Process: The Adidas Ultra Boost AKA "The World's Best Running Shoe"

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9 жыл бұрын

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In a previous post, we took a behind-the-scenes look at adidas' latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it's refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers.
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Пікірлер: 1 900

@ColonelloRS 8 жыл бұрын

Just got a pair of Ultra Boosts last week. It was my first "premium" shoe after buying $30-60 shoes all my life. I can honestly say I'm never going back. I will continue to buy boost shoes as long as they exist.

@leobarrett-moses2289 8 жыл бұрын

Yo where did you get yours? I'm looking for a pair

@ColonelloRS 8 жыл бұрын

leo barrett-moses Straight from Adidas. Most colorways are in stock at stores like Footlocker, Footaction, and Champs too.

@ColonelloRS 7 жыл бұрын

dididaly12332 Amazing price for what I've heard is known as a super comfy shoe. I wish I liked the design more though.

@urstupidm8 7 жыл бұрын

i got myself a pair since I could get a discount on them, can't wait for them to get shipped. also my most expensive shoe was a pair of new balances 996 and af1s and I feel kinda bad paying roughly 150$ for them but after trying them on in a store I just wanted to get them for myself

@arnezferguson8319 7 жыл бұрын

what colorway did you get

@TrenTonStackZ 8 жыл бұрын

This is basically Adidas' way of saying, "See guys, children don't make our shit like Nike does"

@danielstarikov899 8 жыл бұрын

@arunnair8920 7 жыл бұрын

Hahah, yehh, I was thinking the same that bet Nike would never release such a vid! lol

@craigsmithvevo1049 7 жыл бұрын

TrenTonStackZ yeah plus there factory is way fuckin better

@locodomo1274 7 жыл бұрын

TrenTonStackZ 😂😂😂😂😂

@Ruz426 7 жыл бұрын

TrenTonStackZ A big fuck you to Nike lol

@marcia2225 Жыл бұрын

Woow the process just shows how much respect Adidas has for their customers.The attention to detail, the quality and the time spent is exquisite.

@korneslarine13 Жыл бұрын

Its much appreciated on how they show branding , material & detailing done to achieving a good quality not only reliable product to a customers satisfaction ♡

@Holly18th 8 жыл бұрын

BRO SHE JUST WENT BENIHANA STYLE ON THE PACKAGING

@hunterseidler8393 8 жыл бұрын

I thought I was the only one who saw her do that lmao

@HeavenlyxYn 8 жыл бұрын

+Holly Poon I thought I was the only one who saw her do that lmao

@HeavenlyxYn 8 жыл бұрын

+Holly Poon I thought I was the only one who saw her do that lmao

@HeavenlyxYn 8 жыл бұрын

+Holly Poon I thought I was the only one who saw her do that lmao

@Justificable401 8 жыл бұрын

haha she killed em with that spin Lol

@jaykob2482 9 жыл бұрын

Damn, did you see how quick that chick boxed those shoes?! She's like a "sneaker ninja" or something.

@khemenut1060 8 жыл бұрын

Why you ask? Women are superheroes

@smplctyiiv7149 8 жыл бұрын

+IndieCyborg dumb ass comment

@danieltsw 8 жыл бұрын

+jaykob i watched it all the different speeds and its hilarious

@number1levinator857 8 жыл бұрын

+jaykob WELL DUH she does that thing everyday so obviously shes used to it

@hipakilla 8 жыл бұрын

she is chinese，fuck ninjas

@Israella_fame Жыл бұрын

Thanks for the awesome video love the process❤

@walkeradonis7510 10 ай бұрын

The process of making each shoe is amazing

@Mackie31088 7 жыл бұрын

I just got these shoes today as I have recovered from a hip fracture in an accident a few years ago and couldn't really run well before now. This is the only running shoe I have had a pain free run with, they're amazingly soft and springy and I love them! It's totally worth investing in this shoe!

@majotak 7 жыл бұрын

nice to actually see the inner workings of a sweatshop!

@bigdeal4147 7 жыл бұрын

everyone's wearing jackets.... must not be very sweaty in there...

