhymarjimtagle2761 2 жыл бұрын

Love it. Thanks

@izainonline 5 ай бұрын

Very Risky but very confident takes you stand out from others

@jerryblackwell8532 4 жыл бұрын

Tuning in from the US, I greatly appreciate your content. Do you pull some of your approach from Claude Diamond and Chaldini?

@tomguest2584 Жыл бұрын

Exceptional!

@KyeDryden 5 ай бұрын

This was elite!

@todddenenR5 Жыл бұрын

Great stuff... thanks for sharing.

@MasterBrain182 Жыл бұрын

Please keep doing this great work 🤘💯🥳

@benjamindennehy Жыл бұрын

Sure is! Keep coming back, share and subscribe - even better, buy my courses ;-)

@mairismaldonado4244 2 жыл бұрын

Really amazing! I want to have that confidence.

@benjamindennehy 2 жыл бұрын

Start here next week to get that confidence. www.uksmosthatedsalestrainer.com/bootcamps

@FlatLeeo Жыл бұрын

Love it!

@crazymind9298 10 ай бұрын

This was amazing. I thought this was so clever and told myself I would try it. It felt so odd though that it took me a full calls to finally say that opener and it worked! For the last couple of weeks every 4/5 will laugh and let me keep going. However, yesterday, the one person who said no was the first call my boss heard with this line and basically scolded me and said that was terrible, " you can't give them a way out, because they will take it. I don't like it and you can't be saying that." Now I'm back to being forced to just speaking without giving the prospect an option to say no to me....

@benjamindennehy 10 ай бұрын

Unfortunately your boss has no idea about the skills or psychology of prospecting.

@user-gr7mv7cz3h 9 ай бұрын

I just had that said to me by a sales trainer... And he added he would ask the prospect "if you can't talk why did you pick up?" if the prospect tried to end the call.

@mostafagamal8373 5 ай бұрын

Just clapping 👏👏

@roccodelia8373 8 ай бұрын

"Would you like to hang up, or let me have thirty seconds?" "If you don't want to talk to me at the end we can end it here, sound fair?" I love how he's being detached here. He sounds like he doesn't want the sale, which makes the prospect to feel safer.

@troyhargrove7302 5 ай бұрын

This video did it for me I'm now a subscriber

@jackdub75 11 ай бұрын

Smoother than silk! 🙌🏼

@benjamindennehy 11 ай бұрын

Most definitely!

@mma4l Жыл бұрын

This dude is a savage!

@bonifasiusjusuf 4 жыл бұрын

Respect!

@samanthahardy9903 Жыл бұрын

Wòw! That was awesome! Confidence is key!

@benjamindennehy Жыл бұрын

Yes! Thank you!

@simonebiles7189 8 ай бұрын

This guy is a beast at cold calling wow

@AcesizOfficial Жыл бұрын

Amazing

@kriscarrithers1606 8 ай бұрын

Fantastic cold call, do you ever hear people tell you that the opening/value prop is too long? As an edit: I mashed your script with mine and used it on a VP at one of the universities near where I live. Straight up killed the meeting and had an in-depth 10 minute call. Booked the meeting

@Ari-zp4dd 3 жыл бұрын

I’m sold !

@realpasqualecioffi 10 ай бұрын

Learned this from Uncle G...great formula

@smartalecc Жыл бұрын

well done to all the actors on this weird carnival ride - from the fake comments, to the fake client, the fake video friends, the fake script and actor, I LOVE IT!

@benjamindennehy Жыл бұрын

LOL. You've clearly never made a call.

@smartalecc Жыл бұрын

@@benjamindennehy I've created PLENTY of fake comments and content on YT and I know it when I see it ;)

@benjamindennehy Жыл бұрын

@@smartalecc clearly you don't. Keep trying though.

@loganstahl4676 Жыл бұрын

Lol my pitch was slowly turning into this and my last sales managers kept trying to steer me away from this type of banter, glad I left the company

@benjamindennehy Жыл бұрын

Wise move.

