Which Onboarding Flow Increased Conversions by 234%

Рет қаралды 3,770

2 жыл бұрын

How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page?
Which onboarding flow do you think increased conversions by 234%?
Thanks to Bart for running this test!
apps.apple.com/app/resume-bui...
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Пікірлер: 28

@bartraca3911 2 жыл бұрын

Thank you Steve 👍

@AppMasters 2 жыл бұрын

Thanks for letting me share this Bart!

@mathiasp8888 2 жыл бұрын

Great vid. Will test this out!

@AppMasters 2 жыл бұрын

Thanks bro!

@aibochan1764 Жыл бұрын

Absolute gold

@AppMasters Жыл бұрын

Thanks!

@remusomega 5 ай бұрын

HI STEVE do you have a video that covers paid ads direct to App Store via app install objective vs. custom Landing Pages ?

@BrandonCourt 2 жыл бұрын

Looks like he's focusing on the emotional benefits over the technical which is a truism in marketing. So cool!

@AppMasters 2 жыл бұрын

Yessir!

@aetherbunny 2 жыл бұрын

i love this guy

@AppMasters 2 жыл бұрын

love you back!

@303experience 7 ай бұрын

Happy Thanksgiving to you and your family, Steve! QQ: When first launching an app (0 downloads), do you still recommend pricing page in onboarding, and specifically a hard paywall vs. soft paywall?

@AppMasters 7 ай бұрын

Yes absolutely. Test a hard paywall.

@azrinsani 2 жыл бұрын

Great video as usual Steve! I was wondering is it necessary to show the pricing page at the welcome page? Wouldn't that turn users off? I'm about to launch my first App, I would like to use your services once it's ready.. probably another month.

@AppMasters 2 жыл бұрын

YES you should!

@Lmiklitos 2 жыл бұрын

Amazing video, got quite unrelated question, I currently run different offer led campaigns on different channels, I found that CVR tend to be lower than organic due to the fact users need to memorise promo codes. I was wondering if you know any solution able to prompt an "in app notification" displaying a custom promo code per channel?. Thanks in advance for your help

@AppMasters 2 жыл бұрын

Great question! I'm not sure at all. Could it be something you could do in Firebase?

@marknasr9292 2 жыл бұрын

I posted the following comment on an older video (Keyword Optimization). I am posting it here in-case you missed it. Would be great if I can get a response, thank you. Thank you for the very helpful tutorials. I have a question though if you don’t mind. Is it fine to have the brand name as 2 words instead of one? Using 2 random keywords, consider that the traffic and chance are good for both Great Time Can the brand name be “Great Time” or would GreatTime be better? Considering both the 2 keywords are good, but putting them together like “GreatTime” will not have much traffic.

@AppMasters 2 жыл бұрын

Done!

@bzengineer8969 2 жыл бұрын

I guess it's B, i have also planned going for the similar 3 page info followed by paywall using Purchasely as No code testing pricing tool.

@AppMasters 2 жыл бұрын

Awesome. Let me know how that goes. I've seen a few no code paywall tools. Not sure I like their templates, but I've never tried Purchasely.

@cihadturhan 2 жыл бұрын

I don't understand how did this pass apple review? Apple rejected my app 3 times because they say the word "FREE" should not be more visible than the price (eg "$24.99/year"). Apparently, in your tests, the word free is more visible than the price.

@AppMasters 2 жыл бұрын

It always depends on the app reviewer.