Taste Expert Answers Flavor Questions From Twitter | Tech Support

Taste Expert Answers Flavor Questions From Twitter | Tech Support | WIRED

Рет қаралды 1,878,189

Күн бұрын

Beth Kimmerle is an author and taste expert, and she's here to answer the internet's burning questions about all things food, tongues and taste. What does Coca-Cola actually taste like? What makes someone a "supertaster"? Why does gum only seem to last for 5 minutes? Beth answers all these questions and much more!
Director: Justin Wolfson
Director of Photography: Josh Herzog
Editor: Lika Kumoi
Expert: Beth Kimmerle
Line Producer: Joseph Buscemi
Associate Producer: Brandon White
Production Manager: Eric Martinez
Casting Producer: Nicole Ford
Assistant Camera: Lauren Pruitt
Audio: Gabe Quiroga
Post Production Supervisor: Nicholas Ascanio
Post Production Coordinator: Ian Bryant
Supervising Editor: Doug Larsen
Assistant Editor: Billy Ward
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Пікірлер: 2 700

@paulmarden3301 2 жыл бұрын

This lady is awesome. Her voice makes my throat hurt but I could watch her for hours.

@LucretiaBorgia 2 жыл бұрын

I had to turn her off. That growl sets my teeth on edge.

@z-beeblebrox 2 жыл бұрын

@@LucretiaBorgia dare I ask - on...on the edge of what D:

@patty15631 2 жыл бұрын

Same, loads of knowledge but I HAD to pause :'( .. I'd like an explanation though, like is she sick or does she always sound like this? Could it have been an injury of some sort?

@hugoclarke3284 2 жыл бұрын

@@patty15631 She's the top of her field so, she's obviously tasted the top-secret stuff...

@samarakirkk 2 жыл бұрын

@@patty15631 it’s just her voice chill out

@EpicNerdsWithCameras 2 жыл бұрын

It still blows my mind that companies have entire teams deciding whether or not a flavor is going to appeal to the masses, and yet somehow Swedish Fish flavored Oreos were still greenlit.

@bloodgain 2 жыл бұрын

I like both, but it's hard to imagine the flavors together, and I have an excellent flavor/scent imagination. Cherry and chocolate go together quite well, but that would make me think Black Forest Cake Oreos, not Swedish Fish Oreos.

@timetravelsnail7198 2 жыл бұрын

A lot of the time companies do themed or crazy flavours so that people: >Buy it because it looks ridiculous and they want to try it >Think it tastes weird and that the original is tastier >Then go and buy the original flavour even though they wouldn't have bought the product at all normally It's pretty smart!

@ElliotGindiVO 2 жыл бұрын

Are those still out? I wanna try it.

@johndododoe1411 Жыл бұрын

@@timetravelsnail7198 Yeah, I recall a potato chip flavor named "Epic Beef". The flavor was not that special, but the packaging was a collection of early Internet memes. Product didn't last.

@zeke1220 Жыл бұрын

@@johndododoe1411 Meat-flavored chips are amazing though!

@VarickPrium Жыл бұрын

As she repeatedly points out how colour plays a role in how our brains interpret flavour, I can't help but wonder what sort of impact that might have for people who are colour blind. Do some foods taste different, or more muted? Would those colour correcting glasses alter what foods they like because the brain is getting new input? Imagine liking, or not liking, a type of food, and then putting on glasses that change how it tastes, or making it more intense?

@andressavefo Жыл бұрын

Wow! That's an interesting question!!

@formes2388 Жыл бұрын

It's not just colour blind people - you will run into people that have a straight up better ability to differentiate colour and it certainly has an impact. Something lightly coloured to enhance it's colour and how appetizing to an average person might trigger the "that is a fake thing" response. Same thing can happen with sound - where say you might find nails on a chalk board annoying, but another person beside you thinks it's whatever - but turn on certain compressors and such and they will get that same agitated response where you don't even notice the sound that is causing the irritation. So yes, it is reasonable to assume that things like colour blindness may have an impact on how people taste and appreciate different foods.

@rikki1764 Ай бұрын

Good question

@s.alpinus8395 Ай бұрын

That's a super interesting question, which also makes me curious of how blind people will taste the same food as someone with normal vision. In the enjoyment of food it is no longer the presentation that does it for them, unless a memory before going blind I suppose(?), so I guess they'd emphasize more on the texture, odours and so on. By the way, I'm red green colour vision impaired. I can't see lingonberry in the bushes when standing up, but I see them if down on my knees. I have an extremely keen sense of smell though, at a point where people are often taken aback at how I can notice something minutes before them (eg fires). Not sure if its related to my colour vision in May sense though 😛

@livingglowstick1337 Ай бұрын

No because the colour would be the same for them. They experience everything with the colour differently so for them it would be the same for them. There's no way to measure if it's the same as ours because taste doesn't exist same with colour or smell we can all be tasting seeing and smelling entirely different things and we will never know because we all have the same experience with said thing

@legionaireb Жыл бұрын

7:09 - I have a crystal-clear memory of being in school and learning about flavors. The teacher had an experiment where they had cotton swabs with different flavor types on them and they would touch the flavors to different parts of the tongue and say 'you see how you can taste this here and not there?' I have never been more vehemently told I was wrong by an authority figure than when I said to them 'It tastes the same to me at all those points.' On a related note, people treat Umami like it's a 'new' flavor, but I remember learning about flavors as a child and being taught about 'savory' as a flavor, which judging by the way people talk, other people weren't taught about.

@bluelagoon1980 Жыл бұрын

Yeah, I remember my 1st grade teacher in 1992 having to teach us a unit about the senses, and she had to include the tongue regions part (but savory wasn't mentioned). And then when she was done, she told us that scientists didn't agree with that concept anymore, but she still had to teach it to us. That was when I learned that teachers often know they are teaching untruths, but they have to follow the curriculum, even if it is 20 years out of date.

@vlowolvtake1797 Жыл бұрын

Umami is not considered a new flavor but a flavor bud? People used to believe the taste of savory was a mix of all the other flavors, I think.

