if red velvet was able to still have amazing concepts without her, new jeans will be okay

lol the thumbnail joke made me laugh

I have avoided NewJeans's music and content like the plague after the ETA controversy because I was tired of Min Heejin's marketing of the group. At this point, whether the facts of the HYBE vs ADOR case are true or false, this woman is literally doing no favors for the girls at the moment since she dragged them and ILLIT into this mess.

Min Hee Jin needs Newjeans to stay relevant not the other way around and I need the girls and the fans to see that

They wouldn’t DARE to ask her to leave if they are not CONFIDENT about New Jeans and Ador’s ability to move on without her

I think the fact that mhj isn’t the only person on the nwjns creative team is even more of a reason to remove her. There has to be enough people who are involved with the nwjns concept/image/etc that the public won’t see much of a change.

I feel bad for both sets of girls. They are really being thrown under the bus.

It’s always a mistake for any one person to think they are solely responsible for the success of any project. Magazine editors come and go, football managers come and go, creative directors at fashion houses come and go but the magazines, the football teams and the fashion houses remain.

Min came did the concept... that's it. She's not a musician, she's a brand-marketer.

New Jeans are so talented, and considering their age they are amazing performers. They always look like they’re genuinely having fun on stage and that’s a huge part of their appeal imo. However, I know a lot of Kpop stans who want to just avoid New Jeans altogether (as best they can, since they’re literally everywhere) due to their connection to Min Heejin, which I don’t blame them for. But it does mean that there are lots of people who won’t even give the girls a chance for this reason. I really want to see Min Heejin go. She values publicity (good or bad) over her artists. She uses rage bait way too often and it leaves a bitter taste in my mouth. But I also don’t know from a business perspective how it’s going to work, so my real concern is the girls themselves. I just want them to be able to continue doing what they love.

They say she was the person behind EXO’s accusation of BTS plagiarizing them? Is this true? Is this part of a pattern? Did she think her creative visions could come to life without HYBE’s money?

Ador can’t break away from HYBE since HYBE owns Ador. But they can set up a new company. Which I suspect was what was actually in the works.

The moment MHJ mentioned BTS, she lost. Why would she even mention BTS if they have nothing to do with whatever is going on with HYBE.

For me, it shouldn't be about who did it first....it should be about who can do it better. And imitation is the best form of flattery. Her gripe on plagiarism is a weak argument. Y2K concept, fashion and styling will not last. The winners set the trend, not follow it. If others do follow it, the pressure on them is do it better which is hard. For a supposed visionary like her, her concern is supposed to be what's the next trend to set, not how long you can hold on to a trend or who is copying you. This whole drama feels like there's a bigger underlying issue. She has 20% (or less, by some reports)...she probably doesn't like her vision, methods, direction being questioned by others with bigger stake/share (which unfortunately, they have every right to it)...or being ignored or trivialized over some concerns (like her plagiarism claims). So, rather than have bosses who she thinks are not on her side, why not bosses who would be? (Like those Saudi, Singaporean companies, if the reports are to be believed). Could be the case but the way she went about it is just ill-advised. It doesn't help that she's not exactly pristine character-wise, despite her past successes. Her personality and how she doesn't seem satisfied being in the background like most PDs or creative lead, makes her look suspect. It's ludicrous that Hybe bosses are out to get her because she has a hissy fit over plagiarism. Calling for an audit stems from very serious concerns. Which includes disclosing company secrets (be it about financials, artist info etc.). If true, MHJ is being unethical. And deserves to be fired.

The worries about their image changing if Min Heejin leaves are interesting because I’ve seen people say they’re tired of Y2K and want something different from New Jeans. I think the girls are due a change up in concept and style or the public will get bored of them. I’m Ador is onto that and they could still have amazing concepts without MHJ

