What Goes into Making the "World's Best Running Shoe?"

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9 жыл бұрын

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With the Ultra Boost being called the greatest running shoe adidas has every made, we took it upon ourselves to visit our friends over in Herzogenaurach, Germany at the adidas headquarters in hopes to find out more on what goes into making the "greatest" running shoe. Finding out for ourselves how much truth there was to the claim. Joined by Adrian Leek, General Manager of running; Angus Wardlaw, director of Futures in running; and Ben Herath, Vice President of running footwear design, we quickly learned that there were many parts in making the Ultra Boost a reality. From using technologies found in the aeronautical industry, the anatomical study of foot shapes, down to testing in the Black Forest with a kooky Germany family that's infatuated with running -- racking up 1000 kms of run time a week. Offering 20% more boost response than previous iterations, the Ultra Boost has a variable zone Primeknit upper joined with a newly developed TORSION system and Stretch Web outsole.
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Пікірлер: 165

@Azian2DaMax 9 жыл бұрын

I'm a Nike guy through and through but man, I really like these. I tried on a pair of ultra boosts and they feel squishier and bouncier than anything Nike has put out. Step your game up Nike.

@sergeykas90 9 жыл бұрын

Great vid, never thought there's so much work and research behind a shoe

@MaclaineS 8 жыл бұрын

When is the "dots" color way coming out? haha

@0fficialJL 7 жыл бұрын

Aye fam lemme cop that dot colorway

@abrhaassad5516 7 жыл бұрын

SSJYeezus exactly what I was thinking lol

@-._J 6 жыл бұрын

SSJYeezus so true they look savage

@shotbygem 9 жыл бұрын

Been hyped about this pair since the press conference announcement. Big fan of pure boost, why not take it to the next level?! So much respect for the craft and work put into the products that have been coming out recently. The price point does justice and I'm all about the comfort.

@neef69 9 жыл бұрын

"My name's Ben Herath I'm heading up the Running Design Team here at @ @ Ass" 4:07 wachusae?

@Bokchoy337 8 жыл бұрын

+neef Thats how its supposed to be pronounced.

@Crush3dI 8 жыл бұрын

+neef The way he says it is closest to the german pronounciation of adidas

@Sneakotruthspeech 8 жыл бұрын

For dat ass

@MinhCobain 8 жыл бұрын

da da da da it's the d o double g..SNOOP

@laflamezz1907 7 жыл бұрын

James Han Lol no. I'm german and you pronounce it : adedas.

@MRJADOG-yx3bf 8 жыл бұрын

Best shoes i wore it feel like your wearing a pillow shoe

@joshuam6828 8 жыл бұрын

i want that boost ball

@xavierjones_xci 9 жыл бұрын

Adidas truly has something amazing with Boost Technology! Im extremely excited for the future of the brand. The new "Ultra Boost" looks awesome.

@ludwigrx 9 жыл бұрын

"added us"

@whadafunk 9 жыл бұрын

this was interesting to see what goes into making the shoe. crazy

@BAB2K11 9 жыл бұрын

Loved this, to be able to see the thought put into the design process

@vincecayme 7 жыл бұрын

What a savage. Points out the Olympians in a photo then points to the one in the front and says, "And there I am"

@Triple259772 7 жыл бұрын

I wanna know more about that family that runs

@Dinfulatub 7 жыл бұрын

yeah me too. i tried to google it but found nothing

@SamiPuma 7 жыл бұрын

me too, when he said that i immediately thought that they should do a documentary on them real quick haha

@patrickc43 8 жыл бұрын

"Adadass"

@larsjorgen 7 жыл бұрын

"The university of South Australier"

@ogswank4769 7 жыл бұрын

"runnar", "uwtrabewst"

@FRESHSNKRZ 6 жыл бұрын

😂😂

@MarsBoyGaming 6 жыл бұрын

A Dat Ass

@Atomic2001hk 7 жыл бұрын

let's be real. who actually wears the ultra boost for running.

@ulcus... 7 жыл бұрын

FilthyFranku runners

@holykiller130592 7 жыл бұрын

I did.

@aimanrizal97 7 жыл бұрын

FilthyFranku Its good for light running or on a treadmill but definitely not suitable for long distance runs. The outsole is not very durable even after the continental update.