@lesliealas3385 Жыл бұрын

Reminds me when I told my teacher in 5th grade that millipedes didn’t have a million legs and she replied “no that’s wrong because why would it be in the name?” Idk Mrs. Morrison, I just read it in a big bug book in the library

@legionaireb Жыл бұрын

@@lesliealas3385 The answer to her question is 'Because 'milli-' is the Latin prefix for One Thousand, not One Million.' Of course, there's always the chance that she asked you that question to make you think about it, but I wasn't there so I can't know.

@lesliealas3385 Жыл бұрын

@@legionaireb I wish it were the case but she was adamant it was a million legs.. I assumed it wasn’t a subject brought up around her much and she just assumed it was literal in the English sense

@lovepilie 2 жыл бұрын

For all people after Covid who want their smell back : I did exactly what she described BUT went a step further and tried to smell back first SMELLS I USED TO HATE or made me want to puke. I feel that it trully helped getting my smell back faster !!! The hate in our brain is a true booster, it just triggers something XD Please let me know if it worked for you too! Wishing all a speed recovery

@SJ-qf2tz 2 жыл бұрын

Ooooo that sounds like a good idea

@Sp3ctralI 2 жыл бұрын

The smell doesn’t come back over time?

@user-ey6ew3dn5o 2 жыл бұрын

@@Sp3ctralI Literally me and my husband got our smell 100% back after losing it in December 2021/January 2022. It does come back slowly but surely, some far or slower than others. Don't spread lies to dishearten people who are still healing

@Sp3ctralI 2 жыл бұрын

@@user-ey6ew3dn5o I meant to add a ‘?’ Sorry, thanks for letting me know my mistake

@lovepilie 2 жыл бұрын

@@Sp3ctralI well... when you feel like you are eating cardboard everyday, you kinda feel the urge to speed up the process ;)

@YiLunMusk 2 жыл бұрын

The amount of people Wired gets to interview is amazing.....all of them has the passion of the kinds of job they r doing.... idk if "job" is the right word to use when ua doing something what u love.

@profealrescate-negocios9092 2 жыл бұрын

The craft is more accurate.

@ryanh361 2 жыл бұрын

Hobby

@rain0344 2 жыл бұрын

vocation 🤔

@carsonroyal7948 2 жыл бұрын

I think Profession is the word you're all looking for.

@michaelhake2291 2 жыл бұрын

Kind of the point

@_am.ber_ Жыл бұрын

As a mom, I must comment on the Sharkleberry Fin. We currently have 3 boxes in our pantry, it's my daughter's favorite. The box says they're "strawberry and orange" flavored. They have updated the artwork, but it still is the KoolAid man on a shark 🦈

@WeatherManToBe 2 ай бұрын

Where did you buy this?!?! I haven't seen in decades!!

@_am.ber_ 2 ай бұрын

@WeatherManToBe it is at our Walmart in the pouches with the straws!

@allisonp7041 Ай бұрын

Great fact: inventor of Flamin Hot Cheetos is Richard Montañez. He started at Frito-Lay as a janitor. He's written a book called "Flamin Hot".

@G3MiNiOfficial Ай бұрын

Yes! This!

@n3Cr0ManCeD Күн бұрын

Came to say this. You beat me to it, but thanks for pointing it out.

@EmyN 10 сағат бұрын

Yeah but they changed the formula by now

@n3Cr0ManCeD 7 сағат бұрын

@@EmyN proof?

@Abelhawk 2 жыл бұрын

I KNEW it! I KNEW that tongue-dividing thing was bullcrap, ever since I was a first-grader! I even did my own scientific experiments, tasting sugar with the side of my tongue and sour things with the tip and it was all the same. How on earth did that hypothesis get into textbooks?

@Blinkisageek 2 жыл бұрын

It's disgusting how much outdated info is taught to kids for no reason

@Ninjalectual 2 жыл бұрын

How many kids got flunked for not knowing wrong information...

@Moaaaaaabunniestay 2 жыл бұрын

Yup I'm today years old when I realised it was all a lie 🥲

@MrSteveGrey 2 жыл бұрын

@@Blinkisageek It's outdated NOW. It wasn't then. They were teaching what they had available at the time.

@gabrielantos4144 2 жыл бұрын

@@MrSteveGrey You're making a lot of assumptions on how old @Blink! is

@KeaLynn 2 жыл бұрын

That “section of the tongue” theory is so funny to me because it’s what I was taught as a fact in my high school anatomy class and I was trying to test that out on my own and never could, I would always taste every flavor no matter where it was in my mouth. I have never heard anyone say it wasn’t true so it’s cool to hear now

@iesika7387 2 жыл бұрын

I had the same experience. We even sat around with weird stickers on our tongues in an elementary school science class to separate the areas and "prove" that only one part of the tongue detected each flavor, and I was convinced I was doing it wrong or some kind of mutant because nope, sugar was still sweet in the bitter location, citric acid was still sour in the sweet spot, etc. There was a time when natural philosophers spent a lot of it me arguing over whether all the fish in ponds that freeze over die due to cold or due to being smothered by the ice. Nobody ever thought to check if the ponds froze all the way down or if fish actually died over winter, they just assumed that because they couldn't see fish in the winter all the fish were obviously gone, and the fish in spring were therefore entirely new fish that had generated somehow. That seemed simpler to then than the idea of fish just continuing to live their fishy lives under an inch of ice. The idea stuck around for hundreds of years. I think about that a lot. Humans are just really bad at actually designing experiments and accepting experiemental results, sometimes.

@sufficientphrase7769 2 жыл бұрын

Same kind of people that came up with phrenology xD

@KeaLynn 2 жыл бұрын

@@iesika7387 oh my gosh that’s kind of funny but so sad that you thought YOU were the issue! I’m surprised no one said anything.. either a lot of placebo effect in one room going on, or no one was brave enough to question their teacher.

@TheParadiseParadox 2 жыл бұрын

Very interesting. I've tried it and I can notice the difference putting salt on different parts of my tongue. The flavour doesn't go away in any part, but it does have a different intensity and sensation in different parts of the tongue. Maybe people have different tongue types and tongue science is still in its infancy

@Mimi-jl5ci 2 жыл бұрын

Yeah I remember that too

@bartwilson2513 Жыл бұрын

I was a taste tester for a Food Science Lab that contracted out to various companies. It paid and well, and if you get the chance to do wine/alcohol, they have to legally feed you. The months and months we spent on mayonnaise was taxing.

