Why Players Avoid Real Madrid

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Күн бұрын

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Real Madrid has gone from near bankruptcy to becoming the most valuable sports team on the planet. How did they manage to rise to the top of a highly-competitive and dynamic sports industry?
We are breaking down the strategy that made Real Madrid successful - and how players like Ronaldo, Haaland and Mbappé are challenging it today.
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⏱ Timestamps
00:00 The Real Madrid Way
00:37 The Rise of the Galacticos
03:55 FC Hollywood
05:30 The Fall?
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1] 'Soccer (football) shirt sales worldwide in 2021' Statista, www.statista.com/statistics/1...
[2] 'Deloitte Football Money League Report 2022' Deloitte, www2.deloitte.com/content/dam...
[3] 'The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.' Steven G. Mandis, Chapter 5.
[4] 'When Luis Figo signed for Real Madrid. Twenty years on after football’s most controversial transfer' CNN, edition.cnn.com/2020/07/24/fo...
[5] 'Reevaldo’s image rights agreement with Kings Cross United FC.' Mills&Reeve, www.reevaldo.com/story/image-...
[6] 'The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.' Steven G. Mandis, Chapter 7.
[7] 'Real take half of Beckham's private deals' The Guardian, www.theguardian.com/football/...
[8] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 14, p.290.
[9] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 14, p.291.
[10] Press Release, Real Madrid, www.realmadrid.com/en/news/20... (See included graph.)
[11] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 21.
[12] 'Beckham: Football's biggest earner.' CNN, edition.cnn.com/2003/WORLD/eu...
[13] 'Beckham is World's Highest-Paid Player.' France Football Magazine, www.rediff.com/sports/2004/ma...
[14] 'French Football Federation agrees to revise image rights for national team players.' CNN, edition.cnn.com/2022/09/20/fo...
[15] 'Mbappe’s image rights: Why these matter in Real Madrid transfer collapse.' Football Transfers, www.footballtransfers.com/en/...
[16] 'Cristiano Ronaldo, white for life' Marca, www.marca.com/2013/08/05/en/f...
[17] 'How are player image rights managed in football?' Sportskeeda, www.sportskeeda.com/football/...
[18] 'Transfer income and expenditure' Transfermarkt, www.transfermarkt.com/transfe...
#realmadrid #mbappe #football

Пікірлер: 1 800

@AthleticInterest Жыл бұрын

¡Bienvenidos a todos los nuevos espectadores hispanohablantes! Acabamos de empezar a añadir pistas de audio en español y añadiremos más y más en las próximas semanas, tanto en nuestros vídeos antiguos como en los nuevos. Así que asegúrate de suscribirte :)

@capitanjonas9889 Жыл бұрын

gracias

@AlexisKusanagy Жыл бұрын

Gracias

@nicolasvv Жыл бұрын

🤙

@f-30.63 Жыл бұрын

Thanks

@ss7primegodman17 Жыл бұрын

gracias waton

@buggytheprophet1017 Жыл бұрын

For those wondering how Perez got the players to give up on 50% of their own image, Perez told them, you can have 100% of 1million, or 50% of 10million

@spunkymaniac9312 Жыл бұрын

Well that's unbelievably a simple choice

@gustavofernandezdevillanue8621 Жыл бұрын

Really?

@syedmujtabahussain4149 Жыл бұрын

🤦‍♂️🤦‍♂️🤦‍♂️

@magmaLOLX 11 ай бұрын

This guy 🤣

@davidzheng369 11 ай бұрын

But you keep 100% of all sources that uses your image rights for a long time.

@IAmConorr Жыл бұрын

People forget before there was 'brand CR7', there was 'brand Beckham', he was the first player imo to transcend the sport and build their own brand off the back of football.

@hrishikeshchavhan712 Жыл бұрын

Brand Beckham was more beneficial for Beckham than RMFC.

@skp8748 Жыл бұрын

@@hrishikeshchavhan712 facts. Real Madrid benefited more from CR7 and Zidane then they did. Their success and identity is intrinsically linked los blancos. Beckham played in Manchester, Madrid, Paris and LA and none of those clubs can really claim him. He had HUGE success at Man Utd but his time at Manchester is defined by the frenzied media coverage due the nascent celeb culture in UK being obsessed with his relationship with a Spice girl. I'd say his time playing for England was the only time he really was considered by his footballing contribution. He gave more to England than he got... He was beloved as a footballer when he wore the national jersey and not celeb debacle. Not surprising when he himself said playing and captaining England was his greatest achievement above his titles with numerous titles with Man Utd or his mega move to Real Madrid. His passion at the national level where he would debut various hairstyles that would be copied in every primary school and his performances like against Greece made him loved in England. Glenn hoddle dropped for the first two games of France 98 then told the media it was because Beckham was not concentrating then Becks played the third game scored a banging freekick to secure a place in the last 16. The next game was against Argentina where he got a red card for 'fouling' Diego Simeone and England were knocked out. He received crazy amount of abuse and media ridicule. He bounced back became England captain and in 2001 was the biggest reason England qualified for the Japan/Korea WC. It was these comebacks and commitment to the national team despite the abuse that made him beloved because he didn't need England he was richer than the whole squad. However at club level it was always meh..

@relentless1989 Жыл бұрын

yea but it was Best that paved the way for him.

@cristianh.5133 Жыл бұрын

@@skp8748Talks of being overrated while at his peak, but now we all realize how underrated he actually was and how much more he could've achieved if there wasn't the media pressure. Buuut, he is the reason why clubs started touring in Asia and North America, which brought so much money to the clubs. All that media frenzy helped lift the Premier League and generate significantly more revenue not only for ManU, but for all Prem teams. Beckham was a pioneer of modern football and paved the way for footballers to be more than just athletes and become businessmen and brands themselves. What a legend!

@hrishikeshchavhan712 Жыл бұрын

@@cristianh.5133 Beckham was without a doubt celeb and pioneer for footballers to market themselves in pop culture. But the Beckham brand didn't help Real Madrid much, outside football maybe, but in the pitch no way. You find him underrated because you watch him curve the ball, that's it, only crosses and passes. Apart from that he had nothing, Raul was better than Beckham. Also clubs like Real Madrid don't need a brand, the kind of football they play makes them a brand. How many people would have started watching AC Milan when Beckham joined them? Pretty sure a lot less than Juventus when CR7 joined them.

