What do you think will happen to Bourbon prices in 2024?

This was an awesome video David! Really interesting to hear your perspective and analysis from somebody in the finance industry with knowledge on what markers to look for to see market trends.This was a very well thought out topic and presented very well, even for people like me who aren't the brightest bulb in the bunch. Keep up the great content! Cheers buddy. - Trenton

I won't make any real predictions, but collecting bourbon is a fad created by clever advertising, and fads never last long. Bourbon has become the new "Beanie Babies" for collectors. My suggestion is "Collect what you enjoy drinking."

I'm with you on the "I'm tired of hunting" - not that I did much hunting myself. I am finding some great budget alternatives (to the more expensive bottles that I know I love) and have settled on a few offerings from my favorite distillers that are above average in price and not super hard to find. And if I come across the occasional "unicorn" where the price isn't too far above MSRP, I'll grab it. Yet I am finding that all that I need in whiskey is usually available at very affordable prices.

Great content David! I think there might be a price reduction,but I see it more on the mid tier level and forget about the tier one making a change. With the price reduction on bourbon will just depend on what you're looking for and if you are able to find it at MSRP without having to pay secondary prices. This 2024 will be a change on exploring smaller or newer upcoming distilleries, tequilas, and maybe rum. For now I will enjoy what I have aquired. Cheers!

Congrats on the success of this video David! you are KILLING it these past several weeks! you will be at 10k subs in no time! 🎉🎉🎉

I love Peerless. Bought a few bottle last summer at a store that had them on sale for $39.99. I hope we see bourbon prices fall this year, I will be buying as many bottles as I can. I think although people are venturing over to spirits such as rum, tequila and mezcal, bourbon will be the thing everyone goes back to. Great video, you gave some strong points.

Secondary will decrease, but MSRP will increase. This will be in general, outliers will exist in both categories.

Great discussion David. There may a reduction on some of the everyday bottles and more sales, but I do not see any of the new releases or special bottles decreasing in price. I do not see this changing as long as you have people paying $200 for Stagg, which is a $59.99 bottle. Or paying $250 for a Weller 12 Year, which is a $45 bottle. 🥃

Great conversation. I think distillers will continue to price LE’s at a price to combat secondary. Shelf bottles will stabilize in pricing. MSRP will not be lowered but retailers will have to discount more often and hotter to bottles in the $150-$250. Finally I think we will see more distillers down sizing to 700ml from 750ml. Thanks for the conversation

Great video. I’m not going to stop hunting but I’ve changed my buying habits. I’m passing on most shelfers nowadays. I have moved to buying store/group picks. Plus, there are some good deals on them since most bourbon drinkers only buy Buffalo Trace products. I am going to try to get into Rye’s and grab a MaCallan 12 at some point.

Thank you for your perspective, David, great video!

I think the limited releases and super allocated bottles will remain high for a few more years because there's always someone ready to pay for the opportunity to say, "I own that bottle" I believe you're right, an abundance of alternative products (i.e. tequila) and bourbon will drive down the cost of more shelf ready bottles. Probably around 10 to 25 percent. Great video as always! Cheers! 🥃

Thus is one of my new favorite whiskeytube channels to watch! The vibe is spot on, I love the graphics, and it's a real inspiration for me in my whiskey journey to create content. Thank you good sir for sharing your knowledge on the subject.

Great video and great insight. I tend to agree with your thoughts and we have seen a decrease in MANY bottles lately here locally in the midwest. We have also noticed several allocated bottles that are being sold on secondary sites (private FB pages) where the prices have decreased 10% - 20% compared to what people were getting for these bottles just a few months ago. The flippers will continue to list the bottles at a full secondary price and a few of them can afford to hold their inventory. Chasing the allocated bottles isn't fun for us anymore and there are far too many great bottles out there, especially newer brands. I'd like to see you compare the price of 50 bottles now (allocated and non-allocated) and see where the price is in 6 months or so. Subscribed!

First time watching this channel. Good work and good insight!