@catsseighteen4365 9 ай бұрын

Cool!

@FoodNerds Ай бұрын

I bet

@owendale1079 9 күн бұрын

That last sentence is the funniest thing I’ve ever read in my life

@kittykat490 2 ай бұрын

Whoever's aunt she is is the luckiest person alive she has such intense "cool aunt" vibes

@TheWildSlayer 2 жыл бұрын

She was absolutely lovely, I don't know how WIRED does it, but seeing the cast so comfortable means that the team makes sure their voice is really heard, and I thank you for it!

@calisongbird 2 жыл бұрын

In this case, I wish her “voice” wasn’t heard, it’s incredibly damaged-sounding and grating.

@vetlerradio 2 жыл бұрын

@@calisongbird Yeah, she should absolutely get an appointment with a ORL as soon as possible, she's gonna be mute in 10 years...

@kaileena7 2 жыл бұрын

@@calisongbird Thank you for your incredibly "well-informed" opinion, Mr. Doctor. I am sure she very much cares about the ramblings of a rando on the internet. Some people just have raspy voices (similar to ScarJo) or they have been previously damaged and can't really do much about it. Way to be rude about it, kiddo.

@superbleifrei5882 2 жыл бұрын

@@vetlerradio how do you know it's not just a cold?

@vetlerradio 2 жыл бұрын

@@superbleifrei5882 I don't, but if it persists for months, go see a doctor. She might have some damage to her vocal chords or small bumps or her chords.

@napoearth 2 жыл бұрын

I like how she reads the questions with the emotions of the writer.

@catsseighteen4365 9 ай бұрын

Right! And she says the usernames correctly lol

@steener5884 Жыл бұрын

This woman is incredible, I could listen to her explain the science behind food any day. I hope she came back for a part 2. You rock, Beth!

@iisnothere Жыл бұрын

So if anyone is still curious about blue raspberry, I’ve researched this in depth because I was too some time ago. Beth describes the labs that create the flavors. After the flavor was developed, the industry needed a color to go with it. There are a *lot* of flavors associated with the color red, so they wanted something different. There is one species of wild raspberry that is blackish-blue (I have some in my garden), and the only other major contender for the color blue at the time was blueberry, so they ran with it.

@maryfowler7229 16 күн бұрын

While yes, the flavor is based on the blackcap raspberry; the colour itself was picked because they had ran out of red food dye and instead had found that they had a lot of blue dye left over.

@cavvvvv 2 жыл бұрын

10:16 i did a science project in elementary similar to this! i got lemon lime soda (since it's clear) and put different food colorings in each one. then i had my classmates and other students taste-test each flavor and mark on a piece of paper what flavor they thought it was. almost every single person (i tested about 70+ kids) thought red was strawberry, orange was orange, purple was grape, etc. it was really interesting!

@Serena-or7sl Жыл бұрын

Some food colorings have different tastes integrated in them. Did you get unflavoured ones?

@parryyotter Ай бұрын

@@Serena-or7slit is true that people associate color with certain tastes.

@dav 2 жыл бұрын

Watched the whole thing while eating my lunch. The way she described it changed the taste of my salad in real-time.

@MichaelOKC 2 жыл бұрын

Maybe you stumbled on a new profession!?! Perhaps Michelin Restaurants can hire people to describe the reasons why you are tasting what you are eating while you eat it! Lol 😆

@ladymistik2930 2 жыл бұрын

This is amazing lol! 😂

@DrawnByDandy Жыл бұрын

I like how she puts emotions into the tweets she reads

@daisyweber6047 Жыл бұрын

The guy who made the flavor for hot Cheetos literally wrote a book about how he made the flavor. He was a Hispanic janitor who worked his way up at Frito Lay.

@ShonnDaylee Ай бұрын

I literally came here to say this. When she said "It wasn't a person. It was a team of people". I was thinking, ummmmm, in this case, it literally was "a person". Still, she's not wrong about the 99% of other cases. So, it's a moot point, really.

@dmerth Ай бұрын

@@ShonnDaylee Same here

@HarryBuddhaPalm 29 күн бұрын

They just came out with a movie about it.

@Lucas_John 29 күн бұрын

Flaming Hot on Hulu

@Jagdedge 24 күн бұрын

The story of a janitor-to-executive coming up with the Flamin' Hot flavor is an urban legend that Frito-Lay leaned into for PR reasons. The Los Angeles Times wrote a piece on it in 2021 where Frito-Lay put out a statement that said that there's no actual evidence of the guy being involved in the creation of the flavor. Feel free to look it up.

@aquajosh 2 жыл бұрын

Bring Beth back for a round two! She has a great energy and explains things passionately and clearly.

@thefattesthagrid Жыл бұрын

And let her talk more about "Sharkleberry Fin" lmao

@Cat_Woods 4 ай бұрын

@@thefattesthagrid I wanted her to taste it and tell us.

@Firestormlover 2 жыл бұрын

Also, the amount of carbonation to syrup isn't set in the soda machines, and can be changed. A soda with more carbonation is a 'dry' soda. A restaurant I loved would mix their own rootbeer syrup, and you could ask for it to be a dry or sweet, whichever was your preference.

@515aleon 2 жыл бұрын

I thought of that. Also syrup is really sweet so if they set it up (which they often do--more syrup to carbonated water) it's going to be way sweeter than the bottled/canned soda.

@lindboknifeandtool 2 жыл бұрын

My conspiracy theory is that McDonald’s has the best syrup mixture and pays coke to keep other restaurants “dry”

@niraea 2 жыл бұрын

that was always what i assumed having worked in a kitchen before - mcdonald's uses more of the syrup in their sprite (or maybe the other way around, tbh never had a mcdonald's sprite). i'm also triggering my own restaurant ptsd about changing the syrup bags and tripping over the fking lines all over the floor.

@Bruhtatochip742 2 жыл бұрын

I feel like that's how they made canada dry bold.

@lordofentropy 2 жыл бұрын

Yep, a big chunk of the taste difference between fountain and cans/bottles, is simple the calibration of the machine and the ratio of syrup to water. One thing fast food franchisees and other places that have soda fountains don't do is spend the money to have their machines properly maintained and calibrated. And most will intentionally use less syrup, since syrup is way more expensive than the CO2 tank refills for the carbonated water.

