Treat yourself 💙 bit.ly/3ePOjMt bit.ly/3eVux2e

Another factor is that the biggest gg rookies have attracted attention for other reasons - Ive had 2 IzOne members debut and Wonyoung is still being talked about constantly, Kep1er is an Mnet survival show group that had a lot of contention around it, and Nmixx, Le Sserafim, and New Jeans had scandals around their debuts (plagiarism accusations and song format criticism, a major bullying scandal, and questionable content for an underage group respectively). It’s the old saying that all publicity is good publicity. I can’t think of any rookie bg that’s been in the news nearly as much.

also its interesting to me how almost all ggs that debuted this year had controversies and drama surrounding them, and it creates a lot of buzz and makes people interested, boygroups just came in quietly and had wifi paswords as their group name

What I've noticed is that bgs this year have many trending b-sides instead of title tracks (Polaroid love, Darari, Charmer, Opening Sequence, Run BTS) which rarely happens with girl groups. Boy Groups have very loyal fans which probably is also because of a mainly female audience, so sales are pretty high and stable although you barely hear anything from them. I think that's also the reason why more fans listen to Boy groups entire albums since they almost always have more streams on b-sides than ggs on (international) streaming platforms like Spotify (at least for more commonly known bgs). But yeah, girl groups have a lot of hype as of right now (and not only rn, it's been like this for a few years now). I think personally that it's somewhat related to the girl empowerment movement but also because girl groups in general have more easy to listen to songs for the gp. Groups like Stray Kids, Enhypen, Ateez and TXT release songs that not everyone can listen to, although I personally love it

i always found the opposing strengths and weaknesses of bgs and ggs really interesting. the former have a more dedicated fanbase that is willing to spend larger amounts of money on them, while the latter have a larger yet more casual audience that allows them to go viral and get known easier. right now it seems like the gg attributes are one of the most vital things for stardom, so ggs are pulling through lately compared to most bgs. (again there are excepions, but i'm just marginalizing for the sake of simplicity)

I would add military service. There are several very popular boy groups that are on hiatus right now because of that.

I feel like it is like this because more people are enjoying girl groups or anticipating girl group debuts more now

Exactly kpop stans just generalizing boy group only doing noisy music and just goes with it without trying checking out other musics. If they not doing noisy music no one checking out and crickets but when they do noisy music they'll complaining 😂

I don't think quality over quantity is the reason, I think the reason they don't release full albums is because the general public/casual listeners, their main audience, will most of the time only check out the title track and maybe a promoted b side. Meanwhile the dedicated fanbases of boygroups are very willing to listen to full albums.

Boy groups aren't necessarily flopping by any means. SKZ, SVT, TXT, Ateez, and Enhypen are all doing well. Newly debuted bgs on the other hand are basically invisible. As mostly a girl group stan, only aespa, Red Velvet, and (G)-IDLE were the only groups I genuinely enjoyed listening too this year. Hopefully some of the bigger labels start debuting new boy groups soon, and I say this as a Kpop fan.

yes girl groups are dominating but be HONEST with YOURSELVES, the big4 haven't debuted a boy group this year. it's all girl groups.

It's sad how nct is now the kpop's punching bag...many haters are trashing on their music just because of the 'noise' label when they actually have a really really good variety and quality of songs.

i think it's not that boy groups are flopping, they are stagnant. meanwhile girl groups are exponentially growing. that's why they overshadow bg so much

xdinary heroes album was amazing, every song on it was a banger

My ult group is Ateez, and i love almost everything they put out, but i have to admit this year i hardly listened to any other boy group music and i gravitated towards more girl group songs

I feel like only two boy group songs hit social media this year. Treasure's Jikjin and Stray Kids' Maniac

I'm sorry but I'm tired of people saying that bg music 'all sounds the same' or that they all have the 'same concepts'. I think ya'll just don't enjoy the music that's all.

y’all complain that bg only make “noisy music” but when a bg does a unique concept y’all never pay attention to it

zoom and pop! might be the most successful kpop song this year because of the "dance craze wave" they bring on social media platforms especially on tiktok

This also leads to another topic: Why is Tiktok ruining Kpop? Some songs from bg have complex choreos that really aren't Tiktok friendly for some dance challenges. And gg groups have those cutesy and "easy" steps that could boost some dance challenges.

I'm kinda worried for tempest. They're probably already at a disadvantage in Korea because they're from a Chinese label, which I recall being an issue for Everglow when they debuted too. But yeah you're right, rookie boy groups just don't get hype. I'm just bummed because Tempest, in their first two mini albums, have some really stellar, non-noisy tracks. Their debut EP was a bit same-y but still enjoyable.

i’m a stay and luckily skz haven’t been hit by that bg flopping curse this year! i did notice that this did apply to some ggs but since theyre surrounded by a lot of success it doesn’t stand out too much. overall there are more gg songs that are just easier to listen to and have distinct sounds!

