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@Ballingokustate Жыл бұрын
"They Burger King foot lettuce'd it" His vocabulary is actually just poisoned by the Internet
@lilbu223 Жыл бұрын
*Number 15...*
@lRedPosion Жыл бұрын
Well that's the last thing I want in my burger.
@Web720 Жыл бұрын
Me as well 😔😔😔
@BGI_guy Жыл бұрын
whenever I learn Ratios in Math I die laughing, every, fucking, time
@midnightmoron332 Жыл бұрын
He needs help
@godsdonttalk597 Жыл бұрын
Graphic design student here, the deal with all those circles is because when you make a logo, you want to make sure all the curves are consistent 100% of the time so you make a logo "anatomy" in a design document for other designers to use. I have no idea about all the rest, it just seems like they were paid for in page count.
@EspressoStreams Жыл бұрын
I'm entirely convinced this is a entry level students homework that they went hard on. Reads like not enough words.
@jackboy5918 Жыл бұрын
"Redesign your logo, we know what we are doing" -lemon demon
@GhostworxYT Жыл бұрын
graphic design student here as-well, can confirm. but from what i've seen, They don't use that many circles (atleast for the older pepsi logo). I think with the Advent of CAD graphics design and the principles of it were changed, so circles and other basic shapes make up a majority of the anatomy of a logo's design. before that however, i doubt any thought was put into a logo at the time. also thought I should note, i'm not 100% sure about my conclusion as im only in the second year of my schooling. nonetheless, i felt i should share what i know.
@bingobeego Жыл бұрын
🤓🤓🤓🤓
@uhh8816 Жыл бұрын
@@bingobeego stfu they are just sharing their thoughts while u seem like an idiot 🙄🙄
@BernoZombie Жыл бұрын
As a Visual Arts student, I can confirm 100% this is the kind of bs art students write in their essays. I can't remember how many times I've used the words "ethos", "gestalt" and "philosophy" to look smart lol
@EspressoStreams Жыл бұрын
My professors would have killed me. My degree is a Bachelors of Science in 3D Modeling, but we still had to learn so many fine arts principals that it comes back like a vietnam flashback during this
@CallMeVidd Жыл бұрын
Thing is it works every time you just make a design that looks kinda cool and then make up some deep philosophical explanation later
@rogermirano2541 Жыл бұрын
@@CallMeVidd Bruh i remembered when i give a summary on the book about how math is in everywhere on my subject in mathematics in the modern world, reading that book is the most esoteric and most schizo I've ever read, its not that the book is crap it's written by a mathematician but giving it a summary it's like you have to proof math is everywhere, like some flower petal number, snail shell and spiral of the galaxy is somehow connected to golden ratio/fibonnaci number like it's weird.
@1vake496 Жыл бұрын
@@rogermirano2541 Math really is everywhere i hope you know that.
@1vake496 Жыл бұрын
Calculus Algebra and Geometry form up the basis of modern human society i hope you know that.
@cutmylisp8807 Жыл бұрын
An artist called Lemon Demon wrote a song inspired by this exact PDF called “redesign your logo” that basically pokes fun at how overly complicated Pepsi made their slight logo change. It’s a jam but when you listen to the character trying to convince you that this is how you should think about something as simple as changing a logo, it’s absolutely hilarious.
@jakemmgriffin Жыл бұрын
I was hoping someone mentioned this ⬆️❤️
@cutmylisp8807 Жыл бұрын
The best section of the lyrics are: “Think about it this way: guided evolution This will be a new breed, cutting edge but classic Fully complementary, bold and self-sufficient Symbolizing freedom and, of course, your product” Funniest shit I’ve ever heard
@cutmylisp8807 Жыл бұрын
@@jakemmgriffin I couldn’t not mention it lmao
@trinalps Жыл бұрын
thank you for bringing it up bc I've only seen this document in the context of that song
@guichabanaano27 Жыл бұрын
Oh shit I have missed that song completely, I love lemon demon! Gonna go listen it now, thanks
@slavicpasta1982 Жыл бұрын
As a second year graphic design student, watching content like this is both comforting and terrifying, because it means that either it won't be hard to make better graphic design than this, or else it means that I'll just be a clown of a designer bullshitting my way through corporate logo design.