@mrpacman323 7 жыл бұрын

totally agree

@Sonic1C88 7 жыл бұрын

Aiman Rizal fuck you mean not very durable, after the continental update the soles have lasted me over 600 miles

@gommer365 6 жыл бұрын

3 Years ago - No one could have predicted the game changer it was

@griffinspainhoward9617 9 жыл бұрын

Loved the pure boost, hopefully going to try these out as well!

@evolve 9 жыл бұрын

Great video!

@GSteel-rh9iu 8 жыл бұрын

kind of want the dot version

@SlopedOtter 9 жыл бұрын

I run 30+ miles/week at around 6:00/mile and prefer a really thin shoe with 4mm of heel and no cushioning, helps with form, you know your form is bad because your feet start burning unlike in these big squishy shoes

@LeePeteZzzaA 8 жыл бұрын

I always come back to this video just to hear this background music....

@ImportAntClips 9 жыл бұрын

I respect there craft so much now. I need a pair.

@FELNOTH 9 жыл бұрын

love these shoes already want more boost!.

@EpicGamingFeed 8 жыл бұрын

The dotted test shoe actually looks like a pretty dope colorway

@edgar344 6 жыл бұрын

De4thReborn ikr

@kofuzi 6 жыл бұрын

When are they going to release the version with the dots!

@jamirroentgen9065 8 жыл бұрын

adidas is more concern about what's inside than outside, this is why adidas shoes are so comfortable to wear. i think nike are more concern about the appearance than the performance of the shoe.

@mohamedakid87 7 жыл бұрын

Not necessarily. I know I'm late af on this comment, but Nike and Adidas both have their ways of focusing on a certain feature of a shoe. Adidas on one hand, focuses on a lot of comfort level which is more desired by consumers who are always on their feet. Nike however, I feel are targeting athletes who want versatile footwear that can be worn whilst training and in-game at the same time, be worn as a sneaker to walk around in. Nike shoes may not be the most comfortable, but some of them perform really well in terms of traction. Take the Air Jordan 1 for example. They're a pain in the ass to wear, but they have amazing traction. Comfort is a benefit but your feet will get used to a shoe in time, so comfort isn't a huge need. A lot of things have to be compromised whenever you put a shoe together. All brands do concern about what's inside the shoe, yes. But not all of them are tweaking on comfort.

@donmagulon 6 жыл бұрын

Chi Huang "useless"

@jhan1341 9 жыл бұрын

Im happy that primeknit is finally being accepted by the public. Last time they tried to release s a model with primeknit people freaked the fuck out and nike went batshit crazy and filed a lawsuit on a knit perfomance material.

@thelitasfchannel7754 7 жыл бұрын

4:09 mah boy said adadas😂😂😂

@lazo1888 7 жыл бұрын

Miguel Belt 4:04

@EvgeniyShishkin 7 жыл бұрын

Anymore info on that family that runs? Seems like a cool story in itself.

@peri8728 9 жыл бұрын

I like running and i care about the health of my legs... I've tried many shoes and i came to conclusion that adidas is the best... All these years i was very satisfied but when i bought the ENERGY BOOST i felt that all the previous models were bad! Boost type shoes are the best of any kind......so relaxing and soft.....its a great experience .......realy.....

@flashgordon4157 4 жыл бұрын

I want to buy this shoe but it is very expensive but I do not know the features. Adidas boost hd 19 ?

@parkerhilliker5680 8 жыл бұрын

Who thinks they should release the dotted pair of ultra boost?

@SterlingDocumentaries 7 жыл бұрын

Looks better with the dots on

@nicholo85 8 жыл бұрын

Too bad they didn't agonize over durability. clocked 45km on the 2.0 ultraboosts and already the lugs are almost flat in some areas.

@PETERTUNGTKHO 8 жыл бұрын

I want that testing shoes

@Phillyflip1 7 жыл бұрын

adidas boost is a game changer!

@mahasiswacumlaude3743 6 жыл бұрын

Where can i buy that hyped dot UB?

@zeak107 8 жыл бұрын

If your saying you made the toe box wider thats great but why the 10 mm heel to toe drop. I'm not wanting to wear hi heels...

