"They Burger King foot lettuce'd it" His vocabulary is actually just poisoned by the Internet

Graphic design student here, the deal with all those circles is because when you make a logo, you want to make sure all the curves are consistent 100% of the time so you make a logo "anatomy" in a design document for other designers to use. I have no idea about all the rest, it just seems like they were paid for in page count.

As a Visual Arts student, I can confirm 100% this is the kind of bs art students write in their essays. I can't remember how many times I've used the words "ethos", "gestalt" and "philosophy" to look smart lol

An artist called Lemon Demon wrote a song inspired by this exact PDF called “redesign your logo” that basically pokes fun at how overly complicated Pepsi made their slight logo change. It’s a jam but when you listen to the character trying to convince you that this is how you should think about something as simple as changing a logo, it’s absolutely hilarious.

As a second year graphic design student, watching content like this is both comforting and terrifying, because it means that either it won't be hard to make better graphic design than this, or else it means that I'll just be a clown of a designer bullshitting my way through corporate logo design.

Thanks for talking about logos again jschlatt

My girlfriend was ordered to design a logo for a sports event from her towns school (so it was free). She designed a beatiful artpiece uniting the flags of the town participating, it looked like an official town flag. She was told she had to redesign it. From spite she made something laughably simple/unoriginal (one of those blank white characters holding a simplified flag), and the organizers loved it

The funniest thing is, as a arts bachelor, all of these principles are actually used. Especially the part where pyro can’t believe that lettering in books is based on the golden ratio. It actually is. There is a lot of math in it lol

The worst one for me is Meta changing Oculus to Meta. Literally the perfect logo (an eye) and name for a VR brand and they just go and slap their name on it and their shitty logo that looks like an underperforming infinity symbol.

I agree, Pyro's new logo (despite never changed it) has the worst design I've ever seen in logo history

Did a company brand logo once, the hardest part was writing the essay as to why it was "good" it was just a circle with a square on it and the name of the company below it. Amazing.

this document was created by the designers in order to appease investors. you can clearly tell the design team was having a few laughs while making it

Corporate logo design is like that video “drawing my dog until he becomes an incomprehensible shape” but stretched over decades, with about 60 or so animation frames removed.

"Redesign your logo, we know what we're doing We are here to help you, everything's connected Time is of the essence, we live in the future Color makes us hungry, everything's connected" - Neil Ciceriga

2:34 The article literally says "the fox is still in the logo" yet he still misunderstands the post 😭

Pyro not having the literacy skills to understand what they're saying makes 50% of this video

I HAD TO STUDY THIS IN MY DESIGN CLASS. not even the teacher took it seriously

So glad "Pyrocynical" took the time to inform us about logo "redesigns".

I'm a simple soul. He scream "THE WHAT, YOU WHAAAT," I chuckle. Every time.

Funny to see that stuff again. I was motion designer for one of the first commercial using the - at the time - new pepsi logo. I was given this very document to work with, since I had to animate the logo using CGI among other things... I thought it was so hilariously nonsensical that I kept the document so I can show it to my buddies and have a good laugh... success guaranteed. The document was already leaked countless times even before I got my hands on it - basically everybody thought it was so ridiculous this had to be an hoax. Turns out it's not, it is very real. The golden ratio is indeed mostly bullshit, I checked out of curiosity when I remodeled/retraced the logo because they didn't even bothered giving us the logo files in proper vector graphics format. It's usual to hear much more (and worse) nonsense from clients working on commercials but this was the first time I encountered such a concentred absurdity redacted neatly in a document form. This time It was like evidence, not like the usual stupid comments you lose track of because they were made in quick fire during a meeting or spread in various emails.

As an architecture student the golden ratio is actually something we talk about a lot 💀I use it all the time when I plan layouts for posters and presentations, and it's often been used in actual structures themselves. It's sort of a trick like rule of thirds in photography where it always looks visually appealing when you use it. Pretty hype ngl but idk what the deal is with all the circles 💀💀💀

this is basically the meme presentations we made in computer science class but on the business level

It's kinda funny watching this, actually knowing a little about logo design 😂 those circles did have quite a bit of significance but it definitely does just look like a jumble of circles to the average viewer

Bruh, you did the equivalent of opening the advanced math book and laughing at the silly symbols

Watching chat’s single collective brain cell activate as soon as they heard “Golden Ratio” was priceless.

As a graphic design student, this definitely feel like when you have to present your work to some judges and you litteraly make stuff up on the spot cause you finished your project last night at 5am.

