Manage and track your campaigns in one place: build.growthlearner.com/campa...
Free checklist to manage your UTM parameters and custom campaign URLs: build.growthlearner.com/free-...
Google’s Custom Campaign URL Builder Tool: ga-dev-tools.web.app/campaign...
Documentation on Custom Campaign URL medium/channel grouping UTM tracking parameter for Google Analytics 4: support.google.com/analytics/...
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Custom campaign URLs with UTM parameters can help you understand how your marketing campaigns are driving traffic to your website and ultimately, how well your campaigns are performing.
By tagging your links with UTM parameters, you can track how many people clicked on your links, which campaigns they came from, and what actions they took on your website. This information can be used to analyze which campaigns are driving the most traffic, which sources and mediums are most effective, and how visitors behave once they land on your website.
However, despite the many benefits of using custom campaign URLs, there are common mistakes that people often make when setting them up. These mistakes can result in confusion, lost data, inaccurate reporting, lost time, and ultimately, a misunderstanding of how your campaigns are performing.
This video will cover some of the most common mistakes people make when using custom campaign URLs with UTM parameters and how to avoid them. By avoiding these mistakes, you can ensure that your custom campaign URLs are set up correctly and accurately track the performance of your campaigns in Google Analytics.
Learn more insights on measuring website traffic, analysis, and reporting: growthlearner.com