Great video and I think you're right on what will and won't decrease in 2024. I will tell you that I am right in middle TN and all of the low to mid level Buffalo Trace stuff (even Stagg) is becoming more and more available in the past several months along with several other brands in that range. I went out hunting for it and required some luck, but i nailed down 4 bottles of Stagg here and 1 in FL for retail. So hopefully that's an indicator that companies are looking to stock in the US and not go overseas. That seems to be in line with BT's large production investment. But like you, I think we're at least another 4-5 years from seeing those elite and LE bottles come down in price or scarcity.

I 100% agree that the Bourbon world has changed and price will go down. Most people I know are sick of hunting, basically if I run across an allocated bottle Ill buy it, but Im not out there actively looking for it... I also notice on my Bourbon groups online, no one is impressed with peoples museum collections, in fact you just look like a jerk having huge numbers of allocated bottles but not drinking them. I am also seeing a lot of bottles that used to be hard to find readily available. Not to mention Inflation is hurting a lot of people, and they cannot afford these expensive Bourbons like they used to. I agree I am expanding into other Spirits esp Rum. And when if comes to Bourbon I am now much more interested in finding new and different bottles from smaller distilleries than just the big boys. They are just fun and interesting to explore. The Bourbon craze was something amazing, esp during COVID, but I think its time has passed, hope the industry enjoyed this time, all good things come to an end... Just ask Vodka about the 90s

Fantastic video David! This video is a home run for you based on all of the views and the number of comments you’ve already gotten. Congratulations!

Thank you for sharing your opinion about the bourbon price prediction. I agree to your opinion. that there will be 2 separated price trend in 2024. The high-end bourbon product such as STEG/Russels' 13yo etc. would keep popular in the market meanwhile middle-low graded products will come down due to increased demand of world wide bourbon market such asia and europe.

Thank you, for your insight. My gut tells me that we are still in the bourbon boom and that prices won’t drop. Sure, secondary prices will drop a little, but their are too many craft distilleries flooding the market and coming in at the $50-80 range off the bat without a proven track record to make brands in the same range come down in price. I say availability gets better, but prices stay the same this year. Just my opinion of course. Great video and I hope you are right.

I stopped chasing allocated juice. So many great bottles out there. Plus alot of barrel picks $50-80 are great. Got SIB Heavens Door 2 days ago. Fantastic bottle. $65.

This is a very interesting topic. I hope the prices fall about 20-25%…. But I think the market , as a whole, isn’t ready to pop. So while some prices will fall, I’m not sure the hard to acquire bottles will drop. Some distilleries like Wild Turkey have to increase their prices so that they don’t become allocated because they have not increased their overall production. But distilleries like Buffalo Trace can’t truly raise their prices as they have expanded their production and have more of a surplus. This is what I heard from a guy in the whiskey business. It makes sense, but is still only one small slice of the pie to look at. So many factors play into prices… hopefully things move towards a more consumer friendly price. Great video David! Absolutely love what you are doing! Cheers my friend! 🥃

I was thinking about doing a live about this. Well done.

Great analysis. I hope we do see some relief on pricing.

Love it David! Thank you for the video! Did you mind if I reference your video in a short later today? Cheers 🥃

Good video. Well thought out defenses on your theories. I’ve been a big fan of store barrel picks lately to avoid paying secondary for good bourbon. In my area, believe it or not, barrel picks of reputable brands from Meijer have not disappointed

Good video. I don't think the prices will crash but slowly increase. The allocated bottles will be more rare but with the options, the unpopular bottles might be sitting on the shelves for a while. I'm predicting it's gonna be another banger of a year for bourbon.

Thank you for the video, David. I started this journey primarily with Scotches and rum, and over the last 2.5 years, I ventured to American Whiskey/Bourbon. My experience is that the bourbon market is growing, a lot of options out there, but many people are hunting the same bottles, that in some cases are just Ok for the high price they are demanding ($60-$80 for a 4-6 year spirit); compared to Scotch that you can get 10-14 years, depending on the brand. I also see many brands outsourcing their juice from MGP and others a like, and asking high prices for young spirits. So for now, I am looking at rum and maybe Mezcal/Tequilas.

