Say hello to the next generation of greats. This spot was created to help launch the United States Tennis Association's new Net Generation program.
netgeneration....
Through a variety of programs, teaching and learning tools, Net Generation is looking to capture the imaginations of kids of all backgrounds and skill levels-bringing together a national community of parents, coaches, players, teachers, and volunteers.
Featuring rising star Gibby Thomas with some help from the world famous Tats Cru.
Produced by Rumur Inc and Wunderman New York.
Executive Creative Director Tony Bennett. Creative Director Zac Sax. Producer Kurt Peloquin.
Directed and Edited by David Beilinson. Executive Produced by Alexander More Nisbett. Music by Brett Epstein.
Wunderman.com