Listen... I don't know whose idea's was to put that "ooooooooohooooooooooowoooooooos" in the song, but god bless you

With this song, IVE has become the first girl group in history to have a song chart in Melon and Circle Music Charts for two years 😊

I usually hate empty main parts but they somehow made it sound so angelic ???? plus that narcissistic part was iconic in itself

It worked because of the sustained silence before the second WOO-OO-OO-OO. I’m only half joking here lol

IVE's music has this "siren" like feeling to it if yk what I mean? The "oooh"'s in love dive made me want to repeat that part again and again, the same thing is in eleven in the post chorus the "aahhh" part has the same vibe, then in wave Liz and Gaeul each has a specific part before the chorus too with that feel again, and recently the chorus in holy moly does it again. It just feels like you're being hypnotized by sirens

Eleven and love dive marked ive as the romantic themed girl group. Back when you thought of ive youd think candy apples love hearts cupids bow, ethereal reds and pinks. Its difficult to explain but their debut image worked well.

Their Miu Miu outfits made Love Dive era so iconic

Love Dive is one of my top kpop songs ever. The siren-esque vocals are so dreamy

IT HAS BEEN 2 YEARS HOW TIME FLIES SO FAST.... Anyways, Love Dive you'll forever be that girl

Learning that WY advocated for this song increases my respect for her 👍

An Incredibly catchy song combined with a fun and satisfying choreo will always result in a K-pop hit. Take bboom bboom for an example.

Since it was originally offered to Sunmi, I would've loved to have heard her version of it. But it definitely fit IVE great

Here is my POV. Love Dive is a bold move in the kpop industry cause it returned to the basis of a good pop song while bringing new and old elements to the scene 1. Genre/Production: Love Dive is a mid-tempo dark pop song with a sexy alluring touch. Its rhythm resembled a lot of popular classic of the same kinds such as Alone by Sistar, Touch and Hush by Miss A, Something by Girl's Day. All of these were around 10 years prior. Midtempo dark pop and sexy concepts in general sorta died out in gen 3 as most idols in that genre were either following cute or girl-crush concepts with larger-than-life and experimental productions. Thatz why Love Dive bringing the good old game feels like a new breath to Kpop. Its production was very simple and minimal, focusing on classic percurssions such as snaps and let the vocals BE AN INSTRUMENT. In other words Love Dive is effective because it's back to the basics and didnot try to be overly complicated. Love Dive is influential because the song itself pioneered the minimalistic production trend that has been taking over gen 4. A lot of people credited New Jeans to create this miniminalist sonic landscape but it was actually this song that set the stone 2. Vocals IVE aint no powerhouse and they utilized what they had to the fullest. In a time where all idol groups are trying to sing in as high key as possible, IVE decided to stay low key, and that alone was already something refreshing. Instead of chasing the high singing trends, they focused on deliveries and layering. A lot of Kpop songs had a good beat with vocals on top of them, in a way even without the vocals, the instrumentals still sounded really good. But IVE's vocals became such an intergral part of the production for not only Love Dive, but also in all their other singles that without them, the instrumentals just wouldnt work. 3. Aesthetics Love Dive succeeded because it exceeded the promise it teased. I remember when the concept photos came out, everyone thought they looked tacky as if they were taken from a 2000s photo booth. But when the video came out, it became a visual experience. Everything, every detail from the video spoke a work of art, from the color scheme, to the outfits, settings and CGI, everything was meticulously chosen and that kept u coming back for more and the more times u watched the video, the more times the song would be played, and by that time, u will be hooked to it, even if u might not like the song at first listens

the main reason why love dive seems like they're so "in love" with themselves is likely due to their concept of narcissus, which was practically the theme of eleven and was likely continued here as well. it's probably the reason why I'm still so obsessed with it

Time flies! I fell in love with IVE as soon as I heard 'Love Dive'. I can't wait to see them in London soon!!

Am I the only one who was mainly attached by "narcissistic, my God I love it...."?

it sounds magical. it's so hard to find a song that sounds anything like it

Still one of my favorite songs ever I will still be listening to it in 10 years

I've always seen their early songs as siren sounding. With Love Dive being the main one. The way the ooohs and lalalas are sung sound like they are luring you in, invinting you to let them entrance you. Put you under their spell. Allure you with their charm and make you their fan, and it works so well for them.

I cant believe its been 2 years already! Thank you wonyoung for getting starship to agree to love dive! Its not mu favorite song of theirs but i still love it so so much

For me, it's the heavenly sound and concept, and how SSE was able to build up the hype. The song itself has a double meaning: "love diving" and "loving dive (us fans)," which is somewhat bold and touching. The concept also fits IVE perfectly, and it's the kind of concept that only IVE can pull off, so it brings out their charm. "Dear Cupid" also helped build anticipation for the song, just like "HAVE WHAT WE WANT" did during IVE's debut. I still can't believe how SSE chose not to continue doing it in the next comeback (teaser videos like "Dear Cupid" and "HAVE WHAT WE WANT"). And to add, Gaeul looks insanely good in short hair too, so fans are going crazy!

very few songs give me literal chills the way or as often as Love Dive does. I think you're right about the vocal sample. It adds so much, and I'm ready to become obsessed with it all over again.