@majotak 7 жыл бұрын

Hahaha omg

@alejandroarias3740 7 жыл бұрын

KarambitKyle i

@reganmabaso357 11 ай бұрын

Wow, work ethic is on another level..I love what I’m seeing

@LaislaDreyer Жыл бұрын

Thanks for an awesome video. Love the process ❤️

@dreed6457 7 жыл бұрын

Dang that lady @2:59 was straight cooking while she was packaging the shoes

@Sam_B1 8 жыл бұрын

I'd like to see the shoes the employees are wearing.

@fluffy_the_og_hellhound6834 8 жыл бұрын

Walmart 2s

@bebekdragon7604 5 жыл бұрын

Probably safety boots.

@RockNRoll__ 4 жыл бұрын

jordans

@mintyurban23096 4 жыл бұрын

Maybe adidas

@blockmambo1355 4 жыл бұрын

Adidas Super Start

@user-kr9dk5pl5i 11 ай бұрын

Unbelievable commitment, done with love to give the outstanding quality 👌

@mishkaattruter5663 11 ай бұрын

Wow!! Amazing! This is a very educational video. The time and effort spend in making these sneakers are phenomenal.

@faboze 8 жыл бұрын

Was waiting to see how they did the boost material...

@RafiKhairullah 8 жыл бұрын

yeah me too

@RightyHandSwag 8 жыл бұрын

They probably didn't because they don't want people to know the secret.

@faboze 8 жыл бұрын

KillerKing true dat, true dat

@lilopasha8762 8 жыл бұрын

maybe it's their secret recipe

@commander9019 8 жыл бұрын

From first glance, it looks like bunched up Styrofoam

@alexanderdiwa 7 жыл бұрын

The way she packaged the shoes is so soothing to watch.

@quetzalcueyat 3 жыл бұрын

i got my first boost in 19. just got my 21's today. I'm going to go for a walk in a min, so excited!

@sabrinasana784 11 ай бұрын

Amazing to watch this process

@PINKFLAMINGOUSA 7 жыл бұрын

Back in October when I joined the army, I bought myself a pair of ultraboosts to use at Army basic training. We did a lot of fucking running but these shoes almost never let me down, the soles are just spectacular and I never felt any shock on my feet whenever I ran a 2 mile on my test or even during a 5 mile group run. These shoes saved my life, never going back to anything without boost!

@Angel-34 8 жыл бұрын

This was super dope to watch

@hardeepsinghkalyan3103 6 жыл бұрын

Holy kicks 8872855129

@RobertoSu 2 жыл бұрын

I love coming back here for that dope tune.

@sumayamahomed2492 Жыл бұрын

It was very interesting to see how its made so you can appreciate your pair of shoes. LOVE IT ❤

@moier4768 8 жыл бұрын

Woman at 2:57 has the coolest packaging style

@soloquiero3 7 жыл бұрын

she was checking for any defects

@moier4768 7 жыл бұрын

+sofia b ummm, even though the screen says "packaging" xD

@montyprice2179 7 жыл бұрын

that isn't sped up, look at the guys talking in the background.

@moier4768 7 жыл бұрын

+cringy Mc'cringface thats why it is so amazing

@quercusnigra 7 жыл бұрын

she didn't have to do all of that tho

@duro845 9 жыл бұрын

Where's all the 5 year old Indian kids

@jimmystone 8 жыл бұрын

+geoff this comment cracked me up.. its not funny that kids do this but i was just thinking of my kids being 5 making these

@edwarddalton221 8 жыл бұрын

+doctorMENGELE007 Jesus...

@khemenut1060 8 жыл бұрын

+doctorMENGELE007 😤👊🏾🤕

@uchihasasuke7436 8 жыл бұрын

+doctorMENGELE007 WELL FUCK YOU

@uchihasasuke7436 8 жыл бұрын

***** NO FUCK YOU

@wanderingwondering 2 жыл бұрын

6 years on, still as comfy as ever, beater pair for work now

@wandilenashwa8040 Жыл бұрын

Its the best one yet i truly love them just the way the show the love and hard work thats being put on doing them

@shaneworrall1296 9 жыл бұрын

Excellent video but i cant help but think in real life they have sweat shops like every other sports company

@insomb 9 жыл бұрын

The music makes us chic and lifestyle, but the fluorescent light burn my eyes and I have to pee.

@212teddy 9 жыл бұрын

DeVante Lewis You say that but these are the actual conditions of the adidas factories. Nikes are worse.

@notmyfirst 8 жыл бұрын

+Brock Samson wanna stop posting this comment everywhere?