New Jeans will be far better in the hands of HYBE rather than Min Heejin. If by any chance, MHJ persuades the girls and their parents to leave HYBE there will be major consequences. 1. Huge penalty fees (HYBE's 80% shares in ADOR + extra charges used to invest in NJ) 2. Ineligible to continue using the name "NEW JEANS". 3. MHJ is not a music producer or lyricist so there wouldn't be a continuous supply of new songs as it is in HYBE. 4. Loss of all the luxury brand deals and termination of brand ambassador status. 5. Black-listed from the industry. It's all up to the girls and their parents now. We must believe in them to make the better choice and hope that Min Heejin hasn't brainwashed the girls as she claims that New Jeans is on her side. Korean NJ fans have even sent trucks to the HYBE building expressing that HYBE should be the one to care for NJ but international fans on twt are busy licking MHJ's arse, treating her like she's the 6th member of NJ and worrying about the concept change. A concept change would be far more preferable than the girls having to disband for being unable to pay back the penalty fees and getting black-listed in the industry.

honestly this woman was already so creepy from the way she treated shinee and f(x) (the groups she was heavily involved with). she constantly sexualized the members who were minors like taemin and sulli (and we know that her being sexualized since a young age was one of the things that made sulli's mental health worse in the long run). I've heard Minho's mom absolutely despises her. Not to mention the work abuse allegations... Seriously Bang Sihyuk keeps hiring horrible ppl into his company, like MHJ, her shady n greedy associates, and Scooter Braun.

I feel like regardless of how the media might spin the story to be about "betrayal" if MHJ leaves and the girls continue, I still imagine it will be good for them AND get them more fans. I myself, as well as many others were uncomfortable getting into Newjeans at debut for 2 reasons, the ages of the members, and MHJ. Now that the maknae is 16 (which is still not an adult, but at least its not the first half of your teenage years anymore), the only thing would be Heejin... SHould she leave, I feel like many people will actually give Newjeans a proper chance. I know I would

I hope Newjeans is alright they’re so passionate

idk why people are saying they should just leave w/ MHJ? Public opinion of her in Korea has already turned for the worst and if the members leave w/ her the media won't hesitate to tear them apart like we have seen before pretty recently.

Newjeans will be fine even if they're a little different. I don't know why people are acting like she's irreplaceable

The girls are talented yes, but to get to where they are now, is a fruit of a very well executed plan with a clear vision & direction. And like it or not, it's mhj who's involved in almost everything. We see how she is with the girls: in the studio producing music, mv shooting, and even gigs like lollapalooza, etc. It's like she has to be hands-on with anything NJ. So they might be survive without mhj, but the taste of NJ would most likely be different.

Haven’t even started the video but lemme just say IMA SAY YES. Free the girls from the alleged pdf file or at minimum just weird around/about minors. Her statements are so embarrassing like she must have no close friends because ANY actual friend would’ve told her to keep all that in the drafts..: or better yet as a diary entry!

I mean if you want any more evidence that NJ doesn't need MHJ to be sucessful. You just need to look at Illit. They've basically already have or will break any debut record NJ have done and they did it without MHJ.

I feel there is a bit of a contradiction in the arguments for min heejin. One of the arguments in favor was that as CEO, she'd be more of a final decision maker, and we can't say for sure that all the questionable ideas that ended in controversy she was to blame for. Another of the arguments talks about how she put her heart and sould into the creation process of this group, so NJ won't be the same without her. Couldn't it be arguestthat if she is not undoubtedly to blame for scandals, she cannot have full credit for their successes? Im not saying all those in favor of her use both these arguments, but it has to be one or the other. I don't engage with any of their products because I don't want groups of underage idols to be as lucrative as they are in the first place.

Idk much about the current situation with hybe but based on everything else that we've learned about this woman through the years, yes, miss ma'am needs to go. At the end of the day nj are one of the biggest groups in the industry right now, with the most intense fandom of the fourth gen and with the backing of the biggest company out there. Even if hybe doesn't know what to do with them for a while I don't doubt that they'll be fine. They wouldn't want to intentionally fumble the bag with one of their most successful products after all. Besides, we've seen much smaller groups survive even worse circumstances while still maintaining their identity and level of success, so I'm quite optimistic about the girls. There's even the chance of them gaining new fans too, since a lot of people refused to listen to them because of who their CEO is. MHJ in the other hand, while she created something really special with this group she is not irreplaceable by any means. Any good creative director could pick up what she's done so far and run with it. Also even if she's not the only person making bad marketing choices for the group she is the one in charge of giving instructions and making final choices, so she can be held fully responsible for all the bullshit those girls were put through since debut. I don't think that nj will be magically away from controversies if she leaves, but at least if they get into controversies they won't be caused by this menace to society and I would count that as an improvement. A new creative director/CEO for the girls could even be something to look forward to, like they could finally get prettier stage outfits and good graphic design... Imsgine the possibilities

I mean knowing how Min Hee-Jin’s input was so impactful to her past groups… i don’t think there is a New Jeans as we know it currently.