I think if prices continue to keep going north, I will cut back and have a smaller selection However, unless the economy really takes a dump, I don’t foresee prices really dropping other than the secondary market coming down a little little bit. 😎🥃

Great video David! Your analysis seems on point. There's so much potential for international growth that it can easily swallow up any sag in domestic demand. But doesn't that facet just mainly affect the large distillers? As i understand it, the crafts and even midsize distillers are frozen out of scalable export sales due to export/tariff/connection hurdles. I agree the true unicorns will probably tend to stay firm or increase in price and the distillers will continue to raise MSRP on those to claw back the rent seeking behavior of the secondary. The rest of the $100-250 upper-mid tier price will have a reckoning at some point hopefully. I've only ventured into that range twice when I've had the chance to buy unicorn-ish collector bottles at MSRP. But for actual drinking, i just don't understand the demand when there are so many exceptional bottles around in the $70-100 tier.

After a little over a year of bourbon hunting and drinking, I’m getting into tequila. All the high end tequila, minus Fortaleza, are on the shelf for under $60. I’m sticking to the brands you mentioned. Redwood Empire is delicious and on the shelf. Jack Daniels SBBP is on the shelf and $55 or under. Barrel products on the shelf at the higher end at $80. That’s my upper limit, but I like them.

I hope you're right! Would love to find my first Booker's at

Interesting analysis and predictions, David. I agree that limited releases will probably retain their high prices and most likely go higher due to the ever-increasing demand - look at Japanese Whisky for example. However, I predict (and no analysis done on my end whatsoever) that bourbon prices will not drop, but simply stagnate, i.e. they will level off. I also predict that large distillers will streamline their offerings, with a focus on their core product line, and likely discontinue some of the lesser performing offerings. I also foresee that certain smaller craft distillers may close down or be acquired - look at the craft beer industry. This might be an interesting project idea for a simulation analysis🤓😉 Cheers!

Hey David. Like you said in the video. Prices on certain bottles have already come down in the second half of 2023. I dont see any circumstance where the economy drastically improves in 2024 therefore I am sure prices will continue to come down. Now will they go down to what they were two or three years ago. I don’t think so, but with people have less discretionary income, supply will go up and prices will come down. I see this most likely happening in the bottles that arent made by buffalo trace, which is a good thing for people like us who appreciate a good four roses, old forester, knob creek etc etc.

It will largely depend on the macro economic outlook in my opinion.

Well I certainly hope you're right. I have already begun to at least see more good bottles on the shelf.

I bought a bottle of Murray Hill for 100. It is like you said excellent. I don't know if bourbon prices will drop this year. Demand is still there. But hopefully it slows down a bit as you said.

The spirit I've found myself gravitating to outside of bourbon is armagnac. The older cousin to cognac, its lack of export (not being near a port in the south of France) has kept it relatively underappreciated and you can get ridiculous vintages for stupid low prices, at least compared to what said vintages would cost you in scotch, bourbon, cognac, etc. It's also pretty close to bourbon in experience, both certain flavor notes and mouthfeel.

I think you need the glut before the competition. Consider that distributors are acting as gatekeepers and keep the market artificially high. I predict there will be occasional price slashing (like that peerless you showed) to move inventory, but prices will more or less stabilize where they are. The only thing I think we'll see is the introduction of more cheap whiskey to add some new variety to the bottom shelf. Stuff like Benchmark and canned cocktails, but coming from craft distilleries in a desperate attempt to stay afloat. Liquor stores will struggle to move higher end stock and will be at the mercy of distributors. Control states will continue to try to maximize profits. I think you're spot on that BTAC and similar will still command high prices. But that'll be it. You're going to see the aftermarket flooded with people trying to clear personal inventory. I just saw someone offer 25 bottles at a combined retail value of well over secondary for WLW and get a polite no.

For me, I think secondary market pricing is going to go down or stay at the same prices. In my area, though bourbon pricing will be the same and I agree that the special bottles will have a larger price tag. The distilleries have seen that there is want for the expensive bottles, so they’re going to keep that pricing accordingly. I bet the next Rickhouse release from Russell’s will be $350 MSRP.

I agree with you that overall prices will come down. But also the offerings in that $60-$120 range will increase in quality. So IMHO, that will also have a negative effect on the super high end stuff that you think might maintain their premium pricing. You no longer have to spend big bucks to get a super high end experience. Case in point is Old Carter. One of the best out there but as you rightly point out, they're probably at the saturation point price wise especially with other options. I won't buy it at their current price as I have too many other options at a lower price. And you pallet varies from day to day so why risk that much money for something that varies from day to day. Fun to speculate, that's for sure.