@insomb 8 жыл бұрын

+Brock Samson Yeah shut up, THAN-MAN :)

@pewpewdompewpew 9 жыл бұрын

was kinda hoping they'd show how they adhere the capsules together to form the sole but i guess that's too much of a trade secret huh

@bikwaj Жыл бұрын

Nice to see the process...

@estherjacobs4350 Жыл бұрын

Great to see how they make it. This is hard work and commitment.

@sticksamurai 8 жыл бұрын

The ultra boost is like the original energy boost except the energy boost came out first for the intention of running and is the running version of the ultra boost. Ultra boost is casual. That's why we don't see marathon runners in ultra boosts, yeezys, roshe runs, etc.

@Byjamesa 9 жыл бұрын

nice visual guys

@golamazam1307 10 ай бұрын

It so wonderful to see people dedicated their self to their work and what are they making is so Amazoning

@trulytshabalala9546 Жыл бұрын

Its very awesome when you see what is happening in the market ❤

@hip360hop 7 жыл бұрын

"the world's best running shoe" that you'll never actually wear running because you just dropped like $200 for them

@ThickCut49 7 жыл бұрын

Exactly, and they're not even that great as running shoes unless you're a beginner.

@hectoralexandertorres810 7 жыл бұрын

como algo para conseguir las adidas nastas

@thedoyuk3674 7 жыл бұрын

i got them, my dad bought them i dont know how or where

@grudiev14 7 жыл бұрын

@twiggy4817 7 жыл бұрын

then which pair of shoes is the best for running ?

@WsFood 4 жыл бұрын

I'm in Korea. Adidas are common here. I like Adidas, too. Students wear Adidas sneakers a lot.👍💙

@ladyt5348 Жыл бұрын

It's the dedication for me❤

@Shishirmahafuj 10 ай бұрын

Wow amazing processing

@gilbs72 2 жыл бұрын

I only occasionally wear my ultra boost but the bottom layer that protects the boost midsole separated. It happened with other boost shoes in the family. I live in the tropics and the adhesive holding them together seem to weaken over time or due to humidity. I can't say anything bad about the style, performance and comfort they offered me. Really good in those areas.

@durianriders Жыл бұрын

glue em back up.

@campbellgildersleeve5243 8 жыл бұрын

i need them so bad. Ive heard they're the most comfy shoes on the market..

@thefridge22 8 жыл бұрын

try out some the nike roshe, come really close

@mangosnack 8 жыл бұрын

+TheDuctTapeFridge NOT EVEN BY A LONG SHOT.

@campbellgildersleeve5243 8 жыл бұрын

MultiMartinezj yeah that's what I was thinking XD

@TheMatthyssen 8 жыл бұрын

some alternatives: huaraches, sock flies, skechers, undersized 90's with no insole

@slickboyLA 8 жыл бұрын

Flyknits are the most comfy shoes on the market. It's literally a sock with cushion

@jessejones7697 3 жыл бұрын

Love from my heart

@THESNEAKERADDICT 9 жыл бұрын

this was awesome HYPEBEAST

@Ellisgchan 3 жыл бұрын

Wow five years and no replies

@HarutheShibaInu 7 жыл бұрын

that..was..awesome..!!

@Ellisgchan 3 жыл бұрын

It’s been 4 years wow

@jenniescookie1339 3 жыл бұрын

@@Ellisgchan yeahhh

@user-fr8ln2on9i 11 ай бұрын

It so wonderful to see people dedicate their self to their work and what are they making is so amazing ❤❤

@Xpmett 5 жыл бұрын

I'd say worth, the comfort is amazing though.

@nevermorelilzkie275 4 жыл бұрын

2:58 shes faster than the speed of light 🤣

@AbdulSamad-fd5sj 4 жыл бұрын

Nevermore Lilzkie that mean black hole cant catch her?

@user-gu1ts4ov8m 10 ай бұрын

❤ beautiful work

@markryan9323 2 жыл бұрын

I found its soothing to watch a video about a process of making something, especially with a good music. Anyone feels the same?

@duMaurier15 8 жыл бұрын

This would be a cool job if they didnt slave you and paid you a better salary. But this factory looks very clean vs the many many others.

@KhanhPhamPro 8 жыл бұрын

@tommyher6694 8 жыл бұрын

+iAmKhanhh _ no, that's nike you're thinking of.