@karloveliki5373 Жыл бұрын
That's what the industry is like mate, better get used to it as soon as possible
@2darki Жыл бұрын
Its just what huge company CEOs want to hear. They dont care either, but they want to, because they pay lotsa money for it. It is worded very badly tho, yeah. They are trying really hard to explain design, idk how pyro doesnt understand it lmao.
@bloodyidit4506 Жыл бұрын
You should make a comic/project or something on the side otherwise your talents will be absolutely wasted by these suits m8. Good luck about anything you decide to do though.
@unitysparticlesystem Жыл бұрын
Please don't become something like this. Be better , be awesome , make cool stuff , make people say "WOW!" when they see your work. I wish you good luck in your journey :) (I hope this isn't creepy , so take it as wholesome as possible)
@Camilo_Z Жыл бұрын
@@unitysparticlesystem bro you helped me a lot in unity, thanks particle system, very appreciated
@DolanDarker Жыл бұрын
Thanks for talking about logos again jschlatt
@Smurfman Жыл бұрын
S
@stalinme5637 Жыл бұрын
Ratio
@ImAbouttaRaaage Жыл бұрын
Damn you’re fast
@olifts4375 Жыл бұрын
Mf how
@Sparkle0501 Жыл бұрын
Le
@Slendrguy Жыл бұрын
My girlfriend was ordered to design a logo for a sports event from her towns school (so it was free). She designed a beatiful artpiece uniting the flags of the town participating, it looked like an official town flag. She was told she had to redesign it. From spite she made something laughably simple/unoriginal (one of those blank white characters holding a simplified flag), and the organizers loved it
@ChucksSEADnDEAD Жыл бұрын
There's a practical reason to simplify it in that case: if the banners, fliers, billboards, etc had to be contracted out the simpler design has lower chances of getting messed up considering different methods of printing would be used on different materials.
@risingblur770 Жыл бұрын
The funniest thing is, as a arts bachelor, all of these principles are actually used. Especially the part where pyro can’t believe that lettering in books is based on the golden ratio. It actually is. There is a lot of math in it lol
@interstella0 Жыл бұрын
the pepsi universe?
@chancylvania Жыл бұрын
And what college professor rolling around in a plastic bubble so the dirty peasant students don’t touch him thought up this mess?
@Fru1tyy Жыл бұрын
Alas not everyone would appreciate these kinds of stuff
@juicecan6450 Жыл бұрын
ok but just what is "pepsi energy fields"? there might be interesting math that makes designs appealing to human biases towards proportions and beauty but what does the earth's core have to do with it lmao? This pepsi logo design philosophy document has more cap than a crypto coin sales pitch
@risingblur770 Жыл бұрын
@@interstella0 i know lol Most of it genuinely only get‘s done to stretch the document to make it look like you have thought about it a lot to justify the asking price
@peppyrobo7049 Жыл бұрын
The worst one for me is Meta changing Oculus to Meta. Literally the perfect logo (an eye) and name for a VR brand and they just go and slap their name on it and their shitty logo that looks like an underperforming infinity symbol.
You took the words out of my mouth, one day i started up the quest 2 and was greeted with that failed abortion and my whole day was ruined…
@rubikthegeek2138 Жыл бұрын
"Underperforming infinity symbol" genuinely made me cackle, lmao.
@boxofcereal Жыл бұрын
I will never call it a meta quest, it will always be the Oculus Quest in my eyes
@redfear77 Жыл бұрын
They love authoritarian government stuff
@TheEngieTF2 Жыл бұрын
I agree, Pyro's new logo (despite never changed it) has the worst design I've ever seen in logo history
@redmist6630 Жыл бұрын
all this research, and they're still second
@r3zaful Жыл бұрын
Fax
@Ech0Chamber Жыл бұрын
The Pepsi energy fields
@IAmLoviatar Жыл бұрын
Sentry Down !!!