I meet more and more people that are just getting started in hunting whiskey. I see demand going up and prices to match. Distillers see what secondary is and want that money for themselves. I'm likely going to do less hunting for allocated and just enter raffles and buy stuff thats easy to get and taste great. If I come across something allocated at a good price I'll get it.

I think we're moving into a period where most people's curiosity for certain products will be a thing of the past. I think that factor alone hits the secondary market hard.

Nice video!

I thought the opposite was more likely, that prices will increase. I’ve heard that supplies of properly seasoned oak for barrels is dwindling. If this is true, there will be cost pressures for new barrels. American whisky companies may explore malts and other whiskies that permit used barrels. Separately, are grain prices stabilized? What is the expected price outlook for corn?

Great video, David. You especially nailed my sentiments when it comes to hunting certain allocated bottles. I've had it up to here with the constant games playing and hoops jumping. The small stores where I've gotten to know the owners, those places might get 1-2 BTACs or PVWs. Even as a good customer, I can't expect to be one of the lucky recipients of those bottles. They probably have a dozen or more other good customers to take care of. As for the large grocery chains that receive the majority of the rare allocations, either the managers are keeping it all for themselves and their buddies, or they use a loyalty club/raffle system. They also experience a high degree of employee turnover, so you might see sudden and unexpected changes in how they handle allocations if the new manager decides to switch things up. It's all so tiresome and frustrating, lol. Again, great job on this video, and cheers!🥃✌️

From your lips the distributors and liquor stores. MSRP on so many of these bottles are reasonable IMO. But the limited supply to stores forces owners to price gouge. Took me a year to find Blantons at MsRP and that was through a raffle. My point I guess it prices are one thing but it’s also distribution and the games that are played. Maybe popularity of other spirits could help push some change but I doubt people will start collecting Tequilas to start sipping neat. We shall see!

The problem is that there are too many "new collectors" who don't know any better. All they see is pictures of allocated bourbon so they think it's cool to only pursue those bottles and pay a premium for them. Even though they don't drink much and are just around to collect.

We can only hope, prices for some bottles are just ridiculous on the secondary market.

I've watched the bourbon bubble grow since at least 2010. Distilleries have now had plenty of time to expand. Increased supply and reduced demand will cause the bubble to pop, the same way every other bubble does. The major distilleries know it will eventually happen; that's why there have only been modest price increases of the regular expressions while the prices of LE releases are skyrocketing. Compari/Wild Turkey doesn't want to upset the WT101 buyer, but they know the guys buying the LE stuff will pay dearly and are now pricing it accordingly. BTW, Blanton's was created as an export bourbon back in the '80s in an effort to expand the foreign market when there was then a glut of aged bourbon because Vodka had taken over the spirits market. The foreign market still prefers Scotch, lol. The Blanton's, Rock Hill Farms, ETL, and Hancock Reserve brands are actually owned by Age International which is a subsidiary of a Japanese firm called Takara Shuzo Co.; all are produced under agreement by Sazerac/BT. It's an interesting story and might be worthy of a video.

The top heap bourbons probably won’t drop much. Middle tier bourbons like a knob creek 9 or Elijah Craig barrel proof, you could see them going down. Here in PA I have seen some prices go down in the last 6 months but we have state stores so the markups are higher. But if cost of grains goes up, the prices could go up.

You forgot to mention that Buffalo Trace has increased production exponentially, and they did it years ago so we are now starting to see increased supply. Stores that used to have one high end display case now have two or three plus more on the shelf behind the counter. It is just a matter of time till these "stores" decide they aren't making money collecting bourbon, they need to actually sell it to make a profit and we ( the vast majority) won't spend up like that any longer.

Prices may stabilize, but I don't see a significant price drop, especially among the major brands.

Good bourbon is bourbon you can actually find without getting price gouged. Which doesn't say much for most of these labels that come to mind. In my opinion bourbon is meant to be opened and enjoyed, best with friends. Seeing if you pick up the same notes and tastes or if you all are picking up completely different smells from the same bottle!