Their concept is actually very easy to follow, they will do just fine without her. Hybe overall is now rich enough to look for a competitive ceo/creative director for the girls but they now have to be careful & be more transparent with their transactions.

The whole thing is wild. She needed to be removed from the industry a long long time ago, but late is better than never.... She should not have been allowed to get so close to the girls, to literal minors, and have so much say and power over them, its sad. I was outspokenly against new jeans from the start - not because of the girls, but because of her (and the young minors debuting). Unfortunately she purposefully tied herself so heavily to the group, there really was no level of stanning or listening to them where I felt comfortable because of her involvement. Heck, I'm a die-hard army ult and I didn't even buy layover or because of her work on that. I plan on buying it second-hand when I have the chance, as she was not directly involved in the music/her overall involvement is much less than nwjns. People saying that newjeans are going to fail without her, that it won't be the same (and implying therefore it will be awful), etc really piss me off because why are you prioritizing that over a 45yo leaking the info of minors, and manipulating them, not to mention all of her past behaviors!! the way she has conditioned so many bunnies (children and adults alike) into thinking new jeans are being mistreated and hated is truly terrifying.

No views. 49 seconds. I've never been THIS early and oh my gosh do I HAVE to click this one. Btw: I seriously hope NewJeans will come out this safely. Thanks for the video!

She is the primary creative driver behind an absolute kpop phenomenon, so she should probably stay on. Given their success and age curve, NJ is probably the most profitable brand in the entire industry right now. Am a bit surprised by the ILLIT similarity tbh. Kpop companies have historically created their active groups with different vibe/branding (e.g., SNSD/f(x), RV/aespa, Twice/ITZY, erm, Le Sserafim/NJ) to appeal to the market in somewhat different ways (and avoid market cannibalization). One thing for a competitor to follow trends in the market but potentially raises some eyebrows when under the same roof.

Min Hee Jin is so unprofessional as ceo. She should see its damage all what she do today

I think that Y2K concept (currently trending in KPOP that can be copied generally for multiple business purposes as most companies will do) can only go as far as the girls age and in the long run they will need new concepts as they get older and it can be one of the reasons they should stay with Hybe and also not become like 50/50 situation in which it would definitely bring them a lot of hardships for several years!

Having MHJ craft a group from the ground up was a large part of NJ's success. She has a pretty stellar track record at SM with groups that likely weren't 100% in her control of their entire concept and she was still able to create some real bangers with their pre-established concepts. Removing her is a tough decision because creatively she's been pushing the envelope for HYBE and loosing that would be pretty detrimental to their future marketing/strategy/publicity. Illit, on the other hand, while replicating much of NJ's sound is definitely more copy-cat than entirely original/unique concept.

I just think the Y2K concept is now just so popular in K-Pop that it’s about time NJWNS start evolving. MHJ should be focusing on innovating and changing and setting a new trend rather than focusing on small similarities between a wide variety of groups.

As things go, Min Hee Jin staying is no longer an option. The bridge has burned and collapsed.

(I copy and paste from the post. I think it's better to discuss it here) I'm more concerned about how she managed to impact HYBE (past and future) for the better or worse. She's like a pandora box. She and new jeans impact the industry impressively. However, she causes multiple problems (I know majority of them are alleged). Ranging to attempting to take ownership on Ador in illegal ways to causing g-friend disbandment. I'm questioning her true intentions. Did she want an independent label? Create a group and get all the money for herself? She's an evil mastermind It would have been better if she waited a decade or two to ask hybe allowed Ador to be independent. Besides, taking new jeans income this early is a bad idea in the first place. You think you're that rich??? Bruh

LOVE NEWJEANS, HATE MIN HEE JIN.