1. Most of the boy groups that debuted this year were from small start-up companies (except Tempest), a lot of GGs that *are popular* come from established companies that can spend millions for marketing (HYBE lol) so success would be guaranteed. 2. BG Market is wayyyyyy too tight now, the senior groups are still active and most of the seniors are still growing in popularity in Korea (Monsta X is probably one of the groups whose popularity in Korea skyrocketed, they’re even outcharting other rookie bgs whose sales are higher than them) and the rookies have to fight for attention with the seniors and we all know that most boy group fans tend to stick with one to two group. 3. Let’s go back to 2022 rookies, as I have mentioned most of them came from startup small companies so quality would be lower than 2022 girl group debuts. I have no idea who produced the bg songs this year while popular rookie gg songs are produced by reputable producers (IVE’s title tracks are produced by Ryan Jhun, LE SSERAFIM and NewJeans songs are obviously made by HYBE hired producers). 4. They are marketed differently, BGs are marketed for fandoms while GGs are marketed towards the public. it just so happen that the public caught up to the album trend (photocards are the main reason) and a lot of gg stans there are multis, unlike bg stans who again stick with only one or two groups.

I agree. Stanning nct means having to deal with other fandoms trashing them before even giving them a chance because they deem them noisy (especially 127). But it's so frustrating because their concepts, vocals, and everything else is so cool and deserves more hype. Listen to the 2 baddies album y'all!

When did BTS, SVT, TXT, SKZ, ATEEZ, NCT flopped this year?? The rookie bgs didnt do well, but others did so well & are trending. Ggs are trending mostly in Sk, but internationally bgs still Rule

but I think it’s mainly the fact that more girlgroups from bigger companies have debuted than boygroups

As for the korean general public, it's no surprise why most bgs flopped in kcharts bcs of the prejudice that knets have with bgs in general. I mean they pretty much said themselves that they won't support bgs after 3rd gen anymore 🥲😭 ATEEZ (my ult group) for example had the potential to be viral with their songs Wave and Utopia just by how these two songs fits korean general public taste (there are several times both these songs were charting on kcharts randomly in the middle of the night, like what 😭 but didn't get its viral moments just bcs of that "prejudice". So yeah, this could be one of the reason. Anyways, as long as ATEEZ are beating their prev achievements every comeback, i'm fine with that. I'd rather have them get dedicated fans that will stay in the fndm gradually than get the gp who's probably gonna abandoned them once they found new groups to focus (didn't mean that i don't want them to get acknowledged by the gp tho, i do but the aforementioned is better.)

Maybe rookie BG's have flopped, but BG's in general are doing amazing. I've really liked both Ateez and TXT's 2022 releases (and they're both having HUGE years). And like you said, Seventeen, NCT and Skz are all super popular. I also think we're gonna have a pretty big rookie BG year, next year - with Trainee A, KQ Fellaz 2, & JYP Loud all debuting (and Iland 2 airing).

I agree that a big 4 or mid sized comapny not debuting a bg recently plays a large factor in this. Most of the rookie bgs are from small companies with basicallly little to no promotion.(may be except tempest and xdinary heores) As a gg stan who can confidently say that I have heard every single boy group debut this year, I will recommend some nugu new bg releases I really enjoyed: •Nine.i-Parallel Universe(+highly recommend the whole mini album) •Tan-Du Du Du, Walking on the moon, Midnight •Trendz-Villain,Re:Daybreak,Forever More •Blank2y-Touch

I feel like it has a lot to do with the fact that girl groups recently have been taking a lot more of risks and therefore have a bigger chance of graving people's attention. Every month a girl group goes viral whether it's for good or bad reasons, not everyone likes it but they're sure going to listen to it to know what the fuss is about. Boy groups are playing it safe so people don't have strong feelings towards anything they do. Virality in social media is key and for that you need to do something a little out of the expected

"All boy groups only do noisy concepts" Oneus: Are we a joke to you?

Hm idk. I don't pay a whole lot of attention to this stuff but I would say Stray Kids has definitely had a pretty explosive jump in popularity this year. Oddinary topped the Billboard charts and it was only the third Korean release to ever do that or something. And then recently, Maxident sold as many preorders in a couple days as Oddinary sold in a couple weeks. Plus their massive sold out world tour. In the absence of BTS, and with such a leap in the number of sales in the last year, I anticipate Stray Kids becoming the new golden goose of kpop boy groups. Their songs might not have gone viral on Tiktok (god am I okay with this, I hate that app) or had much success with the gp (and likely never will, even according to 3racha themselves), but the group's popularity has definitely exploded. However, I totally agree that rookie boy groups haven't even remotely had the same impact this year as rookie girl groups, many of which have either been iconic (i.e. IVE, Lesserafim) or infamous (as in the case of NewJeans). Tempest has songs that are cute and fun and not noisy, but they're not as ..... Tiktok-oriented as a lot of the rookie girl group songs, so I feel like that's why they haven't caught on in the same way. This makes me sad and disappointed. But yeah, I think the fact that girl group songs are going viral has a lot to do with it.

seventeen “_world” is definitely not noise music too!! i love the song and repackage!!

