Facts!

Amen to that! No bashing just rational points.

Im so tired of these youtubers sucking off eachother. "this would be scent 4.5/5 for 60-70 dollar fragrance easily" when Jeremy by himself has said that its overpriced. So you basicly give it a best rating "presentation is cheap" yes we've heard it all before. You guys need to grow balls and start giving honest reviews on scent and stop sucking off him and his over 1million subscribers

@@dmitri-9042 What are you talking about? The reviewer clearly agrees that the fragrance is overpriced.

Exactly my thought.

Hundred💯

Jermey stuff not even better than Armaf... that's the truth.

Truth.

@@smokingbeetles5793 quite a stretch, but it's definitely not worth its price tag. He has a discount up where you can buy office and date together for €160, which I think is a fair price tag.

The only issue with that is, Jeremy IS making millions and won't be bothered to listen to criticism. If you have good constructive criticism, it'll fall on deaf ears because it is still successful. In my opinion, I think Jeremy told Alberto Morillas ideas he wanted in a fragrance and when Alberto completed his work, Jeremy was probably afraid to say no to him and be assertive.

I doubt it. I get the feeling that he’s going to be one of those it only recognizes such things in hindsight after he’s made a complete dogs breakfast out of what could’ve been an amazing thing. It’s a pity, really.

If they were really that close he would have told him personally.

exclusive....... that's the point you don't want a good fragrance to become tired from over use the solution charge more so less people have it.

@@jsvalina3503 But frankly you are missing the point. Or Jeremy does... With what he established his brand on is, a specific scent for a specific occasion. Office- A work scent that should work on a daily basis in every work situation. We all work, and we can all appreciate a nice work scent. Date- A scent that is specific to dates, meet ups or clubbing. It is something we at least for a little while do. Black Tie- It is a bit more specific, but if one goes to an interview or to something very official, perhaps a business meeting. It is appreciated that one has a fragrance “custom” made for this occasion. In everyone’s life there is a certain time when this would be needed. What these fragrances have in common (not mentioning all the other ones but should be included as well) is a very wide audience. Including EVERYONE. His aim is to have everyone wear his fragrances due to how specific they are for their specific occasion. And that everyone includes the general public who find fragrances that cost upwards of $100 stupid and wasteful. That means even if Jeremy’s fragrances were $100 each. They are so specific that ideally you should buy the rest to fit the occasion perfectly, thus leaning into the $500 territory. While your everyday man wouldn’t mind wearing that same fragrance no matter the occasion. In terms of marketimg you have to take into account these aspects. Jeremy has to think that one would buy all of his fragrances because they are very good in different situations. Here comes the problem that prevents the brand to reach the general public no matter how genius the idea is. Price. As mentioned in the video, non-Jeremy fans, when they see the price, will instantly close that window on their screen, and proceed to buy Dior Sauvage. Because that will in fact satisfy every occasion and is waaay cheaper. With what the brand tries to be, it is very hypocritical to charge such high prices when the brands focus it aiming to reach a wide audience and be widely available. The other problem with Fragrance One is the fact that they try to act niche, but will cheapen the brand with heavy discounts and a very cheaply made and looking bottle. It is unacceptable to sell a fragrance that costs $120 and $400 in the same bottle design with the same cheap materials. It’s the juice what counts and what you pay for. But we buy with our eyes. If the bottle looks nice and sophisticated, you best believe I am buying it for $400 if I like it that much. However, if the bottle looks very cheap and still charges the same $400 price tag, I will not even give it a smells and just skip over. He should have different bottles design for different fragrances. Because you are not just buying another one of the same fragrances. You are buying another fragrance from the same house that is triple the price. If the prices were in the same range, I would be more okay with it. Though, this is not good enough. I am not ranting on Jeremy, because I like him and what he’s doing! But he should realize the potential he would reach had he made the fragrances more affordable and more aimed on what it is actually trying to be. Accessible by the public to accomodate everyone, anywhere.

@@balazs7235 you should start to write a blog.. You're definitely talented at writing.. Lol

But no one is forcing anyone to buy right? You're paying the hype, not the juice, much less the bottles! 😅

@@mrizkynazer Ahh haha thank you my friend! That is quite a compliment. It was like 3am so all the grammatical mistakes are due to that. Reading over my mini essay they burn my eyes, but oh well haha

Or just stop doing drugs and price his fragrances at a decent price vs having to come back with twofers and crazy bundle coupons like his Valentine’s Day 70% off (which is still up btw and it’s way past Valentine’s Day) 😂. Kinda defeats the point of pricing that high

@@peterrak9554 I could have said it better but you said it Best and First my Guy. 😂

Truthfully he was always like that.

