WTF is a Landing Page?

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A Nerd's World

A Nerd's World

3 жыл бұрын

Creating landing pages can be a very important step in the success of your online business and SEO strategy. Each landing page should focus on one location, industry and keyword.
Remember:
A website page is easy to find for all users to your website and featured on your homepage plus links from menu and navigation.
Whereas a landing page is only found from a Google search for the one specific keyword you are targeting (and the user has entered). Landing pages cannot be found in the general navigation of your website.
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Thank you for watching!
Chris

Пікірлер: 99
@saranrajc9277
@saranrajc9277 3 жыл бұрын
Does the dentist industry has huge demand for web design and SEO? Since majority of your video explains about it and I see you are promoting well.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
It's one example out of many. It's not a huge demand but I do sell about 10 websites a year to dentists in Toronto, therefore it's well worth my investment of building 1 landing page.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Based on your comment, I'm a little concerned that you think a keyword must have "huge demand" to be profitable. Please re-watch the video and listen careful because landing pages are about finding industry or location specific keywords that will generate profit and leads.
@saranrajc9277
@saranrajc9277 3 жыл бұрын
@@ANerdsWorld Awesome. Thanks
@saranrajc9277
@saranrajc9277 3 жыл бұрын
@@ANerdsWorld One more query, While promoting the same service to a different location by changing the location in the content of multiple pages, It wont become the duplication of content?
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
@@saranrajc9277 Correct. I've never been penalized by Google for using the same content twice on my website, when I created the content. Meaning I didn't copy paste the text from someone else website. I do mention that a couple times in the video as well. All the best!
@aussieyobbosworld
@aussieyobbosworld 3 жыл бұрын
Keep up the good work from Melbourne Australia
@swagster-hq9to
@swagster-hq9to 3 жыл бұрын
Hey Chris, I usually don't comment on videos but I just wanted to say thanks for all the useful and valuable info you're providing here on your channel. I'm learning about web design currently and your videos are a big help. Thanks again for the hard work.
@harshalbundiwal
@harshalbundiwal 3 жыл бұрын
Welcome back, so good to see you back with another awesome video.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thank you Harshal.
@Nice-Poeci-Fancy-Guppies
@Nice-Poeci-Fancy-Guppies 3 жыл бұрын
I just want to say ty so much. I was only ranking for 7 keywords in the 40-70 range before i found you literally last week. Now ive got many top 20 and 51 keywords getting ranked. So many bottom bitches out here trying to get famous on youtube by covering bullshit in cocaine - and you dont. THANK YOU - Anyone reading this- WATCH ALL HIS VIDEOS - THIS IS NOT A TEST. P.S. If your reading this Chris please do a video on meta tags for different types of pages.
@paullydca
@paullydca 3 жыл бұрын
Glad to see another great video teaching us important skills to be successful as web developers. Thanks Chris! Really appreciate all you do in sharing with us. And great photos on the insta, it was fun to follow your trip!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thank you Paul, a new adventure is around the corner!
@danielivanov8617
@danielivanov8617 3 жыл бұрын
Welcome back! So good to see another great video from you. Your travels looked amazing! If your ever in Naples, FL let us know, we would love to host you. My wife makes the best Pad Thai dish ever, actually every meal she cooks is world class.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
You're making me hungry. If I'm ever in Naples I will take you up on that offer Daniel.
@fizakhatri6505
@fizakhatri6505 11 ай бұрын
Sir you are great!!
@grittygirlgraphics8633
@grittygirlgraphics8633 3 жыл бұрын
Jeezus...good thing I bought that bottle of wine...back to the video...
@yanivbenari7905
@yanivbenari7905 3 жыл бұрын
Ohhh hell yeah proper Audio!!! now the best just got better!
@luckymash9415
@luckymash9415 3 жыл бұрын
Thanks alot Chris. I used SEMRush to figure out why my competitor is always number one on any keyword in my line of business and I was shocked. They literally have over 250 landing pages.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Don't under estimate the importance of a landing page. I hope you use this information to reverse engineer their success!