it's funny to say that boy groups are floping when they are selling the most 😅 it's just that everyone prefere taling about girlgroups, because girls on sns, i only see bgs too, it depends who and were you follow girlgroups focus on their images too, being model, and more on social and boygroups focus more on theirs songs, without showing themself (ateez not doing the challenge because it was to hard, or not that many tt but doing so many festivals and concert) when girlgroups are everywhere on it

I don’t stan many groups or keep up with what they achieve every come back but as someone who likes Stray Kids and keep up with their come backs all i can say is that they did great with both of their come backs this year. They literally just signed up with Republic Records and even tho they had the least amount of promotoin budget and some members got covid during their promotion time Oddinary era was very successful. They broke almost all of their personal records( i would say the only problem was KZfaq) as well as many kpop records, particularly 4th generation records. Circus was also very successful, especially when you consider that it was a Japanese come back and i think they will also do well with their upcoming come back Maxident. They have already shown a pretty big growth with the amount of preorders. So in short, i would say Stray Kids is an exception

For me as a mainly bg stan I feel like bg who already debut are doing good (seventeen straykids TXT Enhypen NCT even ateez and some more) but I feel like rookies and groups that have debut recently definitely aren't getting as much hype as GG are right now

It doesn’t help that it seems like most bg’s are coming back with the same concept in different fonts. There’s little to no variety, especially with debuts. I don’t stan LS or New Jeans but they made noise bc of their refreshing debut unlike the typical girl crush. Bringing a fresh style to the table. But with bg’s it’s like everyone kind of expects the same thing from them so their debuts haven’t made much noise. In fact, bc of the repetitiousness, I think that’s why Tempest’s debut didn’t get attention (they rily did something different tho. Check it out). But yeah, girl groups in general have just been overshadowing bg’s bc of their achievements and its just been so easy to. Especially with the comebacks this year from bg being the same (Enhypen’s pass the mic disappointed everyone I know for example), and gg’s have been experimenting. Thus when a bg actually do something different it gets lost in the shuffle as “just another dark, noisy boy group concept.” (Hence why groups like MCDN, Onewe, Onesus, CIX, even Astro often get overlooked despite doing something different than the norm).

I only listen and look forward to girl groups releases but Stray kids are the only bg that have interesting music for me and their albums always have some tracks that are added to my playlist they're a very diverse boy group

Girl groups primarily prefer quantity: they make frequent comebacks (Twice etc) with singles and sell them for almost the same money that boy groups sell mini-albums or full albums. It is true that in general Korean audiences and charts are more focused on girl groups and melodic sound (male trot), so the rest of the boy groups have to build their audience in China, Japan and the West, which they do with success when looking at Spotify, iTunes/Apple Music, Billboard. And the quality of the bg' music has always been on the level. It should be understood that there has always been a difference in the formation of the popularity of female and male groups: the former have a general and uninvolved attention of the general public, the latter have loyal fanbases. With the rise of KPOP in the West, where girls are also eagerly supported, overseas fans have begun to buy more of physical albums from both boy and girl groups, which has led to a more significant increase in sales of the latter (which leads to the feeling of only gg are getting popular from now on). However, there has not yet been a single debut of a male group from the big three companies or HYBE this year so we can't really compare with New Jeans or Les Serafim debutes... I think we have to wait and see.

just because mcnd had their lowest sales this album doesn’t mean bgs haven’t been holding their weight

Considering the fact that its always been like this 😭 gg are liked by the general public, and its not BGs fault that the gp doesn’t want to give them a chance. Stray kids for example, have released the most great albums and discorgrpahies over the years, God menu, Back door and Thunderous gaining the most attention towards Non-fans..but its not Boy groups fault for trying something new and its actually good but Korea chooses not to acknowledge it and then we back in the circle where BGs go back to releasing the same things. And it doesnt help when the companys font give the bgs proper promotions or anything intersting to work with either 😭 the only ones who doing decwnt in terms of 4th gen is Stray kids, they just sold out a dome in korea with 15k capacity for two days, going to hit 2 million this year and much more. Since kpop is involving more global things i think ya’ll need to take into account that kpop is changing. Not everyone is using just melon anymore.

The big4 not debuting a boy group is the underlining factor and because the go is more lenient with girl group sounds it's easy for boy groups to be overshadowed however boy groups that are already quite established keep growing especially within fourth gen groups like ateez, text,skz,enh are not giving space fore any other boy groups to keep growing ateez for example just sold over a million albums and were number three on billboard 200. So this select few will keep growing

That depends on the group because it’s been a pretty good year for Stray Kidz from what I’ve seen

Ateez’s album was my fav bg album this year till now with oddinary coming to a close second.

I am not aware of any other group but as a Teume (Treasure Stan) this is the best year for them. Our fandom grow so much, they will now even hold a concert at kspo dome for 2 days. I don’t want to compare them with any other group but as far I I’ve know Treasure are so happy for their growth and No Teume thinks they are flopping. My opinion is just based on out fandoms experiences.