@edisekulo1363 Жыл бұрын

Real Madrid is only club where no one can be bigger than club. That is why they are best.

@Joseph-vw1yd Жыл бұрын

Not true at all

@daniaaal Жыл бұрын

Ronaldo quite literally was and still is in many fans' eyes

@mooosje Жыл бұрын

@@daniaaal Madrid has won a champions league and two La Liga since Cristiano left, yet Ronaldo won barely anything.

@BasedHadrian Жыл бұрын

False but I’m sure you’re Spanish or Middle East fan with little knowledge

@satrn5496 Жыл бұрын

@@mooosje 4 ucl and many la liga and Spain titles isn't 'anything'

@harshmehta7193 Жыл бұрын

Haaland going to Man City has nothing to do with image rights and everything to do with the Madrid situation. When haaland decided to move, Real were pursuing Mbappe completely and already had an in form world class ballon d’or winner in Benzema playing in that role. Haaland would have gained absolutely nothing by joining Madrid at that point in time. Although it might be a whole different story a year or two later from now

@miransaric3210 Жыл бұрын

This is exactly it. People are overthinking a pretty simple scenario.

@fuzzyhair321 Жыл бұрын

Also possibly because his dad did play with them as goalkeeper

@BIadelores Жыл бұрын

He has a 4 year contract with City so whoever wants him would have to use the release clause which is probably like $200 or so something even Madrid would be hesitant to pay in lump sum. That said, Haaland said he wants to prove himself in every top league, so whenever he goes to La Liga he'll still probably end up in Madrid by simple virtue of there being no one else who can really pay for his wages.

@epicgamersvv1582 Жыл бұрын

I think the biggest reason why Haaland did not go to Madrid is the same why a lot of English stars dont. Haaland was born in Leeds and is a huge Man City and Leeds fan it makes more sense from his perspective to try to win with his boyhood club than at Madrid.

@hulian19 Жыл бұрын

hahaha 🤣😂🤣😂 you're hurting

@men1street Жыл бұрын

Btw the only reason why Madrid stepped away from signing Galácticos is because Perez soon understood that there is no way anyone can compete against oil money. And at the same time the oil and foreign investment money was creating a huge bubble in football transfers making every player hyper expensive. Hence they switched formulas and since 2015 , they decided to invest in young players. And this strategy worked amazing for them. They won last champions league with a goal scored by Vini jr (bought when he was 16) and assisted by fede Valverde (bought when he was 18). There is a Tifo football video explaining this. You can say whatever you want but Perez is a genius.

@Ubergejl Жыл бұрын

How do do you explain that They invested in Hazard

@aayushmalla2861 Жыл бұрын

@@Ubergejl u gotta have a star player but he failed miserably 🤣

@Chip_Fuse Жыл бұрын

@@Ubergejl both parties were interested in each other. Understand Hazard was linked to Real Madrid more than a year before he actually joined. He was supposed to fill Ronaldo's shoes, but it was too big a task for him, being riddled with injuries.

@tilmania361 Жыл бұрын

@@Ubergejl they had to replace ronaldo and didnt want to put all their trust in vinicius.

@gabsnandes7818 Жыл бұрын

Perez is a proper piece of shit, but he is probably the best football president in the world

@dmh98 Жыл бұрын

Perez is a Genius, maybe he’s selfish, but for Damn sure he Know to run a business

@outlawfly664 Жыл бұрын

Why is he selfish?

@nickgehr3015 Жыл бұрын

Ditching aging/flop players isn't selfish, it's business

@josephkituku9645 Жыл бұрын

papa perez

@YAKTOWN248 Жыл бұрын

@@nickgehr3015no where in his comment is he talkin bout aging players💀

@nickgehr3015 Жыл бұрын

@@YAKTOWN248 lots of people imply Peres being selfish bcs they thought he disrespects aging legends by sacking them

@martonkopp5881 Жыл бұрын

Okay, nobody seems to mention this, so here we go. PSG pays Mbappe €636 million gross without bonuses over 3 years + he reportedly has a say in how the club is run. Also, PSG's entire YEARLY revenue in 2020-2021 was less than this: €556. They forecast around €700 million in revenue for 2022-2023. In contrast, Real Madrid's highest-paid player is Eden Hazard atm, earning about €160 over 5 years. Real forecast a €769.6 million revenue for the 2022-2023 season and constantly ranked in the top 3 football clubs with the highest revenue in the last 10 years. Like this year, around 30% of PSG's revenue is Mbappe's salary. Insane. I will leave it up to you all to decide how big a part this played in him not signing for Real Madrid. (Sources: Transfermarkt, Le Parisien, Statista, Capology, Real Madrid)

@jaingarvit2621 Жыл бұрын

psg is a growing brand. Real was already well established. No one cared about psg 10 years ago. Of course they will spend more now. Real is 70 years older than psg and have so much history

@Asshat237 Жыл бұрын

@@jaingarvit2621 So??? The point is the money is why Mbappe stayed in Paris.

@ez3532 Жыл бұрын

You guys like to make excuses lmao. Real madrid is listen as a source yet PSG isn’t

@jaingarvit2621 Жыл бұрын

@@Asshat237 well image rights are important. Ronaldo too one of the greatest isn't held in even close to the same regard in real as messi is in Barcelona. He probably wants the be "the" man in the team which he can't in real. Real also just doesn't respect it's legends

@monteraid Жыл бұрын

@@jaingarvit2621 "Real also just doesn't respect it's legends"tell me you know nothing about the club without telling me you know nothing about the club.

@christopherramir Жыл бұрын

Kinda disagree on this one. It is widely reported Mbappe was granted full control of his image rights by Madrid, but PSG offered him a much higher salary and control over the club’s transfer policy. On the other hand, Haaland did not sign with Madrid because he wasn’t given a guarantee to start over Benzema. Haaland was also not pursued as a priority target, Florentino was obsessed with signing Mbappe and devoted all of the club’s resources and attention into his signing.

