Brands aren’t talking down to kids.
With over $17 billion spent on marketing to children, brands have realized they’re not speaking to the kids of today but to the consumers of tomorrow.
Watch the video to learn why it’s an investment that’s likely to pay back in multiples.
Here’s another investment that’s guaranteed to pay back in multiples: book curated stays with special member privileges on CRED.
Chapters:
00:00 - Introduction
00:19 - McDonald’s and the Happy Meal story
00:33 - Importance of marketing to children
01:11 - Explosive growth of content for kids on digital channels
01:55 - Influence of kids over purchase decision
02:10 - How brands are evolving to appeal to kids
02:26 - Identifying kids as future consumers
02:47 - The long term goal of marketing to kids
Justify your screen time with rewarding pursuits.
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