Communication Strategy Vs. Creative Strategy

Рет қаралды 5,720

Күн бұрын

Communication Strategy and Creative Strategy are commonly confused due to their similarities.
That's because Comms Strategy often includes elements of Creative Strategy.
Let me highlight the differences between a Communication Strategy and Creative Strategy with an example from Campbells Soup.
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⚡️STRATEGY MATE - strategyfinishingschool.com/l...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinishingschool.com/l...
💡10 BEST STRATEGY PAGES - strategyfinishingschool.com/s...
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➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

Пікірлер: 23

@dotpenji 11 ай бұрын

The creative execution framework is fun to see, as it acts as a guide to fully understand what it takes to gain a follower or friend. Great video Julian.

@joveponseca5088 11 ай бұрын

On point! I learned that it enhances collaboration, efficiency, and consistency in delivering creative content that effectively communicates messages, resonates with the audience, and achieves the desired outcomes. Thanks for this video.

@abigailcayetano487 10 ай бұрын

absolutely, it serves as a roadmap that uncovers the intricacies of cultivating a follower base or forming connections. This insight-rich guide helps us grasp the multifaceted process of gaining followers or friends, providing a clear breakdown of the strategies and techniques that contribute to successful engagement.

@motivatedbeastph 10 ай бұрын

The communication strategy outlines how the message will be conveyed to the target audience, focusing on channels and timing. In contrast, the creative strategy defines the unique and engaging concepts that bring the message to life, capturing the audience's attention and resonating with their emotions.

@monicasoriano8581 10 ай бұрын

Collaborative communication creates a more efficient and flexible working environment. Thanks Julian!

@denveypinca 10 ай бұрын

This guide teaches how to gain followers and make connections using effective strategies and tactics.

@deborahrose7047 6 ай бұрын

Can you set out how public relations fits into this work

@gobelenrico 11 ай бұрын

❤

@odiovisual2081 11 ай бұрын

👋Hi cole I really want to get into strategy but I don't know where to start I'm currently into Brand design and all but I want to invest more of time in thinking out strategy

@JulianCole 11 ай бұрын

Hey there, Definitely worth checking out the Strategy Finishing School, I have been able to help a number of people making the move into strategy, that is what the course helps you do.

@odiovisual2081 11 ай бұрын

@@JulianCole 💫 thanks