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How Conor McGregor Became The Highest Paid Athlete in the World.
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⏱ Timestamps
00:00 Highest Paid Athlete of 2021
01:11 The Rise
03:03 Broadcasting Strategy
04:40 McGregor as a Brand
06:29 Proper 12 = Proper Money
08:25 The Future?
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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