imo Newjean's most fans are non kpop listeners are casual listeners who barely have Idea of the controversy. So basically they arnt getting steams from the fandom but rather the general public and one thing I know about the GP is that they hate change. I feel like newjeans will be good as long as the music stays the same and their concepts aswell. They currently have a slight upper hand that you can hear a song and immediately be like this reminds me of newjeans meaning their sound branding is really strong even their concept but in the western market sound is the main thing that set you up for sucess.THo this maybe a disadvantage to kpop fans who are more used to having diff concepts frequently their profitable target market isnt kpop stans. So am not really keen on a concept change and if they do go under hybe they could very well end up like ITZY with no clear Concept going forward or if they keep their concept and it overlaps with illit.(the're likely have the same team/ppl working on it) Tho they will still be under a safe compony that dosnt nessisrily garantee them sucess like they have been experiencing. the second they are under hybe they have all eyes on them.they are going to be expected to outdo their previous work which Will be difficult. with the sudden change if they do fail kpop fans and the media is gonna scrutinize them to no end. and I dont see them with MHJ so am not even going to talk about it. If they do leave they will have huge debts which is practically the same as failing. every possibility will only end up hurting the members. I feel like am being a bit pessimistic but I've been here since attention dropping so it's a really heartwrenching thing to witness.

Tbh idk. If what Min said in her press confrence is true I think her resignation would be emotionality damaging for the girls

HYBE says they have receipts on Min Hee Jin so we will see what happens in court. She has to go there is no way I see her staying at HYBE.

MHJ has fantastic creative vision and I can't fault her for feeling straight up copied by Belift and seeing that in actual-time and quietly looking elsewhere for investors. That was sneaky of Bang PD to copy/paste NJ.

I don't usually comment on Kpop news but since I'm a die-hard bunny, I wanna give my 2-cents. Keeping Min Hee Jin might be the best option imo. While yes she didn't create a new aesthetic and concept in Kpop, she has left such an imprint in the industry these past 2 years, that even Hybe themselves are trying to recreate Newjeans for more profit... and it's CLEARLY working. I don't have the most positive opinions about the group illit, the copying of concepts is whatever, but hybe really went overboard with this one, illit is just NewJeans but in a different font. It's so disappointing and frustrating to see another group copy the charms of your favorite group, let's be real. A lot of Illit Stans say they're more "anime core, coquette... and how they're NOTHING alike" girl have you seen Get Up and Cool With You?? If you look at NewJeans' new teaser for Bubble Gum, their aesthetics to illit are IDENTICAL. their choreographies are all so similar, to their photoshoots and concept shoots, makeup, hair, outfit choices, music, etc... Keeping MHJ will be my best bet for keeping this trajectory for the girls. Plus, even Ador stated how the plagiarism of illit can effect NewJeans' new comeback... Aren't I allowed to feel a little frustrated?

If New Jeans doesn’t want to let go of min hee jin, they may end up like fifty fifty.

Hybe produce good music so I'm sure New Jeans will be fine, but I'm afraid that Hybe will hate NJ because of MHJ wrong doing and sorted push NJ to the side.

I just hope that if ever MHJ is out, I whole heartedly hope that ho ever will manage Newjeans next would and will be a Woman, they capture feminine nostalgia so well without involving the Male Gaze

It's funny that 8 days ago you released a video on outrage marketing, and then 2 days ago we get this situation lol. Every group fan's attention is put on to this case, and the funniest thing ever would be that in the end MHJ and NJ and Ador all stay as they are right now, in Hybe lol. I mean, I can't stand on anyone's side here, neither Bang Pd or MHJ, because whatever they both are saying is just going back and forth, like, whatever. But I must say that if someone was forcing hate on certain groups that just sounds really problematic, whoever it was. Being a fan of these newest groups, especially being a Briize, just seems like being on a battlefield every other day.

It would be interesting to see Min Hijin start a new label and create a group there. To see what group she would create.

New boss, new team, newjeans do you see~ The thumnail❤️‍🔥

I sure hope they are still fine without her, because it would be sad if all what made them so sucessful was just her and not the girls or music

I commend you recognize the other people behind the scene. Nobody else has mentioned all the others whom contributed from wardrobe, makeup, music. My thoughts Min Hin Jin is currently self absorbed, what happens to all the those who helped her get recognized are they going with New Jean or stay with Hype? It’s sad of all the trashing going on. Hope this ends soon.

