Is it just me or does it seem like Apple with its various versions of iPads and Macs is headed back to the way they were just before when Steve Jobs came back to take over in 1997. When there were way too many devices, and the first thing, Jobs did was trim the product line.

What's especially weird is that they still offer the 9th gen iPad. I work at a company with hundreds of iPads in distribution, and we aren't even considering the 10th gen iPad. It offers no meaningful improvement to us over the 9th gen iPad while coming with a price hike. We often issue third party iPad compatible styluses, so the dongle discussion is irrelevant to us. If Apple just increased the storage to 128Gb on the base iPad 10, that might have been enough of a reason to switch. As it currently stands however, I can't think of a reason that commercial and education sectors, which probably make up the bulk of the base iPad purchasing market, would be interested in the 10th gen iPad. For end users, the increased screen real estate and more logical camera placement might be worth it, but I really doubt it.

This is probably my favorite video you've made Quinn, very much not what I was expecting.

I think a lot of the criticism of this would not have happened if Apple had launched this as the iPad SE, kept the old price, and released the Pencil 1 (now Pencil SE) with a USB-C connection. Then they could have said, "and for customers who already have the old one, we will be releasing an adaptor," and we will continue to sell the old Pencil for customers on older iPads.

This is next-level journalism. I get so much value and insight out of watching your content.

Awesome video! I purchased the iPad Pro 11” M1 last year with the Logi Combo Touch case for all the reasons you gave about the keyboard and case for the 10th gen iPad. I don’t care for the kickstand, but I love that the keyboard detaches, has a click anywhere touchpad, keyboard light, and function rows, for half the price of the Magic Keyboard.

I love the final 5 minutes of this video, great video. Apple definitely does need to be careful, I personally feel fine with the ad placement that they have done besides gambling apps next to gambling recovery ones and the Apple TV redesign but it definitely is a slippery slope that they need to be careful of.

This video is the epitome of why I subscribed in the first place. True, honest, and insightful thoughts that aren't necessarily those of a 'fanboy', but one of a fan with a critical eye for design and direction. Thank you for what it is that you continue to do. This, much like your headphone reviews, is arguably some of the best tech content out there.

You put it so eloquently, incredible video Quinn! I am afraid of Apple slowly exchanging their principles for profits (the ads that you mention as well as the ads apparently coming to Maps, the over-convoluted product lineup that iPads inherited, etc). The excuse could be made that they help Apple be pandemic-proof and recession-proof (note how they only implemented a hiring freeze as oppose to laying off workers) but it seems that these decisions will unfortunately live beyond the justification.

I was so hyped up about the new iPads but after seeing what Apple has done, I decided to buy the Surface

My man, that transition to the closing argue was great. I like that this was a symbolic review and used as the launch pad for a larger critique. Your lane is how I feel, as I have a complicated relationship with Apple products. Obviously, I’m a fan but I have my criticisms…. Too many.

The problem is, the 4th gen air for $350 on sale at Walmart destroys it in every way.

The only reason why I use an iPhone instead of an Android is to avoid ads and bloatwear, and it’s been so much nicer. I sincerely hope they go back on this.

This is one of your best videos to date. Well reasoned and full of interesting takes.

Very much agree. Their lineup feels rather inconsistent. There's actually a ton of choice now, but differences are small or don't make sense, but nonetheless the costs are high. I'm not sure I want to pay. I would have jumped at a new Macbook Pro in the past, but these days they are mostly out of my price range. I lost my iPad and haven't bought another one. It's not clear what is compelling and what delivers value.

That last point really hits home with me. Delight and satisfaction is precisely why I stick with Apple. If they don’t continue to prioritize those two things I’ll seek products from others that do. I’m concerned about the ad play but time will tell how intrusive they are.

Love you channel. Keep going the direction that you’re going.