@SchneiderStudios 7 жыл бұрын

Best shoe, period

@vietanhnguyen3802 7 жыл бұрын

That song again

@largepeep8710 7 жыл бұрын

who else thinks those dots would make a sick colourway

@b00nyman 7 жыл бұрын

Could they pump out more OGs please?

@Neonknight798 7 жыл бұрын

Just me or would it be the sickest thing ever to just work in an adidas office with all the ultra boosts on the back wall?

@Holly18th 8 жыл бұрын

The way herath said adidas made me cringe omg that was the first time i heard it pronounced that way

@Stewel92 8 жыл бұрын

Wanna know something? Its actually probounced exactly that way

@TrydeoVideo 8 жыл бұрын

+Stewel92 probounced...

@aavnpn 8 жыл бұрын

+Holly Poon turn on the captions it says "I'm heading up the running design team here that ass". No joke, I swear.

@SmRawDesignerJM13 8 жыл бұрын

aduh daas lol

@paulmcadam2594 8 жыл бұрын

That's how it's supposed to be pronounced

@Fendy1 9 жыл бұрын

What they need is a shoe designed to expand horizontally using interconnected components. Until that is done shoes are really just fancy bags for feet. -GK

@Fendy1 3 жыл бұрын

@Will Swift/videos 2:30

@robbiebrown602 9 жыл бұрын

Ive always preferred Nike trainers but these are really impressive

@RoyHodgsonBurner 8 жыл бұрын

my ultimate dream job

@ilovebwws 6 жыл бұрын

Really made that man wear adidas socks

@Kingpin_Minis 9 жыл бұрын

Clearly inspired by Joe tortolano.

@S14lver 7 жыл бұрын

Lets be honest 99% of us are not going to be doing any running in these therefore the design and look of the shoe really matters and I just cant get over how hideous the mid sole heel is and the fact it sticks out about 2 cm from your natural heel.

@Fugue602 7 жыл бұрын

Can I have the colorway at 3:07 ?

@juntaeklim9884 7 жыл бұрын

Fugue State Thats not an actually colorway. It was made for testing

@ulcus... 7 жыл бұрын

Andy Lim you could probably track down a sample.

@EnergyReturnWheel 8 жыл бұрын

Britek Stretch Recoil is tuned to your contractile rates. Largest footwear patent portfolio. Proprioception is improved. We are 15% more efficient than your best...OR ...Any shoe. Want to test for yourself? New patents available at your request.

@prostaffersix.1182 9 жыл бұрын

Boost is the FUTURE

@javen69 9 жыл бұрын

I've been an adidas person since day one and it's kinda weird but adidas is all I wear and i want to be apart of this but I honesty don't know what I need to do to work at adidas North American head quarters. Someone help please.

@FELNOTH 9 жыл бұрын

just apply for a job online.However unlike the "other guys"they only have like 7-800 people at the village so there are not as many opportunities.Try getting on as an intern that's most likely how you'll get yer foot in the door.Good luck!

@insomb 9 жыл бұрын

Samuel Cruz my dream is to swim in in a pool of cherry jello

@TrydeoVideo 8 жыл бұрын

+insomb ikr

@AnwarHaikalRuslan 6 жыл бұрын

Become an engineer. Not a lot of engineers are highly active people passionate about sports/physiology.

@vividelice6248 7 жыл бұрын

Formidable

@E.T05 5 жыл бұрын

*makes shoe to embrace running* 3 years later making colorways to suit for people who wears it casually.

@santi1kk 7 жыл бұрын

Yo nobody noticed "Adedas"

@ibarraguadalupe2010 7 жыл бұрын

so no ones gonna say anything about the way that guy pronounced "Adidas" at 4:08

@apryanto-b7184 8 жыл бұрын

So whats the point, you sell the product that i cant even find the shoes at your store, am i have to buy from the reseller that multiply the price from the original one, Mr Adidas Greetings from Indonesia Hypebeast

@pintyopriambodo5548 7 жыл бұрын

Apryanto - B betul mas, cari di store manapun kagak nemu

@tygervoods8358 6 жыл бұрын

wtf u mean, I don't even live in the states but I can find multiple colorways of ultraboosts in most sneaker stores for $180. There's legit no need to buy from resellers when you can just buy one for retail anywhere

