I like the fact that BDS doesn't attach the logo to the arms. Me personally I like that you can leave it off if you choose , that the problem with most all the other manufacturer's will put their logos all over what ever part you may want in a way you cant either take them off or its punched into the metal an the only way to fix it is wield in new metal an have to repaint everything. This is why when i go to do the lift on my F350 it will be the BDS kit.