@missy_lynn333 Жыл бұрын

i wanted to bring attention to the fact that she also narrated the pictures and context for inclusivity and to dissect the context, i love her

@daniellemartin9896 Жыл бұрын

Most people in the US have never had real wasabi, it loses its snappy flavor very quickly and has to be grated off the root fresh and served immediately. What we really have here in the US is green dyed horseradish paste. They are very similar in taste

@CineSoar Ай бұрын

Our local Asian market has wasabi root. In my experience, real wasabi doesn't have nearly the burning 'sinus attack' of the imitation. All of the flavor, without having to alter the way you breathe, in order to enjoy it.

@themoonsevilsister1561 2 жыл бұрын

I love the idea that sour candy is the only food that eats you back

@zhazhagab0r 2 жыл бұрын

Also pineapple does this

@Freya778 2 жыл бұрын

@@zhazhagab0r And kiwi and some other fruits.

@shandya 2 жыл бұрын

@@zhazhagab0r I knew this the hard way, once I ate so much pineapple that my tongue hurt afterwards :)))

@riosmax4317 2 жыл бұрын

@@shandya That's why I have to avoid it sometimes. I ate 8 cross-section slices on my own, and my tongue felt rough and scalded (but not burnt).

@LeoMidori 2 жыл бұрын

@@Freya778 It's for different reasons, though both of those have a lot of vitamin C: they contain enzymes that break down proteins in your mouth, which is why you can have that "spongy" feeling in your mouth afterwards. It's literally breaking you down a little bit in your mouth!

@karlymorgan6011 2 жыл бұрын

This woman is unbelievably amazing - I want a PhD in taste and I want her to be my professor - I’m a lawyer and after this ONE video I’m prepared to quit and pursue taste 😂

@thandeka5924 Жыл бұрын

I double dog dare you. Do It!

@alonelyshrub Жыл бұрын

Why not start a side hustle?

@laurenroper3917 Жыл бұрын

I vividly remember being taught in school that the tongue had "sections" which detect different tastes. 😅 How far we've come!

@NakitaCherie Жыл бұрын

And I was today years old when I figured out that’s not the theory anymore 😂

@ForumcoldiArchon Жыл бұрын

There were "more" receptors of a certain taste, but its not that many to say its exclusive and i always knew it was a fake theory when it was taught in school as when we were supposed to test it - it never worked. Its probably still taught somewhere though

@irrationalmoon Жыл бұрын

The colors and tastes mental association is an interesting experiment. I used to make hard candies for xmas every year and I deliberately changed some of the colors around. Red was cinnamon. Blue was mint. Those were easy. Green on the other hand, was orange flavored. Orange was coffee flavored. The one that no one ever got right, that confused everyone who tasted it was purple lemon. Yellow cherry also gave a bit of trouble, but never as much as purple lemon. And it's funny, because I knew what flavors they were. I very carefully added flavoring to 300°F+ molten sugar and every time the flavors hit that sugar it steams up and you KNOW because your entire being is suffused with that flavor for about 5 intense seconds. If I looked at a candy and ate it, my brain would do a bit of a "...what?" but if I wasn't paying attention to things and just grabbed one and opened the wax paper wrapper and ate it without looking, I could tell that I'd gotten lemon or orange or coffee and make a face (not flavors I like).

@evad.2747 2 жыл бұрын

I like how she handled the question about the lack of taste post Covid-19

@lizs5435 2 жыл бұрын

I know it was really interesting because I never thought about it like that. But if you want to taste notes in wine for example when it just tastes like alcohol to you, it’s basically the same process she described.

@capuchinosofia4771 2 жыл бұрын

Ikr? Super cool

@dontaccoll 2 жыл бұрын

i didnt like it instead because she lied, and gave false hope

@magk2524 2 жыл бұрын

@@dontaccoll??

@shannenflores9456 2 жыл бұрын

out of all the experts so far, her and the funeral director are my favorites. i didnt realize how intricate the taste sector really is and how so much thought and science goes into it. so fascinating!

@SuperLocrian Жыл бұрын

Agreed - This was great and the Funeral director is fantastic - I love those episodes!

@jessicabraithwaite5822 Жыл бұрын

The funeral director was bomb!

@pinokodayo Жыл бұрын

The world of fragrance is very similar too! A lot of flavor manufacturers also produce fragrance and vice versa

@arraine Жыл бұрын

My best friend loves sour stuff so much that when I introduced her to bulk citric acid, she started putting it in her lemonade all the time. For a while she thought she was getting sick because her throat hurt all the time, but it turns out she had to lay off the citric acid 😭

@geewilikers9780 Жыл бұрын

A fun experiment I did working in a shop was to fill a 16 oz cup, 15oz soda water, and 1oz CocaCola, or Rootbeer or whatever. You can really taste the flavor nuances a lot better!

@drnosy 2 жыл бұрын

Omg. She literally gave us the scientific answer to why a garlic a day keeps the vampire away (6:15).

@Relyx 2 жыл бұрын

Yeah but everyone knows the whole garlic thing is a trick that vampires spread, as it's a natural blood thinner and makes drinking easier!

@drnosy 2 жыл бұрын

@@Relyx And very sulfur infused like French cuisine. 😂

@jklfds85 2 жыл бұрын

It does keep all the mosquitoes away, that's for sure! Nature's BEST mosquito repellent.

@Dizma_Music 2 жыл бұрын

🤣

@SilverDreamweaver 2 жыл бұрын

I was thinking the same thing.

@SavageGreywolf 2 жыл бұрын

when I was a kid in kindergarten we did an experiment with that old fake 'five flavors' taste zones thing and I never got it. I could always taste everything on every part of my tongue. I felt vindicated like two decades later when it came out that that was horsecrap but I can't exactly go rub it in my kindergarten teacher's face can I

@viviannguyen4226 2 жыл бұрын

I say you go find that teacher and do it anyways!

@Nukaturtle 2 жыл бұрын

Don’t have to “go” anywhere, find her on Facebook and tell her she taught BS!

