Recorded on September 12, 2013.
MIT Sloan Professor Steven Eppinger-author of one of the most widely used texts on product development-on how the essential elements of "design thinking" can be applied with great success to product and service innovation.
Webinar participants learned:
• Why innovation is a business imperative
• What design thinking skills are, and why everyone-not just product designers-needs them
• How product and service development processes can make product development systematic
• The benefits of systematic management
• Real world examples of design thinking put in practice, including IDEO, Apple, Samsung, and Hyundai Card
Steven Eppinger teaches in Systematic Innovation of Products, Processes, and Services executive.mit.edu/ipp and Managing Complex Technical Projects executive.mit.edu/pm