@Dinfulatub 7 жыл бұрын

I rather run in the boston boosts, so much faster

@liorkatabi7834 8 жыл бұрын

Turn captions on for that aussie guy,it's fucking dreadful. And that makes it so much better :')

@Dinfulatub 7 жыл бұрын

lol hes not aussie, not even close

@beniamit1117 7 жыл бұрын

Dude after watching this I feel bad for 90% of ultraboosts that are not used for running

@benl4322 9 жыл бұрын

Still seems like it compresses toes in the toe-box.

@Silverripples 7 жыл бұрын

I have tried them but I was not impressed at all.

@swordlord9682 6 жыл бұрын

Well that explains why they are £160+ lol.

@sodiexxx16 8 жыл бұрын

addidas should change thier logo, thats what i think

@alimirza9580 7 жыл бұрын

I personally like uncaged better

@jmdza 7 жыл бұрын

"I've been a runner all my life, I started running when I was 14 years old"

@wesleytenacity_ 7 жыл бұрын

"adidas is great for running" said no hypebeast ever.

@tristanleatemia8559 7 жыл бұрын

Who actually wore this shoe for running? Most buyers don't run

@YollowBoys 9 жыл бұрын

Not a fan of price !

@dutchdaedalus 9 жыл бұрын

How much does hypebeast get paid to host these infomercials?

@theanonymousjibjab14 8 жыл бұрын

The ultra boosts arent anywhere close to being the worlds best running shoe. Currently for me, the best running shoe ive ever tried are the new balance 1500v2s. The ultra boosts might be comfy af and have a dope silhouette, but arent an amazing "running" shoe

@iancat6735 7 жыл бұрын

But most of us use it as a streetwear

@rorywilloughby3564 8 жыл бұрын

my Roshes are comfy as fuck

@jakem8504 8 жыл бұрын

That's what I thought too til I got me some ultra boosts.

@Vfulncchl 8 жыл бұрын

They are nothing compared to UB's

@rorywilloughby3564 8 жыл бұрын

+Marcusnw1 yeah I realized that when I tried in a pair of Adidas with the boost tech, they're gonna have to be my next running shoes even though I wear Nike religiously

@Kazials 8 жыл бұрын

+Rory Willoughby same. All I wear is Nike but I'm definitely getting a pair of these soon

@rorywilloughby3564 8 жыл бұрын

+Kazial agreed

@sirereginald1111 9 жыл бұрын

No guys, saucony shoes are the shit, or brooks.

@jamesambrocio 8 жыл бұрын

Not that I hate Adidas, but Kinvaras are the ultimate shit.

@stevenromero7022 7 жыл бұрын

oh ya... its a running shoe, forgot.

@DJeimaXe 9 жыл бұрын

I keep thinking thats Bill Gates -.-

@adamchin2931 6 жыл бұрын

easy answer: Chinese sweatshops

@creativearts2120 7 жыл бұрын

look at adidas' desperate sophistication to sell this shoe lol

@tygervoods8358 6 жыл бұрын

Yea and's thats why it has almost killed nike 2 years ago when these were released and they can't come back ever since. Stfu, these were slept on 2 years ago until kanye and hypebeasts started bringing attention to these and the hypebeasts were right for the first time. Just cause you can't afford a shoe thats only 180 usd doesn't mean you should go online and cry how bad they are lmao

@len636 8 жыл бұрын

do not BUY wear out realllllllly fast, 15K

@jakobsteinherr6278 6 жыл бұрын

Everyone going crazy over the way he pronounced Adidas. Stop! Do you Americans sometimes realize that you are also misspronouncing words like Adidas? Im not saying that the dude in the video said it right. Im just saying that you shouldn‘t be judging people on how they pronounce a word, when you can‘t even pronounce it correctly yourself!

@TheLondonCyclist 9 жыл бұрын

What a load of old tosh!. Look at everyone debating over Nike or Adidas. You ain't runners, you're just "fashion snobs". If you were real runners, you'd be looking at e.g Asics... those are real running shoes.