I can't believed pyro referred to the golden ratio as the "funny circle meme." the Internet has truly roted brains

As an art student I can confirm we jus design something because it looks cool or cause it's the easiest and then just make up some deep explanation for it on the spot later

"Work in progress 2008" love how quick Pyro was to break the news on this change.

I can imagine its just a day at work and the workers who design the logo's suddenly thought "Hmmm, this logo is pretty unique and cool, let's makes it worse for no reason."

Seeing Pyro roasting every basic graphic designing knowledges I ever known is just so funny to me.

I like how he described the golden ratio as, and I quote, "the funny circle meme that everyone thinks is funny" and doesn't give any more thought to it 💀💀

Pepsi was trully ahead of the game, having an AI writing documents in 2008, incredible

Everyone calling him a “Schlatt” clone when Jon did it first

As a product design graduate, I can confirm that these are the types of BS I had to cope with for assignments during my first and second year into design school. 🤧😭 Seeing this stuff again makes me cry and laugh at the same time.

God i adore this logo document its so funny, and the fact that redesign your logo by lemon demon was based off this document just makes it even better

I swear that report is literally someone trying to justify their job's existence

One theory I've heard is that the document was only made so that the graphic designers could justify to the company that they should be paid, since it's such a minor change overall

4:46 school essays be like

I just want to make note of chatter 'Alexander' at 1:35 who stated "virgin blondy is back" That'll be all

Props to the people who made this for showing some restraint and never once including "synergy" or "strive".

I don't usually laugh or even smile, but that "Pepsi Energy Field" cracked me up

Lemon Demon "Redesign your logo" moment.

As a graphic designer myself, I can safely say that the agency in charge of the redesign of the pepsi logo just used complicated or fancy words that most designers use to 'wow' the big heads at the company, they either just bullshit they way through the document or they actually went on a tangent whilst high and really involved themselves in the topic to come up with some of the texts. Plus they really make you justify every single teeny tiny detail in every single logo you make, so that every time someone uses the logo they're using it in the best/correct way.

the fact that half their document makes sense as a graphic designer

I can't believe Pyro would change his KZfaq logo. He fell off

So, the circles. Its basically the shape used in illustrator or othe svg based applications to accurately recreate the logo and display readability as far as i know

"Hey can I copy your homework?" "Yeah, just try to mix it up a little so nobody knows."

Absolutely insane that this company spent millions for 27 pages of cope

Every time I drink a Pepsi from now on, I’ll think of this groundbreaking 28 page document.

Pyro not mentioning how it was called "breathtaking" was a miracle which can only be explained by divine intervention

I just can’t stop thinking of “Redesign Your Logo” and it’s really helping

this whole document feels like something the Onion would make

As a graphic designer, i can say they did their job well. Most logos you see out there are 90% sold on bs said to convince the client.

students when they have to make an essay reach a certain word count be like:

God I "Really" "Love" getting my "Schlatt" videos after a month. Thanks Pyro you are the light of my life

I have received a couple of notions in Marketing. Some stuff is either bull**** or so advanced i can't even begin to comprehend, but at least the "smile" hidden in the logo making a customer feel at ease and making them want to buy is true. Using soft curves in logos is also good for pleasing the customer's eye. The document as a whole looks like a pepsi and adderall fueled all nighter project to hand in the next day.

I had a hypomanic episode while in art school and got obsessed with the golden ratio and fractals and I ended up writing this ridiculous manifesto essay about how everything is connected and we can tell because of the golden ratio/other patterns found in nature (I also made a lot of way weirder connections to support my argument lol) and you’re telling me that this guy got paid $5 million to make this presentation that sounds MORE INSANE THAN MINE DID?

Pyrocynical really went from dressing like a gay guy who just came out to Orthodox monk from a small monastery in southern Greece lmao

5:15 nahh bro they really got the full pepsi lore on here💀💀💀

Okay, I'll avoid fully putting on the Nerd Emoji, but some of the earlier stuff, despite the needlessly flowery language, does make some sense Analyzing the Form Language and general Trends of former Pepsi Logos to build off of is not a bad idea and trying to find a common scheme (in this case circles and ovoids) is also logical. Then, their process of visualizing and analyzing typical forms of 'pleasing shapes' i.e. the Fibonacci Spiral or the Golden Ratio, is also understandable, since you want a form that's simple, easily understandable and pleasing to the eyes Even the part with comparing the new logo to a face makes *some* sense, since humans are predisposed to seeing faces in basically everything, so making one that subconsciously makes the buyer think of a 'happy face' is not wrong Where it goes into clown territory is the whole section about "Pepsi's Magnetic Field" and so on; that last part was very obviously made to please the Ego's of CEOs and Investors and make them think that their brand is bigger than it actually is But other than that, even if it's not always very easily discernible, the mathematics and design principles in the first half are done right, if not a bit excessive in presentation

As someone who studied design for like 6 months. The “circles” are used for parameters so you can replicate the brand on smaller surfaces and different ratios, though it could be the team on this was tweaking.