You’re definitely seeing prices coming down on the secondary market. So many new bourbons coming to the market that are in some cases better then a lot of these special releases makes choosing what to buy a little more interesting.

Bourbon prices are going to go up and secondary will go down a little. Whatever is going on with this tariff overseas will have an impact as well.either we see higher volume here or they just jack the prices up more

I hope your right

Bottles that have ridiculously high secondary prices at stores in my area just sit on the shelf. Nobody is gonna pay these insane prices. And now that most of the big brands have started to increase their MSRP because of the high secondary prices, people are even reluctant to buy them at MSRP. It's getting out of hand and something needs to happen.

Enjoyed the video, didn't know Americans drank Bourdon straight as much as you say. As a Scotsman I mainly drink our whisky, maybe I'll try more American Bourbon just not that expensive.

I’m getting tired of hunting too. More specifically waiting in line at bourbon drops. Came across 4 staggs the other day for $150. Didn’t buy them but I’ve waited in line for hours for stagg at $100. I would rather just pay an extra $50 and not waste a weekend morning, especially if I start seeing stagg at $150 regularly

I think prices will come down and more allocated items will start sitting on shelves. I am tired of hunting and rather buy less and just spend more online for the bottles I want. Rewards programs only benefit those stores and i rather just not build those relationships.

I think every major distillery is going to have an expression with an MSRP over $200, an expression between $100 and $150, and SKUs working down the price tree from there, simply because whiskey is now a common gift and people want to buy a single bottle as a gift, not a set of bottles adding up to a predicted value. I also think that anything produced in real bulk will struggle to sell above $85, so there will be downward pressure on prices for expressions with broad distribution. I expect to see distinct price drops on Kentucky Owl, Rabbit Hole, and Barrell, among others. Some smaller operations are going to see real strain because the market is already flooded with 4-year craft product in the $50-$75 range and consumers are going to revert back to heritage bottles that deliver more value. I feel real sympathy for any company looking to launch a new brand in 2024; their timing is not good.

Hmm, here in Europe I can find most of the regular shelfers already. I am bourbon fan, but actually pretty rare here, as we are close to Scotland. What shocked me, when looking on a map of cities in Kentucky, where bourbon is produced, how many more new rickhouses are under construction.... It is a lot... As there was everything bubble with cheap loans and helicopter money during covid, of course it happened with bourbon too. It is called bullwhip effect, as we basically had a situation, when excess (unearned I say) load of basically free cash was chasing limited amount of goods, prices went up for everything. The point is that this bunch of money is drying up, or already dried up. But the businesses meanwhile invested like crazy, as they got false reading that there is endless demand for the product... As mountain biker I heard recently, that in EU there is huge stockpile of unsold bikes caused exactly by what I described above. Some companies, I heard, plan to completely skip model year 2024 in effort to sell this stockpile... I would be surprised if this does not happen to bourbon too. Of course, not LE and such a stuff....

I'm really hoping so and I'm getting into tequila and Irish whiskey

well the good news, I got a Springbank 10 Palo Cortado, the bad news… i paid secondary :( not crazy secondary but secondary nonetheless

Prices will continue to increase since annual inflation will continue at 5-8% averages for several more years.

Here in Texas I can walk into any small liquor store and find practically any bottle I’d want(except pappy). But everything is at secondary, so why hunt? I’m over over paying.

If you’re gonna take the jump at the scotch, I wouldn’t do it. The prices are just too high versus before. Here’s an example in September 2023 a 15 year Glengoyne scotch was $77. in January 2024 it went to $110. Some of this Scofch pricing is nuts. I saw Towbermory 12 year Scofch that was $77 now jump to $83.

David, That seems to be be the take from more than a few Tubers for sure. Even though the overall market has not let up yet. I do agree the market is cyclical. What was it as few years ago... Vodka, and before that it was craft beers. Bourbon is running its course right now but just try to buy a bottle of Fortaleza Tequila. The cycle is trending in multiple different directions. Who knows it could be Tequila, rum, or even cognac with the next big push? Someone famous needs to start a rumor that Kool-aid is HOT. Then maybe us non trend setters can set back and enjoy a nice pour without breaking the "Whiskey bank" (see how I did that lol ) Bourbon is (for the most part), a delicious brown consumable liquid that in my opinion (I know others can have opposing opinions) is not worth the price these special releases are bringing. Not when there are so many great pours just sitting on the shelf. Some people have totally lost their minds. I say this while sipping on 1783, a very nice low budget product that most people seem to have forgotten about. Another thought provoking video and well researched ! D

The prices will come down only if the consumers stop over paying! All companies are driven by profits. If the stores can charge whatever they want for a bottle of Bourbon, they will. It's just like ticket scalpers at a concert or sports event. How many people would spend two,three or more times over MSRP for a new vehicle? Think about it.