@bradcage7345
@bradcage7345 3 жыл бұрын
thx for valuable content
@marisacaruana9809
@marisacaruana9809 3 жыл бұрын
Your ending statement was too powerful so I had to Join the DISCORD... hope its not only for SEO web designers. Good day.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Anyone is welcome.
@thomasarillotta6518
@thomasarillotta6518 2 жыл бұрын
1/15/22 Viewing; loved it!
@chiranjivanand5665
@chiranjivanand5665 3 жыл бұрын
You're truly honest Chris and this is why i love @anerdsworld thanks you so much for the information and happy belated birthday sir✨💫🔥
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
I appreciate you.
@fabiowebdesigner
@fabiowebdesigner 3 жыл бұрын
I created a bunch of landing pages a while back and neglected them over the last few months. This video is motivating me to go back and work on them.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
If you want success you need to grab it by the horns and make it happen. Get it Fabio !!!
@RyanLucas-wq8ve
@RyanLucas-wq8ve 3 жыл бұрын
First off, great video. I am absolutly loving the content. I have 2 questions. 1st, may be a silly question, but I am new to SEO. Do you have the same keyword that you target on your landing page as well as in a page on your website? 2nd, I have an Estate Agent website and have started an area guide, hoping this would help me rank for keywords. From your video i took away that I should create a landing page for the keyword i.e.Estate Agents in (the area) and then on my site just have a ultimate guide to (the area) to add value but with no keywords but link the landing page to the guide. Is this the best way you would do this. Thanks in advance.
@danielq888
@danielq888 3 жыл бұрын
Inestimable value this suggestions!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thank you Daniel!
@1014Designs
@1014Designs Жыл бұрын
man you my hero!
@kelvint.h1158
@kelvint.h1158 3 жыл бұрын
believe it or not, I was actually googling "what is landing page" and "landing page vs home page" and this morning I woke up to this video. 🤘🏼🇲🇾
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
I believe it. That's why I created it! All the best Kelvin.
@iabbaskhan
@iabbaskhan 3 жыл бұрын
Amazing information👏👏👏
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thank you Muzammil !
@24SevenMarketing
@24SevenMarketing 3 жыл бұрын
I like your explanation about landing pages. I usually try explaining it to clients by telling them that website pages are tge pages on your website that are designed to tell a story about your business ... they are focused on providing information. On the other hand landing pages are also pages on your website but they are not part of your overall story. They are specialized pages designed to SELL one of your products or services to a specific type of customer. That customer may be defined by where they are located or by what they do or something else. The point is that the landing page targets a very specific user of your product or service. Because these land I ng pages are so specific, you will likely need a VERY large number of them to thaget all the combinations of customer types and products or services you offer them. The important thing is to keep the landing pages very specific and your webpage very general. I appreciate your feedback on using essentially the same conte t on various landing pages. For a long time I believed Google would punish your website for having duplicate content if you used the same content and only changed the location or the product or service. But it is clear this is NOT a problem. This has helped me streamline the development of my massive homeownership lifecycle website I am producing. I have decided I will divide up the US into separate markets with between 60,000 and 80,000 owner occupied homes. This will let me build targeted landing pages for about 1,250 local markets. But with around 1,100 services fhis will still result in a couple million landing pages ... and I will need separate landing pages for homeowner and fir the home service providers ... so I will need close to 3 million landing pages when I am done. I was kind of overwhelmed with the task of creating unique copy fir all thise pages ... but now I see that I can use the same content with a few changes and it will be fine. ...now if I could only find a modified content spinner that would let me automatically generate thise 3 million pages and load them on my website.........
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thanks for your feedback, and as I mentioned to an above comment - I've never been penalized by Google for using the same content twice (or one hundred times) on my website, when I created the content. Meaning I didn't copy paste the text from someone else website. I do mention that a couple times in the video as well. All the best!
@mikhail2876
@mikhail2876 3 жыл бұрын
Great video! I never thought of making separate landing pages that target specific keywords. Might I suggest getting a pop filter for future videos?
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thanks Mikhail!