Love Dive has been my top IVE track along with After Like for years now. Holy Moly comes close though, the vocals in that song reminded me of Love Dive in the best way :)

0:55 never heard ooohs this ethereal before. thats why love dive thrived

Love Dive is incredible to me almost solely for the fact that to this day, ive overplayed it sooo much, yet never get sick of it, which is EXTREMELY rare for 4th gen for me personally. only songs like love dive, ditto & blue flame

Two years? Dang feels like last year 😭

NARCISSISTIC OMG I LOVE THIS VIDEO!!!✨💗

Okay so 🤓☝️ I looked into the concept of love dive a little bit further and the connection between it and greek mythology. Because what does it mean when you take a love dive? In greek mythology Narcissus (which is where the word narcissist comes from) falls in love with his own reflection in the water then dives into it and drowns. The mv also hints at greek mythology. But this is just my theory after all.

I really recomend everybody should listen to the Demo love bits, you can feels how good it first ive as a group if you hear it song by a single person, I do like the Demo lyrics a little bit more but it sounds so good with ive

4:15 for real... ive been a kpop listener for 7+ years now and still, no other song has made me feel what Love Dive makes me feel

Thanks for putting it into words to why I love it so much! Very druglike, and ascends us to the new modern era. The "oooo" is also mystically exotic, a recurring theme that defines their sound!

The vocalization HOOKED me when I heard it. I didn't like Eleven too much and listening to K-POP songs, I'm skeptical until I like the chorus, and I wasn't really impressed until THAT came in and I died it was so good (I literally learned the dance the same day it came out bc I was obsessed)

I think most of us liked the song because it sounded nice lol. Never psychoanalyzed it 😂

Unrelated, but when Ive disband, will they be called I had? 💀😂

Idk but whenever i listen to love dive i get goosebumps

I am not IVE fan, however I acknowledge that the music they release is so good and work for them very well. From each relase of IVE there is at least one song that I add to my playlist or come back to listen to from time to time. Tuning in for the next comeback this month.

Love Dive's concept works so well with ive as a group; it fits them perfectly, and honestly, I hope they keep this concept as their base, but sadly, their newly released kind of abandon love dive's style?

i can’t believe it’s been 2 years as well 😭 it was my most listened track on spotify in 2022, it was still in my top five last year, and now i still listen to it regularly because love dive is just THAT song. i definitely can see myself consistently listening to it in the future

SECOND ANNIVERSARY??? ALREADYY???

0:34 this voice scared the living out of me

I think its the ooss and vocalization that sells this song.every song that uses vocals as an instrument in kpop has done well in terms of popularity. In attention njs drag outattention making it soothing for our ears to listen. In viviz maniac the ooh ooh part adds a whole another layers to the song. in yooas no voyage, akmu dinosaur, gidle hwaa, ive eleven, stayc teddy bear, these are all thst i could think of right now but i feel like the vocalization sold this song really well

Not only song was good but the huuuuge part of their success played their CONCEPT. They had a very stylish and strong concept with eleven and love dive, since then I think that maybe some creative manager left the company or smth but in my opinion they lost their special charm. The difference between Eleven+Love Dive and then After Like was like enormous. Suddenly it felt like they were nugu which is OK, but sosnt make any sense to release smth like that after such strong beginning. They felt like the leaders of the generation which could even go beyond like Girls Generation and Twice and I still see it when I look at first two releases. I am still rooting for the group but I think there was and is some problem within the management in their company because they are clearly wasting girls potential

I LOVE LOVE DIVE

When i want to feel like a siren: Holy Moly When i want to fly away to heaven: Love Dive

cmon most ppl just listen to it cus it sounds good 💀💀

I love the dance break the most

This is an amazing and insightful video coming from you, as always. Anyways, I would like to see a review and analysis on Kiss of Life's latest comeback, Midas Touch soon.

She was my number 1 for 2022 ❤

I actually diverge from the consensus because I like the I've Mine EP and the I've IVE b-sides much more than IVE's first 5 TTs. But I do find Love Dive a very interesting song because it is unique. There definitely is something compelling about the narcissism that I think only IVE could pull off this well. I think my qualm is the beat. It's quite rigid without much syncopation, so it feels like the song is anxiously keeping up with a clock rather than confidently settling in a groove. But also at the same time I can't deny that for some listens in the right context, I do enjoy the anxious vibe. Not many songs are this enigmatic to me, and that makes it interesting.

My Favorite is After Like It can be use in our life situation, like teasing our partner "What's After Like? 😘" Aaahhh.. so cuuute This song makes me Happy and feel Loved 😍

IVE are iconic. With HEYA we are in front of 2024 SOTY

I listened to this and that’s how I fell in love with Ive 😌✨started calling myself a dive after they reached their full album. This song is still there in my on repeat have been in my top one in 2022 and top 3 in 2023 still I can’t get enough of this song ✨😭like I have seen people saying Ive is sirens and if they are gonna do some mythical stuff I am gonna ascend 😌thanks for the video 😊❤

I feel like no one can hate this song… it’s just so perfect

I love the song and it was released on my bday

it’s the best song ever.