I go tthe peerless for 39.99 the other day, its been that price for months they sait. Knob 12 $47

Its not only for bourbon, but for other whiskies products too. People will have to go outside their comfort zone and explore other products ( myself included). Yes mistakes will be made but who cares, that's the fun. The two I'm focused on are: Armagnac, and Canadian Whiskies. Armagnacs production are very very tiny, but we can easily find 30 to 50yr old bottles at a very reasonable price. ( ain't selling my car for a 30yr old scotch). Canadian Whiskies are also fun to explore ( aside from Alberta Premium cask strength). Those guys hardly leave the country because they get gobbled up domestically and outdated laws makes it difficult fir shipping. In the end, it's not the end of the world but it's welcoming news that prices are going down for drinkers. It's great that using financial analysis skills to use it on booze right? I use history background to look for undervalued goodies before the crowd comes in.

There's a lot of relatively 'garbage' offerings that are overpriced and these offerings need more experience and they need to refine their products. Other whiskey brands that are more established are releasing unappealing products that hope to trick consumers to buy just because of the brand reputation. Then there are whiskeys that have gradually become unfamiliar to their taste compared to the flavor profile they had years or decades ago. Some brands introduce products that are outrageously over priced and I would not touch them, because it's just a money grab. At this point, my local region does appear over stocked and I don't think merchants realize a problem, especially if a brand's reputation alters the buying mentality of consumers that used to favor an offering. I do expect some flash sales well below 50% for some brands because they haven't moved in months or well over a year.

One way to affect the price of bourbon in the U. S. A. is for the millions of bourbon drinkers to reduce their home inventory by one third. This could allow hundreds of millions of bottle of bourbon to remain in retail inventory, thereby increasing supply and lowering demand. Basic economics dictates when both supply increases and demand decreases price will drop. 🥃 I submit that fifty years ago the percentage of the population that were bourbon drinkers was likely similar to the last five years, but the behavior of many if not most changed. It changed in that many or most bourbon drinkers today have fifty (or more) bottles of bourbon in their homes; where in the past bourbon drinkers had maybe five bottles in their home. That difference of 45 bottles times ten or twenty million bourbon drinkers reduces the retail inventory by 450,000,000 to 900,000,000 bottles! If bourbon drinkers reduced their home inventory by one third, it would have a huge effect on prices! 💰

Personally I just enjoy the different bourbons and I’m not a big fan of the secondary market. if that continues , will it push consumers away is my question. These distilleries are not setting these ridiculous prices.

Here’s the problem David. Even if the bourbon that were shelf turds 4yrs ago become readily available. Supply and demand still won’t cover. Look at the lines at Buffalo trace for literally turds like blantons, eagle rare, even bourbon cream lol. Distillery owners have watched the beer community ramp up production so much that it’s killed craft beer. Willett doesn’t want to ramp up production when they can charge 300+ on a bottle of bourbon. Less work more money. It’s simple. Hope this clears things up.

