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I guess James Bond didn't want to be on a waiting list for a Rolex and opted for the Omega instead. Spectre.

3:42 - You gave me bad advice! I tried walking to my nearest Omega store, and it took three hours and they were shut when I got there. It turns out they aren't open in the middle of the night.

"Omega makes watches; Rolex sells watches." Rolex sells spots on waiting lists, you can't actually buy the watches.

You buy a Rolex to impress others. You buy a Seamaster or a Grand Seiko to impress yourself.

"Omega makes watches; Rolex sells watches." Classic.

Omega: we’ve just made a brilliant watch that’s better than a rolex. Rolex: Im Batman

Omega have proven to be the superlative brand over my 2 decades of owning a variety of watches. They run more consistently, feel ultra high quality and can hold up to daily use. Even when I spent years as a studio drummer wearing a Speedmaster they kept amazing time with no issues due to the increased G forces or shocks. I have a 50th anniversary Seamaster GMT that has never been serviced. Wasn't even on a winder for most of it's life and still keeps perfect time and has near the guaranteed power reserve. Rolex by contrast, if worn daily shows more wear and in my experiences the bracelets and deployment clasps don't feel near as crisp as they did when new. I actually let one go because it felt like that car that was getting on in years and you could feel the looming unreliability. Also, in a world of lovely case backs Rolex has the most unremarkable case backs in existence, good only for engraving. "Son, here is your Rolex, sorry I couldn't see past the hype and buy you that Omega." Other than A. Lange und Sohne I lust for no other watch more than any one of my Omegas. Cheers on a bloody brilliant channel.

The last time Rolex invented something new, I fell of my dinosaur.

"Sometimes better doesn't matter... the real question is-do they make you feel good?" And there you have it. In general, we make irrational purchases based on emotion and subjectivity, then attempt to justify our decisions to others and ourselves through specifications. We aquire formulated personality and contextual meaning in an effort to make it part of our own identities. Buy what you enjoy and leave others to do the same. An excellent video!

OMG, who else, after seeing the title of this video, came here just to see the hostile reactions of enraged Rolex fanboys?

You just watched a gentleman fan-boying over an Omega Seamaster. I love this channel

I’m fortunate to own both a Rolex and an Omega dive watch. I love both, but if I had to pick just one, it’d be the Omega Seamaster. It’s just a better watch overall.

Rolex could release a statement saying that the new Seamaster is a “better” watch than the current Sub. People would still lust after the Sub because they can’t get it. Human nature I guess.

This may just be one of the Greatest marketing psychology video i have ever watched. Now im a huge fan of this channel. Thanks for this.

"False scarcity" Hit the nail on it's head!

One of the best comparison videos I've seen. I like both but obviously the Omega is way more obtainable and with the blue face looks incredible! Well done. I will own an Omega one day!

I have sold both brands, and as nice as the Rolex is, it is not that gold idol that Indiana Jones steals from the temple. The hype I saw when selling Rolex did not seem healthy to me. Games being played by everyone involved, dreams of "rolling" the watch for a profit by clients, it was not pretty to be any part of that circus. Omega dive watches have a cool history, can go head to head engineering wise with any dive watch, bar-none, and my clients for those watches loved the looks and liked the adventurous spirit of the watch. It was fun selling Omega watches. I sold my Rolex watches and still have my 1996 Seamaster. I hate silly games at the sales counter, it is embarrassing to be a professional sales person and have any part in that, so my money is on Omega all day long.

Rolex marketing can backfire as well, as many people who buy them are looking for status only. That is one of the reasons that steered me towards buying an Omega as my first luxury watch.

Everyone's arguing which is which... And here I am enjoying my Seiko

They are both nice pieces. However, I actually think the Omega with its George Daniels movement is technically superior. To me the greatest watches are ones where engineering and art are combined most successfully. The Omega wins here as a total package. I know real watch guys that have the Rolex as part of their collection and THAT Rolex customer I greatly respect. Unfortunately for me Rolex is tarnished as a brand because so many of their customers are people who aren't really into watches, they just want the image. Its the thing to buy when the big bonus check comes in. They don't really care about what they own or want to know many of the details. Sort of like the BMW owner who has no idea what DI intake valve deposits are. The Rolex is probably the better investment if you buy with concern for selling. If you buy to own/enjoy and are not likely to sell go for the Omega.

In the old days, my dad would walk in to a store and pick a Rolex to reward himself in every new chapter of his career, that was when they could be purchased easily at discounts, it was with no intention of flipping when owning a Rolex. I am a dad now and couldn't do the same based on how Rolex has became, I guess Omega is the new Rolex in this generation..