@dparis3180 8 жыл бұрын

nah bro it's Nike Nike treat employees just like slaves

@EpyonRoyal 8 жыл бұрын

+duMaurier15 You been to the factory?

@smlofficial6911 8 жыл бұрын

+EpyonRoyal nike is based in Asia, there are very bad child labor problems there

@osiel5568 7 жыл бұрын

these are really easy to find where I live. Don't know how people aren't able to get their hands on a pair. you find these at stores all the time

@kennethrozario3897 7 жыл бұрын

send me one

@thedoyuk3674 7 жыл бұрын

they are not making anymore of this series of purple, and black, im lucky i got a pair but i want a new one, they are getting all messed up

@fizziefizzer 7 жыл бұрын

ᄅ98 where do you live?

@user-wd2ig2rh9n Жыл бұрын

This is so interesting and really insightful.

@user-li5xi8hq7z Жыл бұрын

Great to see how they make it I did know❤

@pamante7 9 жыл бұрын

sweet moves @ 2:58

@drew6091 9 жыл бұрын

phil amante Lol that's what I thought.

@GrandMaMaYT 8 жыл бұрын

dope right

@ruperthazel9198 7 жыл бұрын

not your average sweatshop, Adidas does it right

@user-hz9cc3br2m Жыл бұрын

Great insight of the products 😊

@feziwexhiba6873 Жыл бұрын

Its nice actual see process, and the dedication towards the best Adidas pair❤

@TheJudgingEye 7 жыл бұрын

Boost is great (I love mine), but from a business standpoint it's kinda strange because Adidas didn't engineer the material themselves and BASF doesn't have a monopoly on it. The exact same kind of TPU foam is now being used by Saucony and Puma. I'm sure other sneaker brands are in the process of adopting it, so it's on the path to becoming as widespread as EVA. All of Adidas' gains in the market are based on a technology that their competitors can also use.

@bastiancalderon6563 7 жыл бұрын

THANKS GERMANY!!!

@catsviral8309 6 жыл бұрын

Bastian Calderon Indonesia 😂😂

@rosiolorenzo9666 5 жыл бұрын

Bastian Calderon indonesia

@lungelodlamini6359 11 ай бұрын

Talking from experiencing the brand comfort wow it stunning 👌

@bigbag9075 3 жыл бұрын

Love this video

@codybythesea 8 жыл бұрын

2:58 got me like "wow!", lady's got some skill.

@winthepanda 7 жыл бұрын

you know how many i would sneak out and sell?

@nobojerry 3 жыл бұрын

thanks for this informative video

@juanjosediazbrito4602 2 жыл бұрын

FANTASTIC

@Photolinux 7 жыл бұрын

2:57 BEST INBOXING EVER :D :v

@julzmax956 8 жыл бұрын

Made with the delicate touch of Chinese hands.

@eimysbordon2892 6 жыл бұрын

OldSport

@user-gq8yo3bi6v 11 ай бұрын

Love the introduction. ❤

@zodwamfeka6834 Жыл бұрын

The finer details in their production process is so impressing, attention to details and neatness is very good.

@quercusnigra 7 жыл бұрын

if i worked their i would just make me some ultra boost during my break

@phinix827 7 жыл бұрын

maybe in some fabrics when you know how the system works you can do it when your're smart ^^

@Demosthenes409 9 жыл бұрын

i'm all for fair trade. at least the facility looks clean and isn't cramped...

@Demosthenes409 9 жыл бұрын

+tizzu212 probably true unfortunately.

@user-yq6uf1xj6j Жыл бұрын

This was cool to see them made

@sinegugumkhize2730 11 ай бұрын

Wow incredible job can't wait 2 wear this Adidas. I love it.

@azioprism3635 8 жыл бұрын

see? no way this shoe can cost $200, wtf adidas? nice shoes. by now raw profit on these shoes must reach Moon.

@kickflipcolin 8 жыл бұрын

@santiagoperez480 8 жыл бұрын

+Cod 4 smh

@markm0000 8 жыл бұрын

But "engineering" ...

@oddmeme9156 7 жыл бұрын

p.s yeezys, nike jordans etc. lmao

@Oldsul 7 жыл бұрын

b-b-b-b-but.... materials from "NASA" LMAOOOOO

@TheNoseyProductions 7 жыл бұрын

1:45.... we get it you vape...