Treasure reallly stood out this year with their mini album especially with their title track Jjkjin and the Viral song “Darari” I hope that u will notice them too 🥺 Treasure didn’t really stick to one concept they really show every comeback that ther’re versatile

I think girl groups mostly tend to pick a concept and stick with it. When you hear Black Pink has a new album, you know what the concept will be. When you hear Aespa has a new album, you know what the concept will be. Boy groups are more likely pick a storyline and stick with it. The concept changes to fit where they are in the story, either within the album or across multiple albums. If I want to hear a different concept from a girl group, I will most likely choose a different group. If I want to hear a different concept from a boy group, I will most likely choose a different song or album for the same group. I think that's why boy groups have such loyal fandoms.

it's bc major companies (big4) mainly debuted girl groups this year. i can't think of any bg that debuted from the big4 this year (i could be wrong) so it's quite expected the focus would be on the bew ggs bc let's be real everyone looks forward to new groups, especially of they're from the big4. and as we know the impact of big4 on the industry and the general public tend to lean towards big4 groups more and don't exactly give small company groups that much attention. stayc and ive are exceptions. also survival shows play a big role in getting the gp to tune in so it's only natural for the ggs from those shows to do well. the new bgs that debuted this year just got overshadowed by them, doesn't necessarily mean they have bad music. also I'd like to add that I don't think charting in k-platforms should be the bar of success bc obviously there's other factors too

recently saw people on twitter discovering 127 actually makes good music it’s quite frustrating when we’ve been saying they have amazing bsides but no one listens bc of their preconceived notion that they only make noise music check out their killing voice and new album btw 🙏

And the exception is Stray Kids! Like look at their stream, sales and charts radio, its almost perfect, since maniac their popularity exploded specially in China, like look at Hyunjin and Felix cbars bought over 100k albums each for Maxident (their upcoming cb) and trending on weibo almost everyday, also they sold out two dates in the KSPO Dome in Korea, they will hit for sure 2M preorders this cb, they are no where near to flopping :)

2022 is literally ggs and seventeen’s year argue with the wall

I think the tittle should be ''WHY ROOKIE BG are flopping this year? '' because SKZ, TXT, ATEEZ, ENHYPEN and others really have been kicking ass, meanwhile there are tons of gg that debut on 2022 including 2 from hybe and 1 from JYP so, that its another factor. When one of the big three or HYBE debuts a BG then you'll see the hype, because people will be intersted in other rookie bg that will compete with them on award shows so basically there is a need of a BG from the big three or HYBE to make rookie bg relevant again.

honestly kpop girl group songs get so much hype because of Tik Tok and the companies often cater these songs to these social media platforms. It’s often enough to just be catchy but in the long run boy groups have usually more stability. Also there is a difference between domestic and international recognition that’s why you can’t just base the promotion on that. I think it’s not true that boy groups don’t get the hype and only do well in physicals, it’s just sometimes elsewhere. Like a lot of boy groups are really growing in Japan and China for example. I don’t stan anyone besides SKZ so I can only use them as example but the hype for them is definitely there. Multiple songs of them are always going viral and since they’re having a comeback soon, they already broke a lot of records. It was shown that the fandom grew more than double since the last time and they recently had some brig promotions for Billboard and YSL. Yes they do well in physicals but that’s not the only point and doing well internationally also counts. While bg music might not be as adjustable to listen to at first, more people are gravitating towards music that’s not mainstream which is why bg will do well in the long run. They built up a stable fanbase that will stay with them for a long time, while gg usually pull a lot of casual listeners. Not to mention that a lot of gg songs this year didn’t do to well either. While I understand what you’re saying, I think there is a difference in fandoms and the public as well. Knetz usually enjoy a different type of sound than the west so that’s why most gg do well domestically and most bg internationally.

in my humble opinion, I think the reason why I barely hear any bg debut or even a cb from a bg that debuted last year this year is because the majority of them are trying to fit into a "mold" that people once bullied. Stray Kids' style. I will never forget how people treated them for being different (until this day tbh) and now they are just used by other labels (excluding the big 3) as their blueprint for a bg which made them debut bgs with "noise music". I stopped following a lot of groups since 2020 but it's impossible to miss out on the fact that bg bsides are a bunch of hits since last year (thanks to the fans that stay tuned) while gg are known for their title tracks. (old gg bsides are resurfacing though!) now gg title tracks have no sort of a blueprint, they just have a huge variety. there are groups who brought back the 80s, 90s, 2000s, 2010s (I'm talking about from 2020 to present time), and there are groups who also have experimental, kpoppy, quirky like concepts (very reminiscent of the 2010-2015 kpop) and just a whole bunch of things that perks up my interest whenever I stumble upon them. + major ggs made a comeback this year! so, that's hard to miss. before people started to vibe with idle's my bag, I already listened to their entire album- I love escape, already, and polaroid. this was because tomboy was interesting. (which debunks the initial statement of many kpop fans that ggs tend to have an album with impossible to listen to bsides) girls generation, bp, twice, nayeon, stayc, and newjeans are just a few of the new gg albums with great bsides! back to present day, I hope label companies will have rookie bgs debut and comeback with comething that introduces their group's color so well instead of just always going with the flow or "trend" then they wouldn't have this curse. longevity is important too, not just TikTok sounds. it would be super alright for them to come up with a different sound of their own too! edited: a lot of the rookie bgs are not from the major label companies.

