How To Write A Communication Strategy?

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How To Write A Communication Strategy?

Рет қаралды 26,104

2 жыл бұрын

How To Write A Communication Strategy?
The big idea needs to be blown out into the world.

Comms planning gives rigor but flexibility to move a big idea even with multiple messages.

Comms Planning is valuable to your agency and for selling the big idea - and I'll tell you why.
Continue watching to see how Comms Planning can help an idea ripple out using an example from Chase Ink - The Ripple Effect.
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Пікірлер: 15

@LionelvonCroy Ай бұрын

Thanks for this great video, your tipps and explanations are always so helpful for my everyday work. Greatly explained in such a simple way!

4 ай бұрын

Amando cada vídeo! Que canal maravilhoso!

@aa-cp2lz 2 жыл бұрын

Can you answer one question - 'SBO's are hungry for sucess' - can you tell me how is this a barrier for people to consider signing up for Chase credit cards?

@daphenom4 4 ай бұрын

after coming back to this video several times to reference for work, here's my take: i think the "hungry" language is meant to imply that the target audience is currently struggling to attain/sustain success with what their currently doing.

@TrollProductionsMC 2 жыл бұрын

This is great, thank you for creating this great source of information

@JulianCole 2 жыл бұрын

Thank you! :)

@hathanhao1351 2 жыл бұрын

OMG thanks for the video, that helps me a lot in addressing ideas for each phase of IMC plan

@JulianCole 2 жыл бұрын

Nice to know it could be helpful.

@nikolaoskougioumtzis2422 2 жыл бұрын

Love all your videos - best resource ever.

@JulianCole 2 жыл бұрын

Happy to hear that. 🤟

@honeyisthatyou1 Жыл бұрын

Great video, thanks

@TheLoloCynthiaShow 2 жыл бұрын

Great video as always!! Julian i want to confirm something- did Chase comms start from fame driving? I am confused on if chase approached the SBO to come up with a new idea and then worked with media / influencers to blow it up? Or they found a SBO with good product and embeded them in their comms plan?

@JulianCole 2 жыл бұрын

Hey Lolo thanks for the questions, unfortunately I didn't work on the campaign, I'm just admiring from a far but I would assume it started with the audience.