This song has crack in it

Not The Sims 4 music in the background 😭😭

love dive was my most played song of 2023 !!!

Wonyoung's idea of making this the title track instead of the one statship had chosen... her mind

I first heard love dive when my friend and I were watching music videos. She doesn’t really enjoy girl groups that much but she immediately loved this song. Once I heard the ohhs, I knew it’d be one of my top songs. It’s truly that girl.

Ive Holy Moly could gave been a good title track

That concept was just for them; love dive reminds me of Sirens.

love dive is one of the most timeless songs ever, and it should resonate for long in the kpop industry

3:23 indeed. its a song about narcissism, but also something... more. who is the one love diving? who/what is the perfect sacrafice?

This group has the best discography in 4th gen in my opinion. I love their songs

Would like to add this song would not have been made a title track if not for Wonyoung vouching for its potential and for it to be the title track Starship was very unsure of making it the title and now LOOK AT IT NOW 🤩‼️‼️

watching this makes me so nostalgic 😭 i adored love dive sm, and now i'm so excited for their album that's coming out on the 29th, like the concept photos?? love dive's sister

I love youre intro and new pp 🔥

I never listen to MUSIC alone kpop, but this song is special

it was my top song of 2023 😭 i love ive sm

this song is eternal

this is the best kpop song ever and theres no other pne its heavenly

Great video, as usual, Choujimi! And I think another point to add to this video is that music is a universal language. With that said, IVE's "Love Dive" and your analysis of it really brings this point, in my opinion. Music is makes you feel things that are sometimes inexplicable. A quote I still live by, when making my own music, "Music expresses what word cannot". Thanks if you read this comment. - Skye. :)

This song has me in a chokehold nonstop for 2yrs now

it’s UNIQUE!

Idk eleven and love dive was so fresh to my ears, i never followed a gg before but im following ive and xg now

Whatttt Love Dive is 2 years ago?!!???? Omg, wwwwhaaattt I’m in denial right now

I agree that the kpop industry needs more melodramatic songs bc it brings more depth esp lyrics-wise and music-wise. If you're looking for songs with a similar vibe like love dive I recommend listening to firework by &team 😊

great video! but background music from sims 3 was making me think i was imagining things

I was in love with this song before I ever even liked kpop, but 2-3 years later tbh this song and some other songs from IVE, G-IDLE, etc, really got me into kpop!! LOVE DIVE was one of the main songs that made me like kpop at all! even though my whole life I never understood it- I think this shows how GOOD the song is. I was vibing to it like 3 years ago or something thinking "dang I'm not even a kpop stan but this SLAPS!!!"

well said

I think for me it works because it feels fresh everytime I listen to it and I never get bored.

It's been two years, an album and an EP, and yet this song still has me in a chokehold. If I listen to _any_ IVE sing, I want to listen to Love Dive.

i love the entire song except the music in the dance break/bridge (?) the message/sentiment/concept of the song however is just something that is surprisingly enjoyable despite being like you said melodramatic

Love Dive and Eleven, their debut songs and also my favourite songs from Ive :D

I think Love Dive was one of the best kpop songs in the last years. I sometimes even haer the demo version of it Love Bites. But Love Dive is still better. And you explained everything about it very well. 😀 But now I need a similar video about Ditto.

I did stream this song for 2099 times on Spotify

We need more reiii. Ooooohhhhhhhhh💚💚💚💚💚💚

The song had an insane domestic success!! 🔥

in my opinion the ooh's are the best part it's what makes the song

And now it’s the most streamed Kpop song of the decade in South Korea (not counting Dynamite since it’s technically a pop song)

Love Dive is still the best main Single of IVE for me. My favorite is Kitsch

just heard this song by an accident - this song is so good, prolly i didnt listen to it cuz it was everywhere..

Everytime someone said that Ive wouldnt be popular if it wasnt for the izone members I say: maybe with eleven not but love dive is too good to not be recognized

Honesty I love all of their songs and I'm not even a proper fan😭😭 They got everything right..star power, good vocalists, decent rappers, amazing performance skills, good dance and GREAT songs...They could be ruling 4th gen😤😤

Do a guilty analysis by Taemin. Idk I'm just obsessed with it lol and it only has 20 mil views somehow

Commenting this related to your comment about kpop needing more songs that are melodramatic and brooding If you're looking for songs that are filled with yearning then ONF has many songs like this, ONF's latest release bye my monster is exactly that aswell!

ughhh love this video But pls what's the name of the bg instrumental towards the end of the video 4:38

The original name and lyrics was “love bite” and written in English but ofc starship bought the rights and translated it into Korean and changed it to love dive

i don't know what the song talks about i just know i thought it wasn't the best song but it's my most listened song in the last 2 years. so i actually love it.