@super77-bt3jt
@super77-bt3jt 6 ай бұрын
mHey, thanks for your incredibly informative videos. I'm just getting started with SEO and would like to understand something that keeps coming up. If I want to offer services nationwide, should I create a homepage without specific city targeting and treat my city along with others as subpages? Or is it better to focus on my city on the homepage and create subpages for other cities? Greetings from Germany 🎉
@markjszymanski
@markjszymanski 3 жыл бұрын
Absolutely love this title lmao
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
I wanted to dummy this down. Thanks Mark!
@nathan_rollag
@nathan_rollag 3 жыл бұрын
Hi Chris, Could this be applied dynamically? For instance: duplicating multiple pages with same content but inserting variables such as keywords, images, etc all pulled from custom field meta. Have you done this before in the past with success? Hopefully I’ve explained this clearly.
@arezz7
@arezz7 3 жыл бұрын
Hi there Chris! First of all thank you for the video, loved watching it. A question though, you're saying that we should make landing pages in different languages if needed. At this moment I do have translated options of my pages with the WPML plug-in. Is that enough or are you saying that the translated pages should differ in some kind of way?
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
A plugin is not enough, if you truly want to rank #1 for a different language. Google is looking for the effort required to create the page, not a simple plug and play plugin. All the best!
@omarleon2762
@omarleon2762 2 жыл бұрын
Thank you for such a thorough explanation pf LPs.. great instructional approach - QUESTION - do all landing pages need to be on the main menu.. if not where would they be placed in case the keyword is called on by google?
@ANerdsWorld
@ANerdsWorld 2 жыл бұрын
Landing pages should NOT be in your main menu or navigation. The only way a user can find a landing page is by Googling the keyword that you are targeting (assuming your website page was optimized and ranks).
@omarleon2762
@omarleon2762 2 жыл бұрын
@@ANerdsWorld Thank you Chris Your insight and valuable counsel are much appreciated by a lot of people no doubt. Happy trails!
@heathermyronyk3134
@heathermyronyk3134 3 жыл бұрын
Hi Chris! Great video! Even though I know what a landing page is, your delivery is amazing! You know landing pages inside out. Can you please help put a dilemma to rest? A friend has an orthotics page for Guelph and Milton /custom-orthotics. We've tried to improve content to rank in both but its lagging (ya duh Chris says). I want her to make a page orthotics-guelph and orthotics-milton but don't know how to add it to the menu with the main one already there! Should we keep the original and do 2 new 'landing pages' or redirect the main one to orthotics-guelph (more popular) and do a new Milton one? The struggle is real and I'd love for your help! Thank you!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Good Evening Heather, sorry for the wait in response. Landing Pages do not need to be on the top menu, and I recommend that they are not. The idea of a landing page is that the only way a customer, prospect, potential client finds that website page is if they search for a specific keyword (such as Guelph Custom Orthotics). 1. First step is to create the website page for each location. 2. Second step is to begin to promote it. That can be on your social media accounts (Instagram, Facebook, Twitter...) You want to create a post and add a photograph with a direct link to those new pages you just created. 3. Third step is to wait a couple weeks to see how Google reacts. 4. Go back to those pages and create more content because Google want's that know that you're always trying to create the best page possible for your users. 5. Rinse and repeat. I'm uploading a new video within the hour that can really help explain this process in greater detail. Because the content that you add on these new landing pages is hugely important and will help you to jump on the rankings much faster. I hope that helps! Chris
@heathermyronyk3134
@heathermyronyk3134 3 жыл бұрын
@@ANerdsWorld thank you very much Chris, I appreciate your help.
@peterrae3619
@peterrae3619 3 жыл бұрын
Would you upload all the seperate landing page files within the same domain but with alternative meta tags
@k4ir0s
@k4ir0s 3 жыл бұрын
Hey Chris, I just started creating city landing pages and there's something I'm confused about. I'll use your landing pages and area as an example. You're ranking very high for 'Toronto web design', but I don't see you ranking high for 'Hamilton web design'. Even though both your landing pages are the same. What's confusing is that Toronto is a much bigger city and more competitive, yet you're ranking high there, while ranking low for Hamilton which is a smaller city that's less competitive. What gives? What determines 1 landing page from doing well compared to another which has the same content?
