adidas GMR is a brand-new innovation created by adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google.
adidas GMR enables players to impact their game through real-world play via the Jacquard Tag, with players able to complete challenges on the street or pitch to improve their Team OVR, unlock in-game rewards and compete in global leaderboards. 
The more they play in the real world, the better their EA SPORTS FIFA Mobile Ultimate Team™ becomes. Powered by the Jacquard Tag’s advanced machine learning algorithms, players can use real-world football activity to earn rewards and improve their Ultimate Team™ in EA SPORTS FIFA Mobile through a series of specially created challenges. The Jacquard Tag understands what players do on the pitch and powers their team in FIFA Mobile.
Find out more: atap.google.com/jacquard/coll...
About Jacquard™ by Google
Jacquard™ by Google is an advanced technology that seamlessly integrates new digital services and experiences into everyday things. With Jacquard Technology, familiar objects can become interfaces to bridge the physical and digital worlds. Brands are now able to enhance their products with a layer of interactivity, creating a new generation of connected products.
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Find out more at: atap.google.com/jacquard