@ilarious5729 2 жыл бұрын

Not with that attitude smh

@raka1996 Жыл бұрын

to anyone else... please don't rub your tongue to your kindergarten teacher's face

@shawnsg Жыл бұрын

@@raka1996 unless you ask first

@electrojones Жыл бұрын

This was really, really fascinating. Have Beth back again soon and often!

@angelamitchel3984 Жыл бұрын

this opened a whole new world to me. I didn’t think about taste experts - even though I knew they existed, never thought about it like this.

@ShoteQsx 2 жыл бұрын

14:15 coca cola question. You are welcome

@deanlittle6480 2 жыл бұрын

You're a blessing

@crystaledwards8854 2 жыл бұрын

What she said about the packaging affecting the taste is so true! I always think delivery pizza smells so good, and it’s the pizza in the cardboard box that makes it smell amazing. Just not the same without the box 😆

@z-beeblebrox 2 жыл бұрын

You can even try doing a taste test with cans vs bottled. It's not super obvious, but the difference is there.

@ianknightley938 2 жыл бұрын

She was talking about the taste of the bottle, but I personally think that the cardboard cup at McDonald's is what makes the drinks taste special :3

@larsonfamilyhouse 2 жыл бұрын

@@z-beeblebrox yeah the can is definitely better but next time you open a can look at the weird oily film on top of the soda inside the can 🤢

@tomatootamot 2 жыл бұрын

@Obscura wdym? There is milk in plastic bottles, and canned milk drinks also exist (e.g. canned capuccino and korean Milkis)

@Master_Yoda1990 2 жыл бұрын

I think the pizza box and smell correlation has more to do with the scent particles being trapped in the box slowly leaking out as opposed to the scent particles being exposed and drifting freely in the open air.

@nikkiewhite476 Жыл бұрын

This was awesome! I love the flavor house industry... Well when they get it right. So many people don't know how to develop their pallet, I don't know how I learned I just could do it. I trained my son early so that he will always know how to season his food. For my birthday this year he made me the most incredible lemon cupcakes with blueberry butter cream cheese icing; the thing is when you are the cupcake in the correct proportion with the icing it tasted just like blue raspberry. It was an absolute shock to taste the transformation.

@Usag1_04nn Жыл бұрын

So interesting! I enjoyed every question and answer in this video

@AngelofAmbrosia 2 жыл бұрын

She just explained to me why I’m addicted to salt and vinegar chips. I can’t just eat some, it’s the whole bag. 😩

@thebrittbratt4641 2 жыл бұрын

Hi! I have ADD and have this problem too. I found pouring myself a bowl (or two bowls) and putting the bag out of sight like in a cupboard will usually help you limit intake and still feel satisfied when you finish, and helps you moderate if you want to! Just something i learned, hope it helps 🥰

@DuchessofEarlGrey Жыл бұрын

@@thebrittbratt4641 I have issues with eating too much chocolate (chips are a problem too). I find drinking water after a treat cuts the craving.

@JZJ7777 Жыл бұрын

I love that flavor of chips and Cana lot at a given time, but I’m definitely not going to down a whole container at once.

@ExarchGaming Жыл бұрын

that's me and sour cream and onion chips.... lol

@tylercooper9090 2 жыл бұрын

I actually read that McDonald's straws are a specific diameter & length, it makes it hits your tongue differently, it makes it taste sweeter & more "bubbly".

@Freya778 2 жыл бұрын

They also add more carbonation than store-bought soda.

@redpepper74 2 жыл бұрын

Imagine your job is to tweak the parameters to get the best trajectory into people’s mouths

@robbiecope4042 2 жыл бұрын

@@redpepper74 yup R&D food scientists/ product development teams are magic. how fun

@lucillebennet4233 2 жыл бұрын

After 8 long years of battling with insecurities, low self-esteem, with constant fear of the knowledge I could infect someone with HSV 1&2 was a nightmare to me. I'm so glad/grateful that I am over Herpes and its stigma! All thanks to Dr. Aloha kzfaq.info/love/_YFEEZEr1BxGkNg1d4vqww ❤️🇺🇸🗣

@lucillebennet4233 2 жыл бұрын

@@sdrawkcabmiay After 8 long years of battling with insecurities, low self-esteem, with constant fear of the knowledge I could infect someone with HSV 1&2 was a nightmare to me. I'm so glad/grateful that I am over Herpes and its stigma! All thanks to Dr. Aloha kzfaq.info/love/_YFEEZEr1BxGkNg1d4vqww ❤️🇺🇸🗣

@TotemoGaijin Жыл бұрын

This was actually pretty fascinating.

@jbotts1316 Жыл бұрын

This was actually super informative! Thank you!!

@gunkip608 2 жыл бұрын

The one about the hot cheetos, to answer it, it was supposedly thought of by one person, a Mexican-American man by the name of Richard Montanez, who was a maintenance worker/janitor in one of Frito Lay's factories, coming up with the idea and presenting it to a board, he's now a company executive. However, there's a lot of controversy over whether he actually did, or if he made it up, or whatever the case may be, thought it was worth mentioning

@XxXShevampXxX 2 жыл бұрын

This is the comment I was looking for cuz I could've swore I read this somewhere.

@Iotuseater Жыл бұрын

This is false it was just a marketing tactic

@nickcobb7253 Жыл бұрын

Sadly it was just made up.

@matthewsawczyn6592 Жыл бұрын

I was crushed to find out this story might not be true :(

@themarquis336 2 ай бұрын

If you suspect what you’re saying may not be true, why do you share it? LOL At least do a quick Google search to confirm before posting…

@mmin_4 2 жыл бұрын

I always said I liked cocacola more bc it’s spicier/Pepsi is too sweet, and was always met with condescending looks because “they’re the same thing”. I feel so validated now!!

@lowochi 2 жыл бұрын

Pepsi is indeed more sweet, I like Pepsi Max over Coca Cola Zero since it's sweeter too ✌️

@sadflix8754 2 жыл бұрын

This is why i prefer Pepsi over cola, I just don’t really like to taste something thatsmsort of spicy when drinking

@EVMjimmy 2 жыл бұрын

If you like "spicy" you'd love Dr pepper,

@IceMetalPunk 2 жыл бұрын

Anyone who says they're the same has not drunk enough of either 😂 I prefer Pepsi precisely because it's sweeter, and I have a major sweet tooth. That said, Orange Coke is delicious, even though I don't usually like orange flavored things... go figure 🤷‍♂

@LuceroAlvarado 2 жыл бұрын

@@IceMetalPunk which I think is good! Sodas are really bad for us lol

@AT-yz4eo 2 жыл бұрын

Amazing video. Can we get a part 2???