I've been at this since the 1990s. I like many types of booze and don't specialize in one thing. It has been interesting to watch over the years. When I see something get hyped through the roof, I typically run the other way. Jumping on the hype train is a great way to waste time and money. If the mob becomes obsessed with one particular bottle of rotgut, there is always something else good that has escaped the attention of the crowds. I refuse to wait in a line for a bottle of booze, especially for a bourbon (Blanton's, for example) that is good quality but rather unremarkable. Blanton's was a reasonably good choice when it sat on store shelves and sold for about $50, but the frenzy that surrounds it now is absurd. I've tried many of the mid-level allocated bottles, and with few exceptions, I find them to be good but unremarkable middle-of-the-road bourbons, and I have a hard time understanding why they are so absurdly popular. Maybe Buffalo Trace products aren't such a great match for my preferences. If so, then I can consider myself fortunate since I feel no desire to hunt for them. The bourbon boom might be showing some signs of cooling off, but unless there is a major economic disruption, it seems like it will gradually slow down rather than fall off a cliff. It seems like a lot of people are getting tired of hunting. If enough people stop going after the bottles that everyone seems to want, maybe supply and demand will come back into balance, and it will be possible to find them for a price that is in line with their quality. Over the next few years, tequila will be interesting to watch. I see some similarity to the early stages of the bourbon boom. Fortaleza has disappeared from store shelves, and some offerings from other distilleries are getting hard to find as well. Sadly, I think this situation is likely to spread like a cancer in the tequila market and cause other good bottles to become allocated and hard to find. I'm glad I have a lot of tequila now, so if it goes nuts like bourbon, my supply will last me a while. Like bourbon, tequila production is inelastic. Agave plants need a long time to mature, and there is only so much land available for cultivation. If demand suddenly spikes, supply can't catch up.

Prices just went up between 2 and 10.

What would happen to bourbon if all the white oak trees get cut down. The demand for white oak to make barrels has increased the price of white oak.

Wise words from the bourbon whisperer 😂

Choose your words carefully. You may have to back step your predictions. The allocated bottles aren't coming down in price. As long as there are, people who will continue to pay the ridiculous secondary prices. JMO

I'm done buying bourbon. Tequila is my number one now. Fortaleza has been difficult to find now.

Bitcoin is the real savings vehicle. Iykyk triple entry accounting iykyk Bourbon is the daily vacation 🎉🎉🎉

Burbon will might go down Also more people are getting into tequila and it’s price has been going up

Let’s be clear here, MSRP will not be falling at all, period. These companies have too much invested to start lowering price. The only prices that you will see down are secondary and what I refer to as primary gougers (retailers that charge over MSPR) A few dollars is one thing, but when you’re pricing Eagle Rare at $100 and BT at $50, well, go F yourself. And everyone is mad that Campari is setting MSRP so high on their special releases and has doubled the price of RR13. Well, guess what? You only have yourself to blame. Anytime you buy secondary price on a bottle, you’re just encouraging the distilleries to raise prices. And wait until these emerging markets overseas start to buy whisky from the US on a regular basis like Japan. The availability in the US is gonna get even tighter.

Hope it does drop so I can't get some of them😂🙏🙏

Increase. Nothing ever goes down in price except for gas.

굿 한국에서 삼촌이

I hope prices drop

You didn't account for morons with too much money that will buy it at whatever price so they can be "in the club" of people that like whiskey. If I see one more post of someone's "collection" that is nothing but BTAC derivatives, I'm gonna puke. There are a ton of other options that are way better and much cheaper.

Crash all the bourbon bros have been pushing tequila videos lately

One local liquor store in my area celebrated the new year by increasing their bourbon prices. So I gave them a NY salute, 🖕, and said 👋.

the fact is year on year the demand for whisky-bourbon is down about 5% and only the very very high end is there more demand than supply. Even the Buffalo Trace distilery that likes to keep high demand and low inventory is seeing a big down tic in the more base offerings.. you can now find the bottom 25$ Buffalo Trace on the shelves everywhere like before the bourbon boom. The secondary market is slowly comming down to earth. Just saying.. the specialty market will always sell out limited tiny releases at premium prices.. but that is not where the backbone or meat of the market.. the daily drinkers just want a good 30ish dollar bourbon they can walkin and walkout with.. the rest is just HYPE for COLLECTORS.. thats like .0001% of the public ... statisticly irrelevant and are there for MARKET HYPE.. like we make the best so-and-so.. so, yah the BOURBON BOOM IS OVER... further more.. the MGP or brands that poped out of nowhere marketing whisky they did not distil or age, just bought it from MGP and sells for 90$ will go away.. disappear and relieve the shelves of over hyped over priced juice. Some consolidation will be in the next few years.. I agree with your essential conclusions, the RARE Hype labels will still be hard to obtain, but thats a problem for the label whores .. most prices are already comming down or daily drinkers like Wild Turkey 101.. cheap and great pour.