@almouctaribrahimidder8800 Жыл бұрын

Full control is incorrect, Madrid most reliable Journalists (Cortegana, Arrancha , Sanchez) said that Madrid offered 70% max which is their club record for example even Ronaldo and Beckham did retained that much

@Lucas-bx5gd Жыл бұрын

Contract offers were the same, psg just made sure that mbappe was his own manager at the club and the French president had a talk with him to convince him to stay.

@scegex6500 Жыл бұрын

Mbappaypal 🤑🤑

@seyamrahman6722 Жыл бұрын

@@scegex6500 cry, the deals offered by both clubs were similar.

@fairplay3430 Жыл бұрын

@@seyamrahman6722 😂😂😂😂😂😂😂yeah the same man sure

@t.1344 Жыл бұрын

No nobody could live up to Santiago Munez's contribution 🔥

@Bilaldane Жыл бұрын

ofc can't forget him and Gavin Harris

@masdi727 Жыл бұрын

Lmao

@mad576wastaken Жыл бұрын

@@Bilaldane only the ogs remember

@Ulquitous Жыл бұрын

Unfortunately they didn't contribute much for Mexico and England national team :(

@sirsurnamethefirstofhisnam7986 Жыл бұрын

So what I’m hearing is Real Madrid need to thank Newcastle for their success?😂

@RandomShorts718 Жыл бұрын

Sounds like social media threw a wrench into the galáctico strategy. With social media, players can grow their brands on their own with out having to split their image rights with teams like Madrid.

@sodapop83 Жыл бұрын

💯 👌 finally

@raingoaway1158 Жыл бұрын

Yeah, agree

@Yhtbh Жыл бұрын

Not only just sports as well, music too.

@thesadarsenalfan3319 Жыл бұрын

i guess winning 5 CL in the SoMe era is a pretty good achievement for a failed "strategy"

@robcurios740 Жыл бұрын

💯👍🏼 I hope he pins your comment.

@LongHaulGamingHD1 Жыл бұрын

Props to Perez, my jaw dropped a little with the revelation of how he managed to get players to agree to a 50/50 split.

@carkeynosgr2788 8 ай бұрын

50/50 split but 300% more offers so players would earn way more by giving their money... Its like having a fast food chain and paying to be in a delivery app which will cost you half of your current revenue but actually increase your earnings by 300/400%

@KeatingWoodman404 4 ай бұрын

keatingwoodman404

@KeatingWoodman404 4 ай бұрын

gmail.

@KeatingWoodman404 4 ай бұрын

com

@Its_Sudhanshu__ Жыл бұрын

The main reason of rejection by Mbappe and Haaland is being the main man. The way RMA were trying to bring in both Haaland and Mbappe, all while having Benzema, it would result in a clash. Resulting in less game time and exposure for all. They did the perfect job not to join RMA as now we can see them being the main man at their respective clubs rather than one being benched to make room for other. We can't have another Benzema or Bale who'll just prefer being in shadow while having the ability to be the main man.

@tareklegrand7747 Жыл бұрын

that's why he stays in PSG along side with Neymar and Messi to be tha main man. that doesn't make any sense...

@Its_Sudhanshu__ Жыл бұрын

@@tareklegrand7747 Only if you've seen the matches before commenting. PSG is built around Mbappe. And no one's gonna deny this fact. At psg it's more about Mbappe rather than Messi or Ney. He's their prospect for future.

@Blinkers2007GameDev Жыл бұрын

not only that, Haaland has been a City fan his whole life and his dad was a CIty player. You're focusing too much on Real Madrid. Don't think everything circulates around you. So biast.

@user-zc8ib5ee6g Жыл бұрын

@@tareklegrand7747 messi probably will retire in the next few years as for Neymar he's a winger while mbappe is an aggresive goal poacher so yea it's hard to not see that mbappe is literally the face of PSG right now more so because he's young and still has a lotta years to shine as the main man

@fiba_dan6707 Жыл бұрын

@@tareklegrand7747 because he most def is the main man at psg

@Jazzmany11 Жыл бұрын

I think Florentino will find another way. This time with bringing in younger players who want to play for the club. Vini, Camavinga & Touchameni. Madrids latest success comes from players loving the club. Florentino will keep it this way.

@robert111k Жыл бұрын

He's already found. The new Bernabéu concept. A multipurpose megapavillion in the middle of Madrid, connected to the rest of the city by metro, train and buses and also, through the train stations and the airport, to the rest of the country and the whole world. A venue that, instead of being used exclusively for some 60 football matches a year, will be able to be exploited for congresses, fairs, shows and other sports almost every day. They think this will increase the income from the stadium exploitation at least 250 M € per year.

@danskyl7279 Жыл бұрын

Conspiracy theory: Maybe Mbappe is waiting for the Santiago Bernabeu to finish rebuilding for him to go there, Imagine that unveil. But I think the fate is sealed for Mbappe ever wearing whirt jersey, its so disappointing, the only think I'm angry is toward PSG.

@GU_WOP_O Жыл бұрын

@@danskyl7279 Mbappe would have been a poison to Madrid. Happy that he chose money over the club to leave room for those who will put the club where it deserves

@Chip_Fuse Жыл бұрын

@@robert111k as a Madrid fan, the whole concept sounds sexy to me.

@seyamrahman6722 Жыл бұрын

@@danskyl7279 cry about it, you did the same in the 2000's spending enormous amounts of ill-earned money now you cry foul when we do the same

@cosmicklutz1675 Жыл бұрын

Im pretty sure ive watched every athletic interest video from the time they uploaded their first video to now and the quality never drops. Only channel i have notifications turned on for.

@carenthusiast6748 Жыл бұрын

they nailed sports infotainment

@AthleticInterest Жыл бұрын

*Excellent* choice 😀

@alexandrost.6226 Жыл бұрын

Me too

@NihinduAngana Жыл бұрын

haha as a Madridista this was interesting to watch!! but props to Flo Perez.. he made Real Madrid into the force of the 21st century!!

@salmanbinahmed8253 Жыл бұрын

Not anymore and never will be again. Lol.

@Hopeless_21 Жыл бұрын

@@salmanbinahmed8253 keep sulking and crying while your tin pot club wants to win a ucl

@zoeysiddiqi1532 Жыл бұрын

@@salmanbinahmed8253 sure buddy

@sIlver66916 Жыл бұрын

@@salmanbinahmed8253 They just won their league and the UCL. Perhaps not going to be as successful this season but Real will never die.