@AntiVectorTV Жыл бұрын
Uhm, 🤓aykshually🤓, Pyro has changed his profile pic. He did this to stop everyone comparing him to King Dice. Didn't work.
@capperbuns Жыл бұрын
Did a company brand logo once, the hardest part was writing the essay as to why it was "good" it was just a circle with a square on it and the name of the company below it. Amazing.
@SaladDongs Жыл бұрын
corporate be like "We're going to need you to explain why art is good" when the fuck did we turn so soulless bloody hell
@austismm Жыл бұрын
this document was created by the designers in order to appease investors. you can clearly tell the design team was having a few laughs while making it
@bloodyidit4506 Жыл бұрын
Corporate logo design is like that video “drawing my dog until he becomes an incomprehensible shape” but stretched over decades, with about 60 or so animation frames removed.
@EspressoStreams Жыл бұрын
I can't wait for Corporate branding to be gifs with insane motion blur and Rorsarch color blobs.
@shoeliver Жыл бұрын
"Redesign your logo, we know what we're doing We are here to help you, everything's connected Time is of the essence, we live in the future Color makes us hungry, everything's connected" - Neil Ciceriga
@Adri-oy8si Жыл бұрын
Redesign your logo, we know how to do it Make the calculations, put them into action We will find the angle, starting with convention On to innovation, everything's connected
@theharvinator Жыл бұрын
Thought of that immediately
@karuma6635 Жыл бұрын
I knew someone would make this comment
@fatherpleasereturn2088 Жыл бұрын
xenophobes and racists
@anthonycheung3610 Жыл бұрын
Yeah I thought that as well!
@ArensLive Жыл бұрын
2:34 The article literally says "the fox is still in the logo" yet he still misunderstands the post 😭
@Draagenn Жыл бұрын
Yet you can literally see with your own eyes that the Fox is not in the logo
@ilfoxyy Жыл бұрын
The last logo just represents the mozilla family of products
@Ze_eT Жыл бұрын
@@Draagenn I am on Firefox right now. The Fox is in the logo. Stop bullshitting.
@liamp6491 Жыл бұрын
Pyro not having the literacy skills to understand what they're saying makes 50% of this video
@JankieHands Жыл бұрын
I HAD TO STUDY THIS IN MY DESIGN CLASS. not even the teacher took it seriously
@Critical0811 Жыл бұрын
So glad "Pyrocynical" took the time to inform us about logo "redesigns".
@Sparkle0501 Жыл бұрын
Same
@RealLarsUlrichISwear Жыл бұрын
Based
@redmist6630 Жыл бұрын
I love this small Jschlatt fan. His small channel is really taking off despite him just remakeing his videos
@Ech0Chamber Жыл бұрын
It's very "obtuse"
@pigeonanimations6118 Жыл бұрын
self proclaimed "pyrocynical"
@RealElongatedMuskrat Жыл бұрын
I'm a simple soul. He scream "THE WHAT, YOU WHAAAT," I chuckle. Every time.
@michipeka9973 Жыл бұрын
Funny to see that stuff again. I was motion designer for one of the first commercial using the - at the time - new pepsi logo. I was given this very document to work with, since I had to animate the logo using CGI among other things... I thought it was so hilariously nonsensical that I kept the document so I can show it to my buddies and have a good laugh... success guaranteed. The document was already leaked countless times even before I got my hands on it - basically everybody thought it was so ridiculous this had to be an hoax. Turns out it's not, it is very real. The golden ratio is indeed mostly bullshit, I checked out of curiosity when I remodeled/retraced the logo because they didn't even bothered giving us the logo files in proper vector graphics format. It's usual to hear much more (and worse) nonsense from clients working on commercials but this was the first time I encountered such a concentred absurdity redacted neatly in a document form. This time It was like evidence, not like the usual stupid comments you lose track of because they were made in quick fire during a meeting or spread in various emails.