I am the type of person that checks out every new release of a group even if i did not like their last one, just incase i may be missing out on an amazing song. This happened to me with Cravity when they realeased adrenaline, which is my fave TT of theirs now.

I think it’s also the fact that a lot of rookie boygroups at least the ones that debuted this year are kinda confined to doing similar dark concepts, which isn’t surprising bc that concept it a pretty big staple, but the music is sounding kinda undistinguishable too (except Tempest and Younite). And the boygroups that are doing something different aren’t getting any recognition for it either

1. TxT is the group with the biggest growth. 2. Girls concepts are repetitive as boys concepts. 3. There are many reasons because female rookies are more hyped than male rookies and the first one is that no group from a popular agency or survival debuted. 4. It's not quantity Vs quality. Ggs simply promote one song and in fact they are selling 1 single albums o albums with 2 tracks or more (but already known) because it's a boost for sales. 5. People in general are attracted by female groups' mvs. It's also happens internationally. Outfits, effects, green screen. It's everything bigger. With popular ggs, after that people become into those songs while other less popular ggs has unknown songs with lots of views in the first week. 6. Bgs are more interested in the international audience. 7. Bgs have more fans while ggs have more ggs stans (generic). 8. Korean Gp doesn't even try to give attention to Bgs. It usually happen casually. 9. Bgs choose to do less promotion (like TxT).

Thank you for putting Same Scent :D Oneus have made a true gem this year and I'm happy that they've already won three times on Music Shows

I have a theory that x1 disbanding caused the downfall of rookie bgs. this is objectively the izones girls year and if x1 were able to have the same longevity as izone we would be seeing all post x1 debuting now. the 3 months weren't enough to build the careers of the members and now they're groups are suffering

I think bg who are doing great are seventeen, nct, ateez, stray kids, txt and the boyz, other than that I barely know when there’s a boy group comeback bc they don’t get my attention. Meanwhile ggs are giving us bops after bops

But noise music is so good 😭

for the "Noise music" part, i do feel that for most casual listeners, they don't really have a concept about what is "real noise music" and just edm. Like most of them just care if a song is "nice" or not, and ggs songs are generally "nicer", as they generally have chorus with a more "obvious" melody, that is sung (non-instrumental), which is prob why some people may consider some nct songs "noise" when it is not actually the case This was the case for me a few years back, where i was a gg only stan, hated instrmental chorus, and had a perception of bgs that they all make noise music, and also i used hate long raps(don't ask me why). If i was able to have this kind of misconception of bgs a few years back, i wouldn't be surprised that some people will think the same way now too. Also, just to add smth, the thing that made me get into bgs, was that i saw a youtube shorts intro, which was the chorus of "thunderous" by skz, and i kinda liked it and i searched it up and liked it more and i listened to some other songs by them and other bgs, and i rly enjoyed them too.

You truly raise the good point with "no matter how many boygroups come with brighter and lighter concepts it still won't be successful if general kpop stan always have fixed mindset that bg is all about noise music". I think I have some opinions why 4th kpop bg is failing in SoKor at least because some 4th gen groups does get popularity overseas: 1. X1 who could be the Iz*one equivalent for bgs that help a lot for mid companies bgs to getting more recognition is disbanded very quick before the group itself gain recognition from GP 2. I think korean GP just completely shift from bg music and seems interested more to khiphop scene music such as Be'O or Sokodomo as the substitute for bgs

No one big company debuted a boy group of course all the attention are having gg this year Next year bg from big company will debut is going to be the same thing as now This year rookie boy groups are from small company of course they are not hyped or getting much attention from kpop fans But it’s a shame that bg this year are really looked down because they are not from big4 People were bored and asked for a group with more fun and cute song then TEMPEST debuted with a refreshing song and just had their 1 comeback They are worth it Stan them their music is really good just positive vibes

omg I thought it was just me 😭 I used to consider myself a bg stan bc their music fits more my taste, but last year and this year I noticed a shift of listening to more gg. gg have been on top of their game lately and I feel like a lot of their songs are good on first listen vs bg who have songs you have to listen to more than 3 times to actually like.

