Have you ever had a camera completely change your brand loyalty? Tell me about it

Yeh this really hit home for me. Early this year I had a job and the XT4 (for the first time) really let me down. I decided I was at a cross roads. I didn't want to leave Fuji but I needed to feel like going into 2023 with confidence in my cameras features. I visited Fujifilm's House of Photography in Sydney and stayed and tested the camera for over an hour, extensively playing with it and ensuring the things that were annoying or not working right with the XT4 were rectified on the XH2S (f/w 3.00). Suffice to say I now have an XH2S and am loving it.

I had switched from Canon to fujifilm. It was for personal preference. I do not hate canon. I had sold my r5 and r6 to the x-h2s and the 50sii and have no regrets! Hard to ignore fujifilm colors!

I love it - "I'm impulsive, I'm experimental, ...I make decisions by intuition." Straight up honest. Thank you. Problem is, after owning them several times and selling those Fuji's off, my gut still keeps drawing me back to them. I also have two Canon mirrorless bodies, one of which is at KEH awaiting their price offer, and a bundle of Canon lenses that has kept me with the brand. I may pick up a older used Fuji just to be able to play around with the film sims, etc. Glad I stumbled upon your channel.

I have the X H2S and agree with your assessment 100%. There is a WOW!!! factor one gets from Fuji images. I have an R6 which hardly gets any use and will likely be sold soon.

0:44 See the blown highlights on canon shoot of the wedding veil? On the fujis, you can use the DR 400 mode to give you 3-5 stops of highlight detail rolloff.

I will choose Fuji for the very same reason as you did!

I’m on fuji since the beginning of my photography journey, first with the X100T. Now I’m going pro (I a documentary style alla Kevin Mullins, that’s the stuff I love doing) and I thought about switching to another brand or not. I made the decision to stick with Fuji for the reasons you mention, and for the love of Fuji, that sort of magic touch and the way you want to take the camera and shoot. Two XT-5’s for me as I love their look, the dials, the form factor, and its autofocus is good enough for me 👍😃 my favorite pair is 18mm 1.4 on one and 33mm 1.4 on the other, a documentary photographer l’a dream and so light set up easily hold with a peak design leash and a peak design capture clip at bell 😊

Man such a good video, I am so torn between the cannon R6 mark ii, and this fuji. I’m gonna be doing family portraits outside, some weddings, and some video but not a lot, and travel with it. Basically my everything camera. Oh and low-light capability is a must for the weddings

Well said! Totally understand where you’re coming from.

I started with Canon back in the day before buying the Sony a7 and Fuji X-E2 at the same time back in 2013 to try out mirrorless. I loved the Fuji but AF was unusable so it was returned. I've basically owned most of the Sony a7 variants since then including the a7IV which is by far everything you could ever want from a camera. Last winter I found a Fuji X-T2 on Craigslist for $200 and basically fell in love. Fast forward to today and I own a X-T5, X-T3, and X-E3 and love all of them. The only reason my Sony gear still exists is that the AF definitely yields better results and ultra wide angle lenses for astrophotography are much better, but really it sits in a case 90% of the time.

My first rangefinder and slrs were Fuji, so I have a softspot in my memories for Fuji as a brand. I may have to rent a body and lenses to try the newest iterations and play around. Your review describing the excellent auto focus really piqued my interest! The kind of shooting I do most also requires that. Thanks and hope all is well!!

Near perfect camera, i love it too... almost sold it, decided to keep it, glad i did... wish the ISO button could be remapped, thats the only down fall, but no big deal. It's replaced my sony cameras that now sit on the shelf....

your kind words have brightened my day. we need more positivity in this world!

Wes, thank you for your video! We have used Fujifilm X-T1s, X-T2s, X-T3s, and X-T4s. The sales people in Cleveland, Ohio referred to our X-T1 as a poor man's Leica. Like you, we liked the cameras and colors straight out of camera. We discovered early on that not all Fujifilm lenses provide the best images. Actually, shooting in manual with adapters provides options galore. We were looking forward to the X-T5 until it arrived and I tried it at our local store. The ergonomics was like a Sony brick and there is no battery grip. I loved the Fujifilm battery grips because they made portrait shots so easy (and I had room for my fingers). The GFX series is more than we need for weddings and other genres we shoot. We have tried the Leica SL2, Panasonic S1, Canon R5, Canon R3, Nikon Z7, and the Sony A7R V. We really liked the colors out of the Leica, but the auto focus hunts too much. The Panasonic colors were good, but I wished the camera had better autofocus. The Nikon Z7 was nice, but it had terrible low-light performance and auto focus. I would have to purchase a grip for the A7R V and hope my fingers could fit between the grip and lens. The Canon R5 with the color fidelity from Colin Walker worked very well (until I created and used my own profile) and the resolution was very good. Unfortunately, I got impatient and traded it in on an R3 because the R5 firmware took so long to be released. I love everything about the Canon R3 except I would have preferred a higher megapixel sensor, especially in those rare situations where we need to crop a photo. It is a low-light beast. We are awaiting the Nikon Z8 announcement for Wednesday morning. If the Z8 is a "baby Z9" with better low-light performance and equal or better auto focus, we trade in our Fujifilm and Canon gear for the Nikon ecosystem. Otherwise, we will sell our X-T4 gear and purchase either an R5 or R6 Mark II. Like you, we love the Canon menu system.