@paddyclint5171
@paddyclint5171 3 жыл бұрын
Hey many thanks for the video, your savage :) can i ask do you link your landing pages off the main menu, or just have them not visible on the main menu but just let google find it, also if someone lands on that page and its not linked to my site, do I just put a home page on it to redirect them to my site? Many thanks
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
My answer will depend on your goal. The far majority of my landing pages aren't linked to any menu or navigation. The only way you find a "landing page" is by landing on it from a search engine. For example if you Google "Dental SEO Toronto" you will find my landing page in 1st. That is the only way any human being on planet earth can find that page. That being said, I also have a SEO service page that Targets Toronto in my menu/nav. Toronto is the city that I live and work in. So I do have some website pages in menu that target my city. For example, In my top menu: ---------------------------------- Toronto Logo Design Toronto SEO Toronto Website Design Toronto E-Commerce Toronto Photography landing pages not in my menu: ---------------------------------- Dentist website design toronto lawyer website design toronto doctor website design toronto daycare website design toronto etc... You want to keep your website experience clean and easy to navigate. I only place my most important pages in the menu. I hope that makes sense, Chris
@paddyclint5171
@paddyclint5171 3 жыл бұрын
Thanks Chris and loving the site
@ryanchrist91
@ryanchrist91 3 жыл бұрын
Hey, love your channel! For these landing pages. will it matter or affect their indexing if they are orphan pages? The idea is they won't be linked to any other pages but they won't be displayed on google if they aren't ...? Help, please!!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Your comment is a half question and half statement. Yes, orphan pages rank on Google, assuming your website has some authority. I do link to any of the landing pages that I am creating that are really important to me but mostly from old blog posts by hyperlinking the keyword I'm targeting.
@ryanchrist91
@ryanchrist91 3 жыл бұрын
​@@ANerdsWorld Aw that's probably just my accent.. You're a legend for getting back to me, I appreciate it and will do as you said and link them older posts as I've no authority, but still going to dominate, cheers!
@shreyasacharya5223
@shreyasacharya5223 3 жыл бұрын
I'm Waiting for seo beginners series new video plz make a video on it
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
While your waiting, enjoy new content that can help you grow your business. Video 4 and 5 from that series will be coming very soon. Thank you!
@lorelaigermain7708
@lorelaigermain7708 3 жыл бұрын
Thank you for ALL your help. I'm offering a commission to other Web design companies for sending clients that are cheap or difficult my way, but most of them tell me they don't do outsourcing. Do you know by any chance how to work around this, I don't consider it to be outsoucing and I don't understand why they see it that way. Thank you!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Two factors - First, most web design companies need every single sale they make. Secondly, web developers realize that their reputation is worth more than a small percentage or commission. If a stranger recommends you a web design project and that client has a bad experience it could ruin their online reputation through testimonials and reviews. I would never make that type of recommendation or pass a "difficult" client off to a stranger. Those are my thoughts. All the best, Chris
@lorelaigermain7708
@lorelaigermain7708 3 жыл бұрын
@@ANerdsWorld I understand, that makes sense. thank you
@terrygooding618
@terrygooding618 3 жыл бұрын
Is it enough to have duplicated content with the location / industry inserted? It seems like something that could be abused quite easily and would be picked up on by Google... on the flip side web design is web design the service doesn’t change between geographical area so what can you really do apart from shuffle the content up a bit...
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Terry I speak based on fact, based on the success of others, and more importantly based on my experiences. Yes, I've used the exact duplicated content for the last 10+ years on multiple pages and never, ever, ever seen any issues with my Google ranking. I rank #1 for multiple cities with the exact same content on many pages. I hope that helps!
@FreelanceWebDesigner
@FreelanceWebDesigner 3 жыл бұрын
Nice one 😃
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thank you, hopefully it helps!
@FreelanceWebDesigner
@FreelanceWebDesigner 3 жыл бұрын
@@ANerdsWorld you just gave me an amazing idea! That's what was missing on my website, landing pages. Thanks pal!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
@@FreelanceWebDesigner Perfect. Let me know how it goes!