@sunnyday6133 Жыл бұрын

11:41 that tone change in mimmicking the sounds was such a satisfying detail to add 😩👌🏻

@spegnagmaglorious3590 2 жыл бұрын

So I’m standing there, drooling blue food coloring, the paper coming apart in my hand, and my billion dollar phone won’t focus and I’m like why did I even try

@Tardisntimbits 2 жыл бұрын

With regards to fountain pop vs bottle pop: the franchise has control over the carbonation and the syrup ratio, so often that can skew the flavour of the pop as much as any packaging. Another, less appetizing answer, is that the equipment hasn't been cleaned properly. The nozzles on a standard soda dispenser can really easily get slimy and mouldy, which alters the flavour to varying degrees. Some places don't take them apart to clean them nearly enough.

@joelbell6075 Жыл бұрын

I brought my sense of smell and taste back 2 days after I lost it to COVID-19, and I used a very similar technique! It was also more of a subconscious process, because I was so desperate to return my sense of smell and taste that I would imagine the flavors exactly until I actually started tasting them, again!

@veronicaelliott5769 Жыл бұрын

Love this series! They find the most interesting people

@Hungry_Hufflepuff_ 2 жыл бұрын

Blue raspberry, I’ve heard, had become a thing because red/pink can be many different flavors(strawberry, watermelon, cherry, cotton candy, fruit punch) so they wanted raspberry to be identified as blue, since blue is mostly blueberries, blackberries, maybe grape with only a little red color. Blue raspberry is a flavor so it can be identified as blue raspberry flavor, plus they will likely remember a blue raspberry flavored candy compared to a red one.

@chook5143 Жыл бұрын

Blue raspberry is based on Rubus occidentalis or Rubus leucodermis, blackcaps! The taste expert doesn't seem to have known this. I learned this while working in a botany lab, though, so I doubt it's common knowledge.

@kosmique 9 ай бұрын

all i can say is i love the living heck out of blue raspberry flavor. its the best!

@jaytravis2487 2 жыл бұрын

I used to juice ginger root. Not many people realize smell can change when you have different concentrations in the air. Cashews smell exactly like fried fish in high concentrations for instance. When you juice lots of ginger it smells exactly like the base smell of Fruit Loops/Fruity Please.

@seitanbeatsyourmeat666 2 жыл бұрын

Weird… Sometimes when I eat cashews, I get a hint of a matcha smell, and I hate matcha/green tea because it smells like fish to me

@jaytravis2487 2 жыл бұрын

@@seitanbeatsyourmeat666 I don't know if you're familiar with the laborious process it takes to make cashews edible but it's worth a look. Cashews have to be chemically treated because they are toxic. I'm sure that introduces some "off" flavors.

@sharroon7574 Жыл бұрын

Fresh dill smells like gasoline to me, my sense of smell has other quirks but that's the strangest.

@jaytravis2487 Жыл бұрын

@@sharroon7574 Yeah me too. I notice a certain waxy smell in dill that you can find in Coca Cola, though I only notice it in bundles that are 1 pound/2 kg and up.

@gizachick 2 ай бұрын

When I worked at Starbucks and had to grind all the coffee for the day, the darkest roasts smelled kind of fishy when ground.

@sefyravelvetpaw8166 Жыл бұрын

The field of flavorology is fascinating to me. I'm glad you told us what you could, it's great stuff!

@sal0mea Жыл бұрын

6:07 OH MY GOD,,, a week or so ago I was going absolutely crazy because I kept smelling garlic and it intensified when I laid down with my boyfriend to sleep. I literally smelled everything in my vicinity and thought I was going insane. We ate buns stuffed with cheese, ham and LOTS of garlic butter for lunch that day,,,now it all makes sense. Thank you for bringing my sanity back 😭❤️

@gabbyruiz2517 2 жыл бұрын

tip for anyone dealing with loss of taste/smell! i had the same issue and read that you should pick a savory smell (peanut butter/soy sauce), sweet smell (vanilla/florals), and a sour smell (lemon/like juice). just keep smelling those and do what she said and it should help!

@Relyx 2 жыл бұрын

I know one of the flavours in cola is actually lavender. I learnt that on this show that aired in the UK many years ago. It was called Jimmy's Food Factory, where the host, Jimmy, basically tried to recreate supermarket staples like cornflakes, cola etc. in his barn.

@lillianfolsom6741 2 жыл бұрын

That sounds awesome 😂

@giadelrio 2 жыл бұрын

@@MusicHouse46 it was jimmy doherty

@batsaikhansandagdalai3717 2 жыл бұрын

I always thought it was cocaine and sugar 😂

@BansheeVanRaven 2 жыл бұрын

I remember that episode!

@Tiabliaj1989 2 жыл бұрын

Like Neil Armstrong Art Attack vibes or just some guy way ahead of youtube?

@aewtx Жыл бұрын

I love this lady! She's so cool and definitely knows her stuff!

@dandantsm6560 Жыл бұрын

This is one of the BEST ones! I love this video So interesting So fun So full of information Loved it!

@chevgage6210 2 жыл бұрын

Food presentation makes a huge difference, and so does texture. Anyone who's a big latte person will talk your ears off about foam texture.

@freechilli8755 2 жыл бұрын

So true and rightly so! Bad foams won't be as smooth or silky as a good one - so remember to tip a good barista well!

@XSemperIdem5 2 жыл бұрын

Yes! A bad foam can make a latte so disappointing. If they haven't had a coffee expert on here or a barista, they should.

@shahs1221 2 жыл бұрын

This is one of the most interesting episodes so far! I could watch a bunch of these on this particular subject alone since taste/food is endlessly varied and broad.