@michipeka9973 Жыл бұрын
By the way, this leaked document was marked as a "work in progress" - I cannot fathom the monster in its planned final form...
@SeaBear26 Жыл бұрын
As an architecture student the golden ratio is actually something we talk about a lot 💀I use it all the time when I plan layouts for posters and presentations, and it's often been used in actual structures themselves. It's sort of a trick like rule of thirds in photography where it always looks visually appealing when you use it. Pretty hype ngl but idk what the deal is with all the circles 💀💀💀
@kricku Жыл бұрын
I thought I was being a basic b by just slapping some golden ratios around 😌
@SeaBear26 Жыл бұрын
@@kricku naw man it looks good use it when you can 😤
@kricku Жыл бұрын
@@SeaBear26 gonna remodel my house, brb 🔨
@TommyTom21 Жыл бұрын
As an architecture student our professors will shoot anyone on sight if they try using the golden ratio. We are not the same. 😎
@mabybee Жыл бұрын
I’m kinda spitballing but I could see the abundance of circles being a reference to the carbonation of soda.
@incription Жыл бұрын
this is basically the meme presentations we made in computer science class but on the business level
@kricku Жыл бұрын
Mine was about steroid enhanced flour for stronger pizza
@budgetbuilt8838 Жыл бұрын
It's kinda funny watching this, actually knowing a little about logo design 😂 those circles did have quite a bit of significance but it definitely does just look like a jumble of circles to the average viewer
@CobraNstudios Жыл бұрын
Bruh, you did the equivalent of opening the advanced math book and laughing at the silly symbols
@catch-2321 Жыл бұрын
Watching chat’s single collective brain cell activate as soon as they heard “Golden Ratio” was priceless.
@jimshotfirst4887 Жыл бұрын
Chat was too small for me to read but I'm guessing it's Jojo
@caprisun6547 Жыл бұрын
Smartest jojo fans
@no3ironman11100 Жыл бұрын
@@caprisun6547 They'll go back to blowing eachother's dick soon
@cheddarsunchipsyes8144 Жыл бұрын
💀💀
@catch-2321 Жыл бұрын
A good third of it was “L+Golden ratio”, another third was JoJo, and the final third was Petscop 2
@atyboony6941 Жыл бұрын
As a graphic design student, this definitely feel like when you have to present your work to some judges and you litteraly make stuff up on the spot cause you finished your project last night at 5am.
@PipOwOYT Жыл бұрын
The guy who did this document was scrambling for reasons for the redesign because the executives wanted him to justify his work or something
@Megirly-kq9wh Жыл бұрын
I can't believed pyro referred to the golden ratio as the "funny circle meme." the Internet has truly roted brains
@CallMeVidd Жыл бұрын
As an art student I can confirm we jus design something because it looks cool or cause it's the easiest and then just make up some deep explanation for it on the spot later
@meatmanmagoo Жыл бұрын
"Work in progress 2008" love how quick Pyro was to break the news on this change.
@rahul327 Жыл бұрын
Some of his viewers weren’t even born yet
@d0rryx274 Жыл бұрын
I can imagine its just a day at work and the workers who design the logo's suddenly thought "Hmmm, this logo is pretty unique and cool, let's makes it worse for no reason."
@bigfungas8113 Жыл бұрын
fury
@user-qw9yf6zs9t Жыл бұрын
no you cant, do you even know the people that design the logo? how are you gonna imagine someone that youve never seen before. stupid
@theserver0126 Жыл бұрын
That’s usually how it goes lol
@Internetismyfriend Жыл бұрын
If I remember the reason the logos got simpler was for 2 reasons. The simpler design was cheaper to print and having less detail but still being recognisable that a customer could still recognise it. Like coca colas logo is just white text and a font but people can still recognise it if you made only one letter visible
@d0rryx274 Жыл бұрын
@@user-qw9yf6zs9t geez calm down lol
@ngoclamtruong5033 Жыл бұрын
Seeing Pyro roasting every basic graphic designing knowledges I ever known is just so funny to me.
