In this video, I’m going to show you the scientific reason we remember double
meaning taglines more than others and show you the most powerful examples
from successful brands.
Want to dive deeper? Check out the full article below.
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We’ve all seen double meaning tagline examples before, but why are they so
effective?
Brands that are able to make neural connections in the brain associated
with the idea they want their audience to remember, have a significantly greater
chance own owning that position in their mind.
With that, here’s what you’re going to learn
First, Ill show you why the strategic role of the tagline plays an important part in
positioning a brand and how a double meaning tagline can help the brain to
associate a brand with a given position.
Then I’ll show you some iconic examples of double meaning tagline before
breaking down the meaning behind them.
Finally, we’ll identify the individual neural connections and associations that
these brands make through their tagline and how that solidifies their position.
In the end you’ll understand the scientific reason behind why this type of tagline
is one of the most potent tools in brand strategy and you’ll be inspired to develop
your own for your brand.
0:00 10 Double Meaning Brand Tagline Examples [The Science Behind Their Effectiveness]
1:54 Double Meaning Tagline Example #1 - Sony
2:37 Double Meaning Tagline Example #2 - Red Lobster
3:14 Double Meaning Tagline Example #3 - Nokia
3:55 Double Meaning Tagline Example #4 - Coca Cola
4:39 Double Meaning Tagline Example #5 - John Deere
5:18 Double Meaning Tagline Example #6 - EA Sports
5:49 Double Meaning Tagline Example #7 - Volkswagen
6:27 Double Meaning Tagline Example #8 - Las Vegas
7:14 Double Meaning Tagline Example #9 - Gillette
8:21 Double Meaning Tagline Example #10 - Wendy's
#taglines #brandstrategy #taglineexamples
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