@ryanjohnson4565 2 жыл бұрын

Especially if you eat a lot

@juliemcgugan1244 Жыл бұрын

I'm thinking that maybe improving your sense of smell/taste might not exactly be down to your taste-buds, but the neural connections your brain makes when tasting these things now, as opposed to the way you did so, before. I think the key is repetition, to strengthen neural connections and thereby improve the 'taste.' Lots of flavours, both enjoyable and repulsive, as often as you can.

@ephemerabluetit335 Жыл бұрын

Thank you! I learned so much. More like this, please.

@kellyanncastillo8779 2 жыл бұрын

Omg y'all you can literally see her happiness fade reading a tweet saying someone can't taste or smell. My heart 💔

@gostovahs8121 2 жыл бұрын

I feel so dumb not knowing coke was a tiny bit 'spicy'... I've always called it the slight 'sting of coke' not thinking about a spice. And yeah, pepsi is nearly twice as sweet and far less satisfying to my brain, it's why when I gave up sodas years ago i made exceptions for an occasional coke

@pinokodayo Жыл бұрын

Spicy doesn’t just mean like chili hot pepper spicy- spicy can refer to the spice of cinnamon for example, cardamom, nutmeg, anise seed, etc. Think of spiced cider :) (Not saying these are in coke but you get the idea)

@HeronCoyote1234 Жыл бұрын

Delightful and very informative. Thank you!

@ArrenHidalgo Жыл бұрын

I learned a lot. Thank you!

@obsessedcore4519 2 жыл бұрын

She is so well-spoken and intelligent. I wanna be like her

@robertoXCX 2 жыл бұрын

Find your passion, learn your craft, and master your presentation skills. You'll get there!

@obsessedcore4519 2 жыл бұрын

@@robertoXCX thanks for the advice 🥰

@Noneofthedays 2 жыл бұрын

She’s so much fun, and she has such a unique expertise! Keep these videos up!

@seanA416 2 жыл бұрын

Her personality is great! I could hang out with her all day

@calisongbird 2 жыл бұрын

@@seanA416 seriously? With that voice?? I can barely get 5 min into this video

@maxmouse3 Жыл бұрын

The video I didn’t know I HAD to watch. Love it ❤

@BusterKitten Жыл бұрын

love the green nail polish. I could listen to this lady speak all day, I'm a foodie and this is a total learning experience for me

@XSemperIdem5 2 жыл бұрын

I would love for her to explain how companies try to recreate dairy product flavors in vegan versions. For example, Daiya has been improving the flavor and texture (consistency?) of their products to taste more like the dairy versions. On the pink Starburst topic, the Starbucks pink drink flavor is a bit like that candy so I buy it when I'm craving a candy flavor. I consider it my dessert drink.

@KlearlyIMme 2 жыл бұрын

Fun fact the Starbucks dragon fruit and strawberry is grape juice based

@hipie4754 2 жыл бұрын

she made me clear my throat

@pixelaided5664 Ай бұрын

I’m addicted to this web series. Every video is so interesting.

@savannahhhh777 Жыл бұрын

Love an educated and well articulated woman! Loved this.

@honeybriecharcuterie4693 2 жыл бұрын

I never knew there was or thought about “taste experts” this is really interesting.

@lmMentallyIll 2 жыл бұрын

Same 🧍🏻‍♀️

@terrancebrown87 2 жыл бұрын

The things I wish I knew were jobs in high school are in the hundreds lol

@Marsthe_1 2 жыл бұрын

@@terrancebrown87 if you're interested in the job just look up "sensory panelist" for your local area. That's usually what the position is called.

@GabdeVue 2 жыл бұрын

I was always embarrassed about being extremely picky and also worried so much about being a bad role-model to my kid. To a point that i avoided visiting people if a meal was included, because i always feel so rude not being able to eat something i do not like. Discovering, what a super taster is and making the test explained so much. Everything tastes neon when for others it seems to taste pastel. I really wish it wasn't like this, because I hate feeling so rude, setting a bad example and there is so much food that smells amazing, that i cannot taste - like coffee. Luckily, my kid doesn't seem to have this and eats a lot of different things (not coffee!), which i encourage and there is still my partner who is much more adventurous.

@altersami9660 2 жыл бұрын

Have you done the test and counted how many palps you got?

@dad6873 2 жыл бұрын

@@altersami9660 Yeah, she implied it when she said “discovering what a super taster is and making the test- explained so much”

@badlyplanned9259 2 жыл бұрын

i share the exact same problem! the test really enlightened me, maybe i'm also a supertaster

@uhohhotdog 2 жыл бұрын

Coffee tastes terrible even though I do enjoy the smell.

@Serena-or7sl Жыл бұрын

for a less bitter coffee (if you like the smell) you can try a cold brew, unsweetened. It's surprisingly everything but bitter

@mimsydreams Жыл бұрын

Sharkleberry Fin was one of my faves, when I was younger! It's something berry but the pink is almost like a kiwi strawberry color. I wouldn't be shocked if it was a blue raspberry, but dyed pink.

@sabrinaleedance Жыл бұрын

My husband and I both had COVID. I never lost my taste or smell outside of what congestion normally does. But for him for about 6 months things tasted really weird too him. Things he loved he couldn't stand and he said a lot of things had a weird soap taste. I havent heard him say it in awhile tho so I imagine his taste is back to normal

@khalilahd. 2 жыл бұрын

This much be such a cool job. I love how she explained everything💛

@KaylaThePisces 2 жыл бұрын

You’re everywhere! 😂 hey girl hey!

@betteryourlife865 2 жыл бұрын

I used to eat sour skittles constantly in high school and they tore my mouth apart! They were so good though. Loved the Covid question and interesting to learn!

@acct1653 Жыл бұрын

love this episode

@wt_9026 Жыл бұрын

at 10:05, thank you for this information! This is why I (a early 70s baby, member of gen-x) thinks all green candy should be lime and green apple is disconcerting / bad to me! My brain is trained that when I see green, it should taste one way and reject when it does not!

@moha1935 2 жыл бұрын

Bring her back again! I still don't know why I know the taste of things I've never eaten, even industrial materials.