@rakshaupadhyay5317 9 ай бұрын

very nice!!!!

@ukvideogamesrecruiter8480 4 жыл бұрын

Brilliant

@badda_boom8017 3 жыл бұрын

This guy is a genius!

@savaven1 2 жыл бұрын

this is so golden it funny

@moneymakerz1601 11 ай бұрын

I’m not even in sales and I’ve watched this a bunch of times hahahah

@mbtvusa1974 9 ай бұрын

nice video thanks for sharing

@demeyerhypnose5733 Жыл бұрын

holy smokes so many great things in there

@thenetwork3089 11 ай бұрын

First time I come on this Channel, I'm a French Guy. Incredible, impressive.... Are you talking to your bro ? 😉😇 I just subscribed your Channel

@asikajordan3702 9 ай бұрын

This is absolutely impressive. I'm curious though, What kind of openers or lines would you use if you got the gatekeeper but don't know the name of the decision maker? For Marketing services forexample and you didn't want to give anything away as they would block you the moment you sounded like a marketer.

@justwillaitken 2 жыл бұрын

Quality Ben 👌

@benjamindennehy Жыл бұрын

Cheers 🍻 Will

@GordonWindfalls Жыл бұрын

Genius

@repyaset757 Ай бұрын

GOAT

@redatmosphere4105 3 жыл бұрын

Love this ❤️ You gonna hate me Ben but I've been applying this and it's working a treat. You've caused me plenty work re-editing my scripts cheer😂 sorry can't afford you...yet If you could cover when a prospect just kinda comes out with what do you do! - in a I want this call over sort of way?

@benjamindennehy 3 жыл бұрын

No requests.

@redatmosphere4105 3 жыл бұрын

@@benjamindennehy [Insert Joke about David Grohl not taking requests] Oh well, I still love ya

@cold_call_cringe 8 ай бұрын

I think it helps having a NZ accent in the UK but i 100% condone the ending of "can you think of any reason why you wouldnt turn up? Like you won't get off the phone with me and think, "who's this absolute sleazebag I've just agreed to meet with"? Gets a laugh, reaffirms commitment and reduces no-show %. Even the most seasoned learn something new.

@merrilllee4878 8 ай бұрын

This is such a great video, i struggle with what to say after the initial opening. I can never find something im comfortable saying cause everything my higher ups give me is... seems very cringe and i dont believe is very good for cold calling.

@PagesofWisdom313 Жыл бұрын

Ah so this is where Thomas got his script from

@amazonseller82 3 ай бұрын

Classy

@prhasn Жыл бұрын

This was interesting.

@user-tb4iu1uh6n Жыл бұрын

This is seriously funny

@ahmedsaidi5967 11 ай бұрын

See you soon in Hollywood! 😅

@karlhungus5554 10 ай бұрын

The UK's Most Hated Sales Trainer? He's awesome.

@bizlifemarketingcomics711 4 жыл бұрын

I would actually pay to see more of these, I'm sure many others would too. Here's an idea - what if you started something like a patreon account and subscribers get access to more call demonstrations....

@ChristyMurphyWriter 4 жыл бұрын

This would be an amazing thing to do. I wish he had a book I could buy.

@secondhanddog3 3 жыл бұрын

You can, call him up and pay for his services......

@MySUHIT Жыл бұрын

Don't complicae shit.

@HeadstudiosAu Жыл бұрын

Yep this is pretty much the core real deal - I suspect for most just seeing a professional cold caller get their results will give them all they need to get going.

@GeoTactics Жыл бұрын

My take away: don't use a frickin' script, talk normal, ask permission to enter into a sales call, and make easy qualifier questions that are presented so the prospect thinks they have made the decision. Maybe they're watching from India to re-train their sales people.

@fromfirstprinciples9030 4 жыл бұрын

Would it have been a good idea to give approximate cost of the service and options? Presumably, it would also eliminate haggling at a later stage too?