@user-hk7wh9jm7l
@user-hk7wh9jm7l 3 жыл бұрын
Hi . You said that after you ranked few positions above on google you will add more content to your landing pages . After you added new content on your landing pages will you ask google for recrawling your whole website or will you wait like google to notice that you added new content on your landing page even if it takes one year .
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Once additional content has been added to my website page I sit back and wait. During that time I'm simply creating other new landing pages.
@jasonbeard
@jasonbeard 3 жыл бұрын
At 4:10 can we clone the same page and just change the indivual word & image, or does the page need to be written differently?? Cheerzz
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
You can do either or. Write new content or clone your content and change a few words. SEO is not an exact science, do one or the other and see how Google reacts then continue on that path. Take a look through the comments under this video, and the majority of the questions you have will have answers. All the best JB!
@wallacebankley3384
@wallacebankley3384 2 жыл бұрын
"POWERFUL LESSONS IN PERSONAL CHANGES, CHRIS, your million dollars courses is to me destined to be the personal leadership courses of the decade, success courses ,which are the best ever known for being taught by the best in the industry, what a opportunity for all to joining, good things happen, now is the time of your life towards success, like never before, don't wait ,time is running out, update January 2022
@LorenzO-305
@LorenzO-305 3 жыл бұрын
This remind me like back olds good day this know AKA : google sniper But nowadays there is a lot info about SEO My guess ppl get confused .. also marketers need to pay attention on the “search intent” (search intent is the why behind a search query ) Take for example the query: French press caffe” Most of the top-ranking pages are “how-to” articles French press cafe, All depends of the keyword Now other ideas is you can build sub-files where you translate the same content (or keyword) on different language. Here are couple ideas: blog/training. /es/blog/entrenar .. hopefully that helps . Wish you luck guys!
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Thanks Lorenzo !
@slayerd52
@slayerd52 2 жыл бұрын
Is the discord still up?
@brobocops
@brobocops 3 жыл бұрын
If you are creating landing pages for specific niches what's to stop Google from boosting these pages higher than your regular homepage? Depending on the number of relevant searches, is this even possible?
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Realistically your homepage will always be the website page with the most traffic and backlinks, therefore should always be your numbing 1 ranked page on Google. Landing pages have relatively low search and traffic in comparison.
@jinxy3950
@jinxy3950 3 жыл бұрын
Guess who’s back back again
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
I'm back!
@igorgoxy
@igorgoxy Жыл бұрын
Could o get an invite for your discord group ?
@STUDIO-ew8dz
@STUDIO-ew8dz 3 жыл бұрын
does each and every landing page requires separate domaine name or just different url under the same domaine? For example www.webdevelop.com/toronto, www.webdevelop.com/calgary etc.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
All under one domain name (your website name). Plus your example is not correct, your url has to be more detailed for example www.webdevelop.com/website-design-toronto or www.webdevelop.com/web-design-calgary. I hope that helps !
@STUDIO-ew8dz
@STUDIO-ew8dz 3 жыл бұрын
@@ANerdsWorld thanks, it helps a lot. 😊👍
@jimmyekisa2994
@jimmyekisa2994 3 жыл бұрын
Kindly share the discord link. I can’t seem to see one here.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
Jimmy it is in the description under the video as mentioned.
@romanpabianczyk8870
@romanpabianczyk8870 3 жыл бұрын
Your website on the phrase website design toronto is not first anymore
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
It's heartbreaking! All joking aside we're extremely busy and I haven't put much effort into these keywords in many years. The moment I want to be first again I will work towards it. Thanks for watching Roman!
@devanpig287
@devanpig287 3 жыл бұрын
How do you hide landing pages on your website?
@znajdzsiewnecie1826
@znajdzsiewnecie1826 3 жыл бұрын
I don't understand. Just don't create link to them. That's that.
@ANerdsWorld
@ANerdsWorld 3 жыл бұрын
@piotr is correct. You're not trying to hide them. You're just not featuring them in your menu or navigation. The landing page is just another page on your site.
@digitalclassic
@digitalclassic Жыл бұрын
How to create lots or landing pages I have more then 10 pages on my site but still when I search site://Doman still not showes my all pages Please Please help it🙏
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