UTMs are a great way to track the traffic coming to your website - and you can even customize this further in your HubSpot portal. In this video, we show you where to find UTMs in HubSpot, how to set up unique UTMs for campaigns (source, medium, content, etc), and how this shows up in your original source data for HubSpot contact records and conversions.
Want to jump ahead? Here's the quick overview:
0:00 Introduction
0:20 What UTM actually stands for
0:55 Where to find UTMs in HubSpot
1:20 Setting up a UTM
1:36 Using UTMs with campaigns
2:00 Explanation of traffic sources
3:26 Example of how this looks in source data
4:20 Wrap up ‪@mastersinmarketing‬ blog's mention about how to use UTMs a deeper dive: blog.hubspot.com/marketing/wh...
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HubSpot Knowledge article about UTMs: knowledge.hubspot.com/setting...
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