I think Min Hee Jin’s creative is Unmatched. Her run with Girls generation, F(x) and Red Velvet was the most interesting time periods for Girl Groups. The story telling and artistic direction were just special. F(X) Pink Tape, Red Velvet Psycho and Girls Generation Into the New World were all standouts. I think she has the special sauce which is why Bang PD brought her on in the first place. Even though ILL’IT can replicate their sound… the feel of new jeans is just different it’s the same fresh feel when Girls Generation first debuted.

I really can't get over how she is involved in Garams controversy. She can really do nasty things undetected

Love the thumbnail lol😂

I think ppl been downplaying her too much Newjeans didnt get this big just bcz of the allegedly outrage marketing it might help a little but the main reason ppl stick to them is the attention to detail on the contents they put out like without the weird marketing allegations no doubt that she'll probally be named as one of the best creatives in the industry

She did not join Hybe with intention of being an owner, she joined them as an employee. They got her from SM after she stayed there loyally for 20 years and after NJ performed well, gave her something like 18% shares. How would NJ be better without her?? Hybe just gave songs to their girls' groups without considering their vocal ability. She has complained to the HQ INTERNALLY. Who blew it up in public with the announcement of them sending auditors to ADOR without even having any result from the audit yet? They went ahead with the copy and thought that getting rid of her would solve their problem. 1. NJ's parents sided her 2. Director whom Hybe transferred from HQ to Ador sided her. I don't know who else know this situation better than anyone else having their 2 cents worth.

I am only half way through the video I'll be honest but the section on HYBE giving more age appropriate concepts and less controversey is hilarious considering LSF and their controversies + how they market Eunchae like a literal adult.

I love that we now know gfriend was disbanded cuz of MHJ 🤣🤣🤣 all bad things come back to that psycho

Ok I cackled out loud at the choice of react at 12:48 . So good.

Without Min Hee Jin ... New Jeans will only be a shell of what they could have had....HYBE is using them against Min Hee Jin who deeply have a Mutual Love for each other..........They could make be headlines Together.... Hybe needs to just go away he has Done So Much Damage to Kpop is going to be a long road for the Girls Groups ...in General

dearyoongi back with another banger!! IMO all she's done over the past year or so is make decent (yet so short) songs and then take ALL the credit for their success. Sure, their sound wouldn't be the same without her and they may have never done the whole y2k concept, but they don't exactly NEED her to do either of those things and it's not as if her time as CEO hasn't come with its controversies. I'm glad they might be in better hands going forward and I hope that, unlike the case with fifty fifty, they don't suffer too much from this whole situation.

NewJeans needs Min heeJin but it doesn’t need Hybe.

It’s 50/50 all over again w/ a producer orchestrating a scenario where she’s the sole reason for a groups success. Never mind the funds she’s had, clout her group got as BTS’s sister group, she’s got her young girls & family believing they’re nothing w/o her. If MHJ fired, NJ will break their contracts pay the hefty fee w/ $3.5 M each they got 1 yr after debut. Let’s see what happens in court but I doubt NJ will be able to take their intellectual properties, all things NJ w/ them. They & MHJ will have to start over . Good luck finding new investors, who in their right mind would give funds to MHJ when she’s proven to be an uncooperative, demanding, manipulative creative.

Without? New Jeans doesn’t need her.

YES.

The first thing she clarified before anything is she did not say BTS.😅 She particularly didn't name drop them and it was just rumors, which arise after the internal investigation. After the press conference it's clear she is on defense, looking for sympathy, didn't say much about the internal investigation (the main issue). Brought in Gfriend, aespa, Newjeans parents, member personal message. Whatever to build an image that a conglomerate is crushing a successful woman.(Hybe is out for blood now, after they claimed to have found evidence).