The shots, the script, the voice, the story. For me deserves an Oscar.

Love WatchfinderCo’s “anti-Rolex” rivalry against Hodinkee’s praise for the Ro’s

Omega craps all over Rolex from a technical and and in many cases, from an aesthetic perspective. Omega in my books is far innovative!

I love how he just shits on Rolex and the bs that theyre doing with supply and demand manipulation. They still dont care though

You closing statement applies on several choices I've made in my life, and yet, what makes me feel good is what turns out to be the better choice

I think that Omega would do good to make their seamasters just a bit smaller, I feel that would make the seamaster so much more appealing to people with smaller wrists, the 42mm is just a bit too large

what is the best price you find for the seamaster now, 2021?

This will rustle many Rolex jimmies

Well done to Watchfinder for heaping praise on an Omega, a brand owned by Swatch and not Richemont. The lack of supply of sports Rolex watches is very tedious (and that's coming from a Rolex GMT Master II owner). I am seriously thinking of cashing in and buying a brand that has higher horology than Rolex and without all the nonsense that goes with Rolex.

I bought a Omega Seamaster in 2002 for $1200. It's one of the "James Bond" editions. It's the best $1200 I've ever spent. I wear that watch every damn day. I swim with it, ski with it, and wear it to the office. And at last once a month, some stranger stops me to tell me they love it. I've had it serviced twice (by Omega at about $500 a pop), and it keeps pretty good time. But a $20 digital watch will keep better time, and that's not why I love it. It just makes me feel good whenever I put it on. Rolex watches are beautiful. But I also feel that folks look at Rolex wearers as pretentious jerks. If I wanted to buy another watch, I'd go with another Seamaster. Timeless beauty!

I really like this watch. I can't seem to find it with this gray face. Any help finding it would be appreciated.

It's a good day when watchfinder releases a new video.

Omega perfects watches, Rolex perfects an image.

What’s up with the Sub’s lume pip at 17s in? It looks incomplete. Is that a camera angle thing?

Within the last 2 years the Seamaster list price has risen from £2900 to £4170 with the latest price rise. It was a no brainer if you were looking for a great dive watch but I’m not so sure at its current price. Add to that the excellent Tudor offerings and I’m even further away from thinking about a Seamaster.

I love Rolex. The submariner is a perfect watch. The Omega Seamaster is ALSO a perfect watch. My gripe with Rolex is with this pseudo shortage and faux allure they have created. Exquisite company and quality products- but you’re not allowing us to interact and engage in the beauty. Omega is Swiss and fantastic but they, in my humble opinion, are unfortunately a victim of being TOO accessible and that’s a damn shame. My only grip with Omega is that they produce TOO many variants. Shrink the product line down and focus on the best of the best. Then......when you finally DO produce a new variant - people will marvel. But then again- how can I fault a great Swiss brand that WANTS accessibility and the ability to provide variety to its customers. Remember- if there were no Rolex - Omega would be the king.......

I love the Hulk, but I don’t see myself spending $14-$15k on a $8,600 watch. That kinda money competes with far nicer watches

I'll still take the Omega every day, and twice on Sunday.

Excellent Analysis. I must say I enjoy your reviews tremendously. Keep it up.

I just bought the black version, and absolutely love it. I have spent my career in Advertising and Digital Advertising Sales, and agree that Rolex is the better brand, but I prefer the look of the Seamaster, and intend to keep my watch.

Thank you for making this video. Rolex product restrictions have gotten absolutely absurd. Omega's products are superior to Rolex, plain and simple.

Thank you for all of the great videos, its helped me a lot to understand the industry. I recently purchased an Omega Seamaster and I'm completely thrilled with it. Honestly, I didn't know it would be that nice of a watch. ( Yes I'm subscribed ;) )

At 3:14 the shock absorber spring - looks like one of its elements isn't lying flat on the stone. It looks like its lifted.

this was the best analogy I have ever heard on this subject. Its absolutely true and has been for years. All you have to do is pick up a Rolex and then an Omega. Its very obvious. I have both and agree with this completely

I had a hulk, sold it and don't miss it. My only regret was selling it before it caught fire. I have a 300m with the grey dial with the blue bezel (the one displayed here) and I'll never sell it. It's as close to perfect as you will find

can't decide whether to get an omega seamster of a zenith defy classic skeleton white ceramic. They're so completely different. Anyone got any pointers?

Bought a new Submariner in 1978 for $660.00 . At the time, I was as interested in sailing and liked the Rolex Americas Cup ads in Sail magazine. Back then, other than sailors & divers, very few knew what it was. I send it back every 8 years or so for a tune up. Other than the time away being serviced, I've worn it every day since. No regrets.