The new keyboard and selfie camera placement remind me of the 2015 MacBook when apple was putting new ideas and concepts into their budget products first to see if it would work or try to improve off of it when it reaches the higher end products

Remarkable argumentation. And you’re absolutely right. And I am actually concerned that the customer won’t react to this change. The walled garden that we all talked about for years, of which we said that it’s dangerous but super comfortable…now we all sit in this garden unable to move. And Apple is just exploiting it.

I work selling tech in the U.K. and this has been a non starter, it's price is just too high. The basic users are still going for the 9th gen and I dont blame them, higher end users are stumping up the extra to get the ipad air and the M1. It's £500 over the pond here and that's just ridiculous.

Always love your take on devices. Damn on point!

So what if instead of using the old v1 Apple Pencil, uses a v1.1 pencil where the only difference is USB-C? Lightning (largely) uses the USB protocol, so it would be a minor change in software, but also hardware, allowing Apple to leverage most of their economies of scale already for the v1.0 while making the v1.1 pencil actually compatible instead of adapted to work. Since the v1.1 is basically identical to the v1.0, why not sell the cable/adaptor (which should be male USB-C and female lightning) as a way to carry the v1.0 forward.

Appreciate the quality of these videos. Will always tune in to your content

So many great points. For the first time I felt like I was in an Apple managers meeting hearing an inside scoop. Well done

Whenever someone argues about iPhones vs android, i always told them that you pay a premium because apple doesn't shove ads and services down your throat like others, they make money from the hardware itself. But i can't say the same anymore.

Well researched and really insightful. I always look forward to your videos Quinn!

This is your best video so far this year.

Come for the product review, stay for the market analysis. 😂

Great analysis of what might be Apple’s downfall. You know iPad accessories are going to be a confusing nightmare since they still can’t use a sensible name system for the iPad line

Great video. I was really expecting another “iPad 10th gen dumb” video but this was fantastic.

That was a brilliant review. Very well thought out. Thank you.

4:20 my entire school has had cases that do this... For six years.

Wow, such insight, well worded. Thanks Quinn. 💜

This is huge. I would say, definitively, that there are two(-ish?) reasons why I have so many apple devices: First: superior and consistent build quality, longevity, and general user experience, and second: the fact that they've basically been the only option for getting devices without crapware, ads all over, basic privacy focus, and so on. Like when a Galaxy S phone I had came with facebook installed that could only be disabled and not removed, it made Apple look like the only option. And even if they're usually still better in this regard, moving more into selling us as the product is really unnerving. I just wish other companies would offer better competition so they could actually feel pressure. I wish windows/Linux laptops and Android tablets were good enough to compete. At least a couple Android phones are close enough these days.

5:20, thank you for answer this question!!!! So many other tech channels didn’t bring it up as a possibility!

SUCH QUALITY CONTENT!!! Love this channel brother

You sir are my favorite tech reviewer! Your points of view are always something to think about that I haven’t had previously! Keep it up!🎉

Great video Quinn - incredibly engaging analysis and commentary - I couldn't stop watching.

You have to call out company's when they screw up , if people just accept poor behaviour by big company's, we all lose. Regarding the direction big company's take , if they are following a good path for years , and then go off the rails greedily chasing more dollars , it's a hard road to come back from if you lose the brand loyalty of your customers.

Gosh your analyses are always so so so good. Keep it up!!

Dang, that’s amazing content right there! I don’t know how I didn’t know your channel yet! Congratulations. Keep the good opinion and informative videos. Cheers!

07:35. indeed. and the trackpad is larger on the iPad 10's keyboard also. The keyboard itself is far more functional

Great video and nails where Apple is at the moment. I think it’s really odd how the base iPad is basically the same as the Air, and other than drawing, the Pro can’t utilise it’s power. A side note, I have the M1 Pro and use the Logitech Combo Touch case, which looks like Apple has copied them to be honest, it even has the function row… I’d recommend it.

Great talk about all things iPad 2022! The pencil situation is a bit funky, but do you think we'll see a third gen next year? I'd love to see one personally..

Quinn I love your opinions very well thought out!

