It's not tonedeaf but it's insensitive. People are asking well why didn't LG's 2008 ad get as much backlash and it's mainly because there wasn't a looming preposition of Artificial Intelligence taking over industries 16 years ago. It's also quite funny to see Apple's marketing department come up with stuff like this as there jobs will probably be the first to go as well. None actually knows if it was GCI or not but knowing Apple it was probably real and all of the stuff that was just randomly crushed for no reason and thrown away after is also getting on a lot of peoples nerves. My personal opinion it's a cool ad but made at an extremely poor point in history.

@@megatronskneecap I agree with all of this- insensitive is also a better word, I'll edit my comment. But, fully agree, just atrocious timing on Apple's part and someone higher up really should've seen this coming lol

@@91Tech 💯

As someone who plays an insturment, I got mad at this add because it is destroying things that represent art and culture. In the case of musical instruments, there is a beauty to musicians and non-electronic music that is becoming less popular as digitally made music is more common. Instruments are being crushed that have been developed over centuries, being replaced with a "soulless" slab. I would have been equally as mad with the LG ad if I had seen it at the time, and it isn't exclusive to apple. There is also just the element of wasting perfectly good supplies that could have been used for a better purpose gone to marketing a product that is already a waste of money. That's just my opinion though.

​@91Tech this is an ad/commercial. An ad is a persuasion. Persuasion employs pathos, ethos, logos. People have a problem with pathos here. You, from ethos/logos stand point said: meh. And I don't think this is a mistake or oversight. They know exactly the message that they want to convey.

Reminded me of the floooosh meme

I cried when I saw that

So so good

That was the most controversial part of the ad

Oh for sure, and I probably should have talked about that point as well. It's a great ad if you take away the context of people being really really angry

I mean yeah, but they didn’t need to destroy tens of thousands of dollars of equipment.

@@caliorbustarika3310it’s probably just props and cgi bro..

@@caliorbustarika3310it’s cgi

they pressed all that tools to form the ipad which is replacing all of those. Idk why people are so pointy at stuff like this, i think its creative as the ipad itself

We can’t- Apple crushed all the hobby tools, unfortunately.

Otherwise these stupid brands will be doing whatever they want.. this backlash is satisfying

Exactly. Sad folks have been conned into wasting their time defending huge greedy corporations for free.

Don’t you get it? Whining IS their hobby 🤷🏾

@@TBpepehahahahahaha whatever they want ??? Wtf is wrong with this ad ???? They didn’t use nor destroy any items of collector level category and people are just overreacting to a “creative”…. Maybe bit unsettling ad 😂😂😂

Pretty sure this was the intention. I also saw this as “all this crushed into this tiny device”

Worked perfectly for me 🤷🏾 Especially with the introduction of ZBrush! ❤️‍🔥

@@neogpt Oh yeah and to be fair the ad is very well made. But look pal, instuments are expensive and have immense emotional value to a musician. It's as if Apple started the add by torturing a kitten, with a loving closeup to twist the knife. They lost the audience for this ad in the first second.

@@neogptor crushing it to show all those stuff are not needed and are crushed because it’s all on the iPad

What killed me is what the kid said by saying what's a computer are you fucking serious the world has gone mad if Apple thinks this is how it's gonna work time to revert back to 2000s concept technology people wouldn't last a SECOND I dare you to prove me wrong.

EXACTLY

I damn hope it was a replica made entirely for the ad

like literally, Aunt Jemima was the most stupid thing I've seen in a hot minute

That's the thing: people who hate this ad are NOT terminally online. They're people who value painting with actual paint and using actual musical instruments.

@@TheStephaneAdam nah the only way anyone would be THIS heated over an ad is if their idea of what/what not to be offended by is shaped by the internet, because they spend so much time there and have nothing else better to do. i have friends in artistic fields and i doubt they're punching the air over this coz they arent terminally online enough lol.

@@sirwalkboy I don't think you actually have musician friends. And yeah, for a guy who's not terminally online you sure feel a strong desire to tell people how much you don't care. ... In KZfaq comments.

@@TheStephaneAdam if you dont wanna believe that there are in fact musicians/artists who dont care enough to be angry at an ad then thats fine lol but quit thinking I'M chronically online for replying to you once when you already have 5 comments elsewhere lmao. dont even bother, please.

@@sirwalkboy So you checked? LOL.

I think it’s more related to the context of our current time. People have become more cynical about technology, particularly when it comes to how it’s being used to replace traditional methods of making art. So for Apple, one of the biggest tech companies in the world, to release an ad where they destroy instruments and tools that are cherished pieces of human culture and claiming they can all be replaced by a soulless, mass produced slab of glass and metal, of course people will be insulted by an ad like this

@@Marngel Convergence is bringing controversy sure but in this era, more people are easily offended because of things

@@Marngel its a tech company it wont promote "cherished pieces of human culture"

⁠​⁠​⁠@@NoOne-im3csofc it wont… but ofc it’ll promote how their product is possibly the best way to engage in your hobbies *efficiently* or smth💀

I wish I had some of the instruments the crushed. :/

Womp womp

@@Queenalfa995 shut ur a up 5 year old.

Bro wdym you cant tell if its CGI ??? Of course it is, its physically impossible to have a hydraulic press like that. So what i got from this video is that people are stupid and dont know the rules of physics

they have nothing else to do except hate on a cgi ad and its so dumb

@@theoneandonii it’s ridiculous

I think that was the Nazis attitude

@@danbh84 Bro what? 😭

@@neuromancer692 they used to burn books, and they never understood why it was a problem.. Apple crushing the human experience is not good, hence they had to apologise

Yea the apple devs.