To be honest I think these types of topics can be looked at from a variety of different angles. In my circle, groups like SKZ, Ateez, NCT etc. are all we see on our feeds. I see some stuff pop up for a few of the gg’s that I follow but I’m not really having new stuff pushed down my throat. I also think using the term “flopped” is an over exaggeration. Like the majority of popular 3rd and 4th gen boy groups are continuing to rise with each comeback. It’s just that we’ve had more gg’s debut this year that have blown up immediately which has taken “some” of the spotlight from bg’s

DISCLAIMER: I'm a girl group stan but I'll try to be unbiased. I think there are a lot of reasons behind this, and I'll write them down (sorry, this is goig to be long). Also, English is not my first language, so I'm sorry if i make some mistakes. 1) LACK OF SAME - GENDER AUDIENCE In the past (but even now) boy groups were generally more popular than girl groups, becuase they have most of the times a huge audience of girls. Girls are a stable fanbase, they are going to stream and made a lot of publicity to their favourite groups. Instead, a lot of girl groups were followed by mens and boys. For this reason, a lot of agencies started to think that the only way of made their girl groups succed was gaining a huge female fanbase. So, a lot of girl groups lately are more focused on this and their promotions are made exactly to gain attention of girls and women, by creating items such as bags (which is used by everyone but mostly by girls), releasing songs with an empowering message and creating contents that are more focused on their work as an idols rather than just them being cute on camera. So, a lot of young girls and women feel inspired by them and listen to their music. So, a lot of female audience is slowing starting to pay more attention on girl groups rather than boy group. If boy groups will not gain a strong same-gender audience this will probably continues like this. 2) NOT SIMILAR CONCEPTS, BUT SIMILAR AESTHETHICS A lot of boy groups have original concepts, but they seem really similar, because agencies just wants to make male idols look like an ideal boyfriend rather than an actually idols. They have similar hair styles, similar fashion and similar photography. Their music videos looks dark and badass, but that's it. It's sad to say but sometimes a colorful music video or outfit will make people more interested and their probably check the song out beacuse of just aesthetics. 3) BTS BTS are actualy the most popular K-Pop group, but also the most popular boy group.Certainly BTS deserve this spotlight, but I hink that they're overshadowing smaller boy groups. Their concepts are really regular concepts , but what made them famous is how they personally embody every concept. But because their concept (how many times I've said "concepts" right now?) are really regular, now every time a boy groups does a regular concept weel they are nothing compared to BTS who made that same concept PERFECT. Of course, this is not my opinion but I think is what most of the fans think. Also, beaucse BTS is so popular internationally, every time a new boy group become famous internationally they are gonna be compared and inevitably lose. Another thing I want to point out is that BTS are very active as a group and as soloists. Every time they release a new song they are gonne breakl the charts becuase a lot of their fans are non-kpop stans or fans, just causally listeners. So for a boy group is really difficult to gain attention on the charts. While BLACKPUINK just have 1 or 2 comebacks per year and for the rest of the time they are inactive. they still break the charts but just for 3 months, for teh other time of the year a lot of girl groups have time to shine. Of course this is not BTS' fault, but this is just a consequence of their succes. 4) STEREOTYPES AGAINT MALE IDOLS This is not just something that happens in K-pop, but there are a lot of stereotypes that affect men that a lot of people don't often think about (I'm talking as a girl). There was a time where girls could not do anything, so now that we are fortunately starting to get recognitions, we are doing everything. So, girl groups will do a pull of of concepts, some that are stereotypically called "feminine" (like girl crush, sexy, cute, pure, ballad...) and some that a lot of people think are more suited to a boy group (like noisy music, horror, tomboy etc) and their versality is weel received. Boy groups right now are always stuck with same concepts, like sexy, dark, boyfriend and thing like that. Because when they try to do concept that are not really considered masculine like cute, pure or retro (this is a strange thing to say but I actually never listened to a retro concept boy group's song, except Dynamite, can someone recommend me something?) they are gonna be weel received by a smaller audience. Th only groups that have been succesfull even when tryng cute or differents concepts since 2010 I think are TXT and BTS (they both belong to be BigHit). For this reason a lot of groups are considered not versatile and seems to be always the same. 5) In the past 2-3 years we haven't had a lot of big agencies debuting boy groups and a lot of male survival shows. the only times when we talk about male idols from big agencies are because of scandals (REALLY BAD SCANDALS). But the next year we are going to have Boys Planet, My teenage Boy and probably others survival which are not yet announced and a new JYP boy group and a (probably) a new NCT unit are coming, so I think this is going to change soon. I wrote this comment based on my personal toughts and expereince. Sorry if this has been long, but I hope you enjoyed it. Also, congratulations if you have read it all! Thank you for your attention, seriously!

the only boygroup comeback i remember, next to whatever Straykids is doing, was Ateez. Im kind of a casual listener of kpop so i basically see whatever is trending and know of about 10 GG comebacks and 1 BG comeback. Its a cycle, where whatever is trending, gets boosted really hard and no one sees whatever is not trending.

not all bgs flopped, like ateez. their recent cb not only broke records but also made new records. movement was their most successful album to date and became their first million seller and not to mention it also charted at #3 on billboard, was on the circle chart at #1 for 2 consecutive weeks. guerrilla got 6 music show wins and many, many more achievements. they also did a successful sold out tour in the beginning of this year and they're gearing up for another entirely new tour starting in october. so they're doing great and will do even better in the next cb. you could say it was only the new bgs that kinda made no noise but other than that the existing ones are doing great.

