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Vladislav Serotetto is a hereditary reindeer herder, a father of a large family. He says the following about himself, 'I'm happier than anyone else. I have a deer herd and I'm from the Serotetto family'. He embodied his grandfather's dream. Vladislav drives his 'argish' caravans along the ancient 'nedarma' (nomadic path) of ancestors from the coastline of the Kara Sea to forests of Nadymskiy district.