Рет қаралды 3,214,033
Social media addicts, gym lovers and even binge drinkers are all being targeted in the British Army's new advertising campaign to boost recruitment.
It centres around building self-confidence in potential recruits, hopes to continue the success of a similar effort 12 months ago - which saw a record number of applications.
But despite that, the size of Britain's armed forces last year continued to fall, for the ninth year in a row.
SUBSCRIBE to our KZfaq channel for more videos: / skynews
Follow us on Twitter: / skynews
Like us on Facebook: / skynews
Follow us on Instagram: / skynews
For more content go to news.sky.com and download our apps:
Apple: itunes.apple.com/gb/app/sky-n...
Android play.google.com/store/apps/de...
Sky News videos are now available in Spanish here/Los video de Sky News están disponibles en español aquí / @skynewsespanol