@markadorf7938 Жыл бұрын
I like how he described the golden ratio as, and I quote, "the funny circle meme that everyone thinks is funny" and doesn't give any more thought to it 💀💀
@lucasm4790 Жыл бұрын
Pepsi was trully ahead of the game, having an AI writing documents in 2008, incredible
@giorgospapoutsakis5271 Жыл бұрын
Wait an AI made that? That explains everything now because i was confused
@phalanxphil9742 Жыл бұрын
Everyone calling him a “Schlatt” clone when Jon did it first
@Lunastarkitten Жыл бұрын
No. Jontron's video did infact come out after schlatt's video.
@anagraphical_angel Жыл бұрын
@@Lunastarkitten 🤓
@phalanxphil9742 Жыл бұрын
@@Lunastarkitten really? Huh, nvmd then.
@redmist6630 Жыл бұрын
I mean the pepsi thing worked. I love the new pepsi logo *insert wojak * I love the new pepsi logo I love the new pepsi logo I love the new pepsi logo
As a product design graduate, I can confirm that these are the types of BS I had to cope with for assignments during my first and second year into design school. 🤧😭 Seeing this stuff again makes me cry and laugh at the same time.
@cynocale Жыл бұрын
God i adore this logo document its so funny, and the fact that redesign your logo by lemon demon was based off this document just makes it even better
@point09474 ай бұрын
WAIT IT’S BASED OFF OF THAT LOL??
@persinitrix Жыл бұрын
I swear that report is literally someone trying to justify their job's existence
@pokeninjafireemblem Жыл бұрын
One theory I've heard is that the document was only made so that the graphic designers could justify to the company that they should be paid, since it's such a minor change overall
@applecore9805 Жыл бұрын
4:46 school essays be like
@danielcrud9345 Жыл бұрын
I just want to make note of chatter 'Alexander' at 1:35 who stated "virgin blondy is back" That'll be all
@AntiVectorTV Жыл бұрын
Props to the people who made this for showing some restraint and never once including "synergy" or "strive".
@EspressoStreams Жыл бұрын
I legit waited for it. But it could have been entirely more meme-y. I feel like if this is real and not some students homework, it would have absolutely had more synergy and "uniform" in it.
@ExValeFor Жыл бұрын
it was 2008, give them a break
@easy_eight2810 Жыл бұрын
I don't usually laugh or even smile, but that "Pepsi Energy Field" cracked me up
@jewjitsu7159 Жыл бұрын
this whole paper is fucking hilarious man im not one to laugh out loud at videos either but this is absurd
@TedSh Жыл бұрын
Lemon Demon "Redesign your logo" moment.
@ako_gare Жыл бұрын
As a graphic designer myself, I can safely say that the agency in charge of the redesign of the pepsi logo just used complicated or fancy words that most designers use to 'wow' the big heads at the company, they either just bullshit they way through the document or they actually went on a tangent whilst high and really involved themselves in the topic to come up with some of the texts. Plus they really make you justify every single teeny tiny detail in every single logo you make, so that every time someone uses the logo they're using it in the best/correct way.
@gdfugginr Жыл бұрын
the fact that half their document makes sense as a graphic designer
@swarler Жыл бұрын
yeah? what about it?
@chunkspiggle3916 Жыл бұрын
@@swarler someone already explained and they got flooded by 🤓s
@simonghoul3602 Жыл бұрын
@@chunkspiggle3916 can't find it
@lamegamertime Жыл бұрын
@@simonghoul3602 look for the one with a ton of replies
@simonghoul3602 Жыл бұрын
@@lamegamertime that's what I did
@duckipo5474 Жыл бұрын
I can't believe Pyro would change his KZfaq logo. He fell off
@Sparkle0501 Жыл бұрын
Pyro is the one who falls off
@the_sad_wallet1553 Жыл бұрын
he felled off
@PeddieIsFinished Жыл бұрын
He fell out of bed
@TheRealMyan Жыл бұрын
@@Sparkle0501I killed your entire family
@HazIsLazy Жыл бұрын
He fel ouf
@Shavaaa Жыл бұрын
So, the circles. Its basically the shape used in illustrator or othe svg based applications to accurately recreate the logo and display readability as far as i know
@jerichosamurai Жыл бұрын
"Hey can I copy your homework?" "Yeah, just try to mix it up a little so nobody knows."
