Need to quickly learn the basics of digital marketing in 2023? Digital marketing in 2023 is all about data. So you need to know how it works if you want to get ahead of competitors.
In this video I explain how data-driven marketing works, covering data collection, data transformation and data visualization.
00:00-00:57 Definition of data-driven marketing
00:57-01:29 Marketing platforms don't make you data-driven
01:30-2:42 Differentiating from your competitors
02:43-03:28 How will data-driven marketing make me a better marketer
03:29-09:48 How to get started with data-driven marketing