@Kezz00 7 жыл бұрын

stfu minecraft kid

@james6041 6 жыл бұрын

Sans stfu bitch

@sswonseo 6 жыл бұрын

Its nice to see the manufacturing of these shoes

@jeremyforman4905 6 жыл бұрын

this soothes me

@christianharding5681 5 жыл бұрын

What happens to the uppers if they are not perfect..😬

@gordonandsandy 8 жыл бұрын

I have to admit these are the best running shoes I have ever worn.

@jr4chargers 6 жыл бұрын

They are great! I would say a pair of ASICS i have are pretty great for running as well, but the are ugly as sin. lol

@user-pw7to9sv9r Жыл бұрын

Looks really nice, sure will buy.

@user-yw4wg5fo2m 11 ай бұрын

Wow this is magical...❤

@Baitullmaqdis 7 жыл бұрын

186 thumbsdown are from nike fly lovers

@darrenhawkins7970 8 жыл бұрын

90% of people buy them for the comfort not for running. I wish Adidas would put ultra boost on the old school shell toes Adidas n the Kareem's. That would sell like hot cakes.

@katlegokok490 Жыл бұрын

What an interesting video to watch... The precision it takes to make these shoes is superb❤

@blandinenzakpekasongo6717 Жыл бұрын

Simply amazing

@aperfecte 7 жыл бұрын

How many cents did those Chinese workers get paid?

@jasondenton5432 7 жыл бұрын

Enough to buy a home in china in 10 years. What Anout you, how many hundreds did you make yet still can't affort a small apartment?

@UrMoth3rI5GAY 7 жыл бұрын

Jason Denton true

@aperfecte 7 жыл бұрын

Jason Denton I've got my own apartment in Melbourne CBD and I worked hard for it. It's sad when people like you project their insecurities onto others. I doubt you even have a bicycle to ride on let alone a car or house. Have you even been to China? I've worked in Beijing for 2 years and I know how hard it is for those workers. I've seen where they live and I'm happy If these workers can get a house. What you don't realize with that tiny shit you call a brain is that I was insulting the companies that pay those workers pennies you uneducated dumb cunt.

@changalwaysno.1825 7 жыл бұрын

EXCUSE ME? 10 years working on making shoes to buy a house ? Let's me count, 3000 RMB for one mouth,u can earn 36000 RMB if u don't pay anything including food eating per year.HOW MUCH about the prices of house?It will spend 500000 RMB if u buy a mini house about 50 m²,it will take u whole 14 years without living expenditure.AND there are little parts who wanna be a worker in China now,smart machines will replace them

@aperfecte 7 жыл бұрын

Justin Lai not fugly like you. must suck to go out and have people stare at that nose... disgusting

@nateescalante8657 5 жыл бұрын

Adidas gets them made for 3 cents & we buy them for $180 😍

@sithsbilemoyo7881 Жыл бұрын

Wooow love this

@hamzazahid57 7 жыл бұрын

Man the beat is vibeyyy

@derekamos3725 9 жыл бұрын

all they have to do is pay these people better wages. give them a honest cut of the price so it doesnt all filter up to the corporate elite.

@rami30 4 жыл бұрын

We all know why their shoess are made in Indonesia .

@najmi9497 7 жыл бұрын

wow so many fresh adidas

@ezrabrooks4844 4 жыл бұрын

Very comfortable, I use this now.

@shubhamtambulkar3661 7 жыл бұрын

in India we wear goldstar shoes which worth 3 $......#best running shoes ..lol..

@M2Shaker 5 жыл бұрын

"The World's Best Running Shoe" MWAHAHAHAH

@nithanaidoo9068 Жыл бұрын

Nice video, now I know that my best running shoe is made with such care and attention to detail, thank you

@ilyaaslatief8138 Жыл бұрын

My favourite brand is Adidas...love the way they making kicks

@thiefrules 8 жыл бұрын

Where is the child labor?

@AVERUNS 8 жыл бұрын

That's Nike

@thiefrules 8 жыл бұрын

+Angel Vasquez nah that's adidas too

@imedwin3953 8 жыл бұрын

in the china factory

@juvyalimorong5396 7 жыл бұрын

the adidas utra boost aka(not the worlds best running shoe"