This video has attracted a lot of energy. I would favor the Omega over the Rolex for many reasons. I own Rolexes (a Datejust and a Yacht-Master I) and one Omega (a 1200M Ploprof). The Rolexes bore me and I would much prefer Omega to Rolex. However, I now have two Grand Seikos and I find these two watches to be my preference now.

And all you point out is exactly what makes the Omega SMP my favorite watch.

Two years in, you can’t even get to touch a Rolex, and Omega are still discounting…. from Watchuseek September 2021: “I got 20% off an Aqua Terra over the holiday weekend. Before that I was only offered 10%. Both not at an Omega boutique.” Try getting a 20% discount on a Rolex…. Pretty well sums things up.

SMP 300 suits me perfectly.. it complements my Seiko diver ‘work watch’ so well. if I was to chase another diver, it’d be an Omega Planet Ocean almost certainly.. although I’m also tempted to go for a better Seiko like the MM200.. currently very satisfied 😉

That compelling "and yet..." Always grabs me

It's interesting to see how the Richemont group condemns Rolex's watches, by complimenting Swatch's watches. Indeed, the adage that "... my enemy's enemy is my friend" must be true.

could you review the Jaegar LC Master Control Sector dial limited edition. I want one for my partner. perfect dress watch but I can't find much information on it. love your content.

Hi, I'd like to learn about Rolex's marketing and branding strategies in depth. Can someone please recommend some book or video which can help me with that ?

I have that Seamaster, on Bracelet, always wanted a n Omega and recently bought this and very happy with it.

I have both watches, a classic black submariner date and a blue seamaster diver. I really cant say which one is better. They are both similar but still very different. The only thing I can say is that you make nothing wrong if you buy one of these beauties!

I like the narrators speech patterns, choice of words and voice modulation. Very nice and soothing tone.

Omega for me because it has more history more style and it means eternal.

watching this while enjoying wearing my Seiko 5 snkl41 j.

I've been collecting Citizen's range of 'eco-drive for 2 and a half years and believe the titanium and' bullface to be equally as aesthetic as both of these, possibly not as water-resistant as either though.

Just grabbed one of the Seamasters weekend? Grey dial is amazing.

I like the Omega more. I love that color scheme. Blue is my favorite color on a watch, especially when it's only used for the accents.

I got struck by a lightning six times and hasnt received a call from my AD that my 116610LV is ready for pick up.

I've got the same Omega you show in this video. My one VERY BIG gripe about the gray dial is that under normal lighting the hands are very difficult to see and the date is nearly invisible. In the dark the lume does nothing to help with readability. Wish I had purchased the blue dial version.

I cant even afford a new iphone, why im i wantching this ? :(

Omega Seamaster have more soul, Rolex is like a sterile modern watch, great quality but it lacks that last bit..

The Omega is a watch. The Rolex is a statement.

Before I bought my first luxury watch in 2008 I considered both, the SMP and the Sub, ending up buying the SMP which I own to this day. Even back then the Omega was technically superior to the Rolex while costing half of it. It was the first SMP with the co-axial escapement and therefore had the more advanced movement, it had a more refined dial, bracelet, caseback and last but not least a much better clasp. As a mechanical engineer I like it when things are solid and well-made, so I really like Omegas clasp while the flimsy Rolex clasp was a huge disappointment and turn off. Such a clasp is acceptable on a budget friendly Seiko but definitely not on a luxury item. Since then I never considered Rolex again, even if they didn't do this nonsense with their "waiting list".

Beautiful video, thanks.

Bought my first Submariner at 21 after working hard and saving up. Sold it to pay off a loan a few years later and lost next to nothing. Just psyched myself up to buy a Moon Watch....after watching this I need another Sub! It's how it makes you feel....

Haven't seen a Rolex I would buy (at the prices asked). Own four Omegas - all different marvels of watchmaking and (to me) style.

I’m about to get my first luxury watch, and after months of research, I ended up settling for the 300SMP. Technically, it’s just a better watch, and there’s something about that name that Rolex will never match in my opinion. I could be biased, I am in the aerospace business, and was a competitive swimmer for years and years, and Omega was just omnipresent.

Amazing Review! I really enjoyed the video.

As a machinist it is all about quality, design, durability, flawless operation, and availability of parts. I'm not concerned at all with what someone else might think of me because of the watch that's on my wrist so any idea of "status" means nothing at all to me. For these reasons I've been an Omega fan and collector for many years.

I still love the 2531.80 Seamaster the most because of being a Bond fan, but you got me hooked on the newer models in how you described it. The wave dial on the older version looks better to me but the craftsmanship of the new makes it desirable.