@salmanbinahmed8253 Жыл бұрын

@@sIlver66916 Dont want them to die. Never would. Perez is desperate to compete with PL, as he knows this battle is something he cant win.

@devanshtiwari2067 Жыл бұрын

i m feeling proud in telling that have watched every ATHLETIC INTEREST video within a day of it's release i have seen this channel grow and still remember my favourite video of cricket star VIRAT KOHLI's earnings and his brand image

@AthleticInterest Жыл бұрын

That makes us very proud too! Thank you so much 🙂

@Eminem1.2 9 күн бұрын

Bruh you need to upload some more cricket related videos you'll be surprised to see the growth of your channel it has lot of potential if you need ill help you@@AthleticInterest

@denver5093 Жыл бұрын

Florentino Perez is the greatest thing happened to Real Madrid

@Jetpackguyy Жыл бұрын

santiago?

@denver5093 Жыл бұрын

@@Jetpackguyy Both are goated, no comparison

@kingtmfaisaltm6554 Жыл бұрын

Nope CR7 🐐 IS

@skp8748 Жыл бұрын

And the worst thing for Spanish tax payers.

@denver5093 Жыл бұрын

@@kingtmfaisaltm6554 He's not even in top 5

@nothmm8582 11 ай бұрын

Perez was a true Mastermind.He first saved Real Madrid from Bankruptcy with the 1st Galacticos program and then solidified Real Madrid as European Royalty with the 2nd Galacticos program. Now that he is starting the 3rd Galacticos program i am really excited

@waltdraper7144 Жыл бұрын

The reason Haaland didn't come to Madrid was because Real Madrid prioritised Mbappe's transfer over him...if Real Madrid seriously went in for Haaland he'd be a Real Madrid player today....and as for Mbappe's case... the pressure that was put on him by the President of fucking France calling him to stay and then being offered the biggest contract in sports sounds like a good enough reason to stay

@lilybethblue Жыл бұрын

I have read many researchers and articles studying Cristiano's impact on modern football. Damn. There is a massive impact to Real madrid as they had experienced lowest ticket sale in their history and Juventus earning top level.

@miransaric3210 Жыл бұрын

I mean, this is certainly a well-made video, especially the historic bit, but I feel like some of it is a little overstated. There was no room for Haaland on this squad with Benzema playing himself to a BdO award. Meanwhile Mbappe's rights certainly played a role but even reduced rights at Madrid have a bigger sway than at PSG. He just had insane national pressure to stay and an even bigger upfront salary, highly doubt it's any kind of long-term indictment of Madrid as they'll always have top level draw power for players.

@AdarshKumar-nj7rp Жыл бұрын

Marcus Rashford is a good example. He cultivated his image more as an individual, through charity work, social awareness and his football, than as a Manchester United player. Surely, being a United player helped boost his image but not as much as it helped players in the past.

@RandyMarshSP Жыл бұрын

Nah no one would know who he is if he didn’t play for the biggest club in England, if he was even at a club like Chelsea he wouldn’t get the same attention. United is a monster of a club and it has always gotten more media attention than the rest of the big 6/7 combined

@gabrielmarques8723 Жыл бұрын

There’s one thing that is important to say, the social media (especially instagram) gave the players the power to control their own sponsors and partners, something that wasn’t possible before. I think that contributed to this movement of not signing 50/50 contract.

@bishl4681 Жыл бұрын

short and informative. I never knew about the 50/50 split, this makes much more sense why mbappe did not end up signing for Real Madrid.

@Dotsetc Жыл бұрын

It was basically the only reason.

@arwae.7812 Жыл бұрын

@@Dotsetc you think it had nothing to do with the fact that France’s current and former presidents were in contact with him urging him to stay in PSG?

@uviweboyana8936 Жыл бұрын

@@arwae.7812 isn't that coercion??

@ApocalypticFart Жыл бұрын

@@arwae.7812 They wanted him to stay at PSG because if he performs in the WC (like he's bound to do) it'll give PSG and France the spotlight, if he made the move to Real and performed well in Qatar people would say " this is the effect of Real Madrid, he was ruining himself by staying in the farmers league..." At the end, it worked out perfectly for all the parties except Real Madrid.

@salmanbinahmed8253 Жыл бұрын

No. This is not the reason he rejected. Madrid offered 100% of Image rights to Mbappe, just like PSG did, and he choose PSG. I know RM Fans will be hurt about this, but this is fact. His mother said it herself.

@outlawfly664 Жыл бұрын

According to the reports Mbappe and Madrid was in full agreement with the splitting of imagine rights, what the amount was is uncertain. The reality is he used Madrid name to get lucrative deal with PSG and was persuaded to stay by influential people in France. Everyone knows countries like Qatar and Saudi Arabia loves to waste ridiculous money. Therefore that imagine rights deals still exist in Madrid. The irony is he would still earn more money in the long run if he came to Madrid. Not only would he be exposed to largest fanbase in the world and biggest sponsorship deal which Madrid has, but also the amount of bonuses he would be receiving winning major trophies, never mind the sporting legacy. Ronaldo today earns 40 mil annually from his Instagram account alone. His popularity skyrocketed when he came to Madrid, go figure.

@rishiganguly5586 Жыл бұрын

Also his playing position was uncertain as well with benzema and vinicius both bein in form that also led the deal to fall out .

@skp8748 Жыл бұрын

@@rishiganguly5586 wrong both Vini and Benzema would accommodate Mbappe. Mbappe had no worry about playing time. He had the French govt, Qatari royal family and Amazon all pressuring him to stay. Qatar threatened to withdraw billions in investment in French energy, hospitality and defence companies if they couldn't convince Mbappe. Amazon threatened Ligue 1 with terminating their broadcasting deal. Macron presidency was weak and needed to get votes from the french African and Arab population and Mbappe was perfect as a Cameroonian and Algerian. Former french president who owns significant real estate in Paris also called him and his mother. The emir of Qatar also personally spoke to him. He was basically told france will lose billions, Ligue 1 will be destroyed and Marine la pen a far right candidate will become president unless you stay. That's a lot for a young man.