Imo continuing working with her is just not worth it if you can’t trust her to not continue acting like this… There are other creatives that can create good concepts she isn’t the only one in the industry.

illit is pronunced eyelid :)

So those who think they’re better with an unhinged woman are ok with them being abused and over-sexualized? They’re ok with that woman constantly putting herself in front of the group in the media, as though SHE’S a member of NJ?! She’s used all of Hybe’s resources and even BTS to launch her group but complains about copying and drags Hybe in the media, claiming she’s the sole reason for their success and Hybe has done her wrong. She’s shot herself in the foot…not only will she not be allowed to stay at Hybe, she has ruined her career. No agency will take her because she’s disloyal and guilty of breach of trust and no investors will touch her.

did she wrote all their songs or was actively involved in the creation of it, if not they will be fine

Let's go ADOR ❤

i'm curious to see what will happen if all this actually goes to court, I think the whole subsidiary thing was a bubble waiting to burst tbh. I like the idea of it since it meant a lot more groups compared to other companies , obviously it's worked pretty well until now but having multiple groups debut with similar target audiences won't be profitable forever i think. I also wonder if hybe would blacklist nj or not, it's a practice I really hate but we haven't seen a full group leave hybe yet I haven't liked min heejin since nj's debut for obvious reasons, but I do think all of the current audit news has the intention of poisoning the well a bit though. Like in a normal audit you might bring out the news of it happening, but normally you bring out an audit report with findings after research so the constant articles seems a bit iffy but then ador's response was also just as bad to me

I think New Jeans and Ador or Min Hee Jin Would separate to HYBE becuz HYBE doesnt care New Jeans instead of supporting New Jeans HYBE prioritize the other group

NOT THE THUMBNAIL LOL

She slays 💅🏼And Hybe just did a copy paste with her concept for illicit.

Jaden jeong less loona was a flop, the same would be happening to new jeans without min heejin

think that MHJ should step down as CEO and strictly only manage the creative aspect of NewJeans' sound and image. Do I like that lady? no. But I think a huge point you are missing is that the creative direction of ILLIT is in fact riding New Jeans' coattails. The pictures of New Jeans posted at 9:35 , clip at 16:39, and concept images on the right at 14:45. I had so many people tell me "ILLIT is not copying bc theyre anime girls with powers and New Jeans are R&B"...New Jeans collabed with Powerpuff girls...anime girls with powers. they have anime art alter ego images. their concept pics in that last timestamp look like they could have come straight from ILLIT's photobook. I am so very sorry- but ignoring this or claiming it's not bordering on plagiarism is ridiculous. I do not like MHJ. But what the heck is everyone on knowing full well that you all thought that ILLIT was literally New Jeans for a whole 24 hours. Fashion week locals thought they were New Jeans. random casual kpop listeners thought they were New Jeans. Kpop stans LOVE defending whoever they fall for regardless of the controversies. the whole entire way ILLIT was FORMED was a FARCE and literal SCAM bc they already picked who they wanted. Why oh why should New Jeans have to change their great concept all because of this? and it does not sit right bc if they change their concept, it gives ILLITS creative team full reign to literally start blatantly copying since they "wont overlap anymore" and in 2 years we will see ILLIT'S version of Oh My God. All I ask is be so for real. I am sick and tired of an unnecessary concept change. their direction is great- and I do not believe that a woman who was sobbing and uncontrollable during a press conference has the ability to "rage market". No, I think that lady is dumb, weird, and emotional. But I do not think she is a liar or a sneak. I think she is genuinely dumb and has and will continue to do dumb things like mention her obsession with children and get songs like cookie and try changing the lyrics without understanding the context or just not finding it that important. I think she genuinely believes she is innocent in her preferences and words and I believe she does not desire to harm out of spite- I think she is simply stupid and in her head. A person like that cannot be a CEO but she sure can be a creative. All in all I hope more people understand that just because MHJ is a freak doesn't mean she is a liar. If we look strictly at the facts as in only proven things and not rumors, conspiracies, or tabloids- we know this: Bang PD was talking snack abt Aespa, Hybe was trying to dictate public perception falsely for promote lesserafim and did not promote New Jeans as much as them, we also know that MHJ is mentally unstable but came with screenshot reciepts. We also know Hybe has not shown any reciepts. These are the facts we have. I think this: Hybe is hiding and holding out. MHJ stands to gain nothing from breaking a legally binding contract. In fact, Hybe stands to gain everything from her even attempting to do so. It is ridiculous to even think that MHJ could attempt to purchase Ador stock back from Hybe to leave. literally how tf would she do that? it would have been a suicide mission. It does not make any sense, and it is not fitting in with MHJ pattern of behavior. she is not a calculating person. she is far too defensive and emotional to ever do something like that. she is not calculating. she is creative. Yall need to open your eyes. Hybe has a contract with dispatch and many in korean media. thety have every way of rage marketing, putting MHJ down in public perception, and more. MHJ does not. All she could do was a sad press release. There is a reason why K-Nets are believing MHJ right now and it's not because theyre floozy. It's because they watched the press release and saw MHJ for who she is. An emotional wreck and a freak. but not a liar. So My opinion? demotion to creative director only, and hold Hybe accountable for their behavior and possible defaming attempts. I say this as a Long time ARMY- after watching that press video, I am very disappointed in BPD. Hybe has got to get it together.