@lethargyart Жыл бұрын
Absolutely insane that this company spent millions for 27 pages of cope
@maldi565 Жыл бұрын
viral marketing campaign and you got tricked LOL
@10pmmemes88 Жыл бұрын
@@maldi565 The campaign makes me want to support coke, because at least they can maintain an aesthetic logo.
@lethargyart Жыл бұрын
@@maldi565 I already figured it was a bait I was just really early to the upload and wanted to make a surface level observation for likes
@死肉 Жыл бұрын
@@lethargyart based
@maldi565 Жыл бұрын
@@lethargyart cope
@thatonegreenfox1058 Жыл бұрын
Every time I drink a Pepsi from now on, I’ll think of this groundbreaking 28 page document.
@regaleagle6262 Жыл бұрын
same
@spizun Жыл бұрын
Pyro not mentioning how it was called "breathtaking" was a miracle which can only be explained by divine intervention
@canofsoup2886 Жыл бұрын
I just can’t stop thinking of “Redesign Your Logo” and it’s really helping
@therealtrue842 Жыл бұрын
this whole document feels like something the Onion would make
@reefrisntreal8675 Жыл бұрын
Cocaines a hell ova drug
@SoapConsumer Жыл бұрын
the document feels like a lemon demon song
@lautaroescarlon7501 Жыл бұрын
@@SoapConsumer It is
@SoapConsumer Жыл бұрын
@@lautaroescarlon7501 yeah, thats the joke because it is...
@Rihcterwilker Жыл бұрын
As a graphic designer, i can say they did their job well. Most logos you see out there are 90% sold on bs said to convince the client.
@sunlessshadow9498 Жыл бұрын
students when they have to make an essay reach a certain word count be like:
@randomguitarguy5906 Жыл бұрын
God I "Really" "Love" getting my "Schlatt" videos after a month. Thanks Pyro you are the light of my life
@pietrozala3420 Жыл бұрын
I have received a couple of notions in Marketing. Some stuff is either bull**** or so advanced i can't even begin to comprehend, but at least the "smile" hidden in the logo making a customer feel at ease and making them want to buy is true. Using soft curves in logos is also good for pleasing the customer's eye. The document as a whole looks like a pepsi and adderall fueled all nighter project to hand in the next day.
@syd5380 Жыл бұрын
I had a hypomanic episode while in art school and got obsessed with the golden ratio and fractals and I ended up writing this ridiculous manifesto essay about how everything is connected and we can tell because of the golden ratio/other patterns found in nature (I also made a lot of way weirder connections to support my argument lol) and you’re telling me that this guy got paid $5 million to make this presentation that sounds MORE INSANE THAN MINE DID?