How do you think he pays for his car lol , Jeremy needs to do Better and stop thinking his shit is at creed prices...

​@@chicagohitman01able not even Creed is at Creed prices. Creed is worth about £150 at a push

😁😁😁😁 to take a chill pill 💊

How did had 60% discount ? Is it like in holidays things like that ? And how to know when there will be please

can't stop laughing!

🤣

😂😂😂

Very nice, I like!

Only?!

They actually teach to either focus on competitive pricing or value through some kind of exclusivity, so yeah george is 100% on point

And he understands Real Life budgets.

Nice, I like your comment.

I’ve thought the same about five times this year about different Fragrance Apprentice videos, he just goes from strength to strength. I have yet to see any KZfaq reviewer in Fragcom with this level of creativity. Well done George 👍🏻

His narcissism appears to be getting in the way. The pride before the fall.

​@@BoleDaPole $60-100 dollars is a "prestigious" price.... anything above that... ridiculous.

To bad he has All these people by the balls bro

@@RCruz1428 its absolute insanity

@@Robbyfrags90 f**k Jeremy fragrance snake oil Salesman nothing more

@@ezrajames8238 I wouldn't disagree with that but on the flipside I feel bad for him because I once admired him and now he's blinded by fame and wealth and is not staying true to his original purpose

Lol

Lol it’s probably even less than that.

So is Roja dove production cost wise. Only an ignorant thing to bring up. Yes Jeremy is pricing it too high but so are other brands.

:DDD I like Jeremy but this comment is so funny

Jeremy isn't a perfumer, that's the difference. His brand of fragrances are all bespoke. Sure, he had say in it but he's not doing the lifting.

@@albertomoreno9795 brands generally don't do the lifting, most of them are designer. All of them hire perfumers to make their product, that's how it works, it's not just jeremy.

This was the most clever and funny comments of all 😂🤣😂

Why does everybody hate the brand?

Cocaine..lots of cocaine.

@@tyrbaldur5317 before his brand launched he played it up to be super affordable then released it with these unjustifiable prices. In addition he can’t take any criticism and keeps making excuses for his greed and awful brand. He’s also known to be egotistical and bought a Ferrari using money from other people.

@@se7endreams according to the Fragrsncr Apprantice, he has never done Coke

Hey how do you resell a bottle ?

It looks like it could be a plastic squeeze bottle with aftershave balm in it.

@randallECTRIC Have you seen the silver bottle for Lavender Extreme? Pure class. Lovely scent as well.

Then go buy Axe Body Spray for $6.

@@christiansnaturestudio6599 you look like you’re 12

But you'll buy Chanel and Dior for the same price.

@@patrickbateman4541 people are brand whores, if fragrance one was a bit designer name or it was a “niche rare” fragrance people wouldn’t have an issue paying $100 for his fragrances. I don’t see the issue with Office’s price point

@@Jadedx_ facts.

It's certainly not above Armani, Prada, Dior or even Ferragamo quality. Maybe above Gucci or Boss.

@@pereiraplaza222 Gucci Intense Oud is amazing. so is boss bottled private accord. Ferragamo is cheap!!!

@@dannyc91a It is cheap yes luckily. But the quality is amazing. Ferragamo Uomo is way better than Layton from the marketing machine Parfums de Marly. And yes Boss has some good scents and so does Gucci. But that was not the point.

@@pereiraplaza222 Oh wow, that's a statement!! I cant say i agree at all but everyone's taste is different lol

I do not understand how you could make fragrances with the ingredients used for only $10 per fragrance. Let’s say that it has 20/80 split of Fragrance Oil and Perfumers Alcohol. The average natural high quality ingredient goes for around $40 per 10ml. That’s $80 per fragrance excluding the 80ml of Perfumers Alcohol. I do perfumery, and I know how this stuff works. You cannot make an average high quality fragrance for $10.

@@itsouden6201 Beats me, perhaps his fragrances are cheaper than he has led us to believe. (Unlimited budget!!)