@benjamindennehy 4 жыл бұрын

Only if you sell on price

@aldocesar2500 4 ай бұрын

I came here 3 years later just to see the coldest line ever: 0:31 "The key to cold calling is not to care what the outcome's going to be" the accent is 80% of the line hahaha.

@jamiebailey232 20 күн бұрын

Benjamin! I come back to this video frequently and have been using this technique. I’ve got the opening line and delivery down, but I feel a disconnect when it comes to the rest. I do sales for a home inspection company (I’m calling Realtors with the intent for them to refer us to their clients). Should I go about the rest of the call a bit differently? Or am I just shit at getting meetings and need to improve my delivery on the rest of the call?

@benjamindennehy 20 күн бұрын

Sounds like you need some coaching. uksmosthatedsalestrainer.com/1-2-1-coaching

@karinarnaud4093 Жыл бұрын

Fascinating how cultures differ. This style will never work in my neck of the woods (South Africa) or work on me. I'd be irritated out of my mind 😂 But what I can take out of your video and apply, is the way that you get all the micro-commitments along the way. Your prospect will not want to be incongruent and it will be much harder to say no to anything.

@benjamindennehy Жыл бұрын

Of course it will. Your belief it won't is the only reason it won't. You're projecting

@savvygav Жыл бұрын

I disagree. I'm a Saffer and I use this all the time - don't get negative before you try it. Whatever you sell, you have to be able to speak to the problems you solve - and have the patter down well. No one wants to know about you or your products or your company, just what you fix.

@sannimustapha5188 Жыл бұрын

I love the fact that you take the time to reassure - of course this will work and I’ll be back with feedbacks

@ri_etta 11 ай бұрын

This will work 😊.

@haroldcampbell 10 ай бұрын

@@sannimustapha5188did it work?

@nykidd2347 4 жыл бұрын

Are you going to host another USA Bootcamp?

@benjamindennehy 4 жыл бұрын

11th August 2020 www.uksmosthatedsalestrainer.com/boot-camps

@TheseNuts2 11 ай бұрын

Having the name of the person and knowing he is in that field helps a lot. Calling random people is way more complicated. Is there a term for that?

@benjamindennehy 11 ай бұрын

Stupid I think.

@TheseNuts2 11 ай бұрын

@@benjamindennehy Haha pretty funny. When you are an employee, you can't decide the leads you get. Some places use the phone book.

@seanferres Жыл бұрын

haha this is gold

@GadgetGuru2244 6 ай бұрын

I didn't know Mike Myers was a saleman

@pizzaman4125 Жыл бұрын

Hi there, I loved the video, very insightful. Just one question: Is there any reason why you didn't ask about the budget during the call? If you are going to meet with them, I believe it's important to know if they can afford it, so you don't waste your time.

@cvwagon Жыл бұрын

The budget becomes irrelevant if the "product" suggests it yields a nett positive return.

@pizzaman4125 Жыл бұрын

@@cvwagon That makes sense. Thanks!

@technorex344 3 жыл бұрын

Top notch.

@duffstah1 11 ай бұрын

The man could sell a ketchup popsicle to a woman in white gloves in August

@DineshGiftson 9 ай бұрын

I asked the same opening line to my prospects and 90% of them said I'll hung up😢😢😢

@benjamindennehy 9 ай бұрын

You must sound real wimpy

@marktodd4479 Жыл бұрын

Brilliant job.

@sjokorell7150 Жыл бұрын

This is truly impessive!

@fili.c 5 ай бұрын

what about if I am not directly contacting the CEO or any responsible of the company but like a secretary

@benjamindennehy 5 ай бұрын

Why are you calling then? Lonely?

@garethgregg6486 2 жыл бұрын

This is great! The only thing is I tend to call the domestic market as apposed to the commercial market. Are there any content makers you can recommend that give advice on cold calling people at home? Thanks!

@benjamindennehy 2 жыл бұрын

No. Sorry. But I know how.

@garethgregg6486 2 жыл бұрын

@@benjamindennehy sorry man! I guess I’m just so used to nearly all the content on KZfaq being about calling businesses.