I have no vested interest in any part of the current controversy. I just want to keep minors away from that woman. My biggest knowledge of her comes from the photos she took of Taemin (a minor) during the Sherlock era. (Way back in 2012.) They are SO uncomfortable and lascivious. With his long hair, shirtless and reclining, at first glance he looks like a partially dressed young girl. He’s staring at the camera and eating a grape. It makes me viscerally uncomfortable. Supposedly she didn’t tell the SHINee guys that they were going to be shirtless in the photoshoot so they wouldn’t work out, and therefore look more boyish. SHINee ACTUALLY CALLED HER OUT during their 15th anniversary documentary. Minho said that he felt uncomfortable and that his mom hated her. If that isn’t a dig at a woman who was inappropriate to minors, I don’t know what is. Some people have pointed out that there are some photos from Taemin’s Guilty era that appear to be recreations of that photoshoot. His Guilty concept was partially based around him claiming his sexuality for himself as an adult after it had been prescribed to him since he was an actual child. So yeah. All I ask is that she’s kept away from literal children.

New Jeans fandom not being able to trust the girls without MHJ says a lot about them and their talent.

It's Band PD who produces New Jeans songs and HYBE choreographer did their choreography. That Lady will not have anything to create concept without HYBE resources. HYBE did all of that for New Jeans. Look at Enhypen they are successful under Belift. Illit is now very successful under Belift. iLLIT song are also produce by Bang PD. That Lady is jealous of the success of ILLIT which surpasses the success of New Jean on debut. Illit won 8 while New Jean won 5 on debut. New Jeans took 5 months to be at US BILLBOARD TOP 100 while ILLIT did it in only 2 weeks. They are also #3 on US BILLBOARD GLOBAL w/out US. They are the fastest to be on US BILLBOARD and UK Music Charts top 100. ILLIT is the first KPOP group to rank at SPOTIFY on debut day. ILLIT sold records of 380,000 on first week while New Jeans sold only 311,000 . This is why that Lady was barking because BELIFT success on ILLIT. She is barking because ILLIT success and record breaking on Music Charts in Korea and Globally surpasses New Jeans. On debut MV, ILLIT have more than 10M views within 24 hours while New Jeans only have 1.5M within 24 hours. I think that Lady is Barking on a wrong tree. She is asked to resign and if she has the guts to bark at HYBE she should resign. Now she will out of work and be investigated to the result of the audit. She accused of all HYBE groups of a lot of things including BTS.

Not the thumbnail :D :D

A BIG NO~~ Min is an essential key to NewJeans success. I wouldn’t count on another person to easily replace that kind of success. Especially if you look on the case of Red velvet and all… Min really is needed. It’s the company-Hybe that’s suppose to be judged on their ability to produce K-pop groups that can really possess their uniqueness and talent…Plus, NewJeans has received far more ‘positive’ response because of their music and performance, due to Min’s creativity. Not to mention, NewJeans gained global recognition in the shortest amount of time since their debut… People really need to think about what Hybe has been doing for NewJeans had it not for Min’s effort? I believe Hybe should be the one to question and not so much as Min.

heejin relationship with the members are deeper than you can imagine

I laughed way too much at the thumbnail

I haven’t finished the video yet so apologies if you brought it up but lesserafim’s use of a church is brought up a lot of social media, it pissed off quite a bit of kpop fans who are religious (and trolls they’ll jump on anything that can be used to hate) so newjeans could still have controversial concepts if they’re directly under hybe/mjh is gone

the whole point of the group was literally to be independent that was the reason newjeans was created and believe me when I tell you these girls are very much aware of that and everything if mhj leaves newjeans will dismember they have a very close bond and they also want adore to be independent they want to stay with mhj no matter what watch their birth chart reading .. people can hate mhj as much as they want at the end of the day I don’t think it’s a bad idea that adore will be independent and for once there wouldn’t men in control of everything it would be a woman and we can see how ducking fantastic that is look at how good newjeans went literally you can’t copy them even if people tried

They will survive as soloists.