Yeah it was on his interview with Real Men Real Style, he said something like 'If I'm greedy, why don't I sell my fragrances for cheaper, I'll make more money that way so how am I greedy?' or something along those lines. Idk if I was him I'd drop the prices, he'd make more money and his fragrances would get less hate 🤷

@@itsouden6201 fragrances have literally the same mark ups as a pair of michael jordan shoes. They both cost nothing to make and sell for way over said price

@@itsouden6201 and you can. Go buy a bottle of dossier that sells for either 29$ for designer clones or 39$ for niche clones. A lot of their clones are 90% accurate at least and some higher. If it wasnt possible you wouldnt have all these clone houses in business like dossier, dua, Alexandria, and on and on, and obviously they make money or wouldnt be around. Go checkout the indie brand Happyland and all of their fragrances last 10+ hrs with most lasting much longer and are sold for like 50 bucks, using top notch Ingredients with no perfumers alcohol you have to wait to go away before smelling

Thank you. I think that ties-in with his practicality vs prestige segment.

@@sebastienc.2257 100% It's mixed messaging. Bargain hunters and prestige buyers are different markets. The price point says prestige, while the marketing strategy is targeted to bargain hunters.

Did he really? Good lord that is extremely foolish to publicly cheapen your brand like that, nevermind the silly buy one get one sort of deals he has going.

Yeah, he said it was around 5 dollars per bottle. But thats the case for every single fragrance. You don't go to a restaurant and pay per gram for the vegetables and meat in a dish. People be hating

You think that Tom Ford or Chanel itc.. cost more ? You wrong

@@IvAn-gn4gd Most reasonable people expect him to make a profit but the price is extortionate. The big brands go for around the 60 to 90 euro range but the biggest slice of the income is spent on high profile, worldwide advertising. That cannot be said for Fragrance one, which i have never seen anywhere, except his own YT channel and website. If someone had never heard of Jeremy, they would never know the scents existed and yet he wants 330 euros for 100ml. The price is a joke.

I think Jeremy wanted to be rich very quick and for that, it actually became successful. Had he trusted the process and played the waiting game, by having reasonable prices, people would have trusted his brand and it would have gone to be bigger than what it is now.

Jeremy linked this review? where?

@@Cooliewhistles his Facebook page. Saw it and thought it would be worth watching if he linked it. Think it speaks highly of Jeremy that he’s do it, shows he’s open to all views of his product. Much respect to both of them.

Atleast creed is high quality unlike Jeremy fragrance.

POWER

Hire George as your marketing director :-) or at least listen to his feedback. If he has done the effort to figure all of this out, it means he genuinely cares about your brand (and perhaps you). STRENGTH Proverbs 12:15 ESV The way of a fool is right in his own eyes, but a wise man listens to advice.

I hope that you take time to think what is said here in video and comments. As you can see there is huge amount of people that really likes you and hopes best for you but thinks that you are making a mistake. I want you to sucseed but Is this the way?

This guy is exactly right was a big fan till you try to gouge your fans we know it’s great fragrance but you sell more if you made the price more practical.

How many subscribers has got ? They have obviously had a think and worked out that a percentage of people will pay that money . It’s all about him, he is the brand ,not the perfume. It will sell and for that money , some people will pay it . That’s the nature of capitalism.

I just bought Royal Crown "$500", Jeremy is out of his damn mind. His isn't even 1/2 as worthy.

I knew it too and it was also a spot on take.

Creed smells like toilet air freshener...

Dig the ascot by the way...

Yikes.

Did he took the video down? Why no one is mocking him by uploading it again?

@randallECTRIC hahahahah

LOL rage against the machine! I think of it like a fragcomm bernie sanders (sorry if you aren't from the US) in a total respectful way, meaning, he is driven by a highly ethical core that will shun mainstream crap if it's really crap in his opinion, and videos like this demonstrate it, even more gutsy considering they have a personal relationship. I really think Jeremy has been reading books from CEOs for too long, talking about self-worth and that you should be proud of your high prices (I've worked for companies with this mindset but they truly were at the pinnacle of the industry) but like George says, that directly contradicts what I and many others see as the goal of the line - the best fragrance for X. I've gotten so many compliments for office and date and they are dumb reaches. But think about the brand Clive Christian - no one in the community talks about them because you take one look at the price and we immediately write them off. I've smelled a few, and they ARE high quality, but not enough to justify 500 dollars for 1 oz.

Lmao RATM 😂. The worst thing you can think of.

70$ max.

Agree 👍

Yes . His next Fragrance should be" affordable for men "

Definitely Thierry

I couldn't agree more. I'll wait until some clone house clones them I guess.