@TheItalianoAssassino Жыл бұрын
Pyrocynical really went from dressing like a gay guy who just came out to Orthodox monk from a small monastery in southern Greece lmao
@fatmyers8591 Жыл бұрын
5:15 nahh bro they really got the full pepsi lore on here💀💀💀
@r0de Жыл бұрын
Okay, I'll avoid fully putting on the Nerd Emoji, but some of the earlier stuff, despite the needlessly flowery language, does make some sense Analyzing the Form Language and general Trends of former Pepsi Logos to build off of is not a bad idea and trying to find a common scheme (in this case circles and ovoids) is also logical. Then, their process of visualizing and analyzing typical forms of 'pleasing shapes' i.e. the Fibonacci Spiral or the Golden Ratio, is also understandable, since you want a form that's simple, easily understandable and pleasing to the eyes Even the part with comparing the new logo to a face makes *some* sense, since humans are predisposed to seeing faces in basically everything, so making one that subconsciously makes the buyer think of a 'happy face' is not wrong Where it goes into clown territory is the whole section about "Pepsi's Magnetic Field" and so on; that last part was very obviously made to please the Ego's of CEOs and Investors and make them think that their brand is bigger than it actually is But other than that, even if it's not always very easily discernible, the mathematics and design principles in the first half are done right, if not a bit excessive in presentation
@elise2399 Жыл бұрын
🤓
@ralshtheskeleton9259 Жыл бұрын
🤓🤓
@regaleagle6262 Жыл бұрын
@@elise2399 this makes me happy
@AntiVectorTV Жыл бұрын
🤓🤓🤓
@ape2831 Жыл бұрын
true
@taherbertolinirodrigues9104 Жыл бұрын
As someone who studied design for like 6 months. The “circles” are used for parameters so you can replicate the brand on smaller surfaces and different ratios, though it could be the team on this was tweaking.
@javannapoli2018 Жыл бұрын
Yeah the circles are literally just the broken down version of the logo to show how it's assembled. The rest of the document was definitely pulled straight out of their ass to present to the CEO to justify the ridiculous amount of money this redesign likely went for lol.
@some_one Жыл бұрын
@@javannapoli2018 definitely some bits of truth sparkled in there (aside from the random historical explanations that where probably made to make the document longer)
@javannapoli2018 Жыл бұрын
@@some_one yeah, seeing that document makes me sad, I'm studying graphic design and the research side of it is painful for me. I just want to design shit. Seeing that the research is even more full of shit in professional studios is not reassuring lol.
@evanblake5252 Жыл бұрын
I honestly think corporations are having a competition to actively attempt to come up with the worst logo design changes of all time. At this point they have to be doing it on purpose. There's no way they think some of these are a good idea.
@Scrintrav56 Жыл бұрын
This pepsi document is like trying to turn their 5 worded essay to over 100,000 words just to get that 100,000 word requirement.
@tuckerbrown1349 Жыл бұрын
There was a song made about this document “Redesign you logo” by Lemon Demon, absolute banger.
@catch-2321 Жыл бұрын
It’s really nice to see that Gyrocynical is teaching the chat about the Golden Rectangles.
@yukionnaslayer1 Жыл бұрын
Arigoto gyro
@monkeychief1904 Жыл бұрын
I KNEW THAT REDESIGN YOUR LOGO WAS ABOUT THE PEPSI LOGO BUT I NEVER REALIZED HOW ACCURATE THE LYRICS ARE OH MY GOD
@NoName-kb3xe Жыл бұрын
Its incredibly annoying that people still believe that Firefox removed the fox from their logo base off one incorrect tweet.
@Ech0Chamber Жыл бұрын
3:10 My brain over complicating designing anything
@floug472 Жыл бұрын
Neil cicierega made an amazing song about this document called "Redesign your logo" Anyone who hasn't heard it yet should go check it out immediately.
@itsjohn-wv8en11 ай бұрын
Im glad that now in 2023 PEPSI is going back to basics with their new logo based on the one from the 70s/80s
@chumley04 Жыл бұрын
That whole Pepsi document sounds like having a 30 step plan to make toast on a Monday morning.
@FallenCreed Жыл бұрын
KZfaq literally just asked me: "has this video been recommended too many times?" Bro it's been out for 3 minutes
@kyj565 Жыл бұрын
They write all this drivvel because when someone at the firm reads it they go "WTF is this, what does this even mean it's just a load of shit talk" but they don't say anything because they're worried it's something they don't get and they'll get ridiculed by everyone else if they say something, but they don't realise everyone is thinking that. That's the way all this shit works.
