What happened to the band Crossfade who were best known for the song 'Cold'?
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Crossfade would emerge on the rock scene in the mid 2000’s and hit it right out of the gate, having a platinum selling record with their 2004 self titled debut record. According to one local paper, they were one of the biggest acts to emerge from South Carolina since Hootie and theBlowfish. But whatever happened to the band? That’s what we’re going to explore in today’s video.
Crossfade came onto many’s people’s radar with the release of their single ‘Cold.’ Personally, I remember when I bought the playstation portable i think it was sometime in 2005 and the song was on my psp as part of the promotional package you get with the game system. I Think spider man 2 was part of it too. While the band seemed to have overnight success their careers really dated back to over a decade, and it was a long road to hitting it big.
Crossfade was made up of frontman and guitarist Ed Sloan, bassist Mitch James, DJ programmer Tony Byroads and drummer Brian Geiger.
The band’s origins dated back to the early 90’s in columbia south carolina when they played under the monicker The Nothing. ¾ of crossfade made up the band with Byroads not being in the lineup yet. Their early sound was said to be heavily influenced by metallica. They went through a some more musical style changes before things started to click in the early 2000’s.
Unlike Hootie and the Blowfish who had a huge grassroots before they got signed to a major label, crossfade took a different approach. Side note guys I’ve done a whole video on the career of hootie and the blowfish link is below. Frontman and guitarist Ed Sloan who previously worked as a software engineer would tell the greenville news focused on writing music and recording . They would utilize a studio Sloan had built in his house and this was around 2001-2002. The band soon added DJ Tony Byroads whose sampling and turntable scratching added a new element to the band’s sound.
The band soon changed their name to sugardaddy superstar. They would sign with a los angeles based company named taxi that worked with bands to refine their sound in hopes of attracting major record label attention. Basically teaching them how to write commercial music. Mitch James would tell the Daily herald “they’re not afraid to tell you if you’re songs suck. They’re brutally honest about your songs.” Things seemed to work out as they were only one of three bands signed to taxi who played the company’s annual road rally convention. Buzz was soon building around the band and they would release
eight tracks as part of a self released set, which included the future hit single Cold. This release would find it’s way into the hands of a company called Promo Squads. According to VNU Monitor and i quote “Promosquad,which supplies Billboard and Billboard radio monitors with its hit maker predictor chart data. The company also operated a website called getfamous that took submissions from unsigned acts. Based on how they perform on the so called hit maker chart data, they got bands intouch with labels. But it was a long time coming.
Crossfade spent nearly 2 years shopping their demo to record labels with it seeming like every label rejected the band.
However, the band finally nabbed a deal with sony owned columbia records. Cue the jokes about a band from columbia being on the label columbia. The band soon changed their name to Crossfade. Columbia brought in famed engineer Randy Staub who had worked with the likes of metallica and motley crue to remix their demo, which eventually became the group’s self titled debut record. He’d also record two new songs with the band including So Far Away and The Unknown. But things were slow for the band. They had to wait nearly 16 months while the record was in limbo. The band at one point were concerned that they were goig to dropped by the label. The long wait resulted in the group’s drummer Brian Geiger leaving being replaced by James Branham.
I want to point out it’s not exactly clear in the interviews what was going on at columbia, but during the 2000’s there was a lot of mergers involving record labels, personnel and management changes and this is a common story i’ve told about other bands during this time period. Finally, rel