From some time up to now I am thinking about selling my Nikon gear to get into the Fuji or Canon system. Nikon need to launch more and better entry level cameras. I need good APSC cameras, like R10, R7, R50, XH2, XH2S, XS20 and a cheap good all around full frame like the R8. But Nikon is so slow to move in the market! And slow to upgrade the entry level tier of cameras!

I'm confused. I had the X-T4, and now have the X-H2s (for a bit had them both at the same time).... There is a lot to like about the X-H2s over the X-T4, but they're both 26MP X-trans sensors. The AF is better, they've added subject tracking, the IBIS is better, but the resolution and general image quality is the same. (and then I watched 10 seconds longer any you say it was possibly the lenses. better start watching the whole video before commenting.)

I have no brand loyalty. I purchase whatever does what I am looking for. I just sold my X-H2S to get the R6MII, purely because the X-H2S autofocus was so disappointing. 40 fps and most shots slightly out of focus on targets coming or going fast, dogs, etc. No update or setting or lens allowed me to capture what I wanted consistently. With the Canon I get 99 out of 99.1 shots in perfect focus. I used EVERY possible AF setting and lens combination on the Fuji. The cheapest lenses on the Canon do what the most expensive Fuji lenses could not. The Canon weighs no more than the X-H2S and the cheap primes weigh very little. The X-H2S nails static targets fairly well, especially a small bird in a tree. Colors are good on the Fooj and I enjoyed it and the lenses. But to say the X-H2S AF is on par with the Canon is lunacy, it isn't even close. The low light quality on the Canon is also substantially better. I WOULD have preferred to keep the Fuji if the promised AF did what they had claimed.

hi Wes, I wonder if fuji will come up with a new medium format camera soon? I will be looking forward to that.

HATED THE R 5. Traded it for the Sony A7R4. Love the camera as I owned the A7R previously. Now I need to sell the Lumix S1R and I am thinking of getting the Fuji Film XH2S. What do yo think . and which lens should I get?

What about the sensor size? For portraiture, full frame has been the staple.

I went from Canon t2i > Canon M > Panasonic G5 > Sony 3N > Canon M50 > Fuji XS10 > Fuji XH2S. When I was in Africa I had my t2i in 2012 and it was too slow for wildlife so fast forward when XH2S launched I bought it so I could have better hit rate for fast moving objects. Plus video doesn’t have the rolling shutter issue due to stack sensor.

The 16-55 & 55-140 2.8 zooms don’t balance well with the X-T4 anyways, so your decision was probably sound even though you didn’t try those lenses on the T4. Re: the person asking about low light with Fuji. It’s personal, but I only add noise reduction on Fuji files at iso 4000 and up. The 2.8 zooms are great, but for low light you really need one or 2 of the new high-end Fuji primes (18 and 56 for example). Personally I’d go 18 1.4 and the new Viltrox 75 1.4.

With all the AF updates that has come to the X-H2 that put it on par with the X-H2s. Would you still recommend not going for the X-H2 for events? Also how bad is the lowlight compared to the X-H2s. Also I think the 16-55mm F2.8 needs an update to the newer motors that are in the new 33mm and 23mm. Maybe even F2.0 instead. I'm an EOS R user and I love it but for all the reasons to leave I'm ready to leave :D. Thanks for your feedback and response.

Why would anyone suggest the X100V instead? It's a fixed lens camera, and the sensor is non-stacked. It would make a terrible wedding photography camera.

What about low light high ISO performance in your new Fuji?

I switched from Nikon to Fuji.

I’m sold my entire Canon kit and my Fuji XT-3 has been my main camera till I decide on a new system. I’ve considered a Sony A7iv and the Fuji XH2. I love the idea of staying with Fuji but my concern is low light, considering full frame has been where I’ve had success. Any thoughts would be greatly appreciated! Thanks, by the way I shoot a lot of natural light and low light!

I’m a Fuji fan but the reasons you mentioned conflict with your “why”. Speed, resolution, AF, image quality is all better on the R5 …. But as for ergos and feel, that’s real and enough for most people.

I’m not loyal to any one camera company. I shoot Nikon, Fuji and Canon. One of these days I’ll make a decision and cut one of them out…someday😂

Now switch to Sony! JK…

The X-T4 and the X-H2S has the same resolution, so any difference in image quality is all about the lenses.