I honestly think corporations are having a competition to actively attempt to come up with the worst logo design changes of all time. At this point they have to be doing it on purpose. There's no way they think some of these are a good idea.

This pepsi document is like trying to turn their 5 worded essay to over 100,000 words just to get that 100,000 word requirement.

There was a song made about this document “Redesign you logo” by Lemon Demon, absolute banger.

It’s really nice to see that Gyrocynical is teaching the chat about the Golden Rectangles.

I KNEW THAT REDESIGN YOUR LOGO WAS ABOUT THE PEPSI LOGO BUT I NEVER REALIZED HOW ACCURATE THE LYRICS ARE OH MY GOD

Its incredibly annoying that people still believe that Firefox removed the fox from their logo base off one incorrect tweet.

3:10 My brain over complicating designing anything

Neil cicierega made an amazing song about this document called "Redesign your logo" Anyone who hasn't heard it yet should go check it out immediately.

Im glad that now in 2023 PEPSI is going back to basics with their new logo based on the one from the 70s/80s

That whole Pepsi document sounds like having a 30 step plan to make toast on a Monday morning.

KZfaq literally just asked me: "has this video been recommended too many times?" Bro it's been out for 3 minutes

They write all this drivvel because when someone at the firm reads it they go "WTF is this, what does this even mean it's just a load of shit talk" but they don't say anything because they're worried it's something they don't get and they'll get ridiculed by everyone else if they say something, but they don't realise everyone is thinking that. That's the way all this shit works.

Whoever made this and presented it to the Pepsi Board of Directors was most definitely standing on the table with his shirt completely ripped open after throwing every object he could find across the room by page 12

The final Firefox logo isn’t supposed to be the Fox, it’s the brand/ “family” logo. It’s just as chrome’s logo is different than google’s

People always bring up Firefox and show that fake picture. The one before the last one is the real current logo and I like it. The colors are great.

I saw a video where someone suggested that simplifying logos saves printing costs and it shows up better on different kinds of media

I like to imagine when the people who made this did this at a company presentation, the staff and higherups were just baffled and confused and just laughed these people out the board room.

this was fucking hilarious. i hope i find this video again in like 3 years and have another good laugh at it

The guy drawing all the circles was ahead of their time. It is the precursor to seeing the among us imposters everywhere. 6:15

“Pepsi; the biggest rival of Coca Cola” dam 💀

I have a theory that companies rebrand and change their logos so that people will talk about it and get more press.

This is why the new logo is better. No design BS just a design simular to the past.

i swear to god if you look at asian graphic design, like taiwanese and japanese, they have the most dynamic and visually appealing works while still keeping things modern, idk why most of the western designs are inclined to do simpler designs even though it's only applicable to certain situations and not all of the time especially when branding is concerned with products that deal with creativity and diversity

Lemon Demon actually made a song about it and it's hilarious

Pepsi is like “our logo is art of future made with circles”

The document sounds like something an AI would write if you fed it a bunch of corporate buzzwords

Thank you for the insight jschlatt I appreciate your original content.

"Whatever they were smoking, I want some" 😂 so true

This document is the most lengthy way of saying "keep it simple, stupid" that I've ever seen. Even managed to bring full on geometry into it lol.

Whoever made the documents, I'm 100% sure they must've just finished reading SBR, Lmao.

I like how his chat is just saying the most random shit

Literally just looked in a college grade book and pulled out keywords to make a presentation

The fact that the people behind this document probably have great qualifications and they produce a document that I would have definitely gotten failed for when I was in school is hilarious. This has to be a parody

the guy is litteraly making a religion out of Pepsi just to get his work approved for a new design

It’s incredible I would’ve never thought of the gravitational pull of the Pepsi logo

I expected Pyro to react to a video made about this document by the youtube Huggbees. I actually wanted my expectation to come true after watching this.

90% of the words on that document was corporate buzzwords that means absolutely nothing. They 100% bullshitted their way to change the logo lmaoo

I love that this video is just Pyro thrashing some design concepts