@anikvy Жыл бұрын

@@skp8748 did you make those up in your dumb head? Just be saying anything

@iwaynewalker2456 Жыл бұрын

@@skp8748 where did you get this information Zidane's shampoo?

@skp8748 Жыл бұрын

@@iwaynewalker2456 which fact specifically I'll cite the source for you..

@warnock666 Жыл бұрын

Only signing players in their prime doesn't work any more, cause it has become way too expensive and you can't say for sure that a player will perform well, for example hazard. Real changed strategy to sign younger players which seems to work out well.

@96wtfomg Жыл бұрын

Florentino has changed strategy. Now he creates his own galacticos

@Detallado 8 ай бұрын

He'll soon have a breeding factory

@sidvyas8549 Жыл бұрын

5:35 That’s not entirely true. Haaland didn’t go to Madrid coz they put all their eggs in the Mbappe basket, which seemingly made sense at the time. Even now, considering Haaland and Benz would be competing for the same spot it wouldn’t entirely work out. Mbappe, as much as it’s kinda still smarts, Is arguably the best option for Real Madrid if and when available and possible. Just in pure footballing terms. The commercial side can’t be underestimated by any means either

@slinkysmooth Жыл бұрын

playing for Madrid is today the highest honor in club sport. other clubs with similar weight bayern, barca, man united (ehh), liverpool, inter/milan and many more.

@nesta9799 Жыл бұрын

Really guys this channel deserves a million plus subscribers let's share...good work and a great editing I love it and that voice makes all videos perfect

@AthleticInterest Жыл бұрын

Thanks… a million 😉

@richardyoung6274 Жыл бұрын

Signing Beckham was a massive turn helping Real. He was the 1st real superstar on off the field

@Mudisolo Жыл бұрын

Lol , you clearly start watching football yesterday, the first galáctico was Figo, then Zidane , then Ronaldo el fenómeno and after all of them, 3 balón d or, Beckham came, so yeah, clearly not the first superstar.

@kevinxodemonth Жыл бұрын

@@Mudisolo you’re right about those Galacticos. But they weren’t transcendent of the sport in the same way Beckham was.

@Mudisolo Жыл бұрын

@@kevinxodemonth what are you talking bro, they already had ballon d or, zidane was news all around the world and World Cup champion, same as Ronaldo, Beckham was a hit in Asia, that’s all.

@kevinxodemonth Жыл бұрын

@@Mudisolo those guys were superstars in the world of football. Beckham was a superstar, period. Ask a non-football person if they know what the Ballon d’Or is.

@kevinxodemonth Жыл бұрын

@@Mudisolo plus Beckham is more famous in spite of having never won a Ballon d’Or. Don’t just look at these players through our football fans’ eyes. Beckham’s pure commercial value, is far and above what those other players were (and are today).

@blade_07 Жыл бұрын

My guy did ronaldo dirty here 7:02 😂

@luishenrique7220 Жыл бұрын

finally a video about real madrid finance strats, i was searching something like that on yt 2 months ago and didn't found anything. thanks for the amazing content, athletic interest!

@AthleticInterest Жыл бұрын

Glad it’s useful! 🙂

@galromero5918 8 ай бұрын

This is a great video. Interesting points with a lot of sense. Thanks

@tatbhar7304 Жыл бұрын

Wonderful channel, great editing, narration, pretty voice as well. Good continuation!!

@AthleticInterest Жыл бұрын

Reviews like this are always welcome! 😅

@MayorSom Жыл бұрын

Jude Bellingham and Mbappe have very proactive parents behind them. Gone are the days when you’d find a talented player with illiterate and poverty stricken backgrounds who’d sign the first cheque presented. Even the farmers are astute enough to know, at minimal, the potential of their kids and what’s at stake in the long term. This isn’t Scott Pippen era 😎🤓

@garinnanda234 Жыл бұрын

Another masterpiece from Athletic Interest. Great video, mate!

@AthleticInterest Жыл бұрын

Now that’s a review! 😄 Thank you

@dronesclubhighjinks 11 ай бұрын

What a well-explained analysis of a groundbreaking marketing approach, which faltered only due to new technology (Social media). This will interest historians someday for sure, just like it interested several hundred thousand people who have seen the video, and the millions who will see it in the future. Your videos are so well-constructed with fantastic animation, clever editing, and a sense of humour! I also just watched your video on PSG and how they disrupted the market. Thank you very much! I'm learning so much from this channel!

@nerd26373 Жыл бұрын

Thanks for this video. Keep up the good work. God bless you.

@AthleticInterest Жыл бұрын

Thanks, Sophia! 🙌

@cedricb7904 Жыл бұрын

It's true, that "giving up image rights" isn't the way to attract "already superstars" in modern european football to sign for your club - because the most of the money of these "already superstars" is *already* from their image rights before their transfer to a big UCL Club... Football is changing as it's played. But Real Madrid got it: They changed their signing strategy & build there future on teenagers most under 18 I think... Real Madrid don't sign superstars any more, they try to create them as you can hope for Vinicius, Endrick, Camavinga and so on... With Messi, Ronaldo, Modric, Benzema, Bale, Suarez ... A Generation slowly says "good bye", but I see the new age of football: Mappe, Haaland, Pedri, Musiala and of cause my boy from Hertha BSC Derry! (I believe in you) PS.: We need a video about the upcoming clup world cup tournament, will al Nassr stock up their squad strong enough until 2025 that they (or other clubs around the world outside of europe) are competitiv with Europes elite, so "Does the upcoming Club World Cup Tournament 2025 offer the World a realistic chance that high-class club football can become more globale - or will the Champions-League-Title continue to be the ultimate trophy in club football?" LG Cedric & please correct my english mistakes, I am from Germany & like to know it right! 😉

@Kushonthebush Жыл бұрын

dude the the video editing is soooo goood

@AthleticInterest Жыл бұрын

😉 🖥️

@firas_13 Жыл бұрын

Another Amazing video.. You guys never miss don't you? Also, what's the name of the song at the beginning of the video?

@mexicoenimagenes5086 Жыл бұрын

Great video!! Congrats!!