If you played an instrument seeing one of them be destroyed will hurt you so maybe you should start playing one

@@Curlywhrly wouldnt care even if i did play an instrument

@@ctrl4969that’s why you don’t

I can see why some people are upset by this ad, especially thinking on the long and boring Mother Earth segment in one of Apple's last events. I think it is dumb. I think people should be more angry about Apple making so unupgradeable desktop computers.

Start listen to others then. Lots of people have explained why they don’t like. Try reading them.

NPC

@@crazywarp36says you

They didn’t render it?

It’s their paid-for equipment, they can do whatever they want with it

@@Nickrixo its still wasteful as heck

@@crazywarp36 womp womp

@@Nickrixo exactly

I’m surprised no one else is saying this, they were far before the LG ad

Todays generation would rather virtue signal than contextualize artistic meaning. Palestine is no longer effective outlet for the snowflake generation. New target: DERP APPLE DERP

i wouldn't say "honored"-they're a big soulless company just trying to show off the power. i get where people are coming from, but to be so mad at this is a bit ridiculous.

it is just sad that people act like big companies have any soul or something. They just want your money, and you are falling for it.

Your ignorance is astounding

This is crazy. Everything destroyed had a purpose and a reason to exist. Meanwhile the ipad is just a screen with a shine body. Apple never want to declutter anything. Otherwise they would a long time ago put touchscreen at their laptops.

@@AndreVictorGoncalves I cannot believe that nobody thought about this ad being a rendered 3D animation (or maybe I'm missing something). It's full of really hard shots that would need multiple cameras in all sorts of places at the same time (none of which you can see in the video) and timing the falling round emoji thing at the end to fall into an exact place in an exact time at an exact orientation relative to the camera set in place would be really tough if not impossible at first try. Also, there are no paint marks on the surface at the end.

@@bartekkakol1316 That's not the point. The point is that Apple *supports* the destruction of creation tools. Apple *supports* the destruction of huge amount of work of people that came before us. It's really a sad ad.

LOL… the event was not hyped enough. I agree.  did this who iPad launch really poorly.

@@chrideefer Meh only kids use ipads, and broke artists

@@crazywarp36and students, and teachers, and police, and so many other ADULTS and people from all walks of life 🤦

@@theoneandonii police dont use ipads, students only use them because they are forced to by schools, same with teachers.

@@theoneandonii Police officers just use laptops

Well yea we’re not european. So uh we dont really know/watch/care about Eurovision.

☠️

Fr

The clear push to destroy the experiential for the efficient reflected in one commercial

@@mr.stargazer9835 that doesn’t make any sense

@TinyBearTim much of human life is about the physical experience of getting to the thing not just the end itself. For example, a paper book had a quality beyond its words which an iPad fails to manifest. A paper book is only itself and carries with you as you age. The iPad is many things and will be replaced.

@@mr.stargazer9835 and your reading too much in to things

@TinyBearTim I'm explaining the reaction. Frankly I never liked apple so I have no emotion attached to it.

How are you offended over an ad, you seriously need to revaluate yourself 😭

@@techie_reviews You're a reviewer telling me not to be critical?

Musician here. I felt the same way. This iPad is supposed to be aim at PRO users, people who work with it. To just show artistic objects (in my case musical instruments) being destroyed directly alienates it’s audience.

furry detected, opinion rejected

@@tonytins My channel hasn’t been active in 3 years btw gtfo furry

Careful, you’ll start the next controversy 🙄

bot

@@crazywarp36no he isn’t

​@@crazywarp36you're the bot

Bro the iPads are the same price☠️ some are even cheaper than before

Price is the same, if you didn’t want anything of what is new on it, don’t buy it, it’s what I’m doing! Don’t see how it’s trying to answer all your problems but if it isn’t, none of the things being squished here will either. You can still pick up any of the items destroyed at a store near you! I promise you an ad won’t prevent that.

It’s very likely that most of the destruction was CGI, and the iPad 10 received a $100 price cut. Plus the Air remain the same price but with double the storage. The Pro technically did become more expensive in the US, but again it also doubled the storage from the previous.

It’s very likely that most of the destruction was CGI, and the iPad 10 received a $100 price cut. Plus the Air remain the same price but with double the storage. The Pro technically did become more expensive in the US, but again it also doubled the storage from the previous.

Brother get a grip! Is just an iPad add. Just a stupid add. Stuff like that are destroyed constantly and have been for a lot of time. Not to mention the effects there a lot of the stuff there probably didn’t get destroyed in the first place.

Fool

Use your brain

agreed

Er… Final Cut and Logic Pro are coming to this device.

its apple

@@visionpersistance I bet the kids and broke artists will love that

I know people always have to be mad at every thing on the internet especially on twitter.

That's "People ARE stupid..."

This is what I hate about society, you can’t say one thing without being corrected or offending people. Like when did we get so soft in the past decade?

@@EclipseWolf07 idk why you all think people are offended, it's just sad to see al that expensive studio equipment destroyed by a crusher.

You all sound like redditors

GarageBand i guess?

@@Markandpreston yeah but professional arts dont use that

@@Markandpreston So you physically blow into GarageBand and the sound of a trumpet comes out? You are missing the point “GarageBand” does not replace what a professional artist can create through actual physical skill

@@crazywarp36Logic pro

Which is precisely what I love about ART!!🙌🏾

Thats why its getting backlash. Apple picked the worst time to make a ad like this

yes but counterpoint: apple bad

​@@91Techi mean, they are. but so are most other major tech companies, so noone is unique for that

isn't apple the one tech company that embraced creativity and personal expression back in the day? People just be trying to make things deeper than it it really is

Nah it’s just annoying people looking for something to hate on or get offended about

More than half of the hated ads don’t deserve hate at all

Exactly and those were some HIGH END record players