@aud7925 2 жыл бұрын

wow! I’ve never thought of that before. Sometimes I do think about how I can look at something (like a wall, basket, lightbulb, or windowsill) and know exactly what it would feel like on my tongue

@MH-wj3mx Жыл бұрын

Cause you know what they feel like

@MH-wj3mx Жыл бұрын

Previous comment was about the feel, and about the taste, ive understood that smell and taste are tied together, so when you smell something you also partly taste it. Would like to hear her educated answer tough

@UR_behAviOr_iS_so_tch_hairband 2 жыл бұрын

As an 80s baby, Sharkleberry Fin was the sh*t! We always got that flavor. I love lemon-lime and was very sad when it was discontinued a few years ago. We always collected the Kool Points and turned them in for whatever sweet swag they were hawking that year.

@carochan86 2 жыл бұрын

I have a few of the Kool aid cups still.

@aquajosh 2 жыл бұрын

Purplesaurus Rex and Berry Blue were my JAM!

@Thelazygato 29 күн бұрын

Bro I was locked in to this video! it was so fun! I love this lady!

@meowcula 2 жыл бұрын

Very interesting! also totally diggin her nail polish.

@complainer406 2 жыл бұрын

15:33 - If you live in North America you've likely never had real wasabi. Wasabi is hard to grow, and needs to be eaten within 15 minutes of turning it into a paste. Most place use horseradish that's been flavored and colored since it's a lot cheaper and a lot more practical, even a lot of places in Japan use the substitute

@TheGrades90 2 жыл бұрын

Really use those covid remedies to bring back taste and smell. Mine were: Lavender (paired with the memory of my girlfriend spraying some before going to sleep), Lemon (paired with the memory of making tzatziki), cinammon (paired with the memory of putting cinnamon on oatmeal) and oregano (paired with the memory of sprinkling some on my pizza at the pizza place down the street.) twenty seconds for each smell and memory. One minute off between smells.

@littlecookie12 2 жыл бұрын

such sweet memories!!

@LH-nd9qg 2 жыл бұрын

I hear deficiency in things like zink could be a reason. Not expertise , just a thought

@abigaileg7345 Жыл бұрын

OMG! I ❤️ this lady!!! She totally just made my life more understandable! Never knew I was a super taster!!!💕❤️

@ZipperZsquared Жыл бұрын

Correction: Flaming hot cheetos was allegedly created by Richard Montanez who was working as a janitor at Frito-Lays at the time. So if the person who tweeted wants someone to talk to about that flavour, he's the guy. He actually writes about it in his book.

@leoneljaramillo6710 Жыл бұрын

Was looking for this, good job bro

@Alex632 Жыл бұрын

It's not even possible for him to create the flavour. He worked at a production plant as a cleaner, flavours are created at the Frito-Lays laboratory.

@amanofcultur9903 Жыл бұрын

That was a publicity trick by the company

@jankbunky4279 Жыл бұрын

How did he "create" it though? Did he break into the lab?

@skunkie110 Жыл бұрын

@@jankbunky4279 true. It may have been his idea. But like she said, it takes teams of people to bring it into fruition.

@shireendhar7120 2 жыл бұрын

I have done a crash course in all sorts of things because of these interviews. I LOVE them so much! I love learning new things and this is filling my soul with all things good. Thank you.

@missjayspeechley9213 2 жыл бұрын

I'm a bartender, and I also agree Pepsi is sweeter than Coke. While most people ask for X and Coke, often times they are getting x and Pepsi. Also, concerning the difference in flavour between bottled and post mix, Post mix systems aren't always calibrated for the same ratio of syrup to carbonated water as the bottling manufacturer. Plus flavours can be picked up through the post mix lines, and with most bar guns, there is usually remnants of the last drink poured in the mixer head when the next drink is started

@kecaeygaming5942 Жыл бұрын

She’s so awesome!

@AMRosa10 Жыл бұрын

It really would have been nice if the idea of retronasal olfaction as the predominant source of Flavor perception had been explained. Many of the examples given here of Flavors are actually aromas detected in the nasal olfactory epithelium, by Olfactory Sensory Neurons, which send the signal of detected volatile compounds in the food or beverage deeper into the brain for processing and produces the perception of a tasting a flavor.

@mikamoschella3410 2 жыл бұрын

I always just assumed "blue raspberry" was just because typically red is used for cherry or strawberry in most fruit flavored candies/drinks, and since nothing else really fills the blue color, they just colored raspberry flavored things blue.

@ameliarosesheppard9007 2 жыл бұрын

That's exactly what happened! They used red for cherry, pink for strawberry, light pink for watermelon, but nothing was blue (blueberry isn't a good candy flavor, ig), so they decided rather than using another shade of red, they'd make raspberry blue!

@blaketankersley2449 2 жыл бұрын

YEAH THIS LADY IS DUMB

@Mermedon24 2 жыл бұрын

I just read article that says, blue raspberry it's - Rubus leucodermis.

@chook5143 Жыл бұрын

This isn't actually true. Unfortunately, the taste expert was wrong! Blue raspberry flavor is based on Rubus occidentalis or Rubus leucodermis, blackcaps. I think you would need a botanist to tell you that, though!

@danielleking262 Жыл бұрын

But I'm pretty sure raspberry flavored things taste DIFFERENT than Blue Raspberry flavored things. It's its own flavor!

@Kanelle88 2 жыл бұрын

I went to this little hometown supermarket that sold their own recipe chicken nuggets... They made it out of dark meat and actually put a visible amount of pepper into it. Dear God, it was the most delicious chicken (Not just nuggets) I have ever tasted. Yeah, it was frozen and I had to deep fry them myself but it was so worth it. I was so upset when I found out they stopped selling them. Now that I think about it... I should experiment and try and recreate them...

@robertoXCX 2 жыл бұрын

Drake's Crispy Frymix is the way to go for your breading, and a good buttermilk eggwash. I'd recommend going dry-wet-dry-fry with your chicken for optimal results. Season however your heart desires ✨

@estamnar6092 Ай бұрын

On the fountain drink vs. bottled drink flavor question: Worked in a restaraunt, the fountain drinks have a machine that mixes the flavor syrup and carbonated water together. We would just set the syrup feed a bit higher to really make the sodas pop vs. something bottled. Combined with the freshest bubbles possible, and you get a VERY delicious and refreshing drink you really cant get anywhere else, resulting in higher repeat business.