Copy The Paywall Strategy of This $7M Intermittent Fasting App

Рет қаралды 2,890

7 ай бұрын

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effective and innovative hard paywalls I've ever seen.
Watch the video to discover their:
Intricate details of their Onboarding process, shedding light on how they seamlessly introduce users to their unique features and value proposition
.
Push notification strategy, uncovering how they keep users engaged and committed over time.
Role of social proof in Zero app's success, examining how they leverage user testimonials and community engagement to build trust and credibility.
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Пікірлер: 16

@BlushinGun 2 ай бұрын

If I personally encountered this paywall I would exit the app and delete in within 3 seconds, before even knowing there was a way to bypass the paywall. For that reason alone I could never implement it in my own app. But it is unique...

@mario_luis_dev Ай бұрын

you and thousands more. Monetizing an app in one way or another is always going to piss off potential customers, but hey devs need to make a living! If for every 100 ppl that delete the app right away and get pissed off about the hard paywall 1 single person subscribes that's still a win for the developer. We have families to feed!

@AppMasters Ай бұрын

💯💯💯

@MrDewChelsea 7 ай бұрын

Thanks to sharing this, yes this is very interesting Paywall model.

@AppMasters 7 ай бұрын

Glad you enjoyed it

@dstilstil88 7 ай бұрын

Very interesting but too aggressive for some brands. Would you be concerned with bad reviews from the users that don’t pay attention to the one year renewal?,

@AppMasters 7 ай бұрын

That’s worth testing but we have many clients who do a hard paywall and have good reviews.

@ChrizzeeB 7 ай бұрын

GREAT video. Question: How do you justify calling your app a "free" app if there's a hard paywall (even a hybrid). As a user I found this quite deceptive.

@AppMasters 6 ай бұрын

Yeah but that data shows that hard paywalls do convert better.

@vlogbyalexbeautifun7577 6 ай бұрын

Steve so interesting, but how pass review for release with hard paywal? This illegal, no?

@vlogbyalexbeautifun7577 6 ай бұрын

So interesting how you promote sometimes SCAM paywalls 😂 but if you pass review with remove configure all time have chance be re reviewed by apple and remove app

@AppMasters 6 ай бұрын

It really depends on the reviewer and apple is starting to allow hard paywalls again. I think it’s app dependent.