Professor Philip Kotler
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Күн бұрынProfessor Philip Kotler - Kotler Marketing Group Inc.
The Larger Context for Social Marketing
Social marketing is one of six social change strategies. To be maximally effective, social marketers must work with other social change strategies. As
two examples, social marketers must tie their work to new technologies that become available and also tie their work to current and emerging
social movements. The addition of upstream and mid-stream social marketing thinking is enriching the power of social marketers to more
effectively bring about behavioral change, its main objective.
@shekuvaffisheriff7465 4 жыл бұрын
The presentation of Mr kotler is very interesting, but are too short to listen, hope to see longer presentation
@NarayanaRaoKVSS 8 жыл бұрын
1971 Article on social marketing by Kotler and Jerry
@christopherarmstrong2710 7 ай бұрын
21:46 Saul Alinski RFR. Organizing groups to fight against pollution and bad credit systems. Upstream social marketing/social movements.
@ivanircasagranda804 2 жыл бұрын
Dear John French, Mr. does it authorize me to use Professor Kotler's video for a Social Marketing material? Thanks
@christopherarmstrong2710 7 ай бұрын
1:30 Economists realize there’s more to influence demand than price-advertising and sales forces
@mamadoudiouldesow7354 2 жыл бұрын
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