You bet!

Thanks Bart!

Thanks Mario!

- No they don't have to if they don't want to. - Yeah I think I messed up while taking the screenshot. They can skip this page if they want.

No it won't. For subscription apps, I believe retention is driven by subscribers. There's a stat out there that says 80% of people will NOT come back to your app for the 2nd time.

@@AppMasters Thank you. Currently, our app (note taking app) doesn't have any on-boarding screen/ process, as we want the first time user able to do what he wants (take note) directly, has a smooth & awesome first-time impression, without presenting him extra info. Looking forward the coming Friday 9am pacific time streaming, and hoping my app will get reviewed. I am new to this channel and find it has a lot of useful marketing information. Thank you.

Victor, you can skip the subscription, but unlike popular belief most users buy during the first time experience.

Completely disagree with you. 1. We were launched for 3 months without a trial and you can see the spike once we added trials. Also, we compared conversion rates and saw a 10X increase. 2. A lot higher. 3. People can skip it if they want.

@@AppMasters I didn't mean that free trials are bullshit, but how you presented and argued your data. In any case, you should look at more KPIs (eg. CR & ARPU) before making a decision. You seem to have done that anyway, but unfortunately it wasn't clear from the video. I am the founder of an app startup (2k-3k downloads/day) and we have made a lot of mistakes ourselves when it comes to analysing our data and especially A/B testing. This cost us many months of development time. So to all of you out there, be careful. These were our most common mistakes regarding A/B testing: * Not testing in parallel: In the past, our tests always took place one after the other in terms of time. But there are so many influencing factors, so testing in this way is just stupid. e.g. You run more ads in a month than usual, which can have a bad effect on the CR, because advertised users often don't perform the same as organic ones. Or the app is seasonal, so a ski slope app probably works much better in winter than in summer. Or you have changed something else about your app or app store appearance. The list is endless, so always test in parallel. * Change just one thing. Often you make the mistake and change 2-3 things. But then you don't know afterwards what actually had a positive effect. * Too little data: Decisions are often made on the basis of data that is not yet statically significant. That's why you often have to optimise on upper funnel events instead of sales. Because a meaningful A/B test optimizing for sales would take forever. If someone is interested in our app, check it out ;) apps.apple.com/app/id1365630760

Thanks man!

Sorry. I meant to say if you sell a subscription then it's better to sell it with a trial vs no trial.

@@AppMasters ok got it... Nice content though, thanks!

I'm not here to convince anyone if they should have trials or not. You do you and find out if it helps or not. But my money is on trials beating no trials.

BTW, I also have seen this with another client.