In 2022 male groups like Black Level, jwiiver, Aqa, Superkind, blank2y, tan, trendz, nine.i, tnx and villain (a project group) all debuted so far in 2022!! ❤️ Most of them are so nugu. So yeah. Your video is correct! This is besides tempest

I also think a huge reason why rookie gg’s have been more successful this year is becasue none of the ‘big 4’ companies debuted any boy groups this year (so far). When you think about the gg’s that have debuted this year like nmixx, le sserafim and newjeans, all 3 of those groups belong to the big 4. Now if hybe (&team are set debut later this year in December) jyp, yg or sm had debuted a boy group this year the roty discussion would be more balanced I reckon. This isn’t the only/main factor obviously since groups like Ive and Kep1er aren’t from the big 4 and they are doing very well, but it is definitely a talking point.

For me it’s that I haven’t really seen many boy groups bringing anything new to the table, the darker concept that a lot of boy groups do is fine imo. I think there’s many different ways to do the same concept but they rarely ever do that, the lack of identity makes my excitement for these group die really quickly

When people talk about variety I feel like most people just talk about concept variety not variety in terms of musics. In terms of concept , I agree ggs have more variety than bgs but if we're talking about variety in terms of music I feel like bgs have as much variety as ggs. Like you can't tell me that same scent and bring it on are the same "noise" music that "all the boy groups are doing". I feel like kpop stans just didn't want to give the same amount credits to bgs because of the "feminism".

This was really interesting, thank you! I'm not sure how much of a factor it is, but one other potential reason that came to my mind is that boygroups still have that label of being "for girls only", while nowadays girlgroups are marketed to appeal to everyone, giving them a bigger potential audience. For fun I thought I'd list some bg releases I've enjoyed most this year: Marvelous by Mirae, Bad News by Tempest, Guerrilla by Ateez, Your Song by ONF, Nonstop by Road-B, Replay by Golden Child, and Same Scent by Oneus.

On promoting- I’m gonna take itzy and skz as an example. They are in two divisions groups and under the same American label but their promotions are so different. In 2019-2020 It would made sense, itzy was way more popular than them. However right now? With thunderous and maniac? They skyrocketed, they are getting more attention so it’s weird that their only promos are still good ol’ weekly idol and ASC. I acknowledge that this year, they have been busy with other stuff(touring and the likes, also getting Covid) so I just hope next year things get better. But even so, during the summer, they shot a video w buzz feed for the puppy interview but it has yet to be released. According to buzz feed, they are still waiting on the okay from ska’s team(div1) which is infuriating. If everything is done and All that is needed is approval, why is not out already? I could talk about this specific issue more but I’m gonna stop here. I don’t know how promotion goes for other groups but this is an example

Another reason could be the trend of feminism. Let's be honest, nowadays marketing is targeting women because society in general wants something that puts women first. So considering that, we can see a lot of boy groups doing unique concepts, but people don't want the male prototype that kpop sells anymore. Something else is that I don't know, although people try to hide and deny this, today we sexualize women more than men despite the fact that society is supposed to always talk about not doing it, it is very contradictory. In fact, it's funny because that feminism of marketing makes us believe that women are being more valued, but in fact, in many female groups, good and educated girls who do not question and feel straight predominate.

I stan Ateez and they may not be big before but they are not flopping...maybe they are not talked about much before or any other occassions but the group doesnt miss and now they are being talked abt to because of exploring new stuffs😭💖

I think in terms of being well received esp by general public, gg are doing really well. Ateez is doing really well tho. Major successful world tour, breaking their own new records. Just wished ppl will be more open minded and check out grps even if they aren't from big companies. They wld hv achieved even more if their company did better for them

well, my polemic opinion is: this world is sexist as fvck, we all know that. Polemics around boy groups ends on days, but polemics around girl groups are worse and drag a lot of more attention to the group in general. All the girl group rookies this year have a polemic attached to them: a member leaving the group, bully cases, super under age members, excluded member, hated member, extremely thin member... I am not saying the musics are bad, I love some of then. But the fact is: they will talk more about it, and talk more about the group, and gains more attention as the boy groups looks like all the same, their polemics are treated like nothing because they are men, and everyone compares them to BTS.

I feel like it is because new ggs had a lot of polarising scandals and are passing the crown between each other that it got really competitive and drew more people in. Like I have seen so many new ggs' fandoms fights, but bg's fandoms seemed rather chill this year. Personally, I am more of a bg stan like NCT, Stray kids, Seventeen, Shinee, ATBO and mamy more. I was really satisfied with most of the releases this year when it comes to bgs actually. For ggs I mainly am into Aespa and BP's solo projects. For me on the other hand some of the ggs seemed rather generic in a sense they tried to hop on a trend like Kep1er and Nmixx's debut just didn't do it for me. I wasn't also a fan of Fearless and I am not going into the whole New Jeans situation. IVE had really good music tho and many people checked it out. I generally think it can also lie in the fact that every big comeback gets more and more attention and we just hadn't seen any big 4 bg debut since Enhypen I think.