@blade_07 Жыл бұрын

As always a great video with really good editing.

@AthleticInterest Жыл бұрын

Very glad you think so! 🙌

@MrEgor31 Жыл бұрын

Great Work! Big Thank for this Information

@AthleticInterest Жыл бұрын

Thank YOU for watching! 👏

@shubhojitghosh69 Жыл бұрын

Nice video Athletic Interest. Can u do a video about new balance.

@MrReese Жыл бұрын

AI back with a banger in the new year with incredible editing. However, I don't believe that players don't wanna come to Madrid or that it is "the fall" of Real. Real just moved on to an even better strategy - getting very talented players very early and giving them the time to develop. Just look at what Valverde and Vinicius Jr. are doing for them on the pitch now. This will continue with Camavinga and Tchouameni in the coming years.

@robert111k Жыл бұрын

And Endrick.

@MrReese Жыл бұрын

@@robert111k We don't know anything yet about Endrick playing for Real, he just signed and he won't play for them for another 1.5 years. And even after he joins nobody knows how good he might or might not be and how long it will take him to adjust.

@robert111k Жыл бұрын

@@MrReese, well, they have paid some 60 M € for him. Taking into consideration how accomplished the scouting area of RM is, we can foresee that probably Endrick will be an excellent player at least.

@danskyl7279 Жыл бұрын

I personally liked the way Real madrid do business now. They seems to prefer youth talent, develop them, nurture them. Then, when they are ready either use them or sell em. But yeah, I truly missed the days when Real Madrid sign the best talent on the planet, but hey.. the new ways seems to be working.

@MrReese Жыл бұрын

@@danskyl7279 Interesting how you use the word "talent" there. I think they are recruiting the best talent -> young players that could become the best of the world. As opposed to established players who already are the best of the world, which I would not call "talent" (yes, the English word has several meanings unfortunately :D).

@jorgerodriguezcastillo3887 Жыл бұрын

Don Florentino Pérez Rodríguez, the best president in sports history.

@kwazirich8447 Жыл бұрын

Dude your videos are Awesome!👍🏾 Subscribed!

@AthleticInterest Жыл бұрын

👏😉 Great decision! 😄

@christianblanco6342 Жыл бұрын

i really like that the topic chosen was the marketing split strategy of madrid but that being the deciding factor of why these two stars didnt go to madrid is totally wrong. Thats why i would like to ask for you all to make a video on how the oil money is affecting players transfers.

@rol105 Жыл бұрын

Madrid havent had the best team in the world and still win champions like its nothing. While psg and city spend millions on players madrid wins champions with good not expensive signings

@synfulseven3980 Жыл бұрын

the only thing I could think of when watching the video is how football itself is starting to lean into a Player centric sport where there are more fans of players rather than teams and how Ronaldo ruined the Perez's setup really showed that

@Joefusz Жыл бұрын

when i was young my team Feyenoord won eufa cup and played Real Madrid for the supercup, Roberto Carlos became my favorite player, what an amazing team Real had

@dishansinghmehta8891 Жыл бұрын

its very clear with real madrid that its more of a you use me , i use you kind of thing, that is why even though a lot of folks say Ronaldo left at wrong time but in opinion he went out at the right time. Real Madrid cant care less about your loyalty like how Roma cares for totti.

@FlorianAnaryvron Жыл бұрын

Your outro theme song is an actual vibe ✌

@AthleticInterest Жыл бұрын

😄

@ciaranbrk 10 ай бұрын

I like how a stock image of Lansdowne road/Aviva stadium snuck into the video 😀.

@arttig.3377 Жыл бұрын

I think there is one more topic to mention. Spain has s strict policy of taxation for the Brand image usage. There were so many scandals in Spain comparing to other countries.

@sergiovelayos Жыл бұрын

Let's see how big players move in the following years but at this point, Real's is the current Champions League winner after beating PSG, Chelsea, Man City and Liverpool. All of that without Cristiano and spending much less than main rivals. I think Real Madrid still have good chances to stay on the top of European clubs for a while, with or without Mbappe or Haaland. Maybe it'd worth mention next Florentino's bet: rebuild Real's stadium matching perfectly with all stadiums closed due to covid.

@Vivian3.0 Жыл бұрын

Winning titles with 'smaller' clubs is more attractive than winning titles with Big clubs.

@Krimo Жыл бұрын

correct

@Mudisolo Жыл бұрын

True but we all know that’s 80% impossible, that’s why Harry Kane doesnt have any trophy , you dont want to spend all your life waiting for that , you want to go to big clubs and make your dreams come true very quick, look at Cr7 and Messi, look Guardiola, no one wants to go to small clubs, that’s not realistic.

@joshuawilliams407 Жыл бұрын

@@Mudisolo But when you're a really talented player, you can make that "small club" win, like Maradona with Napoli, maybe that's what Mbappe is trying to do

@Grab123on Жыл бұрын

Not for everyone, players like Vini Jr has said himself that he wants to do the same thing Ronaldo, Kroos, Modric have all done at Real Madrid

@ABAddonfromHeLL 13 күн бұрын

True but that can be very hard

@aanchalkalia Ай бұрын

i love how you put the sponsor at the end

@RealLaone Жыл бұрын

This is something that makes the Ronaldo vs Messi arguments crazy, they're 2 sides of the same coin. Almost like 2Pac vs Biggie, 1 is immensely talented, the other is a movement, an influencial brand, someone who is a powerful voice with a charm to bring in new fans. When that brand brings in the money, the talent recognizes their value and their price go up aswell, simply because they are the competition, but they need each other imo. Players may follow the same rules in the field but not all are equal in terms of brands, some need to make a crazy amount so the rest could have a voice over their own value. The Beckham bit is true because I never used to watch the sport but knew who he was. If Beckham did it, Christiano did it, and Mbappe will did it.

@EM38101 Жыл бұрын

Are you gonna make a video about the Ronaldo transfer to Al Nassr?

@superred5 Жыл бұрын

This was a GREAT video. Intelligent, well-sourced, and engaging. Awesome.

