I can't begin to put into words how much you have helped me with regards to Marketing. I feel so much better because I truly think exactly the same way about Marketing and the changes that were have been made to be imperative. As I said I feel so much better because quite a few people disagreed with my opinions and after having the privilege of listening to you, who I admire and respect it put such a smile on my face because I agree 100% about every word you said. Plus I also learned so much and I appreciate how you teach in such a wonderful way which is easy to understand compared to anyone else in your field. You are absolutely the best and definitely number 1.Thank you so much for your help and valuable time!!!

VERY INFORMATIVE AND A MUST WATCH FOR ALL

Thank you for the video!

11:40 In the perfume world, the package is the whole thing. 11:54 The 4 P’s of the marketing mix 16:45 CEO’s are usually non-marketers. Most engineers, lawyers, accountants or finance people. 20:01 Hire the best strategic minded marketer you can as a CEO 20:16 You’ll get educated as the CEO by having a superb marketing force under you, and learning from that person.