Great video! I loved hearing your for and against arguments! Personally I'm just choosing to stay neutral until more information is revealed. Like you mentioned there is so much that we don't know and some information that we will probably never know so I'll just wait until more info is made public. While I do love Min Hee Jin's creative works, I can't say that I like her much due to previous scandals and incidents. I would love for her to step away from the group but honestly I don't know if I would trust Hybe to keep the girls on the path to success. Hybe has a poor history with girl groups and I wouldn't want New Jeans getting neglected or pushed to the side like other hype girl groups. Also with illit being under Hybe I feel that this also complicates things a bit. I personally don't think that illit looks like a new jeans copy as Min Hee Jin claims but I know there have been many people who have stated the same thing as her since illit debuted. Having the CEO of the group people claim you copied doesn't make the situation any better. If New Jeans were to stay under Hybe I wonder what this would mean for their concept going forward. Would Hybe try to change the image of New Jeans in order to shut down claims of new jeans concept being copied? Also the fawners between New Jeans and Illit have already started and this also makes me wonder how both groups will coexist. Honestly it's just one big hot mess.

I think overall, it would be better without her especially if she is going to continue to cause controversy like this. My worry is that ador (and hybe) seem to be putting the new jeans girls in a very difficult position and I don't want them to be guilted into doing anything since they're all still very young. This is probably quite stressful for them and I'm not sure what mhj is thinking unless somehow she has rights to the ip

I started off liking New Jeans because their sound was different but I am tired of the drama. Doing things for shock value does not build artists who will last. The girls are creative and good but I am not into fan wars and putting new groups down so you can stay on top. The really big stars are love for what they create and do not just for how shocking they can be. Min Hee Jin took a bunch of talented girls and helped them get in the public eye but she needs to let them grow and change as artists. With her big egotistical personality she will never do that so in the end the girls will be the ones who suffer

ador dropping their debut suddenly wouldn't work as well if it wasn't posted in hybe's channel anyway. i trust they'd still be fine. people will still tune into their stuff because they're under hybe, its simple company privilege which isn't a bad thing. hybe has so many resources, i doubt hybe would fumble them since new jeans make them a lot of money unless they're super -shy- dumb

Yep Newgens would be better off without that crazy woman

Only a theory but what if this is only all a drama and in end nothing happens neither Min is sacked nor Hybe takes further action

I believe NewJeans can thrive without all the input from MHJ. Allow the girls more freedom in their music and the way they present themselves. They're already naturally charismatic as a group, just continue to capitalize on that. Once again always thorougly enjoy your topic debate videos, Fran! 💟🥰✌️

If hybe focus to them, yes easily.

New jeans without min heejin is like saying early BTS without bangpd. Whether you like it or not nj is her artistic creation, and nj just wouldn’t be the same without her

Sorry but MHJ is not the SOLE reason for NewJeans success. Yes, she may have contributed a substantial amount to it but at the end of the day, she has involvement specifically in their branding and creative direction. She is not a musician nor an artist. She doesn't produce, compose, sing, or dance. Must I remind that NewJeans is a KPOP girl group in the MUSIC industry. Plus I'm sure HYBE's reputation & funding helped generously with the marketing. So for MHJ or anyone to believe that MHJ is the only reason behind their success and can't move on without her is ridiculous.

don't **** with mama bear

nah Min heejin gotta go

Min Hee Jin is single handendly destroying new jeans on what she is doing. she manipulated the group so they would side with her and now NJ career is at a crossroad because of her shenanigans. really sad, i liked the group but if they continue to support min hee jin’s lunacy then I will continue my “suspension” of my support so they can’t be used my min hee jin.