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Digital PR stands for Digital Press Relations. Learn how you can use it to promote your company and reach more customers.
Digital PR can be used by all types of business, from small local businesses (dentists, plumbers, etc) to large multi-national chains. It's used to promote a company's brand so that more people are aware of the products or services they offer, normally by promoting a recent story about the brand or something special or unique about them.
Digital PR is incredibly useful within digital marketing as it not only helps to increase brand awareness, it also contributes to other important areas like Search Engine Optimisation (SEO).
Press coverage usually comes with a link to the mentioned business, business owner, or business representative. As links are a large part of how SEO works, these links are crucial. When coverage gets wide attraction, the higher the number of links. The more (good quality) links a website has, the more likely it is to appear at the top of Google for important phrases potential customers may be typing.
Read more about Digital PR in our blog post:
exposureninja.com/blog/digita...
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