Very thoughtful & insightful, one of the best you’ve made 👍 As a side note, it’s less of an ipad review & more Apple as a company review 😀

Steve Jobs’ Apple wouldn’t have made a stylus in the first place

as always great video and leaving learning something new

Brilliant analysis snazzy. Loved this one.

The real crime is that the "BASE" ipad still only has 64gb of storage. WTFH are they thinking?

Again a superior view and video from you. The best so far. A really realistic thinking approach! I really like it! Keep doing this! 😊😅

That was a fantastic video! I greatly appreciate your point of view.

Thanks Quinn for this video.

The folio is the true tragedy

When we see these changes we know how they think. The fact that they can go with ads, product compromises married to price increases leaves me wondering whether their principles and mine are now heading in opposite directions. I'm showing my Windows products a lot more love these last few weeks.

What a great video, you always have a great analysis, love it

Your "the problem" segment is great. I haven't seen many bring up the fact the iPad pro line hasn't had many upgrades. I've only seen "the new base iPad is terrible" and why would I get the iPad pro over a MacBook??

I still love the pokèmon opening😂😂😂

This video is so much more than a standard "product review"! I work in the advertising business myself and this was the best summary of the latest strategic movements by Apple that I have seen.

Great analyses! I have been waiting for years for Apple to change the front cam position so I can use the iPad Pro for business calls without looking like an idiot. This year I gave up and got the Samsung tab s ultra. It’s a really good alternative.

Great approach. Like it!, Thanks!

I'm an Apple hater who's also been using Macs since 1991, and still do. There's lots of rational reasons to absolutely loathe the megacorp that Apple has become, whilst appreciating that their budget allows them to employ some of the very brightest people on the planet. I therefore combine my loathing of Apple with objective admiration of some of the things they manage to pull off. This mostly seems to happen when executive level bean-counters get out of the way of genius level engineers - a common enough trait right across the tech industry. I watch your channel, not because it's "deliberately devisive", which I'm not sure is accurate, but because it's honest and far better informed from a much broader perspective than most Apple centric channels. Hell, you're even honest about factors that can only ever be subjective opinion. Anyway if calling me dumber than Apple fanboys was an engagement challenge, I guess it worked! ;)

Man really insulted the intelligence of 50% of his audience in the first minute of the video. 😂

Excellent video, Snazzy. Def some great points about Apple's direction.

Your point between Jobs & Cook is interesting. Would Jobs be more like Cook if he wasn’t trying to keep the company alive and working with a mature behemoth that Cook has to manage? Job’s had to press innovation and quality too grow the loyal Apple fan base. This was an existential threat & Job’s was brilliant. Whereas Cook has to squeeze every cent to beat market expectations. Apple keeps making quality products, but hasn’t made any WOW devices since Job’s passed. Their real challenge isn’t quality, but innovation to excite people.

The death knell of every big company rings when they build a wildly expensive headquarters no one else would ever use. It's called ’The Edifice Complex'.

Apple jumped the shark with the pencil dongle.

Gonna rewatch it again. Point well made Quinn

True. In the last few years, Apple’s product line has only gotten so fragmented. It’s steering towards so many directions at once, Steve has always prioritised the users over shareholders… 😢

Really enjoyed your analysis, it's true that Jobs would have said "no pencil" hahaha

My goodness, from 8:17 8:55 in the video, you reminded me so much of Chris Farley's mannerisms while he performed. I bet you can do one hell of a Tommy Boy burning car scene impression.

When you put it like that, the pencil situation kinda makes sense. But the camera and folio case should be on pro models.

9:31 Is there a way to downgrade the tvOS to get the up next back in focus?

This matches my thoughts exactly. Thanks!

This was an EXCELLENT analysis Quinn!! Thank you!!

4:26 "Poverty iPad" you Sir Quinn made the best KZfaq video for me for today.

In my industry the additional charges is my employer’s philosophy. Therefore it’s up to the sales person to build that value. It’s like you are saying Quinn. We have to add massively to our customers or we’ll lose them. That’s where we and Apple distinguish ourselves. We give a lot more to our customers for the premium they’ll pay. Good report sir.