I've had the experience of owning a Rolex and Omega I'll tell you one thing I do like the Omega or prefer the Omega to the Rolex

Could you review some of the REC watches?

Mido multi-star and MidoMultifort and a RADO Diastar. All vintage and need service can you recommend a reputable watchmaker? I'm in NYC.

If you want to get rid of a watch buy Rolex. If you intend on keeping a watch, buy Omega.

My Omega SMP, automatic, steel bezel has never missed missed a beat in nearly 22 years and looks shockingly new.

Brilliant review! I have had the Rolex "Hulk" for a short time, and just got the Omega Diver 300M. Side by side, the Omega does seem to be the better watch. Great looks, great feel on the wrist, extremely accurate, and very legible. But, you are correct: There is "Something" about the Rolex. Solid as a bank vault, excellent bracelet, beautiful workmanship, and a certain cachet the Omega has not yet acquired. Daily wearing? I'll take the Omega.

Hi, does the Omega watch have white gold applied to the hand and indexes? Thank you

From a horological perspective, the Omega Seamaster is a great watch but I would still go for the Rolex Submariner. For me, it’s better looking.

The lever escapement, which is used in the vast majority of watches, was invented some 250 years ago by Thomas Mudge. Although it has been adopted universally, it has one fundamental flaw; it requires oil. That means regular servicing. In the 1990s Omega were looking for a product differentiator. They bought the rights to use the co-axial escapement of George Daniels, an English watchmaker who had been pedalling his invention around the watch world since the late 1960s. The supposed advantage of this escapement was the lack need for lubrication. This was seen as the answer to low maintenance quartz watches, especially the new eco drive models, which required zero lifetime servicing. Omega fitted it into the 2500 movement and all hell broke loose. The first problem was Pallet Fork Shifting. A slight shift in the escapement and it was enough to bring everything to a halt. It occurred whenever a watch contain the movement faced a shock. This was a result of poor testing in development and omega had to come up with a new shock system that stops the balance wheel from moving sideways under shock. No sooner had this problem been resolved than another one reared its head. Lubrication. With the Mudge escapement lubrication is needed to avoid wear on sliding parts. In theory the co-axial escapement doesn’t slide therefore it should need no lubrication. But any good engineer will tell you that impact involves slide and slide involved impact. I worked as an engineer in the tribology area where this is well recognised. Omega watches were now stopping not due to Pallet Fork Shifting, but due to something else. It turned out to be the impact itself. The Lubrication on the Mudge system not only reduced wear, it absorbed impact. Without it the coaxial escapement was hammering itself to pieces. The answer was two fold: slow down the beat speed and add lubrication. The beat speed determines a watches long term accuracy. The faster the beat the more accurate the movement (and the smoother the second hand movement). Omega had to drop it to 25,200 from 28,800. That was NOT a good move. Adding lubrication was a problem because the movement was not designed for it. Omega found they needed 30 oiling points on the 2 tier coaxial escapement. 10 on the escape wheel and 20 on the intermediate escape wheel teeth. So much for an oil free serviceless movement! And during that time watch lubrication improved to the point where watches could go for at least ten years without a service, making the whole point of the coaxial movement debatable.

Outstanding Video watchfinder, & I couldn’t agree with you more!

Possibly the best video I have ever watched about watch brands. Full stop. Well done!!

If there is a future for Emmys on youtube programs, Watchfinder would win it by far.

I have an Omega Planet Ocean and I love it. I did owned a sub previously and kinda love it, what I hated the most was that people asked me more than one time if is "real". I liked Rolex because of the name and nothing more, I like Omega because I like their watches.

£3700 for the Omega in 2019 and £4800 in January 2023. Thats some 'inflation' right there.

Interesting video .. thanks!

"Doesn't that dull the alure?" No. I don't want things I can't have.

Wow, they put ads on their ads

I wonder what film emulsion in that camera. Velvia or Provia...

Can anyone tell me what he means by "residuals"? I am new to high end watches and looking at the seamaster. Any advice from those more experienced would be most welcome!

Owned No Date subs - twice. Sold then after a month or 2. Cant "speak" with them. On the other hand, bought a SM300m blue few months back. Still wearing it now. Planning to get the white dial and the 007 LE in the future. Says much about Rolex and Omega.

I recently went to Las Vegas and tried purchasing an Air King or Submariner at three different Rolex retailers with zero luck. Eventually I ended up at the Omega boutique and purchased a Seamaster 300m Co-axial. I’m satisfied with my purchase, yet I still have that itch for a Rolex...

You made me part with £4100.00 for this Omega, what a great call.