@AthleticInterest Жыл бұрын

Glad you enjoyed it! 🙂

@panchopuskas1 10 ай бұрын

A big problem is that La Liga has become a footballing backwater with 2 enormous clubs and the rest trying to catch up. The TV money isn't shared out so the big clubs - Madrid and Barsa - take most of it, Some clubs in the Spanish 1st Division have problems even paying their players and keeping the club afloat. Big clubs like Valencia and Athletic Club de Bilbao will never get back the power they once had and will find it difficult to attract and keep top players. So games for Madrid tend to be glorified training sessions. It's not quite like the situation in Scotland, but it's getting there, which is why Florentino and the Barsa board are so keen to have a super league.

@deepdude4719 Жыл бұрын

Waaaaaooooo you are a real conosieur mister. Thank you!

@AthleticInterest Жыл бұрын

Thank YOU 🙂

@youcefbardad443 Жыл бұрын

This video left lot of details about mbappe and halland transfer saga . But still NO club in the world can compete with man city and PSG when it comes to founds and money . same happend with neymar transfer . 100% of image rights is irresistable

@sadiporter2966 Жыл бұрын

the saudis are paying ronaldo a hell of a lot.

@Username-mn7pc Жыл бұрын

@sadi porter Saudis are offering Messi 300million a year too . They have unlimited money

@Cecil_Augus Жыл бұрын

For me the Real Madrid brand still stands stronger compared to the player's. If Mbappe or Haaland were at Madrid I would be at least twice more hyped for them.

@kagani6202 Жыл бұрын

Why would World Cup Champion Mbappe go to Real just to experience spanish racism every game? Why would Goal scoring machine Halland go to Real this early in his career just to lose 50% of his brand deals? Make it make sense Pedro?!

@cvetanbogdanovski445 Жыл бұрын

@@kagani6202 You have no idea what you are talking bro...

@quincyundead2417 Жыл бұрын

@@cvetanbogdanovski445 neither do you

@robert111k Жыл бұрын

@@kagani6202, Spanish racism? A country where it is legal to get married to people of a different race since 1512? Come on.

@danskyl7279 Жыл бұрын

@@kagani6202 To become a legend. Fight against those spouting racism every game? Wins multiple CL that Mbappe desires? Become a part of a long lines of Real Madrid success, which of those following the footsteps of Mbappe's idol Cristiano? MOST IMPORTANTLY, fulfilled you childhood dream? I don't see anything wrong with Mbappe ever going to Real Madrid.

@anikvy Жыл бұрын

7:00 this Shopee ad always gets me laughing 😂

@doraexplorer8331 Жыл бұрын

I am choked up seeing shopee ads with ronaldo played here, I've been watching those ads over and over again in my television

@rezhaadriantanuharja3389 Жыл бұрын

Nearly choked on my coffee when that Ronaldo shoppee clip came up lol

@yanikt.8918 Жыл бұрын

it's just too funny haha, like the one of messi's Japanese shaving cream ad

@TheMarslMcFly Жыл бұрын

I totally understand why Mbappe said no to Real, but personally, if I were a generational player like that, I'd rather move to Madrid than live in Paris or England. Also from a moral compass point of view.

@AdarshKumar-nj7rp Жыл бұрын

He only has a three year contract. When his PSG contract ends, he'd still be in his prime. Nothing's lost. Unlike Harry Kane.

@dontaybrown6437 Жыл бұрын

If he don't go over there he won't win golden ball.. PshitG is a bad team that gonna get exposed in ucl

@TheMarslMcFly Жыл бұрын

@@AdarshKumar-nj7rp That is very true, but if I were in an Mbappe or Haalands position I'd still rather not play for clubs owned by authoritarian countries that kick human rights with their feet. That just makes them the posterboys for these countries sportswashing.

@babymilksnatcher Жыл бұрын

Knowing the lad's attachement to become the face of the Parisian suburbs (who are depicted like the root of everything going wrong in France for local media) and his will to make as much money as possible, he's not leaving PSG anytime soon, unless the Qataris leave and the new owners can't afford him

@elizabethcsicsery-ronay1633 7 ай бұрын

@@dontaybrown6437 Mbappe won't win golden ball. He's never been on the podium. He was 9th when Messi won in 2021, 6th when Benzema won. 4th one time. Now he was a favourite but now he's dropped to 7th, with odds of 66-1. His character and selfishness turn pple off. They vote, you know.

@mainelettuce9040 Жыл бұрын

Athletic Interest videos are so good, their Ads feel like a part of video.

@AthleticInterest Жыл бұрын

The next challenge is to make the ads the best part 😅

@Starboy1998Music Жыл бұрын

I Really Really Want to thank you for making a video on this. Absolutely love it and yes indeed this topic was the one thing that I never understood. With this it's all clear

@AthleticInterest Жыл бұрын

You’re really really welcome! Thanks so much for watching 🙂

@oweniconic756 Жыл бұрын

I am very proud of the genius of a Florentino Perez, to be honest, I am even more afraid of losing a leader like him than losing a player like Benzema Ronaldo at that time or Vinicius

@Tunde....Ballack Жыл бұрын

Madrid has always had that PR going for them, and Perez has always been a driving force, which is why you can never underestimate how much this played into CR7's career, biggest quid pro quo ever in football

@bijikedelai Жыл бұрын

Yooo wtf that shopee ronaldo ads caught me off guard lmao. That ads became so infamous here in my country it was basically a meme 😂😂

@CarlinConnolly 11 ай бұрын

Perez got the agents working for him... very clever and something any really big club can do - clubs like Man Utd, Barca, Liverpool or AC Milan make a player famous so getting 50% was a good deal for both

@watchaporia Жыл бұрын

Few years ago Real Madrid seemed like they had a powerful force that nobody can intervene!

@skp8748 Жыл бұрын

They literally have Touchameni, Camvinga and valverde... Looking to get Bellingham. That is the most dominant talented and youthful midfield in the world. Rodrygo, Vini and now endrick. Real are set for the next 10 years.

@megamysteryguy1234 Жыл бұрын

@@skp8748 bro snuck in rodrygo 💀

@skp8748 Жыл бұрын

@@megamysteryguy1234 you don't rate him?