Another phenomenal video, Quinn. All spot on!

The tech-review world needs more videos like this one. Good job.

Extremely well written, Quinn. Good job

I disagree with the notion that this is "all right". Prior errors do not justify the mishaps of today. It's more energy going into manufacturing, shipping, and storing what would be an unnecessary accessory if the design was fixed from the start. This goes for the pencil. This goes for the $250 keyboard case which is essentially the logictech keyboard which you could find for less than $100 nowadays. Except this iPad is not compatible with it.

Hands down the best and most intelligent review of this Ipad and more broadly Apple i have ever watched. I subscribed 👌

Your presentations are incredible.

This was the most enjoyable and informative video on Apple that I’ve watched in quite some time. Thank you.

OMG!!! Finally someone with a logical brain!!! Thank you for making this video.

You’ve put into words what I’ve been thinking for a long time. Great video!

Thanks for this video. Though I don't always agree with you, your insights have helped me become a better tech. TY

Quinn, excellent analysis!

As someone who just came to Apple in the last year I find their iPad /laptop lineup just too difficult to understand. One thing that threw me was the last iPad mini had the same chip as the iPhone 13pro but was half the price. Bizarre. Then we have the latest iPhone 14 pro has a worse battery than the 13 pro, what does Apple do, make an update that reduces the 13 pro max’s battery. Shady and confusing stuff. I’ll keep my 13 pro until it dies and never again.

Apple needs to understand that people don't want to pay a premium to be advertised to. It's exactly why I stay away from other options. However, there is always linux and I'll deal with that before I deal with more ads.

I have the 2021 iPad Pro, and its speakers are dual side ones like the new ones, but you can get a 2020-2021 pro model with more storage for the money and avoid the product-positioning things Apple handicapped the new iPad with (and numerous other limitations of the new iPad). I also just got someone a 2021 11” iPad Pro renew with full Apple warrantee, Apple Pencil 2 for the same price as a 2022 regular iPad without the pencil and half the storage, so…

i was ready to buy the new ipad even at like over 2k$ since i really need an upgrade from my 2018 pro model but man was this an underwhelming update to the pro models. and in EU it gotten 300$ more expensive on top of that. wouldn't mind if it would actually make something better than the previous model. even just an upgrade in ram or storage would have been enough for me to buy it but like nothing except faster chip ? hell no guess ima wait another year or get the previous model. same actually goes for the phones. 300$ price bump but like nothing changed except new notch

One thing we know about quinn is he loves that cat.

Not being the product (or at least the main product) is the biggest reason I use and love Apple products. I would love to have a folding phone but not at the cost of using Google’s Android. I try to cut Google out as much as possible and KZfaq is the only Google service I use day to day. Quinn is right, Apple needs to make sure they don’t stray to far from what made them successful in the first place.

I have sold my iPad 9 and got Mini 6, damn that's such a great upgrade. Totally worth it.

You earned my subscription and a thanks. You’re one of the only KZfaq channels I’ve seen to get this issue so right and offer such compelling reasons for why. I don’t think I disagreed with a thing you said. Well done. Great video.

One of your best videos, Quinn. Well done. Hope Apple is listening. One of my pet peeves is being fed ads in Apple News +. I’m paying extra for this service; the presentation should not be cheapened.

I overall like the Apple products that I use (iPhone and iPad Mini), but if they were to lose the one thing that truly sets them apart, that being the fact that the customer is not the product, I don't know if I'd continue to be "loyal". I will forgive a LOOOT of Apple's weird decisions as long as they don't make me the product. I like not feeling gross when I use my phone. I like not having to keep my phone locked inside a faraday cage inside an isolation chamber just to feel like my privacy isn't being violated. Great video, Quinn. Your coverage of Apple is fair, without edging into either fanaticism or vitriol. I especially can't stand [media] that stridently takes the editorial position of "fruit brand bad" because it completely precludes objectivity.

Got to love Snazzy's snark, sardonic yet good natured professor, dad vibes

You‘re so right!