Videos are a powerful tool for marketing, but it's important to use them strategically. In some cases, embedding a video in an email can be a great way to reach your audience.
However, there are also times when it's better to play the video on a landing page instead.
Here's why:
1) Personalized Calls to Action: When you play the video on a landing page, you can use an interactive video player like Personal Player to add personalized calls to action. These calls to action are 200% more effective than generic calls to action, because they are tailored to the individual viewer's interests and needs.
2) Better Action Rates: Studies have shown that videos played on landing pages have higher conversion rates than videos embedded in emails. This is because landing pages are designed to drive action, while emails are typically used for brand awareness and education.
When to embed a Video in an Email:
1) Brand Campaigns: If you're running a brand campaign, it's often better to embed the video in your email. This will help to spread the brand message and increase brand awareness.
2) Awareness Campaigns: Awareness campaigns are also a good time to embed videos in emails. This will help to educate your audience about your product or service.
3) Tutorials: Tutorials are another good time to embed videos in emails. This will help your audience learn how to use your product or service.
4) Legal Requirements: In some cases, you may be legally required to share the content of your video in an email. For example, a contract.
Many times, video views are not enough as a KPI.
As video marketers, we often want people to take action, such as visiting a website, signing up for a newsletter, or making a purchase.
If you want to drive action with your videos, it's usually better to play them on a landing page.
If you're looking for a way to improve your email marketing results, consider using interactive video players like Pirsonal Player, which comes with Pirsonal's personalized video software.
This will help you to create more personalized and effective email campaigns that drive action.
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