i don't think your reasoning is on the spot, because it's always been this way, just a bit more subtle: girl groups depend on the general public, boy groups on their niche fandoms, while some years ago this formula wasn't so severe, trying to diverge from it doesn't work, so with time it's becoming more and more apparent, boy groups make music for THEIR fandom, and only their fandom really interact with them, whilst girl groups keep doing music for the general population and hardly ever grow a fandom like the ones of boy groups. this year is the one that's gone the hardest on this formula, but it's always been there, it was a matter of time before something like this happened

The only groups that actually did good music in 2022 were seventeen, txt, oneus, treasure, partly BTS and ENHYPEN

Speaking of "Where is this year's ATEEZ?" KQ Fellaz 2 just dropped their predebut MV Geek. Rap ✅ Vocals ✅ Dance ✅

i actually wish boy groups would be given more creative concepts :> with weird / unserious storylines you know ??

I mean have you seen what these company choose to name their boygroups. Random letters and numbers just aren't memorable. TNX, T1417, bae173, DKB, DKZ. Like why is this the approach they're going for with group names.

I don't really understand why a stray kids member was put in the thumbnail alluding to them having flopped this year when they've had a great year so far.

Not you saying this when this was ateez most successful comeback

i think boy groups floppings this year has to do with the fact the most 3rd gen girl groups have died out leaving only bp,twice, and rv and kpop stans have 4th gen groups to fill the void of gg's but then 3rd genn boy groups are still very prominent such as bts, exo, nct, ikon, monsta x, seventeen, winner, etc and kpop stans still have many boy groups to pay attention leaving 4th gen boy groups in the background

The quality over quantity argument barely makes sense to me. Most girlgroups I listen to have released full/mini albums and most of the b-sides weren't as good as the title track (to me!) whereas boy groups I listen to did the exact same thing but I liked almost every bside except for the title track lol. And I feel like a lot of people are with me on this. In general I do believe that quantity over quality only happens once a group releases music nonstop and you know they're rushing it like crazy and there's no creative input involved. And then I agree, because boygroups tend to do that more often than girl groups.

I mean, I'm mostly a bg stan and I didn't vibe with many gg comebacks and debuts this year but I enjoyed many of the bg cbs and debuts, and I usually get more recommended content centered around boy groups... Tbf I don't bother to check out many gg cbs nowadays so it makes sense.

Actually I think 2022 was the best year for ateez guerrilla was pretty successful

thanks for the shoutout! I think companies want to have the next “it” group and want a BTS upbringing (started with scrapes and now topping charts everywhere) so they create a ton of songs with different concepts to see what sticks and as each one releases (in my opinion) the quality of production goes down and down. The constant change in sound can sometimes be too much for a fandom. This doesn’t apply to *every* boy group.

It’s wild to me when people say the big 4 hasn’t debuted a new boy group, but Xdinary Heroes are from JYPE. They are a band and have play instruments just like Day6.

I love that I.N fancam!!! 💗💗💗💗

Why One of The MOST Successful Group In whole Kpop Industry having back to back Record Breaking Performances, Top Charting Songs and Million Albums Seller "StrayKids" there in the Thumbnail of so called "Why boy groups are failing this year"..!?? What!! And Also how can you say that One of the most amazing comebacks of Other Kpop Boy groups like TXT and Ateez having comeback with some blockbuster albums have flopped this year!? Like Really!! Is that a Click Bait!? Complete nonsense!

I would say that with the constant release of music and related contents of the top boy groups like BTS, SVT, NCT leave no room for others to breakthrough. These groups have broken multiple records that are impossible to break by rookies coming from mid to small companies. But that doesn't mean that 4th gen boy groups are doing bad. TXT, SKZ, ENHYPEN are on top of their game and set the standard too high early soon. Also, the 4th gen rookie girl groups are killing it with million seller records, PAKs, daesang and hit songs like Next Level, Tomboy. It's just kpop is moving on too fast with the constant comebacks that it's hard to keep up unless you really look for it. I just hope that these rookie boy groups get their own spotlight too.

I think its also because the gg debuts and comebacks recently have been extremely refreshing. they all have very unique concepts and different sounds. bgs on the other hand have been staying with the same popular sound and playing it safe. and when some bgs do something more experimental it doesn't get enough promotion or hype. a lot of ggs are breaking out of the "noise" genre, whereas (in general) bgs haven't really been doing that in droves like ggs have.

As a boy group Stan I can agree with you I do like their music but I feel so bad for them

I've been listening to a lot of girl groups myself recently (I'm a boy group stan) but when it comes to staning I still prefer boy groups but I've noticed that I've stopped staning new groups because I don't know of any new boy groups that have debut 😭

TNX from pnation was my favorite boy group debut so far this year. Straight up noise music and a lot of the members are into k-rappers that I like, so I was super excited for their debut and it didn't disappoint. I'm also not a girl group stan (except Dreamcatcher) and not on stan social media, so my taste is largely unaffected by popular opinion. Outside of kpop, I'm pretty much only into emo/metal/and hip hop, so it's no surprise noisy boy groups are my fav (Monsta X, Stray Kids, MCND, p1harmony)