@LKOnyx Жыл бұрын
Whoever made this and presented it to the Pepsi Board of Directors was most definitely standing on the table with his shirt completely ripped open after throwing every object he could find across the room by page 12
@whyiwakeup6460 Жыл бұрын
The final Firefox logo isn’t supposed to be the Fox, it’s the brand/ “family” logo. It’s just as chrome’s logo is different than google’s
@ImCarpet Жыл бұрын
People always bring up Firefox and show that fake picture. The one before the last one is the real current logo and I like it. The colors are great.
@GrubbsandWyrm Жыл бұрын
I saw a video where someone suggested that simplifying logos saves printing costs and it shows up better on different kinds of media
@labenvenci1584 Жыл бұрын
I like to imagine when the people who made this did this at a company presentation, the staff and higherups were just baffled and confused and just laughed these people out the board room.
@Adam-fo5ov Жыл бұрын
Pepsi's newest logo from 2014 is in the document from 2009. Seems they didn't!
@boo7948 Жыл бұрын
this was fucking hilarious. i hope i find this video again in like 3 years and have another good laugh at it
@Buzz_Buzz098 Жыл бұрын
The guy drawing all the circles was ahead of their time. It is the precursor to seeing the among us imposters everywhere. 6:15
@Notjo6200 Жыл бұрын
“Pepsi; the biggest rival of Coca Cola” dam 💀
@ChickenKinglolz Жыл бұрын
Yeah, stupid briish fella. Dr. Bob is the biggest rival
@ChaoscelusApollyon Жыл бұрын
I have a theory that companies rebrand and change their logos so that people will talk about it and get more press.
@glassowlie5 ай бұрын
This is why the new logo is better. No design BS just a design simular to the past.
@pachi1014 Жыл бұрын
i swear to god if you look at asian graphic design, like taiwanese and japanese, they have the most dynamic and visually appealing works while still keeping things modern, idk why most of the western designs are inclined to do simpler designs even though it's only applicable to certain situations and not all of the time especially when branding is concerned with products that deal with creativity and diversity
@altechelghanforever9906 Жыл бұрын
Because a lot of Asian countries understand how symbolism works.
@good-sofa Жыл бұрын
Lemon Demon actually made a song about it and it's hilarious
@Explosive_toaster Жыл бұрын
Pepsi is like “our logo is art of future made with circles”
@gwest3644 Жыл бұрын
The document sounds like something an AI would write if you fed it a bunch of corporate buzzwords
@michealadebz Жыл бұрын
Thank you for the insight jschlatt I appreciate your original content.
@TouchTheFire69 Жыл бұрын
You do know nobody owns a video concept right 😶
@AniProPod Жыл бұрын
"Whatever they were smoking, I want some" 😂 so true
@ZTenski Жыл бұрын
This document is the most lengthy way of saying "keep it simple, stupid" that I've ever seen. Even managed to bring full on geometry into it lol.
@nicho.n1215 Жыл бұрын
Whoever made the documents, I'm 100% sure they must've just finished reading SBR, Lmao.
@dopeguyonline Жыл бұрын
I like how his chat is just saying the most random shit
@koruton9925 Жыл бұрын
Literally just looked in a college grade book and pulled out keywords to make a presentation
@Para1122 Жыл бұрын
The fact that the people behind this document probably have great qualifications and they produce a document that I would have definitely gotten failed for when I was in school is hilarious. This has to be a parody
@yamameeven967 Жыл бұрын
the guy is litteraly making a religion out of Pepsi just to get his work approved for a new design
@chrisgg80 Жыл бұрын
It’s incredible I would’ve never thought of the gravitational pull of the Pepsi logo
@OkachaWasTaken Жыл бұрын
I expected Pyro to react to a video made about this document by the youtube Huggbees. I actually wanted my expectation to come true after watching this.
@Coolkidz-de3wm Жыл бұрын
90% of the words on that document was corporate buzzwords that means absolutely nothing. They 100% bullshitted their way to change the logo lmaoo
@lawlietslollipop2204 Жыл бұрын
I love that this video is just Pyro thrashing some design concepts