@oye2240 Жыл бұрын

Real need a right winger mbappe should come here if not buy some superstar like foden

@megamysteryguy1234 Жыл бұрын

@@skp8748 nah not really, he has good moments but overall he’s nothing to really freak out about imo. Definitely not enough for them to be “set” for a decade. They’re definitely gonna buy a new winger and just use rodyrgo as a sub

@Sky_F.D.R.GLOK.7000 Жыл бұрын

Dos contratos van a cambiar el juego del mundo, kylian mbappé en Barcelona y haaland con el Real Madrid un clásico mundial 🎉

@NevarianB17 11 ай бұрын

EPIC CONTENT!

@AthleticInterest 11 ай бұрын

Thanks mate.

@ewalshp Жыл бұрын

Excellent video.

@AthleticInterest Жыл бұрын

Thank, Eric! 😀

@scott19087 Жыл бұрын

If you truly want to be the best, you’ll end up at Real Madrid eventually anyway. They are the best, the biggest and the smartest. Mbappe will join them one day

@erickioko5501 Жыл бұрын

Or you can be Messi 🐐.

@scott19087 Жыл бұрын

@@erickioko5501 yes but Messi could jever end up at Real because he started at Barca lol. So he is the obvious exception

@yesiamsahil Жыл бұрын

Best club in the world. Proud to be a Madridista 🤍🤍

@Ivan.16 Жыл бұрын

you mean proud glory hunter ?

@kuncorotri5217 Жыл бұрын

You haven't even watched the video, have you? Cos if you have watched it, you wouldn't say this.

@yesiamsahil Жыл бұрын

@@kuncorotri5217 ayy chilll bro...I have and I'll still say the same..no offence to other clubs tho ✌️😇

@Hopeless_21 Жыл бұрын

@@yesiamsahil if that's what people say for supporting big clubs then every person is a glory hunter and what's wrong in hunting glory

@yesiamsahil Жыл бұрын

@@Hopeless_21 truee bro truee...these barca fans are pain in as fr fr

@EviLpr0duction 11 ай бұрын

that strategy only worked back then since social media was still very new and people didn't fully understand how much they would be able to make if they were able to market themselves well. Perez was basically a middle man offering them an easier way to get "famous" with what seemed like more money too. altho in this day and age that's not needed anymore you can make so much more on your own. Since whatever a player does will be seen all over social media anyways

@SyuSept Жыл бұрын

Nice vid! PS: in French, you don't say 'Kylian' this way, you pronounce the final 'n', and the 'a' must be said as a french 'a'. ;)

@Hamzahyn4 Жыл бұрын

07:01 I wonder how much money shop*e pay ronaldo to do that dance for the advert

@davzinzan Жыл бұрын

You can't say "players avoid Real Madrid" with Mbappe as the only real example.

@waitingforthursday Жыл бұрын

7:02 that moment when "greater control over their image" coincides with CR7's Shopee ad 😂

@tanvirhossainforazi 2 ай бұрын

Perez is a smart guy. He has turned the table right now. He has changed his strategy. As they've already established themselves as the most decorated player in history, he has now given up spending outrageous money in buying players. He has focused on building young talents and that's actually worked. If you look at the team they currently have, it's complete super team of under 25s. The players will stay at the club for a long time for being at the top and by the time Real Madrid will have way more than enough success and money to attract and sign new superstars. Like this, the club will always be reigning in the world.

@prabhalasasank Жыл бұрын

Commercial income is now the main driving factor for the super league! as the Premier League is boosted with sky and other Commercial revenues; teams like Barc, Juve, RM fear that they will not be able to compete with the might of PM teams, in which even bottom relegation teams can spend more than $100M on players..

@Hopeless_21 Жыл бұрын

And it's not fair clubs should only be able to spend what they earn even in the case of madrid or Barcelona they spend what they earn if you look at city PSG Arsenal Chelsea etc surely they spend more than they earn

@Zoso_1990 Жыл бұрын

Real will always have pulling power, their pedigree is just so great, their history the most storied, ultimately if a player is great and cares about their legacy, Real is amongst the most attractive clubs, it's surely the target of most young footballers to wear the fabled white of Madrid. Many came dream, but few can achieve.

@Jeff_2x Жыл бұрын

Ever since Neymar and Mbappe then ultimately Messi moved to PSG I think PSG is starting to become the “trendy” club that you can use to brand yourself

@robert111k Жыл бұрын

Not really. You need some sort of pedigree to atract the best players. Messi went to PSG because, when sacked by FC Barcelona, nobody else could reach his economic expectations (even if he earned less than half he was offered the previous season).

@idakristinedemesa5234 Жыл бұрын

Nah! They’re all in PSG because of money moreso in the case of Mbappe then Neymar. Messi didn’t have much of a choice bcuz of his unexpected departure from Barca, and PSG was the only European club willing to pay that much to him.

@tilmania361 Жыл бұрын

not really. you will always be overshadowed by the 3 i dont think you can establish a big brand given that circumstances

@Jorge_Arts 2 ай бұрын

Que en este video señalen como algo negativo que el Real Madrid tenga un gasto en fichajes inferior a otros grandes clubes no deja de ser sorprendente, ya que precisamente eso es lo que le ha hecho mantenerse y sobrevivir en el periodo 2019-2024 tras una pandemia y una guerra, con el consiguiente incremento de tipos de interés y coste de materiales. Ha fichado poco, pero preciso, y esta estrategia le ha llevado a ganar todos los títulos posibles en sólo 2 años. Alaba, Camavinga, Tchouaméni, Rüdiger, Endrick, Bellingham y próximamente MBappé y Davies para conformar una plantilla de ensueño y dominar Europa durante el próximo lustro.

@Lokolokongo Жыл бұрын

That outro man 🔥

@wellingtongil Жыл бұрын

Perez is a great businessman. I think he certainly benefited from managing the world's best and prestigious club but we know many can mess that up (ehem Barca). The Galactico strategy worked then but now he realised that it wont and seems like he has switched his strategy to spending more conservatively, getting cheap young talent and just being careful all around. He was a petty child about the whole mbappe ordeal but it was a good reality check for him that I am sure he learned his lesson.

@elizabethcsicsery-ronay1633 7 ай бұрын

It's not the world's best nor prestigious club. Yes, it's successful but at the price of playing dirty. Do anything to win. There's no nobility in them. They're Very unpopular with a lot of pple.